I like that Motion generates a visually appealing report much faster than pulling excel data manually, which leaves us more time for strategy. I appreciate that we can easily pull the metrics we want, filter for specific types of creatives, and stay up to date with competitor research. It helps our creative teams understand what is working and what isn't, leading to the best business outcomes and helping us plan for future campaigns. Review collected by and hosted on G2.com.

I would love to see additional platforms like Pinterest, Reddit, and Snapchat be added. It also seems like competitor research in the brand intel is limited to Meta right now, and it could expand to other platforms. Review collected by and hosted on G2.com.

I really appreciate Motion's AI tools; they're probably the biggest game changer for me. The ability to generate reports in the background and identify key action points is a major time-saver. I also like the tagging and explore tools because they're quite useful. The user interface is very clean, which makes it easy to understand the metrics. Additionally, setting up Motion was very easy. Review collected by and hosted on G2.com.

I think there are certain times where the AI would make suggestions that go against the brand's intention, even if that certain aspect the AI is critiquing has been tested to work through in-house testing. Not yet, it's not compatible with anything else. Review collected by and hosted on G2.com.

Motion is extremely helpful for creative reporting and insights - quickly showcasing snapshots of specific creatives which makes reporting faster Review collected by and hosted on G2.com.

Downsides of using Motion is that you cannot compare creative performance per tactic on one slide. For example, I'd love to see how creatives performed in View Content compared to the creatives in Purchase campaign, but to do so I need two separate reports on two separate tabs. Review collected by and hosted on G2.com.

Love how well it keeps data and insights on creative, so much provided visually that FB doesn't really offer. Review collected by and hosted on G2.com.

There are a number of features that may not be as obvious to use or that could be skipped over. Review collected by and hosted on G2.com.

I find Motion super helpful for isolating what kind of creative is working and what's not. I also really appreciate the ability to customize reports to show whatever data I want, which is super helpful. They are constantly releasing new ways to customize things and isolate different kinds of creative. Additionally, I appreciate the AI options in the platform that pull from the data Motion uses and share back insights, thoughts, and ideas. It's super helpful. Review collected by and hosted on G2.com.

The AI tagging isn't great. There are things that could be more accurately done by a human, which is sort of always the case with AI. Review collected by and hosted on G2.com.

I love the user interface and the ability to customize your view of all ads, to narrow in on priority performance metrics. The hook score and ad scores are a great help in determining which ads are performing best and in considering ways to improve the ads. Review collected by and hosted on G2.com.

I wouldn't say there's a downside to using Motion. It's a GREAT tool. Review collected by and hosted on G2.com.

I like Motion for its ease of use and the depth of features it offers. It's incredibly easy to set up reports, which saves me time. I also appreciate being able to tag posts and report back on those tags, allowing me to see which types of messaging resonate most with our audience. Additionally, some of the custom metrics, like thumbstop, are really interesting and valuable for my weekly social reporting. Review collected by and hosted on G2.com.

I think the stability of the program could be improved. There were a number of occasions where posts didn't load into the platform and I had to reach out to support. Review collected by and hosted on G2.com.

I like that Motion automatically tags elements in our ads and helps us visualize patterns we wouldn't spot on our own. We quickly get a clear picture of what is working and why. The initial setup of Motion was very easy and straightforward. Review collected by and hosted on G2.com.

The flexibility around how elements are tagged/grouped. Sometimes the automatic tagging does not fully match how we would describe the creative concepts internally, so having more control or easier ways to adjust would be super helpful. It would help a lot if we could manually adjust or overwrite the automatic tags in the interface, or create our own custom tagging rules. Review collected by and hosted on G2.com.

I love how easy it is to make reports and distribute them. Review collected by and hosted on G2.com.

I dislike that it doesn't incorporate Pinterest and Google Ads; I'm also not seeing TikTok KPIs match up to what's in platform so really only use it for Meta. Review collected by and hosted on G2.com.

What I like most about Motion is how they're super on top of staying up to date with the industry and how ads are evolving. They constantly add new features to improve the platform, which I really appreciate. The AI features they've added are great, and one of my favorite things is actually the webinars they host. They're always so helpful and a huge resource. The initial setup was very easy with great onboarding, and it was nice to speak to a real human on a call. It felt very personal and helpful. Review collected by and hosted on G2.com.

Can't think of anything! Review collected by and hosted on G2.com.