Motion Reviews & Product Details

I love Motion/Runneth for its straightforward usability and easy navigation. Everything I need is in one place, which means I don't have to dig through multiple platforms for inspiration, research, or script writing. It's a time-saver because it has everything built into it, and I find it valuable because it aligns with the strategies I'm pursuing. The Slack integration is great for team conversations and ideas. I appreciate how it refines my messaging to align with my voice and it feel like a Creative Director in my back pocket. It's also incredibly easy to set up, and the team is awesome. Overall, it's a fantastic tool for creative strategy work. Review collected by and hosted on G2.com.

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A creative dashboard that brings together all the numbers for all my ads and videos, plus an AI agent I can chat with. Review collected by and hosted on G2.com.

The AI agent often returns incorrect data. It frequently ignores the specified time window and makes random assumptions instead of sticking to the information provided. dashboard was ok but claude can do the same now. Review collected by and hosted on G2.com.

The ability to see the creative file with the results and cost. Review collected by and hosted on G2.com.

Not able to view creative performance of Google Ads so limits the holistic assessment of creative across all platforms. Review collected by and hosted on G2.com.

Motion is most valuable for quickly surfacing creative insights that would otherwise take a lot of manual analysis to uncover. The ability to break down performance by creative elements like hooks, formats, and visual patterns make it so much easier to understand why certain ads are working. It is especially helpful for speeding up creative analysis, aligning teams around clear creative learnings, and turning performance data into actionable guidance for future creatives strategy. I use it every week for performance decks. Review collected by and hosted on G2.com.

Motion can sometimes feel limited how customizable or nuanced the insights are, especially for more complex use cases. Some insights can skew high level or directionally, requiring additional analysis and platform data to fully validate decisions. It is also frustrating that you can only use one account per platform, as on Meta, I would like to be able to use two accounts at once. There can also be a learning curve in knowing which insights are truly actionable vs informational, and the tool is only really effective when paired with strong internal context Review collected by and hosted on G2.com.

Recently, what I’ve liked most about Motion is how much easier it’s become to understand why specific ads are working, not just which ones are winning on the surface. The newer AI-powered features, like automatic creative tagging and pattern detection, make it much faster to spot trends across hooks, formats, creators, and messaging angles. Instead of manually digging through Ads Manager or spreadsheets, Motion gives me visual, creative-first reports that show which concepts are actually driving performance across Meta, TikTok, YouTube, and other channels.

I also really appreciate how Motion links performance data with the actual creatives in a clean dashboard. It’s much easier to answer questions like “Which hook style is working?” or “Which UGC format is driving the best ROAS?” without exporting a ton of data. The frame-by-frame video analysis and the ability to filter by naming conventions, products, or metrics have made creative reviews with my team and clients much more concrete and strategic. It feels like a tool built specifically for modern creative strategy, not just generic analytics. Review collected by and hosted on G2.com.

Motion is a very strong platform, and most of what it does, it does really well. If anything, the areas for improvement are more about refinement than major issues. To get the most out of it, it definitely helps to have clear naming conventions and structured campaigns. When things are organized, Motion’s filters, tags, and AI insights become incredibly powerful. I’d love to see even more built-in best-practice examples or guided setups around naming and structure, just to help newer teams get to that “aha” moment even faster.

When working with a large volume of creatives and higher spend, some of the more advanced breakdowns (by platform, hook type, or format) can occasionally feel a bit heavy. A bit more optimization around speed and maybe a few extra options for custom views or simplified summaries would make an already strong reporting experience even smoother.

Overall, these are small refinements on top of a product that’s already very valuable for creative strategy and ad performance analysis. Review collected by and hosted on G2.com.

What I really appreciate is how easy it is to visualise all the creatives running across different platforms. The ability to organise them by funnel, campaign, or promotion is very helpful. Setting up folders is also straightforward, allowing you to structure your ads according to your preferences. For example, I have a folder for each market, with subfolders for funnel stages and ad formats. This setup makes it very simple for me to track which ads are running during a specific period and to monitor their performance. I also really enjoy the "Inspo" section, helps me understand different trends, what our competitors are doing or not doing, how they are positioning in the market when it comes to creative messaging and in general, the inspo feature is a way of thinking out of the box and get new and fresh ideas. Review collected by and hosted on G2.com.

There are still some metrics missing from the platform, particularly for top-of-funnel activities. Since demand creation is a crucial part of our initiatives, I would like to see engagement counts and rates available for different creative assets. On the AI side, we have not yet been able to fully leverage the AI agents. Currently, we only have access to the free agents, and they are not fully integrated with our platforms or reports. Review collected by and hosted on G2.com.

One of my favorite things about Motion is how easy it is to review ads from multiple platforms together in one place. It really streamlines comparisons and allows us to easily talk with our creative team about what's working and what's not. I also really value the Brand intel feature, which lets you save and collect creative assets from different brands. Review collected by and hosted on G2.com.

I really wish you could create custom scores based on different metrics. Sometimes we're judging ad performance based on engagement, other times it's CPM. But if we could create a weighted score using multiple metrics so that we could define one source of truth for performance, that would be fantastic. Review collected by and hosted on G2.com.

What I like most about Motion is that it finally gives a clear picture of which creatives are actually working. Instead of digging through Meta and TikTok managers and exporting a bunch of spreadsheets, I can see the ads, the numbers and the patterns in one place. The visual reports make it very easy to explain results to people who are not inside the ad accounts every day. I also really like how Motion groups creatives and surfaces winning hooks, formats and angles so we know what to test next instead of guessing. Review collected by and hosted on G2.com.

There is a bit of a learning curve at the start, especially if your naming conventions are a mess. It took some time to get everything connected and tagged in a way that feels logical. Sometimes the interface feels a little busy and I have to click around to find the exact view I want. Pricing is also something you need to think about if you are a smaller team or spending less on ads, because it is clearly built with serious performance budgets in mind. Review collected by and hosted on G2.com.

I like how easy Motion makes it to dissect every component of ad creative so we can figure out what's resonating with our audience, what isn't and how to move forward with creating ads that convert. Review collected by and hosted on G2.com.

There are really no downsides to using motion, but if I had to choose, I would say there can be bugs but it's only because Motion is consistently refining features and AI agents and those can naturally be buggy at times until their engineering team fixes it. Review collected by and hosted on G2.com.

I use Motion for creative performance, and I like its ability to synthesize reporting. It enables us to pull custom reports and look at things in views that are actually relevant. I appreciate its usability and how easy it is to share with other people. The initial setup was easy, which was great. Review collected by and hosted on G2.com.

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