The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?".
Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases.
Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google.
Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for.
Finally it's Way quicker and easier to understand than Google analytics.
All in all 5/5 stars Review collected by and hosted on G2.com.