# Motion Reviews **Vendor:** Motion **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.5/5.0 **Total Reviews:** 111 ## About Motion Motion's Creative Analytics platform combines visual content with performance metrics to help growth teams improve their creative strategy. We work with brands like Vuori and Therabody to increase the impact of their creative performance through data driven decision making. ## Motion Pros & Cons **What users like:** - Users find Motion's **ease of use** remarkable, simplifying data analysis and report creation significantly. (72 reviews) - Users appreciate the **AI-powered features** of Motion, which simplify ad performance analysis and creative insights significantly. (55 reviews) - Users appreciate the **setup ease** of Motion, finding it intuitive and quick to master for efficient work. (39 reviews) - Users value the **in-depth insights** from Motion, enhancing performance analysis and simplifying the understanding of ad effectiveness. (25 reviews) - Users praise the **AI integration** in Motion for its efficiency in analyzing ad performance and uncovering valuable trends. (24 reviews) - Reporting (23 reviews) - Intuitive (22 reviews) - Time-saving (16 reviews) - Sharing Features (15 reviews) - Users appreciate the **intuitive interface** of Motion, which simplifies ad performance analysis and enhances creative strategy discussions. (15 reviews) **What users dislike:** - Users find the **missing features** in Motion frustrating, as essential metrics and notifications for performance issues are lacking. (13 reviews) - Users report issues with **data inaccuracy** , noting discrepancies between Motion and Meta performance metrics. (11 reviews) - Users report that Motion can experience **slow performance** , impacting usability and task completion intermittently. (11 reviews) - Users experience **technical issues** with Motion, including slow loading times and occasional bugs affecting usability. (11 reviews) - Users face **filtering issues** with reports, wishing for better options to view only active ads and streamline data. (7 reviews) - Users find the **poor interface design** affects organization, making it harder to utilize Motion's powerful features effectively. (7 reviews) - Search Functionality (7 reviews) - Tagging Issues (7 reviews) - Integration Issues (6 reviews) - Advertising Issues (5 reviews) ## Motion Reviews ### 1. Insightful Creative Analysis with Clear Results and Cost Visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Rene S. | Sr. Marketing Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Motion?** The ability to see the creative file with the results and cost. **What do you dislike about Motion?** Not able to view creative performance of Google Ads so limits the holistic assessment of creative across all platforms. **What problems is Motion solving and how is that benefiting you?** All of our creative files can be named differently but for the same campaign. Motion allows us to view and group creative ads. Prior to motion we would also have to track down thumbails and resize them for the presentations, analytics reports, campaign wrap reports for stakeholders but with Motion we can easily copy/paste creative and their results in any type of presentation. It's also very easy to compare different creative variations against each other and see where they differed and excelled. As an analyst, I am not close to the creative process or familiar with the ad names I report, Motion has increased efficiency of gathering results and easily brings context to those results allowing the team to understand what worked the best. There's no tool like it to evaluate creative media performance and it is so easy to use. ### 2. Transforms Creative Analysis with Actionable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Luke F. | Digital Media Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Motion?** Motion is most valuable for quickly surfacing creative insights that would otherwise take a lot of manual analysis to uncover. The ability to break down performance by creative elements like hooks, formats, and visual patterns make it so much easier to understand why certain ads are working. It is especially helpful for speeding up creative analysis, aligning teams around clear creative learnings, and turning performance data into actionable guidance for future creatives strategy. I use it every week for performance decks. **What do you dislike about Motion?** Motion can sometimes feel limited how customizable or nuanced the insights are, especially for more complex use cases. Some insights can skew high level or directionally, requiring additional analysis and platform data to fully validate decisions. It is also frustrating that you can only use one account per platform, as on Meta, I would like to be able to use two accounts at once. There can also be a learning curve in knowing which insights are truly actionable vs informational, and the tool is only really effective when paired with strong internal context **What problems is Motion solving and how is that benefiting you?** Motion is solving the problem of having to manually analyze creative performance each week to pull insights for reporting. Instead of spending hours digging through platforms and trying to spot patterns across creatives, Motion surfaces clear trends around what is working and why. This has made building weekly performance decks faster, more consistent, and more insight driven, allowing us to spend less time on manual analysis and more time acting on creative learnings. ### 3. AI-Powered Scheduling & Creative Insight Tool that Bridges Strategy + Execution **Rating:** 5.0/5.0 stars **Reviewed by:** Bairon P. | Creative Editor Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Motion?** Recently, what I’ve liked most about Motion is how much easier it’s become to understand why specific ads are working, not just which ones are winning on the surface. The newer AI-powered features, like automatic creative tagging and pattern detection, make it much faster to spot trends across hooks, formats, creators, and messaging angles. Instead of manually digging through Ads Manager or spreadsheets, Motion gives me visual, creative-first reports that show which concepts are actually driving performance across Meta, TikTok, YouTube, and other channels. I also really appreciate how Motion links performance data with the actual creatives in a clean dashboard. It’s much easier to answer questions like “Which hook style is working?” or “Which UGC format is driving the best ROAS?” without exporting a ton of data. The frame-by-frame video analysis and the ability to filter by naming conventions, products, or metrics have made creative reviews with my team and clients much more concrete and strategic. It feels like a tool built specifically for modern creative strategy, not just generic analytics. **What do you dislike about Motion?** Motion is a very strong platform, and most of what it does, it does really well. If anything, the areas for improvement are more about refinement than major issues. To get the most out of it, it definitely helps to have clear naming conventions and structured campaigns. When things are organized, Motion’s filters, tags, and AI insights become incredibly powerful. I’d love to see even more built-in best-practice examples or guided setups around naming and structure, just to help newer teams get to that “aha” moment even faster. When working with a large volume of creatives and higher spend, some of the more advanced breakdowns (by platform, hook type, or format) can occasionally feel a bit heavy. A bit more optimization around speed and maybe a few extra options for custom views or simplified summaries would make an already strong reporting experience even smoother. Overall, these are small refinements on top of a product that’s already very valuable for creative strategy and ad performance analysis. **What problems is Motion solving and how is that benefiting you?** Motion solves one of the biggest challenges in performance marketing and creative strategy: understanding which ads are truly working and why. Instead of manually digging through Ads Manager or exporting endless spreadsheets, Motion centralizes our paid media data and links it directly to the actual creatives, so decisions are made from a creative-first view, not just rows of numbers. It helps me quickly answer questions like: Which hooks are performing best? Which formats or creators are driving the strongest ROAS? Which concepts are fatiguing and which deserve more budget? Having this visibility in one place saves a lot of time and removes the guesswork from creative strategy. By visualizing performance across campaigns and platforms, Motion makes it much easier to prioritize creative iterations that actually move the needle. Instead of producing assets blindly, we double down on the angles, structures, and styles that data proves are working. That leads to better use of production time, smarter testing, and more efficient ad spend. Overall, Motion helps turn creative from a “nice to have” into a data-backed growth lever—and that changes how we plan, build, and scale campaigns. ### 4. The AI tool that tells me what to make next **Rating:** 4.0/5.0 stars **Reviewed by:** Noemí . | Senior Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Motion?** What I really appreciate is how easy it is to visualise all the creatives running across different platforms. The ability to organise them by funnel, campaign, or promotion is very helpful. Setting up folders is also straightforward, allowing you to structure your ads according to your preferences. For example, I have a folder for each market, with subfolders for funnel stages and ad formats. This setup makes it very simple for me to track which ads are running during a specific period and to monitor their performance. I also really enjoy the "Inspo" section, helps me understand different trends, what our competitors are doing or not doing, how they are positioning in the market when it comes to creative messaging and in general, the inspo feature is a way of thinking out of the box and get new and fresh ideas. **What do you dislike about Motion?** There are still some metrics missing from the platform, particularly for top-of-funnel activities. Since demand creation is a crucial part of our initiatives, I would like to see engagement counts and rates available for different creative assets. On the AI side, we have not yet been able to fully leverage the AI agents. Currently, we only have access to the free agents, and they are not fully integrated with our platforms or reports. **What problems is Motion solving and how is that benefiting you?** Previously, we had to visit each platform individually to get an overview of what was running on them. With Motion, we can now easily visualize all the creatives in one place, not just from a design standpoint but also in terms of performance. Motion also makes it much simpler to share performance insights with stakeholders. ### 5. Streamlined Creative Review with Handy Brand Intel, with Some Room for Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Carter F. | Demand Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** One of my favorite things about Motion is how easy it is to review ads from multiple platforms together in one place. It really streamlines comparisons and allows us to easily talk with our creative team about what's working and what's not. I also really value the Brand intel feature, which lets you save and collect creative assets from different brands. **What do you dislike about Motion?** I really wish you could create custom scores based on different metrics. Sometimes we're judging ad performance based on engagement, other times it's CPM. But if we could create a weighted score using multiple metrics so that we could define one source of truth for performance, that would be fantastic. **What problems is Motion solving and how is that benefiting you?** We originally got Motion to enhance our creative flywheel. We wanted our discussions with our creative team to be streamlined and allow everyone to be on the same page creatively - based on actual performance. Motion has really helped as I've been a part of these discussions. Our creative team can easily see what levels of performance are attached to which pieces of creative and that's made a big difference in helping us all feel confident in our creative social strategy. ### 6. Effortless Creative Insights and Visual Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Alen D. | Expansion manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** What I like most about Motion is that it finally gives a clear picture of which creatives are actually working. Instead of digging through Meta and TikTok managers and exporting a bunch of spreadsheets, I can see the ads, the numbers and the patterns in one place. The visual reports make it very easy to explain results to people who are not inside the ad accounts every day. I also really like how Motion groups creatives and surfaces winning hooks, formats and angles so we know what to test next instead of guessing. **What do you dislike about Motion?** There is a bit of a learning curve at the start, especially if your naming conventions are a mess. It took some time to get everything connected and tagged in a way that feels logical. Sometimes the interface feels a little busy and I have to click around to find the exact view I want. Pricing is also something you need to think about if you are a smaller team or spending less on ads, because it is clearly built with serious performance budgets in mind. **What problems is Motion solving and how is that benefiting you?** Before Motion I spent a lot of time jumping between platforms, exporting data and trying to line everything up just to answer simple questions like which creatives should we scale or what type of hook works best. Now I can open one dashboard and see the answer in a few seconds. It has made conversations between performance and creative much easier, because we are looking at the same ads and the same numbers instead of arguing from screenshots. The main benefit is speed and clarity. We test ideas faster, cut losers faster and have a lot more confidence when we decide to push budget into a specific creative direction. ### 7. I couldn't do my job without Motion **Rating:** 5.0/5.0 stars **Reviewed by:** AMBER M. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like how easy Motion makes it to dissect every component of ad creative so we can figure out what's resonating with our audience, what isn't and how to move forward with creating ads that convert. **What do you dislike about Motion?** There are really no downsides to using motion, but if I had to choose, I would say there can be bugs but it's only because Motion is consistently refining features and AI agents and those can naturally be buggy at times until their engineering team fixes it. **What problems is Motion solving and how is that benefiting you?** I have been using Motion for several years and I truly don't know how I would do my job without it. As a media buyer and creative strategist, I rely on Motion for giving me the insights into what is and is not working with my ad creative. Since creative is key and I need to make sure my creative does the right targeting and has strong diversity, Motion's reports make it easy for me to see what specifically I need to lean into or adjust on an ad. With their addition of Agents this year, it has been instrumental in coming up with ad ideas and iterations which has made my job easier. ### 8. Effortless Reporting and Insights with Outstanding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Motion?** The ease of use, it is super easy to use and gain actionable insights - creating reports is very easy and useful. I also love the custom metrics that motion provide, a great insight and measurement that we do not normally have access too. My favourite thing is within the reports, the view that includes the thumbnails of the ads with key metrics underneath - this is great for reporting and sharing with wider teams - very easy to digest. Our Rep is also superb; Josh. Extremely helpful and the best ive worked with. **What do you dislike about Motion?** The main two things are: It's dependency on naming conventions, any mistake or inconsistency in our ad names makes for inaccurate reporting or grouping in Motion; it makes having to go back and change names to ensure accurate reporting and reliability which is inconvenient. Secondly, the inability to create custom metrics. For example we use a blended revenue model - where we combine Meta and Northbeam attribution - I would love to create a metric in motion which would show this - however, I cant. Which makes the work very manual. **What problems is Motion solving and how is that benefiting you?** With limited capacity, it covers the role of a creative analyst. It helps us report and analyse previous performance and present those to the wider teams. Then taking best practices forward into future projects ### 9. Effortless Data Insights and Time Savings for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan R. | Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** Motion helps strategists and marketers digest data that might be overwhelming easily. It provides a clear snapshot of what is actually working and what might need improvement. It saves me hours and hours of combing through ads. **What do you dislike about Motion?** Motion sometimes has bugs, but they are usually resolved quickly. The creative inspiration boards could also be built out more so you can search for an industry/ad type rather than just by brand. **What problems is Motion solving and how is that benefiting you?** Motion vastly cuts down on the amount of time I have to spend reporting. This frees me up to focus more on creative as well as client relationships. I no longer have to dig through ads manager or compare excel sheets- it gives me the data I'm looking for automatically. ### 10. Effortless Creative Analysis and Reporting in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Motion?** Motion makes it incredibly easy to review the actual ad creative alongside key performance + creative KPIs in one place. Having the asset preview and metrics together (without jumping between platforms/spreadsheets) speeds up analysis and decision-making. I also love the ability to tag/group creative by messaging themes, products, formats, or creative elements to create clear, repeatable reporting views. The shareable reports make it simple to align cross-functional teams and partners quickly. **What do you dislike about Motion?** I’d love more robust win-rate/testing views. Specifically: win rates that reflect testing cohorts (new launches / ads in test) vs account-wide performance, so we can quickly understand what % of tested ads are scaling and whether gaps are due to low test hit rate vs fatigue/decline in existing scaled campaigns. Having that testing-specific win-rate + pipeline view would make it easier to diagnose where performance is breaking and prioritize next actions. **What problems is Motion solving and how is that benefiting you?** Motion significantly reduces the time spent analyzing and communicating creative performance; Motion centralizes creative assets and performance metrics in one visual reporting view. This makes it easier for both creative and media teams to quickly understand what’s working, why it’s working, and what to do next. By shortening the time from insight → action, Motion helps our teams make better creative decisions faster, align cross-functionally, and spend more time optimizing performance instead of building reports. ### 11. All-in-One Creative Dashboard with Powerful Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Motion?** I love the ability to see all my creative in one place whether thats splitting out by creator, campaign type, audience, creative type etc. I love the break down because I can see all my core KPI's so its easier to make adjustments in platform because I know whats working and whats not working. I also love the video insights of where people are dropping off and staying engaged. Helps me build out creative reports so my creative team can see them **What do you dislike about Motion?** Very helpful for DTC brands, but for my lead brands that I work with where they rely on data on the backend I really can only see whats taking place in platform so I can't see the full picture. **What problems is Motion solving and how is that benefiting you?** It's helping us solve which creators to keep moving forward with and what ones to drop. Its easy to use and has so many features and breakdowns. I also love the AI stuff that has been rolling out as well as what other brands are doing. It also helps us create multiple creative variations for different things based on the metrics we are looking at. ### 12. The world is at your fingertips - Powerful Metrics, Intuitive Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Bernie H. **Reviewed Date:** December 16, 2025 **What do you like best about Motion?** I use Motion to analyze our Meta advertising at scale by exporting the data and connecting it with our internal leads-sales-spend-profit data to identify patterns. Motion is valuable as it provides a fantastic wealth of metrics with a great breadth of characteristics that assess an ad. I appreciate using AI to further diagnose and assess individual or small suites of ads because the output makes sense and highlights details that 'fresh eyes' might notice. The interface is quite intuitive and somewhat easy to navigate and learn on one's own. Setting up Motion was super easy; my boss invited me to the platform, and after getting permissions from our Digital Performance team, I had access within minutes. **What do you dislike about Motion?** There are lots of gaps in the data, probably related to ads not meeting certain thresholds of spend or impressions. It would be useful if poor performing 'smaller' ads could be rated as well. Also, it would be helpful to ask Motion about what drives success or underperformance in an adset. I also wish some of the AI-based diagnosis output was exportable. **What problems is Motion solving and how is that benefiting you?** I use Motion to analyze Meta advertising at scale, linking it with internal data to find patterns driving our metrics. It allows a deeper quantitative and qualitative assessment of our ads. ### 13. Revolutionized Creative Reporting and Client Access **Rating:** 5.0/5.0 stars **Reviewed by:** Meredith U. **Reviewed Date:** December 16, 2025 **What do you like best about Motion?** I really appreciate how Motion enables us to work faster by allowing us to easily see how an ad is performing and what creative elements are impactful. It's made a big difference for our team by cutting down on the time spent digging through spreadsheets and helping us focus on creativity and new ideas. Our clients also love having full access to Motion, which lets them enjoy and adjust reports freely. I'm grateful that Motion offers this kind of access to creative reporting. The introduction of new AI features has made me feel like my feedback matters, and seeing them improve constantly has been impressive. Additionally, working with the Motion support team has been a dream. They listen to our feedback on features, and seeing them being implemented quickly is the best. It's awesome having such a proactive partner who continually strives to better the product for us every day. I love the Creative Insights feature that lets me dive deep into who viewed the ad and the AI Insights feature that helps dissect creative work quickly. The ability to prompt their AI is something I'm excited to use even more in the future. Overall, I'm just very impressed with how impactful Motion has been in changing the way we work for the better. **What do you dislike about Motion?** Sometimes the weighted average that Motion uses is very difficult for our media or client teams to wrap their heads around. I understand why the weighted average is actually more accurate, but for clients who are looking directly in the platform, they definitely struggle with why the data doesn't one-to-one match up. I would love the ability to customize and turn off the weighted average and just have a true average. Another issue is that a lot of times, just sharing Motion links, we still have to put them into decks. I really wish there was a way to export the full card inclusive of the GIF or the image in one click versus, like, right now, I have to download the GIF, and then I have to screen record the data or copy the numbers over. I wish there was a more natural way to turn it into something ready for client decks. **What problems is Motion solving and how is that benefiting you?** Motion takes a lot of time off my team's plate. It allows us to quickly see ad performance and creative insights, enabling us to focus more on impactful creativity and strategic ideas, reducing time spent on spreadsheets. Clients also enjoy the full access it provides. ### 14. Intuitive Platform with Great Insights, but Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle S. **Reviewed Date:** December 12, 2025 **What do you like best about Motion?** I like how Motion is extremely intuitive and visual, which makes it easy to understand and gather insights even when I'm deep into the details. This helps us identify the best-performing creatives and understand why they're successful. The ability to pick out themes and iterate to improve and make new creative is valuable for our business. Having high-performing ad creatives is crucial, and Motion helps us identify these top performers, allowing us to make better creative decisions. Additionally, I appreciate that the initial setup of Motion was extremely easy. **What do you dislike about Motion?** There's honestly not too much, I think, pricing potentially may be a little bit high. Especially in this day and age where AI is increasingly taking over and there are more tools entering the competitive space. **What problems is Motion solving and how is that benefiting you?** Motion lets us easily grasp which creatives perform best, identifying themes to iterate and improve new creative. This helps us refine ads and gather insights, crucial for high-performing ad creatives and impacting our business. ### 15. Transforms Ad Insights, Yet AI Bugs Linger **Rating:** 5.0/5.0 stars **Reviewed by:** cameron C. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Motion?** I use Motion for creative ad insights and reporting. Motion helps me cut down the time on pulling data and more on focusing on insights to improve our paid social strategy. I love using Motion to present insights to the team. The AI agents are helpful in creating new iterations of content and identifying scalable patterns, which is useful for understanding which creatives I need to scale. The initial setup of Motion was very easy. **What do you dislike about Motion?** The agents are kind of buggy, and I believe they should be used to analyze the whole report instead of individual creatives. I would like to use Marvis more efficiently, but sometimes it doesn't work. It's unavailable right now. I want it to create new ads based on customer reviews, but I am having trouble uploading them. **What problems is Motion solving and how is that benefiting you?** Motion helps me cut down time on data pulling, letting me focus on insights to improve paid social strategy. I love presenting insights, and AI agents help create new content iterations, identifying scalable patterns in my creatives. ### 16. Effortless to Use and Intuitive Interface **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Motion?** Easy to use Easy to share creatives and reports Connecting with Meta was really easy I use Motion biweekly to look at performance Gives a lot of insightful reports with metrics that platforms can't provide Using AI to give insights on what works from creative and how to improve My rep Josh has been very helpful and explains things on screenshare with immense detail. He sends me loop recordings on how to do things too. Always updates me on new implementations. **What do you dislike about Motion?** Slow loading speeds Filter by selecting creatives for reports like on Meta Connect to all social platforms (Pinterest, Reddit, Snapchat, etc) Competitors pull in all countries instead of just UK when searching for Brand intel On Brand intel it would be beneficial for range of time instead of more than a month, etc. Improve tagging (mass tagging instead of individual) **What problems is Motion solving and how is that benefiting you?** Giving in depth creative insights to guide our brand team on briefs Help steer on what creatives should be live Giving a quick view on performance when its busy ### 17. Innovative AI-Driven Analytics with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Katie R. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Motion?** I like Motion's home page creative highlights. It's super digestible to see what's working, why it's working, and what's changed. It also gives insights into what competitors are launching and how to iterate. I find it easy to understand at every level of the company and it's easily shareable. Using Motion helps me make ad performance data more understandable for creatives, share data easily, and spot performance patterns to iterate on successful ads and guide future production. The initial setup was super easy, which was great for us since we've been using it for a while and have seen its capabilities grow. **What do you dislike about Motion?** Some of the AI agents fail to process or complete tasks. Occasionally, the filtering doesn't work quite like it should. The platform can be slow sometimes. **What problems is Motion solving and how is that benefiting you?** I use Motion to analyze meta ad performance, making data understandable for creatives, finding performance patterns, iterating on winners, and guiding future ad production. The home page highlights make it easy to share, understand, and keep up with what's working. ### 18. Effortless Creative Reporting, Client-Approved! **Rating:** 5.0/5.0 stars **Reviewed by:** Nick H. **Reviewed Date:** December 11, 2025 **What do you like best about Motion?** I really enjoy the ease of building reports and going back to the reports consistently, knowing the information is correct. I do enjoy how complex data is visually represented in an easy to understand way. Clients don't want to digest a lot of data and numbers, and they love the way the reporting looks. Motion does this very well, making complex data easy to understand. **What do you dislike about Motion?** I haven't had any issues with Motion. There have been a few times where I was working and Motion wouldn't load, but I simply logged out and logged back in, which solved the issue. A drag and drop of the ads that I would like to show might be easier than going through and checking which ones I want to show. **What problems is Motion solving and how is that benefiting you?** I use Motion to visually represent creative reporting and easily pull reports for specific creative or cohorts. I love having multiple reports accessible with one click and how complex data is made easy to understand for our clients. ### 19. Intuitive Interface and Deep Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Brent B. | Sr. Director, Growth Marketing **Reviewed Date:** December 11, 2025 **What do you like best about Motion?** I love Motion's intuitive, clean, and highly visual interface which makes it simple to navigate and quickly get the data or insights I need. I also appreciate the high-value reporting as it provides the best view on creative performance within and across channels like Meta and LinkedIn. The platform excels in auto-tagging creatives, helping me understand what works and what doesn't, influencing our strategy across other channels, website, and product. The setup was simple thanks to hands-on assistance from the Motion team, ensuring fast time-to-value. **What do you dislike about Motion?** I don't like the limited number of seats for our Motion license, which means we've had to be stingy with who has access to it and can self-serve data. If I have an enterprise license, I'd prefer my full team to access the platform. **What problems is Motion solving and how is that benefiting you?** I use Motion for creative reporting and insights, providing a deep understanding of creative performance. It guides optimization and helps with future creative sprints. ### 20. Speeds Up Reporting, Fantastically Organized **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth K. **Reviewed Date:** December 11, 2025 **What do you like best about Motion?** I like how Motion makes creative reporting faster and more digestible for our clients. Competitor reporting is super easy on the platform, and I enjoy being able to stay organized by different themes and save content across competitors. It's much less time-consuming than pulling from the ad platform libraries. I'm able to keep a pulse on what leaders in my industry are doing and use that inspiration for new ads. The agents are really helpful too! Motion is very easy to set up, it takes less than a few minutes to set up new clients. **What do you dislike about Motion?** I'd love to be able to write my own prompts versus rely on the default agents. The default prompts don't cover all our analysis needs, so being able to ask specific questions would make the information more useful. **What problems is Motion solving and how is that benefiting you?** Motion makes creative reporting faster and more digestible, and competitor reporting is easier and more organized, saving time. ### 21. Elevated Ad Insights with Stellar AI Features **Rating:** 4.5/5.0 stars **Reviewed by:** Sarah E. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love the AI features in Motion, especially the AI tagging, which sorts asset type, visual format, hook, and angle. I also love the new inspiration functionality, which allows me to save ads from other brands, track competitors, and filter for things like ad longevity. These features make Motion super valuable because they provide a clearer picture of what's working in the ad account and help make decisions on creative strategy and production faster. The customer success team was awesome at helping set us up and onboard, which made the initial setup of Motion smoother. **What do you dislike about Motion?** Sometimes the load times can be slow, but that may just be Facebook's fault and not on the Motion side. **What problems is Motion solving and how is that benefiting you?** Motion saves time by simplifying ad performance review and makes it easier to spot patterns in ad strategies. The AI features and inspiration functionality enhance creative strategy decisions and allow quick adjustments based on competitive insights. ### 22. Effortless Data Integration, Needs More Channels **Rating:** 4.0/5.0 stars **Reviewed by:** Elizabeth L. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like both the comparative and top performing custom reports. All the data and metrics are already loaded in, so I can spend more time analyzing. I'm able to pull various views and specific client requests easily and share them with the client, which means less manual work for me. The initial setup of Motion was easy and straightforward. **What do you dislike about Motion?** I need Snapchat, Reddit, and Pinterest integrations with Motion. I also want the ability to load in a specific naming convention and have those added as dimensions for breaking out performance. It doesn't really help for platforms other than Meta and TikTok, and I would like to analyze the same creative cross-channel in one dashboard. **What problems is Motion solving and how is that benefiting you?** I use Motion for creative analysis and insights, reducing manual data work by easily toggling data views and accessing loaded metrics. It offers custom reports that save me time on analysis and simplifies sharing tailored client views, minimizing effort. ### 23. AI-Driven Insights with User-Friendly Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Dan U. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love that Motion is a very user-friendly platform. It takes zero experience to get in, click around, and start getting the basic reports and making sense of those. I like how customizable it is and how they're regularly shipping new features and innovating with AI. It's also super essential how they have a lot of ways for you to share links to various reports, creatives, and inspiration publicly or within your team without needing to give everyone a login. The user-friendly aspect gets me from a to b faster, much quicker than just clicking through a list of ads and ads manager. Metrics wise, Motion provides a lot more depth and more insightful data. The new features, insights, analysis, and AI tagging all just help me get smarter about my creative faster, which is super important given my tight bandwidth across different brands. I also really like Motion's new feature where you can share the AI analysis with your own AI tool, which helps me go even deeper with my AI chatbots. **What do you dislike about Motion?** Everything works pretty well. Obviously, you don't get Google Ads in there, but, you know, it doesn't give you a lot of creative insights. I think there are individual things like sharing single ads that could be improved. **What problems is Motion solving and how is that benefiting you?** I use Motion to visualize my ad creatives, layering on metrics and extracting deep, AI-powered insights. It’s user-friendly, customizable, and fast, making sense of reports and data instantly, sharing them easily with my team, which helps improve my creative strategy efficiently. ### 24. Motion is a GAME CHANGER **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** Motion is a GAME CHANGER. Motion has completely streamlined how we analyze and optimize creative performance by bringing all ad data into one centralized platform. Instead of jumping between multiple dashboards, we now have a single view of performance across Meta and other channels, which saves time and improves decision-making. For Meta specifically, Motion has delivered one of the biggest lifts for us because of the extensive audience testing we do. By consolidating results at the ad name level, Motion gives us a clear pulse on overall performance and helps us identify what’s working quickly. The creative type comparison feature has been a game-changer, allowing us to communicate to our creative team which formats are most efficient and pivot campaigns in real time to save dollars. Beyond that, Motion provides actionable insights that make collaboration easier, automated reporting that eliminates manual work, and even alerts for creative fatigue so we can refresh before performance drops. These capabilities have enabled us to optimize faster, allocate budgets more effectively, and ultimately improve ROI while keeping everyone aligned. We newly launched on Tik Tok this year and working with our creative team in house to help them better understand what is working and how to create a winning asset. we have been able to create dashboards and reports that are easily digestible for our creative team to understand and take action items from. Additionally, our Motion representative, Quinn, has been outstanding! Aways willing to hop on calls to create new dashboards, suggest innovative ways to interpret data, and keep us informed about new features. Quinn’s proactive support has made the platform even more valuable for our team. **What do you dislike about Motion?** While Motion offers strong creative analytics, there are a few areas that need improvement. One major frustration was the removal of the “winning combo” feature after we adapted our naming conventions to align with it. This change disrupted our workflow and felt disappointing. Additionally, the search functionality is limited because it is difficult to quickly find specific creative trends such as six-second videos or certain hooks when browsing competitor ads. More granular filters and trend-spotting tools would make the platform far more powerful. We have also noticed gaps in reporting with a lack of automated reporting options. It would be extremely helpful if there were a way to layer in our Adobe data that we receive on a last-click window to evaluate the behaviors of users who are purchasing directly from the ad. The interface, while functional, can be cluttered and unintuitive for power users who need deeper customization and collaboration features. Overall, Motion is valuable, but these areas leave room for improvement. **What problems is Motion solving and how is that benefiting you?** Motion solves several key challenges in creative performance analysis and optimization. Before using Motion, we had to jump between multiple dashboards to track performance across channels, which was time-consuming and fragmented. Motion centralizes all ad data into one platform, giving us a single view of performance across Meta and other channels. This has streamlined decision-making and saved significant time. For Meta specifically, Motion has been critical because of the extensive audience testing we do. By consolidating results at the ad name level, it provides a clear pulse on overall performance and helps us quickly identify what’s working. The creative type comparison feature has been invaluable for communicating to our creative team which formats are most efficient, allowing us to pivot campaigns in real time and save dollars. Competitor insights have also been a huge advantage, giving us strong examples to share with our creative team so they can better understand the vision and create winning assets. Automated reporting eliminates manual work, and alerts for creative fatigue help us refresh assets before performance drops. These capabilities enable faster optimization, better budget allocation, and improved ROI while keeping everyone aligned. Additionally, Motion has helped us onboard TikTok campaigns and create dashboards that are easily digestible for our creative team, making collaboration seamless. The proactive support from our Motion representative has further enhanced the platform’s value by helping us build custom dashboards and interpret data in innovative ways. ### 25. Empowers Ad Insights with Creative Data **Rating:** 4.5/5.0 stars **Reviewed by:** Jack R. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like the visualizations, like the creative ad copy layered on top of bar charts, which are great for presentations to clients. The hook and click scores are also a good way of looking at the data outside of traditional ad metrics like CTR and CPC. These scores help demonstrate how attractive the ads are in pulling users to the client's site. Additionally, the initial setup of Motion was very easy. **What do you dislike about Motion?** Sometimes it would be difficult to group various creative/audience line items. For example, if a creative had multiple audiences, those creative-audience items would all appear separate, making it look like there were multiple versions of the same creative (when in fact they are the same creative run on different audiences). If we could have a function to group the audiences together to see holistic creative performance (against other holistic creatives) that would be great. **What problems is Motion solving and how is that benefiting you?** Motion helps optimize creative and audience flighting. The visualizations and creative ad copy are great for presentations. Hook and click scores provide insights into ad engagement beyond traditional metrics, showing how ads attract users to the client's site. ### 26. Unmatched Video Insights and Actionable Performance Metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Di L. | Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** Incredible visibility into performance of videos allowing us to see what once we need to change up the hook, see trends of what was keeping people engaged, and easily group and rank performance to edcuate us on what to iterate or create next. The easy to digest scoring buckets helps a lot! **What do you dislike about Motion?** Seeing views other people have created becomes difficult. Creating views with what you really want can get confusing because there are so many elements you can focus on and ways to do it. **What problems is Motion solving and how is that benefiting you?** Motion provides us visibility into how we could improve our creative with their Ai suggestions tool. The tool calls out what the video is doing well and provides suggestions for improvements based on customer interactions. It makes it easy to see what hooks need improvement, what videos have a great hook but dont keep the viewer engaged, all the way through to conversion making it easy to analyze and target next steps for refinement and improvement in creative. ### 27. Effortless Ad Analytics and Team Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like that Motion is really easy to use and can be shared across departments. This makes it valuable because our team is constantly working on different projects, and simpler dashboards speed up our workflow. We can quickly and easily make reports to share with teams like the influencer or creative teams, and the insights are both visual and numerical, which helps us iterate without needing extra meetings. Motion's ease of use lets each team member pull the insights they need without hassle. **What do you dislike about Motion?** I think sometimes whenever we make dashboards and we haven't clicked on them for a long time, we don't go back and delete them. It would be awesome if Motion could pop up and ask if we still need them, and if we don't, it could delete or archive them. That would be great. **What problems is Motion solving and how is that benefiting you?** Motion simplifies the chaos of Facebook's backend, making it easy to view analytics and iterate on creative. It helps us quickly share reports across departments, streamlining communication and saving time by reducing the need for meetings. ### 28. User-Friendly with Potential for Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Miranda R. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love how user-friendly Motion is. It's very easy to pick up quickly and get the info I need. Starting at my most recent company in June, I hadn't used Motion before, but now I feel like I am an expert for the most part. I use almost all its features that I know of and really value it. Pulling data and analyzing creative trends and performance on Meta and TikTok is super easy, and it makes my work much more efficient. The initial setup was very easy too. **What do you dislike about Motion?** I wish the TikTok connection had more features that Meta does, like filtering by launch date, AI tags, AI analysis, which would be helpful for sharing data. I also wish the AI analysis could be used more as a regular chat bot, similar to what I've seen in Triple Whale's Moby. I want more rules for AI tags, to set up logic and define categories. Creating tables based on data or a workbook for documenting tests would be great for more customization and deeper analysis. People should be able to see current data without needing a Meta Ads connection, though it's not a huge inconvenience. **What problems is Motion solving and how is that benefiting you?** I use Motion to review ad performance and share insights. It makes it super easy to pull data and analyze creative trends on Meta and TikTok. Motion is very user-friendly, letting me quickly get the information I need. ### 29. Time-Saving Insightful Metrics for Visual Thinkers **Rating:** 5.0/5.0 stars **Reviewed by:** sydney c. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like all the options that Motion gives me as it aligns well with my visual nature. I enjoy being able to see the creative itself and line it up with the metrics rather than just having the title of a creative. This feature allows me to pinpoint certain creatives more easily and saves me time since I don't have to go through various creatives to find the one I'm looking for. This capability is very valuable to me. **What do you dislike about Motion?** I don't like having to create a new report every time I want to pull some data. It would be better if I could just identify what I'm looking for without having to create a report necessarily. **What problems is Motion solving and how is that benefiting you?** Motion helps me gauge performance metrics for our brand directly without going through an agency. It's valuable for pinpointing specific creatives easily and saving time, especially since I'm a visual person who benefits from aligning visuals with their metrics. ### 30. Insightful Analysis with Stellar CSM Support **Rating:** 4.0/5.0 stars **Reviewed by:** Max B. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I think our CSM has been super helpful in helping us extract the most out of Motion. She's provided us with insights, market insights, and algorithm insights, especially regarding how Meta treats new creatives, which has been incredibly helpful. The customer service, particularly from our CSM, and the insights she's providing us to help navigate the platform and get the most out of it, has been actually incredibly helpful. **What do you dislike about Motion?** I think the dashboard, especially when I'm looking at competitors, doesn't feel like the information is always accurate. It doesn't always seem to relate correctly to things like how long the ads have run for or how many ads are actually active. There's no insight into whether the ad I'm looking at was successful or not. The information it provides me is kind of limited, and sometimes I feel like it might be slightly untrustworthy. I'd like to know with more certainty if I'm actually looking at the full picture or if there's things missing. **What problems is Motion solving and how is that benefiting you?** Motion gives me valuable insights on what's working in my creatives, with a dashboard for quick reviews and decent AI analysis of certain metrics. It helps me make informed creative decisions. ### 31. An Absolute Necessity For Ad Creative Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** Motion empowers our creative team to know what is and isn't working and why without having to rely on other teams. They also provide a ton of continuing education and support and are my main source of information to staying up to date with creative strategy and AI trends. They stay ahead of the curve by becoming among the first to adopt new AI features like AI-assisted report analysis, creative strategy AI agents, and AI creative tagging. **What do you dislike about Motion?** Not much cons to speak of. One area lacking is the inability to analyze performance of Tikok GMV Max campaigns. You also must make sure you have a super solid ad naming convention or it can't pull reports accurately. **What problems is Motion solving and how is that benefiting you?** I like that motion makes creative analysis and performance easy for designers and production people. We are more self-sufficient as a creative team because we can fetch our own reports. Before, it was hard to tell what creatives were performing and why and if we had adequate creative diversity. Motion breaks is down and makes it simpler to understand. ### 32. Revolutionized Our Creative Analytics with Impressive Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Aidan R. | Sr. Manager Growth Marketing, Paid Social **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I find Motion incredibly valuable for creative analytics, especially in our internal paid social advertising. It solves efficiency problems for us, allowing us to move faster on creative changes, as we receive data in minutes rather than days. The ability to easily share ad performance with visuals is unmatched by any other platform. I love how they iterate on new products quickly and consider my product questions, often adding features with notes from our team in real-time. The AI is a powerful tool on the platform that really cuts time out of my day. The initial setup was super easy, thanks to the great customer support team. **What do you dislike about Motion?** There are still some qualities to other, bigger, data platforms that are better in reporting, and creating custom reports. I'd still love to see that. More customization of metrics, and goals that we want to track towards would be great. **What problems is Motion solving and how is that benefiting you?** Motion solves efficiency problems, speeding up creative changes and planning with quick data access. It simplifies sharing ad performance visually, making it easier than other platforms. ### 33. Simplified Dashboard, Inspiring Tool for Social Creative **Rating:** 5.0/5.0 stars **Reviewed by:** Corey C. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love that the reporting in the dashboard UI is so much simpler and cleaner and easy to digest compared to what we see in the Meta reports. It's a lot easier and more efficient to analyze, get actionable data, and take next steps based on that. It's a much cleaner, faster experience than trying to get that data out of Meta. I also like that Motion feels like I'm working with a human app rather than just some tool that's not being innovated upon. Plus, it's easy to set up on our own without any assistance from technical teams. **What do you dislike about Motion?** Some of the UI and dashboards require scrolling to get the full view. There are little things with the UI that happen here and there. It's not a major deterrent, but there are some things in the UI that could be better. **What problems is Motion solving and how is that benefiting you?** I use Motion to monitor creative ad performance across different campaigns, helping us identify which content performs best. It improves our efficiency by simplifying reporting and providing actionable insights with a cleaner interface than Meta. ### 34. Unmatched Insights for Ad Creatives, Instantly Elevating Our Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** It provides valuable insights about ad creatives that you would not find elsewhere. It makes it easy to find patterns in your creatives and lets you know what is working well for your brand, and what isn't. **What do you dislike about Motion?** I haven't run into any downsides of using Motion so far, but maybe one thing is it takes a bit of time to really understand how to use all of the features. There's a lot of different features, so to make sure you're taking advantage of it all you should take some time to get familiar with the platform. **What problems is Motion solving and how is that benefiting you?** Motion helped me provide my client with specific insights about their creatives, and what about them worked well. It also provided feedback on creatives that could be improved and how to do so. It talked about the visuals themselves, the messaging in the visual, the length of video creatives, etc. It saved me time in trying to analyze each ad and only being able to look at 1-2 aspects of each ad; Motion was able to do this in mere minutes while leveraging AI features to gather insights. ### 35. Efficient Reporting Tool with Room for Mobile Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Meagan K. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I really like Motion for creating my own reports based on nomenclature, and it's easy to pull up metrics like ad quality, testing goals, and ad types. The visual aspect is a huge plus, with visuals and charts that make data easily digestible compared to Meta. It's also helpful for deep diving into creatives, and I enjoy the faster load times than Meta. I find it easy to see how long an ad has been running and appreciate how easy it is to share reporting and ads. The image of the ad with data points below makes sharing ad reporting straightforward during weekly meetings. **What do you dislike about Motion?** The mobile experience is really hard to use, especially the date selector. I have to scroll down to hit apply, which doesn't work on mobile, and is also a pain on desktop. I have to click twice on continue then apply when searching by filter with a word like ad name. Please either create an app or improve the mobile experience, possibly moving the Apply button to the top or just allowing to apply with an 'enter' press. A search feature that lets me query against the average of specific metrics within a selected period would streamline manual processes. **What problems is Motion solving and how is that benefiting you?** I use Motion to analyze creatives and performance metrics. It puts data into a digestible form with visuals and charts, helping me create reports based on nomenclature. The ease of sharing ads with data points in weekly meetings is great. ### 36. Streamlined Ad Analysis with Ease and Speed **Rating:** 4.5/5.0 stars **Reviewed by:** Roman P. | Senior Post Production Artist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I use Motion for analyzing Meta ads in a much easier way, which avoids having to make top charts manually. Motion really makes the process easier by sorting through big ad account data quickly to get the top 10-20 ads within a specific period of time. I love the better interfaces and the customized spreadsheet with a red-green color scheme it offers, as well as the lag-free experience compared to Meta Ads manager. The ease, speed, and stability of Motion are fantastic, especially since Meta ads usually have laggy interfaces and slow data speed. Motion handles everything seamlessly. Setting up Motion was easy for me, and the interface has a learning curve that's right on point. **What do you dislike about Motion?** Probably an accuracy of showing HOOK and HOLD rate, because sometimes the data is different from Meta. Usually Motion shows a higher hook and hold rates for some ads. It happens like 15-20% of the time while using it. **What problems is Motion solving and how is that benefiting you?** I use Motion for easier Meta ads analysis, avoiding manual top chart creation. It saves time sorting large ad account data and eases identifying top ads with better interfaces and customized spreadsheets, offering a lag-free experience compared to Meta Ads manager. ### 37. Visual Reporting Made Easy, Needs Faster Load **Rating:** 4.5/5.0 stars **Reviewed by:** Becca S. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like that Motion's interface is pretty user-friendly and easy to learn. I also appreciate the various reporting options and KPIs that I can pull, and just that it's visually appealing. **What do you dislike about Motion?** Yeah. We just had general issues with load time on a lot of reports. And some issues with certain accounts not syncing up properly from Meta to Motion. So that's gotten better with the help of our motion reps, but still have some problems like that once in a while. It was easy to learn the platform, but we did have those problems I was referring to earlier with pages not loading in certain accounts having a lot of bugs. So it was kind of a rocky start, but we've made a lot of progress. **What problems is Motion solving and how is that benefiting you?** Motion makes creative reporting more visual and easier to show clients which assets are working. It simplifies analyzing different elements, avoiding the need to embed links or open multiple pages. ### 38. Invaluable for Creative Performance Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan O. | Director, eCommerce & Digital Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love the hook report in Motion, as it helps us understand how to best build top-performing ad creatives by providing hook data and thumb stop ratio. This feature allows us to see what has worked before, predict what will work, and ensures we're making informed decisions based on historical data. **What do you dislike about Motion?** Some of the AI report tasks take a really long time to run, and it's not as useful as it could be because it can only run one at a time and it's slow. Also, during the initial setup, I encountered a challenge with connecting the ad accounts. It would send an email saying it was connected, but then give in-platform notes saying the page needs to be connected, indicating a different level of access was needed than anticipated. **What problems is Motion solving and how is that benefiting you?** Motion solves having to pull custom reporting from Meta, visualizing ad creative on screen, and easily calculating metrics like thumb stop ratio, making it easier to understand creative performance and build top-performing ad creatives. ### 39. Excellent for Ad Insights and Creative Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Grace D. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like seeing a brand's whole ad library and creating comparative reports or reports with the ad names. It's helpful to see how many ads a brand has live at any time. Motion lets me save ads even if they are turned off, and I can see who they are targeting, when they have sales, and how they market the sale, which gives me design inspiration. For comparative reports, I like to see how one ad did better than another iteration or which landing page performed better. It's also valuable for comparing product categories. **What do you dislike about Motion?** I wish when looking at reports we could filter it to be only active ads. If there was a sale and it is over I do not want those showing up when looking at the last 14 days. Just adding an 'active' or 'not active' filter would help, also seeing if the creative is active or not just when looking at the report. **What problems is Motion solving and how is that benefiting you?** Motion lets me save ads that won't disappear even if turned off, view entire ad libraries, create reports comparing ad performance, and gain design inspiration. ### 40. Revolutionary Creative Tool That Saves Time and Inspires Daily Use **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** Motion is the creative tool I wish was around 10 years ago, but it is here and it saves SO MUCH TIME! The tool is suave and modern and has a great intuitive UI. Paired with a great team to work with, it is a tool that you actually want to log into and use on a daily basis. Customized reports & prebuilt templates make it easy to plug in any account and get reports in a few minutes. **What do you dislike about Motion?** That I didn't have it so many years ago. If you were able to optimize out of the platform or generate insights faster that would be a feather in the cap, but if you saw how most creative reporting is done (screenshots in decks, no videos playing, long ad names with tables of data without knowing what ad it is), the service on its own is such a massive step up against the status quo that it is worth every penny and then some. **What problems is Motion solving and how is that benefiting you?** Creative reporting is manual, bulky, and not visual. Motion makes all of these things simple within minutes of plugging into accounts. ### 41. Saves Time with Intuitive Ad Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Carl R. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I find that Motion saves me a lot of time, especially with competitor research. The ability to use boards to save different types of ads from different periods allows me to revisit and analyze them, which is valuable both commercially and communicatively within my team. I also appreciate how creating reports on our own ad performance is designed to let me quickly overview performance without the need for extensive manual adjustments, helping me share insights and allowing the team to make better decisions. Additionally, I find Motion to be user intuitive and easy to set up. **What do you dislike about Motion?** Loading time from Facebook's API. Any adjustments to my reports usually means a 2 minute wait, which severely slows me down. **What problems is Motion solving and how is that benefiting you?** I find Motion a real time saver, offering user-friendly insights sharing and competitor research. It lets me save different ads using boards, aiding commercial and internal communication. Creating reports is seamless, enhancing our decision-making without tedious manual work. ### 42. Streamlined Ad Management with Insightful Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Georgie L. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I find Motion incredibly useful for keeping track of client ad creative results with ease, as it's much simpler to navigate than other tools like the backend of Meta. I really appreciate the beta testing reporting system for its ability to send weekly reports directly to internal Slack channels, which is super convenient and helps maintain top analysis without the hassle of manual report pulling. The in-depth data provides deeper insights into why specific creatives work, which is invaluable. I also love the support system through Slack for any questions and the weekly newsletters that are definitely worth reading. The setup was very easy, and I feel well supported using it. **What do you dislike about Motion?** I think incorporating some of the AI analysis features into the reports would be really helpful. It would be amazing to have a chatbot style AI per account for specific requests, though it's a bit buggy at the moment. I also find it annoying that the metrics are capped at 5 or 6 in one view, as sometimes I want to include an extra metric but run out of space. The inspiration part wasn't amazing when we played around with it, and it would be useful to have more inspiration boards broken down into different categories. **What problems is Motion solving and how is that benefiting you?** It simplifies tracking ad creatives, providing deeper insights and reports on their performance, saving time and aiding strategy development. ### 43. Amazing AI Tagging with Improvement Potential **Rating:** 5.0/5.0 stars **Reviewed by:** Darcy T. | Creative Strategist **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love the AI tagging features in Motion. They make it super easy to see which kinds of ads are working best and whether the creative is diverse. It's amazing how the AI tagging simplifies understanding patterns between top-performing ads, allowing our design team to easily see what's performing and what's not. The new AI tagging also makes the process much easier and shows great potential for removing the need for long naming conventions as it highlights which concept and messaging types are promising. Planning the next ads is easier as I can use the information from AI tagging to inform my briefs. **What do you dislike about Motion?** I wish the tagging was more granular, but I think that's coming e.g. not just hook but, visual, audio etc. I think some of the AI features could also be improved e.g. generate new hooks/improve this ad ideas. They could be more based on the companies specific insights, or you could have it so you can input additional things e.g. generate new hooks for this ad but all in X style **What problems is Motion solving and how is that benefiting you?** I use Motion to understand patterns in top ads and its visual layout helps our design team. The AI tagging simplifies planning, showing which ad types and concepts work, making creative analysis easier. ### 44. Visual Data Analysis Made Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Angelique K. | Operations Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like how easy Motion is to use and how good the UI is. It allows me to view data quickly and with ease in a very visual way, which is great for teams that lead on creative. It's easy to set up; you just connect your ad accounts and you can build reports in minutes. I also appreciate that there are often new features being introduced and developed, showing that the tool evolves as the market and tech evolve. The ability to have a creative view of data resonates well with creative teams to show what's working and what's not. **What do you dislike about Motion?** It would be good if the reporting could be done more holistically - right now it's very by client without the ability to group all the data or all clients together for a larger snapshot of an agency - that is something that I think would be quite useful **What problems is Motion solving and how is that benefiting you?** I use Motion to analyze ad performance, identify winning elements, and scale creative across platforms, thanks to its AI insights. ### 45. An Essential Tool for Creative Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Julien d. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** What I like most about Motion is the fact that every time I create a new Workspace, I can share it with my folder where I have all the dashboards that I systematically use for the different brands for which I will conduct an audit. This allows me to always find my dashboards, saving time because the configuration time is necessarily shorter this way. I don't need to reapply my exclusions, I don't need to systematically reset the calendar, the analysis period, and then I will have to update the marketing angles, sub-angles, etc., in the dashboards. I would say that this is already the first major advantage for me. **What do you dislike about Motion?** In fact, I've thought about it and there's only one point that's a little tricky for me currently, but I imagine it will evolve, it's the speed at which we have access to tagging via AI in Motion. As soon as I have access to the Facebook accounts and the Facebook page, I will immediately create a workspace. I know that sometimes it can take a little time to synchronize, but what I find unfortunate is that once the synchronization is done, between the moment the synchronization is completed and the moment I have the possibility to generate AI tagging of the ads, a lot of time can pass. I don't necessarily have this time, so even today, I will sometimes have to do this tagging manually, which is a big waste of time. **What problems is Motion solving and how is that benefiting you?** I use Motion to aggregate and pool creative data across multiple ads and campaigns, which allows me to evaluate the results efficiently. Motion also makes it easy for me to create custom dashboards and automatic tagging via AI, which saves me a lot of time. ### 46. Save Time and Ease of Use with Motion **Rating:** 3.5/5.0 stars **Reviewed by:** Pierre H. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love the ease of use of Motion, with the easy connection of advertising accounts and the pre-templated dashboards that save time. The interface is intuitive and attractive, which allows for clarity of information, especially for easily integrating the relevant KPIs for our activity. It also helps us perform creative analyses for our clients more quickly than with other tools like Looker Studio. The integrated AI tools are also a plus, even though we haven't yet explored their full potential. Finally, the initial setup of Motion was very easy. **What do you dislike about Motion?** I can't find all the competitors and have to continue using the FB Ads Library at certain times. The competitors section has become more difficult to access than it was several months ago. I would like a section that is more easily accessible via the dropdown menu on the left, and also a better connection to find all active ad accounts. **What problems is Motion solving and how is that benefiting you?** Motion allows for a considerable time saving compared to other tools like Looker Studio, and offers clarity of information for easily shareable reports. Its intuitive interface with pre-configured dashboards and integrated AI tools makes creative analysis smooth and efficient. ### 47. Essential Tool for Creative Strategy and Efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Isabella A. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I love how Motion has seriously leveled up the way we do creative strategy and copywriting. It's really helped me take a more comprehensive picture of the ads we create by looking at competitors and identifying trends in the advertising space. The AI agents are incredibly value-adding to our workflow, and we use them for brainstorming or coming up with more hook variations. What I like most about Motion is that it is really easy to start and navigate. Even if you have zero data background, it's easy to find your way around, and yes, it's really intuitive. The analysis and graphs are really helpful, and my most favorite part has to be the AI agent, which feels like having another coworker who helps with analysis, copywriting, and coming up with more ideas. We never feel stuck or have to start from scratch anymore. **What do you dislike about Motion?** One problem that we often run into at our agency is that there's a limit to the number of accounts that we can add to our Motion account. It feels very restrictive at times, and we often have to disconnect a brand and connect it back, then disconnect something again because we need to connect something new. **What problems is Motion solving and how is that benefiting you?** Motion helps me with analyzing and drawing insights from data, making it comprehensible and clear, which supports my strategy work. It prevents feeling stuck or lost, especially compared to traditional Excel sheets. ### 48. Streamlined Analytics with Promising Potential **Rating:** 3.5/5.0 stars **Reviewed by:** Brandon B. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I use Motion for easily aggregated data, data visualization, and fast and easy AI insights. Motion removes the majority of my workload, cutting down manual task time by approximately 3-5 hours a week. It also helps jumpstart the creative ideation process, saving an additional 1-2 hours a week. I find it user-friendly and they take feedback seriously, incorporating it into their product roadmaps when applicable. The features are released with confidence, ensuring a more polished user experience. The initial setup was fairly seamless, taking less than a day to connect to the ad account. **What do you dislike about Motion?** The accuracy of their AI grouping (tags) could be improved. We've noticed some inaccuracies during their initial rollouts. **What problems is Motion solving and how is that benefiting you?** Motion cuts down my manual task time by 3-5 hours weekly, removing the workload of exporting data and creating insights. It also jumpstarts the creative process, saving me 1-2 hours in meetings with its built-in AI tasks. ### 49. Visual and Efficient Creative Analysis with Motion **Rating:** 4.0/5.0 stars **Reviewed by:** Kimara S. **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** I like how Motion allows me to review creatives all in one place, which makes it easy to do analysis and provides ease of visibility for our clients to see what's live. The competitor AI agent is particularly valuable, as it lets me see what competitors are testing and helps me decide what to avoid, steal, or watch out for. The platform is very visual and easy to use, which I appreciate. The support from the Motion team during the initial setup was really useful, making the process quite easy. **What do you dislike about Motion?** I find the pricing compared to other competitor tools a little expensive, especially as you scale. I would prefer smaller jumps between spend tiers. **What problems is Motion solving and how is that benefiting you?** I use Motion to review creatives in one place, analyze them, and provide clients with visibility on what's live. The competitor AI agent helps see competitor strategies, and the platform is easy to use. ### 50. Great platform for rapdily scaling creative while still being on brand **Rating:** 5.0/5.0 stars **Reviewed by:** Louis A. | Head of Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Motion?** We've used a lot of creative tooling in the past, but Motion is probably the most thoughtfully built. Super easy to see spend, performance shifts, and unify marketing and creative in a way that feels intuitive. Love templates and plug-and-play aspect to get up and running quickly. **What do you dislike about Motion?** Would love to see more improvements to the AI feature to be fully prompt-based to query specific questions around completions against spend, etc. But overall the reporting is good enough. **What problems is Motion solving and how is that benefiting you?** Scaling creative across in-house and agency teams while ensuring we're on-message and on-brand. The insights feature is extremely helpful to share out in Slack to the wider marketing team on what's working/needs improvement. - [View Motion pricing details and edition comparison](https://www.g2.com/products/motion-2025-12-21/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-23+10%3A37%3A40+-0500&secure%5Bsession_id%5D=230d79c4-91fe-4af1-836c-717509ff4625&secure%5Btoken%5D=f66d9c7903b571f4b6ec7bd4e63f5f10906a5cab727a0a8256349fd28b03ad70&format=llm_user) ## Motion Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [Northbeam](https://www.g2.com/products/northbeam/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Motion Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Testing Tools** - Dynamic Versioning - A/B Testing **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling ## Top Motion Alternatives - [Foreplay](https://www.g2.com/products/foreplay/reviews) - 4.8/5.0 (122 reviews) - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (783 reviews) - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (426 reviews)