Motion Reviews & Product Details

The ability to see the creative file with the results and cost. Review collected by and hosted on G2.com.

Not able to view creative performance of Google Ads so limits the holistic assessment of creative across all platforms. Review collected by and hosted on G2.com.

Motion is most valuable for quickly surfacing creative insights that would otherwise take a lot of manual analysis to uncover. The ability to break down performance by creative elements like hooks, formats, and visual patterns make it so much easier to understand why certain ads are working. It is especially helpful for speeding up creative analysis, aligning teams around clear creative learnings, and turning performance data into actionable guidance for future creatives strategy. I use it every week for performance decks. Review collected by and hosted on G2.com.

Motion can sometimes feel limited how customizable or nuanced the insights are, especially for more complex use cases. Some insights can skew high level or directionally, requiring additional analysis and platform data to fully validate decisions. It is also frustrating that you can only use one account per platform, as on Meta, I would like to be able to use two accounts at once. There can also be a learning curve in knowing which insights are truly actionable vs informational, and the tool is only really effective when paired with strong internal context Review collected by and hosted on G2.com.

Recently, what I’ve liked most about Motion is how much easier it’s become to understand why specific ads are working, not just which ones are winning on the surface. The newer AI-powered features, like automatic creative tagging and pattern detection, make it much faster to spot trends across hooks, formats, creators, and messaging angles. Instead of manually digging through Ads Manager or spreadsheets, Motion gives me visual, creative-first reports that show which concepts are actually driving performance across Meta, TikTok, YouTube, and other channels.

I also really appreciate how Motion links performance data with the actual creatives in a clean dashboard. It’s much easier to answer questions like “Which hook style is working?” or “Which UGC format is driving the best ROAS?” without exporting a ton of data. The frame-by-frame video analysis and the ability to filter by naming conventions, products, or metrics have made creative reviews with my team and clients much more concrete and strategic. It feels like a tool built specifically for modern creative strategy, not just generic analytics. Review collected by and hosted on G2.com.

Motion is a very strong platform, and most of what it does, it does really well. If anything, the areas for improvement are more about refinement than major issues. To get the most out of it, it definitely helps to have clear naming conventions and structured campaigns. When things are organized, Motion’s filters, tags, and AI insights become incredibly powerful. I’d love to see even more built-in best-practice examples or guided setups around naming and structure, just to help newer teams get to that “aha” moment even faster.

When working with a large volume of creatives and higher spend, some of the more advanced breakdowns (by platform, hook type, or format) can occasionally feel a bit heavy. A bit more optimization around speed and maybe a few extra options for custom views or simplified summaries would make an already strong reporting experience even smoother.

Overall, these are small refinements on top of a product that’s already very valuable for creative strategy and ad performance analysis. Review collected by and hosted on G2.com.

What I really appreciate is how easy it is to visualise all the creatives running across different platforms. The ability to organise them by funnel, campaign, or promotion is very helpful. Setting up folders is also straightforward, allowing you to structure your ads according to your preferences. For example, I have a folder for each market, with subfolders for funnel stages and ad formats. This setup makes it very simple for me to track which ads are running during a specific period and to monitor their performance. I also really enjoy the "Inspo" section, helps me understand different trends, what our competitors are doing or not doing, how they are positioning in the market when it comes to creative messaging and in general, the inspo feature is a way of thinking out of the box and get new and fresh ideas. Review collected by and hosted on G2.com.

There are still some metrics missing from the platform, particularly for top-of-funnel activities. Since demand creation is a crucial part of our initiatives, I would like to see engagement counts and rates available for different creative assets. On the AI side, we have not yet been able to fully leverage the AI agents. Currently, we only have access to the free agents, and they are not fully integrated with our platforms or reports. Review collected by and hosted on G2.com.

One of my favorite things about Motion is how easy it is to review ads from multiple platforms together in one place. It really streamlines comparisons and allows us to easily talk with our creative team about what's working and what's not. I also really value the Brand intel feature, which lets you save and collect creative assets from different brands. Review collected by and hosted on G2.com.

I really wish you could create custom scores based on different metrics. Sometimes we're judging ad performance based on engagement, other times it's CPM. But if we could create a weighted score using multiple metrics so that we could define one source of truth for performance, that would be fantastic. Review collected by and hosted on G2.com.

What I like most about Motion is that it finally gives a clear picture of which creatives are actually working. Instead of digging through Meta and TikTok managers and exporting a bunch of spreadsheets, I can see the ads, the numbers and the patterns in one place. The visual reports make it very easy to explain results to people who are not inside the ad accounts every day. I also really like how Motion groups creatives and surfaces winning hooks, formats and angles so we know what to test next instead of guessing. Review collected by and hosted on G2.com.

There is a bit of a learning curve at the start, especially if your naming conventions are a mess. It took some time to get everything connected and tagged in a way that feels logical. Sometimes the interface feels a little busy and I have to click around to find the exact view I want. Pricing is also something you need to think about if you are a smaller team or spending less on ads, because it is clearly built with serious performance budgets in mind. Review collected by and hosted on G2.com.

I like how easy Motion makes it to dissect every component of ad creative so we can figure out what's resonating with our audience, what isn't and how to move forward with creating ads that convert. Review collected by and hosted on G2.com.

There are really no downsides to using motion, but if I had to choose, I would say there can be bugs but it's only because Motion is consistently refining features and AI agents and those can naturally be buggy at times until their engineering team fixes it. Review collected by and hosted on G2.com.

The ease of use, it is super easy to use and gain actionable insights - creating reports is very easy and useful.

I also love the custom metrics that motion provide, a great insight and measurement that we do not normally have access too.

My favourite thing is within the reports, the view that includes the thumbnails of the ads with key metrics underneath - this is great for reporting and sharing with wider teams - very easy to digest.

Our Rep is also superb; Josh. Extremely helpful and the best ive worked with. Review collected by and hosted on G2.com.

The main two things are:

It's dependency on naming conventions, any mistake or inconsistency in our ad names makes for inaccurate reporting or grouping in Motion; it makes having to go back and change names to ensure accurate reporting and reliability which is inconvenient.

Secondly, the inability to create custom metrics. For example we use a blended revenue model - where we combine Meta and Northbeam attribution - I would love to create a metric in motion which would show this - however, I cant. Which makes the work very manual. Review collected by and hosted on G2.com.

Motion helps strategists and marketers digest data that might be overwhelming easily. It provides a clear snapshot of what is actually working and what might need improvement. It saves me hours and hours of combing through ads. Review collected by and hosted on G2.com.

Motion sometimes has bugs, but they are usually resolved quickly. The creative inspiration boards could also be built out more so you can search for an industry/ad type rather than just by brand. Review collected by and hosted on G2.com.

Motion makes it incredibly easy to review the actual ad creative alongside key performance + creative KPIs in one place. Having the asset preview and metrics together (without jumping between platforms/spreadsheets) speeds up analysis and decision-making. I also love the ability to tag/group creative by messaging themes, products, formats, or creative elements to create clear, repeatable reporting views. The shareable reports make it simple to align cross-functional teams and partners quickly. Review collected by and hosted on G2.com.

I’d love more robust win-rate/testing views. Specifically: win rates that reflect testing cohorts (new launches / ads in test) vs account-wide performance, so we can quickly understand what % of tested ads are scaling and whether gaps are due to low test hit rate vs fatigue/decline in existing scaled campaigns. Having that testing-specific win-rate + pipeline view would make it easier to diagnose where performance is breaking and prioritize next actions. Review collected by and hosted on G2.com.