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Move The Needle

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Move The Needle helps brands build visibility in AI-generated answers through Generative Engine Optimization (GEO), with video mentions at the core of its approach. We research, produce, and publish YouTube comparison and alternatives videos featuring our clients alongside relevant companies. Our work covers category research, comparison criteria, storyboarding, video production, and publishing. The service gives brands an additional source of content that people and AI search tools can discover when researching products, services, and alternatives. Move The Needle is operated by MB Redline Digital in Vilnius, Lithuania. Founded by Anton Konopliov in October 2026. Projects start at EUR 100.

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