---
title: Motion Reviews
meta_title: 'Motion Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 111 reviews by the users' company size, role or industry
  to find out how Motion works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 111
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Motion Reviews
**Vendor:** Motion  
**Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 111
## About Motion
Motion&#39;s Creative Analytics platform combines visual content with performance metrics to help growth teams improve their creative strategy. We work with brands like Vuori and Therabody to increase the impact of their creative performance through data driven decision making.



## Motion Pros & Cons
**What users like:**

- Users love the **ease of use** of Motion, finding it simplifies data analysis and report creation significantly. (72 reviews)
- Users value the **ease of building reports** with Motion, highlighting its intuitive UI and effective data visualization. (55 reviews)
- Users find the **setup ease** of Motion exceptional, allowing for quick initiation and a smooth user experience. (39 reviews)
- Users value the **quick discovery of creative insights** from Motion, enhancing performance analysis and team alignment. (25 reviews)
- Users value the **AI integration** in Motion for saving time and uncovering valuable insights effortlessly. (24 reviews)
- Reporting (23 reviews)
- Intuitive (22 reviews)
- Time-saving (16 reviews)
- Sharing Features (15 reviews)
- Users appreciate the **intuitive interface** of Motion, which simplifies ad performance analysis and enhances creative strategy discussions. (15 reviews)

**What users dislike:**

- Users find the **missing features** in Motion, such as additional metrics and ad integrations, limiting for comprehensive analysis. (13 reviews)
- Users report frequent **data inaccuracies** , especially with TikTok and ads not meeting performance thresholds, complicating analysis. (11 reviews)
- Users experience **slow performance** when handling large data sets, affecting usability and responsiveness in Motion. (11 reviews)
- Users face frequent **technical issues** with Motion, encountering bugs and slow performance during critical tasks. (11 reviews)
- Users are frustrated with **filtering issues** that hinder accurate performance analysis and slow down the platform&#39;s responsiveness. (7 reviews)
- Users find the **poor interface design** affects organization, making it harder to utilize Motion&#39;s powerful features effectively. (7 reviews)
- Search Functionality (7 reviews)
- Tagging Issues (7 reviews)
- Integration Issues (6 reviews)
- Advertising Issues (5 reviews)

## Motion Reviews
  ### 1. Speeds Up Reporting, Needs More Platform Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Victoria J.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like that Motion generates a visually appealing report much faster than pulling excel data manually, which leaves us more time for strategy. I appreciate that we can easily pull the metrics we want, filter for specific types of creatives, and stay up to date with competitor research. It helps our creative teams understand what is working and what isn't, leading to the best business outcomes and helping us plan for future campaigns.

**What do you dislike about Motion?**

I would love to see additional platforms like Pinterest, Reddit, and Snapchat be added. It also seems like competitor research in the brand intel is limited to Meta right now, and it could expand to other platforms.

**What problems is Motion solving and how is that benefiting you?**

Motion generates visually appealing reports faster than manual Excel data pulling, giving us more time for strategy. It helps pull metrics, filter creatives, and stay current with competitor research, aiding creative teams in planning effective campaigns.

  ### 2. Revolutionary AI Tools with Room for Improvements

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jonathan L.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I really appreciate Motion's AI tools; they're probably the biggest game changer for me. The ability to generate reports in the background and identify key action points is a major time-saver. I also like the tagging and explore tools because they're quite useful. The user interface is very clean, which makes it easy to understand the metrics. Additionally, setting up Motion was very easy.

**What do you dislike about Motion?**

I think there are certain times where the AI would make suggestions that go against the brand's intention, even if that certain aspect the AI is critiquing has been tested to work through in-house testing. Not yet, it's not compatible with anything else.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to analyze ads, identify outliers and winners, and generate reports. The AI tools save time by generating reports and identifying key points, improving organization. The UI is clean, making metrics easy to understand.

  ### 3. Exceptional for Creative Reporting and Insightful Snapshots

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emma A. | Paid Media Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

Motion is extremely helpful for creative reporting and insights - quickly showcasing snapshots of specific creatives which makes reporting faster

**What do you dislike about Motion?**

Downsides of using Motion is that you cannot compare creative performance per tactic on one slide. For example, I'd love to see how creatives performed in View Content compared to the creatives in Purchase campaign, but to do so I need two separate reports on two separate tabs.

**What problems is Motion solving and how is that benefiting you?**

Motion is helping to quickly analyze creative and top and bottom performers to help inform advertising strategy. Saves time and boosts efficiency because the analytics are live alongside the creatives, cutting down on time in the UI

  ### 4. Great Creative Measurement Tool!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Drew A. | Director, Paid Social, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2025

**What do you like best about Motion?**

Love how well it keeps data and insights on creative, so much provided visually that FB doesn't really offer.

**What do you dislike about Motion?**

There are a number of features that may not be as obvious to use or that could be skipped over.

**What problems is Motion solving and how is that benefiting you?**

We have so many creatives (and with the focus of how much more we'll need) this gives us an easier way to review, find out what elements of the creative are working/not working and especially in keeping tabs on competitors/able to keep track of new ideas. It's a great place to start on ideas for iterations of working creative as well.

  ### 5. Essential Tool for Analyzing Creative Ad Performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sonja L.

**Reviewed Date:** December 12, 2025

**What do you like best about Motion?**

I find Motion super helpful for isolating what kind of creative is working and what's not. I also really appreciate the ability to customize reports to show whatever data I want, which is super helpful. They are constantly releasing new ways to customize things and isolate different kinds of creative. Additionally, I appreciate the AI options in the platform that pull from the data Motion uses and share back insights, thoughts, and ideas. It's super helpful.

**What do you dislike about Motion?**

The AI tagging isn't great. There are things that could be more accurately done by a human, which is sort of always the case with AI.

**What problems is Motion solving and how is that benefiting you?**

Motion helps me isolate and analyze creative ad differences on Meta, which is hard on their platform. It pulls insights like click-through rate and cost per click, using aggregate scores and AI tags to figure out what works.

  ### 6. Intuitive Interface and Powerful Ad Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dan J. | Paid Media Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I love the user interface and the ability to customize your view of all ads, to narrow in on priority performance metrics. The hook score and ad scores are a great help in determining which ads are performing best and in considering ways to improve the ads.

**What do you dislike about Motion?**

I wouldn't say there's a downside to using Motion. It's a GREAT tool.

**What problems is Motion solving and how is that benefiting you?**

It helps me analyze all my Meta ads in a much better way than through the ads manager system. It gives great visuals I can copy into slide decks to share with our creative and marketing teams.

  ### 7. Effortless Report Setup with Room for Stability Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jared S.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like Motion for its ease of use and the depth of features it offers. It's incredibly easy to set up reports, which saves me time. I also appreciate being able to tag posts and report back on those tags, allowing me to see which types of messaging resonate most with our audience. Additionally, some of the custom metrics, like thumbstop, are really interesting and valuable for my weekly social reporting.

**What do you dislike about Motion?**

I think the stability of the program could be improved. There were a number of occasions where posts didn't load into the platform and I had to reach out to support.

**What problems is Motion solving and how is that benefiting you?**

Motion cuts down on raw data collection and easily aggregates results, saving me time. I appreciate its ease of use and ability to tag posts, which helps identify effective messaging trends.

  ### 8. Automates Insights for Creative Performance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Elena .

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like that Motion automatically tags elements in our ads and helps us visualize patterns we wouldn't spot on our own. We quickly get a clear picture of what is working and why. The initial setup of Motion was very easy and straightforward.

**What do you dislike about Motion?**

The flexibility around how elements are tagged/grouped. Sometimes the automatic tagging does not fully match how we would describe the creative concepts internally, so having more control or easier ways to adjust would be super helpful. It would help a lot if we could manually adjust or overwrite the automatic tags in the interface, or create our own custom tagging rules.

**What problems is Motion solving and how is that benefiting you?**

Motion helps us analyze creative asset performance across platforms and campaigns, solving data fragmentation issues and revealing insights. It automatically tags ad elements, showing us effective patterns quickly.

  ### 9. Effortless Reporting and Distribution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Margaret R. | Creative Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I love how easy it is to make reports and distribute them.

**What do you dislike about Motion?**

I dislike that it doesn't incorporate Pinterest and Google Ads; I'm also not seeing TikTok KPIs match up to what's in platform so really only use it for Meta.

**What problems is Motion solving and how is that benefiting you?**

I believe they're rolling out additional AI features – I'm less inclined to use these since I feel I can do a lot of the creative analysis on my own and a lot of the AI tools are behind paywalls, but I do think the 'Analyze my creative diversity' tool will be helpful.

  ### 10. Essential Tool for Creative Analytics and Client Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Emma A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

What I like most about Motion is how they're super on top of staying up to date with the industry and how ads are evolving. They constantly add new features to improve the platform, which I really appreciate. The AI features they've added are great, and one of my favorite things is actually the webinars they host. They're always so helpful and a huge resource. The initial setup was very easy with great onboarding, and it was nice to speak to a real human on a call. It felt very personal and helpful.

**What do you dislike about Motion?**

Can't think of anything!

**What problems is Motion solving and how is that benefiting you?**

I use Motion for creative analytics, reviewing top-performing creatives, identifying patterns, and reporting. It's super visual, which helps my team and clients understand impacts without relying on dashboards or Excel sheets.

  ### 11. User-Friendly Creative Reports with Excellent Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mike H. | Optimisation Associate Partner, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

The ability to properly visualise creative reports in a much more user-friendly interface than the source platforms. Easy and quick setup and integration into existing processes.

**What do you dislike about Motion?**

AI tagging is not quite as advanced as other tools yet and the platform can be buggy at times - but the Motion team are always very receptive and quick to acknowledge feedback.

**What problems is Motion solving and how is that benefiting you?**

Bringing multiple creative sources into a single host platform and starting to automate both reporting and iteration suggestions - allowing us to focus on interpreting and developing those ideas much quicker.

  ### 12. Empowering Creative Analysis with AI Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan T.

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

I love the AI features in Motion that help with identifying gaps in creative work. I also love how you can create any type of report, and the new AI tagging is great for seeing reviewing which formats and messages are working.

**What do you dislike about Motion?**

I would love to measure frequency on the metrics in Motion, and I think there are other metrics missing that you can't pull too, like impressions or FTIR. I would also love if Motion could flag creative fatigue through a notification or could send notifications on ads in the moment to flag when performance is down on a creative.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to review ad spend, create reports, and share insights. The AI features help identify creative gaps, and the AI tagging shows creative types.

  ### 13. Quick Insights and Seamless Ad Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ashley N.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I love the quick insights on what is working, being able to download creative, customize reports, and look at what other brands are doing. It gives very clear information for me to view versus going into ad manager. It's also incredibly visual and easy for me to compare ads. I can clearly separate by type and do a deep dive on individual creatives.

**What do you dislike about Motion?**

I wish there was a better and more clear source of top performers. That would be very helpful to have an overarching view.

**What problems is Motion solving and how is that benefiting you?**

Motion helps me quickly understand where my ad dollars go, analyze key KPIs, and improve top creatives. I love its quick insights, ability to download and customize reports, and visually compare ads, which is simpler than using ad manager.

  ### 14. Pretty, Intuitive, and Enhances Teamwide Data Access

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ellen W.

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

I like that Motion is very intuitive and visually pleasing, which really helps to make work easier. The Motion team is super helpful, making onboarding and getting everyone else up to speed really easy. The intuitive design and visual appeal mean that when we share reports with clients, they look high-end, which helps them have confidence in the data we're showing them. It also makes it easy to see at a glance why an ad is or isn't working.

**What do you dislike about Motion?**

Sometimes it can be a bit slow when using large amounts of data, but not bad. The ability to filter by campaign objective would be good.

**What problems is Motion solving and how is that benefiting you?**

Motion speeds up creative reporting and makes data accessible to the entire team, not just Meta experts.

  ### 15. Visually Intuitive with Powerful Creative Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Allen L.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I find Motion visually easy to use, and all the data is conveniently displayed within the dashboard. The AI agent and the creative research tool are very helpful for understanding what other competitors are doing. It was super easy to set up and connect, and it's very easy to use overall.

**What do you dislike about Motion?**

I think custom metrics would be nice. Just to have your own personal metrics. It's very hard to get reaching frequency. The ability to import more metrics especially around reach and frequency, and different attribution models, would be very nice.

**What problems is Motion solving and how is that benefiting you?**

Motion helps me find a winning formula for content engagement, acting like science for creatives. It aligns my team at work and analyzes content for hook, copy, and landing page effectiveness.

  ### 16. AI-Driven Insights, Effortless Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Laura F.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like the AI analysis feature of Motion because it cuts down the time for reporting and uncovers insights that might have been overlooked. It's great that it provides concrete examples and you can continue the conversation with new requests. The initial setup was very easy.

**What do you dislike about Motion?**

Pinterest needs to be added as a platform for analysis. Additionally, I'd like the research feature to be a bit more oriented towards discovery, instead of having to manually search for a brand and follow it. Motion should give suggestions on similar brands.

**What problems is Motion solving and how is that benefiting you?**

Motion makes it easier to compile and show clients the best performing creative. The AI analysis cuts reporting time and uncovers overlooked insights, offering concrete examples and enabling ongoing conversations.

  ### 17. Effortless Dashboards, Needs Better Integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Katie V.

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

I like how Motion makes it easy to analyze creative performance by showing creative and performance in an easy-to-understand way. I also appreciate how easy it is to use Motion; it's simple to create dashboards, review data, and create and share reports. Plus, the initial setup was very easy.

**What do you dislike about Motion?**

I would love for it to be integrated with Triplewhale or a third-party data source, so we could see new customer performance. The lack of this data limits us to how we can use Motion.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to see which creative performed best. It's great for showing creative and performance in an easy-to-understand way. It's also easy to create dashboards, review data, and create and share reports.

  ### 18. Effortless Creative Analysis with Cost Concerns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaz S.

**Reviewed Date:** December 12, 2025

**What do you like best about Motion?**

I think the visual aspect is what I like most about Motion. It's easy to sort by different metrics, bring in different metrics to display, and having it right in front of you in a dashboard ready for export into any report is very palatable.

**What do you dislike about Motion?**

Honestly, the visual side of things is also a little bit of downside. I wish that there was a data heavy user setting, where you could just kind of internally compare and contrast different campaigns, ad sets, whatnot without having to visually represent it. For internal optimization.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to automate creative analysis and data visualization, saving time on manual data processing and making weekly presentations to clients more efficient.

  ### 19. Efficient Ad Tracking Despite Performance Hiccups

**Rating:** 3.5/5.0 stars

**Reviewed by:** Tori I. | video editor, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like that Motion makes it easy to sort through by ad name, time frames, KPIs, and overall performance data in one place. It's great that I can look at competitors' ads and very easily grab data from my ads for reporting and personal tracking. Being able to create different reports makes it easy to group ads in different ways.

**What do you dislike about Motion?**

It can be very slow at times and I find it stops working fairly often.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to track performance metrics for brands and my ads. It's easy to sort data by ad name, time frames, and KPIs all in one place. I like viewing competitors' ads and easily gathering data for reporting and personal tracking.

  ### 20. Simplifies Creative Analysis with Intuitive UX

**Rating:** 4.5/5.0 stars

**Reviewed by:** Estelle P.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I find Motion really helpful for making long, tedious analysis easier and sharing insights simpler and better looking. I like the great UX, the custom metrics feature, the ease of access, and the sharable reports. Plus, the initial setup was super super easy.

**What do you dislike about Motion?**

Getting insights on what audiences creatives work for or work best for is a bit challenging, especially with the Andromeda feature. While it's great to know that my creatives are working, it would be more useful to have engagement data with demographic segments or other audience insights, particularly with broad marketing.

**What problems is Motion solving and how is that benefiting you?**

Motion makes long, tedious analysis easier, simplifies feedback sharing with all teams, and improves sharing of insights with better-looking reports.

  ### 21. Elevates Creative Projects with Ease

**Rating:** 4.0/5.0 stars

**Reviewed by:** Avary H.

**Reviewed Date:** December 12, 2025

**What do you like best about Motion?**

I love the ability to make boards in Motion—it reminds me of Pinterest. I can find creative ads I like and save them to return to later, which is super helpful. Having everything organized in one place and easily sharable with my team is amazing. Motion also helps me with creative block by providing a lot of inspiration and elevating the content I make.

**What do you dislike about Motion?**

I wish the ad library was bigger. I could scroll on there for hours looking at content that works!

**What problems is Motion solving and how is that benefiting you?**

Motion helps with creative block by providing inspiration and elevating my content. It organizes creative ads in one place like Pinterest, making it easy to share with my team.

  ### 22. Intuitive UI and Robust AI Analysis for Creative Reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Greta .

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like Motion's clean and intuitive UI, which makes it easy to use and supports frequent usage. I appreciate the AI analysis overview option, which, along with other available features, adds value. I find the ability to create reports particularly beneficial.

**What do you dislike about Motion?**

I think it would be nice to be able to connect other social media platforms like TikTok. Also, if their AI analysis could dive a little deeper into the metrics and help guide creative direction by looking at the data more, that would be helpful.

**What problems is Motion solving and how is that benefiting you?**

I use Motion for creative analysis, identifying top-performing creatives, landing pages, and copy. The clean UI and AI analysis overview make it easy and frequent to use.

  ### 23. Revolutionized Creative Analysis with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrik U. | Head of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2025

**What do you like best about Motion?**

I find Motion very easy to use, and I really appreciate the AI features that help me analyze and categorize our ads. I don't have to watch all the ads myself to categorize them because the tool does it for me, allowing me to quickly understand which personas, creative angles, and formats are working the most. The initial setup was super easy, and I would highly recommend it.

**What do you dislike about Motion?**

don't have anything specific I would dislike

**What problems is Motion solving and how is that benefiting you?**

Motion helps analyze which ads are working and categorizes them using AI, so I don't have to. It fuels our creative analysis and strategy, making it easy to understand successful personas, creative angles, and formats.

  ### 24. User-Friendly Design, High Client Satisfaction

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jerson J.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I definitely like Motion's UX and UI design; it's great. It's very user-friendly and easy to navigate, making it a good interface for clients to see and understand. The data is easy for them to read, and navigating it is simple. Motion's setup was very easy, pretty much plug and play, and I think it's been a great option.

**What do you dislike about Motion?**

I think the one thing that could be improved is probably an option to only do channel attribution. So only results from a specific channel like Meta or Google Ads.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to better visualize winter ads in a standardized way for client reporting, avoiding the hassle of the Meta Ads Manager.

  ### 25. Superb Navigation and Visuals for Creative Analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan L.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like how easy Motion is to navigate and filter, which allows me to see exactly what I'm looking for very quickly. It also helps me present performance to senior level team members without overwhelming them with too much information. The card style is really nice visually.

**What do you dislike about Motion?**

I dislike having repeat filters within accounts. If something already exists, I would like it to tell me versus creating a net new report.

**What problems is Motion solving and how is that benefiting you?**

Motion allows me to view creative in reports and transfer successful elements to my platforms. It's easy to navigate, helping me quickly find what I need and present clear performance to senior team members with its nice visual card style.

  ### 26. Intuitive UX/UI and Custom Reports Make Data Analysis a Breeze

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I love the UX/UI - it's very intuitive and easy to use. It makes analyzing creative data quick and simple. Additionally, I also love the ability to build custom reports. The customer support and onboarding experience is also exceptional.

**What do you dislike about Motion?**

Having to add so many naming conventions in the ads to track data effectively. However, I know Motion is working on a solution for this.

**What problems is Motion solving and how is that benefiting you?**

Motion allows me to share creative data with the rest of the team in a way that is visual and simple, and doesn't confuse them. If I were to show the team results in facebook ads or in a spreadsheet, it wouldn't be as quick or easy.

  ### 27. Intuitive with Excellent Reporting, Needs More Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Linus W.

**Reviewed Date:** December 13, 2025

**What do you like best about Motion?**

I find Motion very intuitive with a lot of great reports and angles to look at data. It helps us as a company to monitor the performance for our ads and our agency without the need of going into the actual platforms. The initial setup was very smooth and easy.

**What do you dislike about Motion?**

I would like Motion to extend more to Google, TikTok, and Pinterest to get a 360 view of paid performance. Just adding integrations would be a good start.

**What problems is Motion solving and how is that benefiting you?**

I use Motion for creative insights, performance tracking, and ad ideation. It efficiently identifies what's working in our paid ads and helps monitor performance without accessing platforms.

  ### 28. Visual Ad Analysis Made Easy with Motion

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kelly D.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like the snapshots that help me understand throughlines on creative performance over time in a highly visual way. It helps me report on creative to my team in a more visual way that people can understand. The initial setup of Motion was very easy.

**What do you dislike about Motion?**

I would really benefit from filters that allow me to breakdown performance by audience segments (e.g., what ads are performing best for women 25-45 etc). I would benefit from integration with more platforms though (e.g. Pinterest).

**What problems is Motion solving and how is that benefiting you?**

I use Motion to streamline creative performance data analysis without ad setup influence, making it easier to report findings visually to my team.

  ### 29. Customizable Reporting with Ease of Use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Evan W.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I use Motion to review Meta ad creative performance and what I like most about Motion is its ease of use, visual elements, and customization. Motion also gives me the ability to create custom reports and easily review and compare creative performance against core KPIs. Additionally, Motion offers AI-tools to analyze data and prompt new ideas.

**What do you dislike about Motion?**

It would be great if Motion could automate notifications when performance is dipping or seeing strong improvement, so I can quickly investigate.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to create custom reports, easily review and compare ad performance, analyze data, and prompt new ideas with AI tools.

  ### 30. Visually Intuitive, But Performance Can Lag

**Rating:** 5.0/5.0 stars

**Reviewed by:** Britta L.

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

I like how Motion works visually; it's a clear way to see what's working in the account, with metrics side by side to the creative, making it super straightforward. I also found the initial setup to be very easy.

**What do you dislike about Motion?**

It's slow. Sometimes there are issues loading certain time frames, it can be buggy or take a while to load the report.

**What problems is Motion solving and how is that benefiting you?**

Motion helps us understand which creative works best and why, with visuals and metrics side by side, making it straightforward to analyze performance. We quickly spot issues like high thumbstop rates and low CTR and brainstorm fixes immediately.

  ### 31. Effortless Reporting and Clear Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

Very easy to see what's in play, what's working and what's not.

Creating and sharing reports is very easy to do also

**What do you dislike about Motion?**

The functionality around LinkedIn isn't as strong as it is with Meta.

As a B2B marketer it's not as powerful as it could b

**What problems is Motion solving and how is that benefiting you?**

Reporting, Motion makes it much easier to create reports and share them to the wider team.

Also it is very easy to just dip in and see what is performing well at any given time, it saves a lot of time and is just so much easier to use than the ad platforms.

  ### 32. Effective Tool for Creative Strategy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Erica F.

**Reviewed Date:** December 15, 2025

**What do you like best about Motion?**

I like the data visualization and the ability to save ads for longer than they are live. I also like the competitive research aspects and thought leader help.

**What do you dislike about Motion?**

I think being able to customize views based on our internal systems to easily download or screenshot weekly metrics would be helpful. We often copy/paste from another data aggregate software as the data easily compiles in a format we can use for other Excel spreadsheets.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to view data easily and save ads for inspiration. It helps with competitive research and provides thought leader insights.

  ### 33. Customizable Dashboards, But Needs Unified Ad Account View

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jamie R. | Paid Social Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2025

**What do you like best about Motion?**

How customizable the dashboards are, being able to look at other brands, and custom metrics

**What do you dislike about Motion?**

that it doesnt show all ad accounts in one dashboard to compare

**What problems is Motion solving and how is that benefiting you?**

Its solving us looking at ads in one place, thats easy to digest for myself and the team, ads manager can be a bit much to look at sometimes.

  ### 34. Seamless Performance Insights with Top AI Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bella C.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I appreciate Motion because it provides a better view into the performance of creative content and offers insights into other brands' intelligence. I find the performance analysis and new ideas for iterating on performance really beneficial. Everything loads well, and the AI agent/tagging is really good. The initial setup of Motion was super easy, which I found very convenient.

**What do you dislike about Motion?**

Nothing so far!

**What problems is Motion solving and how is that benefiting you?**

I use Motion for creative analysis of Meta ads, giving me a better view into the performance of creative, other brands' intelligence, and performance analysis for new ideas.

  ### 35. Effortless Interface and Lightning-Fast Reporting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vanessa L. | Email Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 08, 2026

**What do you like best about Motion?**

I like how easy the interface is and the ability to pull reports quickly! It aggregates all the data in one place and makes it easier to see performance on a hollistic level.

**What do you dislike about Motion?**

There is nothing I dislike about Motion!

**What problems is Motion solving and how is that benefiting you?**

We do a lot of creative reporting, and it's easier for the team and C suite to be able to look at visual and performance metrics from a performance standpoint, as well as engagement standpoint.

  ### 36. Outstanding Analytics and Unmatched Educational Webinars

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2025

**What do you like best about Motion?**

Aside from the ease of use, the interface, and the overall analytic options, my absolute favorite thing about Motion are the webinars and education opportunities. I have truly not come across another platform whose webinars I attend and participate in. Motion has built an ecosystem of knowledge, ease, and resources.

**What do you dislike about Motion?**

You can get so granular and in-depth that sometimes you can go down a rabbit hole.

**What problems is Motion solving and how is that benefiting you?**

Motion helps reviewing our creative assets performance - ads, hooks, messaging, etc., as well as competitor analysis.

  ### 37. Super Helpful Tool!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Zac M. | Head of Creative Strategey, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Motion?**

Really clearly designed interface that I can share internally with my team and externally with my clients who are not as privvy to Meta interfaces or complex ad platform data.

**What do you dislike about Motion?**

At the moment, it is serving it's purpose for the requirement of the tool.

**What problems is Motion solving and how is that benefiting you?**

Reporting and analyses at an ad craetive level, making it easy to discect winning creative quicker. While also being able to articulate that to my clients in a cleaner more proffessional manner than sharing screenshots of complex ad platforms.

  ### 38. Effortless Creative Analysis with AI Precision

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaitlin P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I find Motion super easy to use, and I think they're top notch when it comes to integration utilizing AI agents. Motion's AI agents are super helpful in analyzing our data, coming up with additional iterations, hooks, and thought starters to explore additional performance options.

**What do you dislike about Motion?**

Nothing. We love everything about motion.

**What problems is Motion solving and how is that benefiting you?**

I use Motion to identify creative that is worth scaling and iterating on. Its AI features help us tag and understand data without manual effort, making our analysis more efficient.

  ### 39. Empowers Strategy with AI-Driven Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Olly J. | Co-founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I appreciate Motion's dashboards for providing fast and very visual reporting. The AI assistants are a great extension to the team, helping with creative strategy and generating new ideas. I also find the competitor research tool valuable for gathering competitive insights.

**What do you dislike about Motion?**

n/a

**What problems is Motion solving and how is that benefiting you?**

I use Motion for creative analysis. It provides efficient and effective reporting with actionable insights. The dashboards offer fast, visual reporting, and the AI assistants expand our team for creative strategies. The competitor research tool is equally beneficial.

  ### 40. Intuitive Platform That Simplifies Creative Analysis

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Motion?**

It's a very interactive platform that is easy to use and allows me to analyse creative performance with ease. It's great to be able to set up reports for regular use and saves time compared to using Meta's clunky experience.

**What do you dislike about Motion?**

Some of the filtering is limiting, compared to the options that are available in Meta. However, I think this is starting to get better.

**What problems is Motion solving and how is that benefiting you?**

Creative analysis is a massive painstakingly slow task in digital marketing and this really helps automate that and make it very easy to compare across dates and campaigns. We're really using Motion as the main way to look into creative performance and identify wins and losses, and how to improve creatives.

  ### 41. Instant Insights into Top-Performing Creatives

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about Motion?**

Being able so see at a glance what creative is performing best in my ad account.

**What do you dislike about Motion?**

I haven't found anything that I don't like yet.

**What problems is Motion solving and how is that benefiting you?**

Being able to show key stakeholders which ad creatives are performing best, and to make quick trade decisions based on ad performance, is extremely valuable. Additionally, I find it much easier to navigate than the meta business account, especially for someone who isn't already familiar with that platform.

  ### 42. Excellent Source of Creative Hooks for Meta Performance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caitlin V. | VP marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

Gives great hooks and ideas to boost meta performance

**What do you dislike about Motion?**

Wish they came up with more unique ideas and a lot of the ideas don't perform well

**What problems is Motion solving and how is that benefiting you?**

Generting unique creartive ideas

  ### 43. Visual Dashboard Excellence with Scope for More AI

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jamie L.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I really like Motion's visual dashboard. The varied filters are great for searching by specific KPIs, like ROAS or spend. It lets me get specific and granular, which is really helpful.

**What do you dislike about Motion?**

I think Motion could use more AI agents.

**What problems is Motion solving and how is that benefiting you?**

Motion helps me see top creative performance and iterate efficiently. I like its visual dashboard with varied filters for specific KPIs like ROAS and spend, allowing granular searches.

  ### 44. Effortless Creative Reporting, Needs Better Integration

**Rating:** 3.5/5.0 stars

**Reviewed by:** Cannon C.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like Motion for its ease of use. The initial setup was easy, and I find the creative reporting feature valuable, especially with its easy filters and the ability to view the actual creative.

**What do you dislike about Motion?**

I dislike Motion's integration with other attribution tools outside of Northbeam.

**What problems is Motion solving and how is that benefiting you?**

Motion aggregates creative reporting with easy filters and shows the actual creative.

  ### 45. Visual Insights with Stellar Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Emily J.

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I like how visual Motion is and how helpful the team is. The initial setup was very easy.

**What do you dislike about Motion?**

No negative feedback

**What problems is Motion solving and how is that benefiting you?**

I use Motion for tracking our social posts and ad engagement. It helps us see what's performing, so we make more of what works and less of what doesn't.

  ### 46. Effortless Creative Insights Without the Data Hassle

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

I love how motion surfaces creative performance insights without having to dig through Facebook Ads Manager or TikTok Ads data on my own.

**What do you dislike about Motion?**

Initially didn't realized I had to log in on my own to the respective ad networks instead of just having a manager or team lead connect the accounts for everyone to use.

**What problems is Motion solving and how is that benefiting you?**

Motion efficiently surfaces which creatives are performing well, what the current creative trends are in our industry, and automates creative data ingestion and analysis.

  ### 47. Intuitive Insights That Outshine the Competition

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christina D. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

It's very intuitive and provides great insight into creative performance vs competitors

**What do you dislike about Motion?**

Wish it was easier to search and add competitors for creative performance comparison

**What problems is Motion solving and how is that benefiting you?**

It provides an easy to digest snapshot of ad creative and how it's performing

  ### 48. Insightful Analytics That Elevate Creative Performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Meghan W. | Paid Media Coordinator, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

The insights it gives me into creatives and what is performing

**What do you dislike about Motion?**

it almost seems clunky in a way, nor horribly, but navigation could be better

**What problems is Motion solving and how is that benefiting you?**

helping me quickly come to a conclusion on whats working and whats not

  ### 49. Organized Campaign Insights and Effortless Team Sharing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2025

**What do you like best about Motion?**

I really appreciate how I can clearly see what’s happening in my campaigns in such an organized manner, and I also like being able to share this information easily with the rest of my team.

**What do you dislike about Motion?**

At times, Motion can be slow to update, and I occasionally experience problems logging in.

**What problems is Motion solving and how is that benefiting you?**

I appreciate being able to visually review creative performance through dashboards. This feature makes it much easier to understand and analyze the results.

  ### 50. Outstanding UI for Meta Ads Analysis

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2025

**What do you like best about Motion?**

UI for filtering and analysing meta ads, with the new AI tagging saving me time

**What do you dislike about Motion?**

Some bugs are still apparent and delays on AI features

**What problems is Motion solving and how is that benefiting you?**

Analysing meta data



- [View Motion pricing details and edition comparison](https://www.g2.com/products/motion-2025-12-21/reviews?page=2&section=pricing&secure%5Bexpires_at%5D=2026-08-10+03%3A52%3A48+-0500&secure%5Bsession_id%5D=274dff83-b6ff-4cba-a5b6-60746452aa16&secure%5Btoken%5D=9866ff503342a6630e5e28df58e4e3a2cb38bacc12eb6464337baebd764842be&format=llm_user)
## Motion Integrations
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [Meta](https://www.g2.com/products/meta-ai-meta/reviews)
  - [Northbeam](https://www.g2.com/products/northbeam/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)

## Motion Features
**Authoring Tools**
- Ad Templates
- HTML5 Authoring
- Automated Ad Creation
- Lanugage Translation
- Customizable Templates
- WYSIWYG Editor

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Publishing Tools**
- Demand Side Platform Built-in
- Demand Side Platform Integration
- Campaign Scheduling
- Task Scheduling
- Third-Party Integrations

**Additional Functionality**
- Task Management
- Generative AI
- Role-Based Permissions
- Activity Tracking
- Collaboration Tools
- Publishing/Sharing
- Customizable Reports
- Asset Library
- AI Copilot
- Customizable Branding
- Advertising Management
- API
- Drag & Drop
- Reporting & Statistics
- Search/Filter
- Resource Management
- Secure Data Storage
- Tagging
- Single Sign On
- Document Review
- To-Do List
- Time Tracking
- Deadline Management
- Project Management
- File Sharing
- Real-Time Notifications
- Task Progress Tracking
- Access Controls/Permissions
- Content Management
- Approval Process Control
- Workflow Management
- Client Management
- @mentions
- Activity Dashboard
- Configurable Workflow
- Status Tracking
- Billing & Invoicing
- Video Support
- Version Control
- Project Tracking
- Commenting/Notes
- Digital Asset Management

## Top Motion Alternatives
  - [Foreplay](https://www.g2.com/products/foreplay/reviews) - 4.8/5.0 (125 reviews)
  - [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) - 4.3/5.0 (779 reviews)
  - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews)

