Morphio Reviews & Product Details

Spécialiste SEM / CRO
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).

Also, it can help you uncover high performing (or low performing) segment you didn't realize you have. So it may help in improving your campaign. Review collected by and hosted on G2.com.

What do you dislike?

While the tool provides nice features, I think we are too big with our 10+ GA property and 30+ GA views. So, probably not built for large enterprises. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We can have a trial, and if not enough time to test, I guess they can even extend it for a longer time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It gives us a second view of our data to see if we have missed something. I think the best use case would be when you don't already have multiple GA dashboards + a lot of data studio already custom build for you. Review collected by and hosted on G2.com.

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Morphio Overview

What is Morphio?

Help Your Humans - Let Morphio be the robot We’re better marketers when we have more time to think. Imagine you had a robot that could tell you what’s working, what isn’t, and what to consider next. Well, now you do.

Morphio Details
Website
Languages Supported
English, French
Product Description

the AI-driven prediction platform that was created by marketers, FOR marketers. Save time and perform better.

How do you position yourself against your competitors?

Morphio is one of the first platforms to offer marketing security and data and anomaly detection across major integrated platforms at an affordable price point.

The most significant differentiator is that Morphio is enabled by business logic, meaning that users must tell Morphio what they wish their marketing investment to achieve and Morphio then handles the rest.


Seller Details
Seller
Morphio
Company Website
Year Founded
2015
HQ Location
Toronto, ON
Twitter
@helpyourhumans
40 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
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Morphio Screenshots

Morphio Reviews

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Web Experience Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The KPI calculator! Easy to set useful goals. The tool walks you through calculating reasonable goals for relevant KPIs, based on your focus and if available past performance data. Helps you set targets and figure out what type of movement you need to attain on your KPIs to hit your goals. It's what's missing from many analytics tools: a interactive process for helping you establish the sort of things you should track and the targets you should set. Review collected by and hosted on G2.com.

What do you dislike?

The notifications including Slack integration are awesome but could be dialed in a tiny bit and/or include a walkthrough to set the right notification level without trial and error. The tool lets you set thresholds for receiving alerts based on performance changes, with High/Medium/Low sensitivity, plus has settings for weekly email reports. It would be helpful to at least have a walkthrough that helps you prevent getting so many alerts that they just become noise, while letting enough through that you are getting regular, insightful prompts about possible issues and areas of focus. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

As a freelancer transitioning into more of an agency, the main benefit has been the Slack notifications of out-of-range performance dips. Helps manage multiple clients and keep them on target. Also helps me assign out work including analytics setups while trusting that good targets will be set, without contributors having to really know all the ins and outs of tracking, analytics, and goal-setting. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The range of features and functionality are exactly what we were looking for with this product. We were originally looking at a product to supplement our existing online marketing clients with an additional notification and dashboard driven product. However, since taking a tour of the product, we have identified a number of other areas in which Morphio has the potential to improve workflow and drive improvement for our clients. Review collected by and hosted on G2.com.

What do you dislike?

There are still things in development, but the team are super responsive and not only resolve any bugs, but are very open to suggestions and recommendations to improve the platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Dive in and have a play around Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's still early days for us getting to grips with the product, but we can clearly see that the early warning notification system is going to be hugely beneficial and increase our client responsiveness, account managers now have greater visibility of all clients within a single view, or in detail at a single click. For our delivery team the competitor keyword monitoring and site health are going to be of great use in developing SEO activity going forward. Review collected by and hosted on G2.com.

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Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Morphio is an intuitive platform that is easy to setup and get going within in minutes! No complicated or lengthy on-boarding process. Their detailed on-boarding videos and resource guide make it easy to find the answer to any questions, in addition to a very supportive and responsive team to guide you if needed.

Users can easily navigate throughout Morphio to quickly gather the key insights that matter most in one spot without having to login to multiple platforms. I really appreciate the anomalies features across channels and KPIs to quickly highlight performance fluctuations to further look into.

The SEO and Audience segment capabilities are strong and have been very useful for our team.

Overall Morphio is a great value for the monthly cost, I'd recommend it highly to all Marketing teams and agencies. Review collected by and hosted on G2.com.

What do you dislike?

It forces you to be accountable and get your analytics KPIs in order to get the most out of the tool. Honestly this was the only pain point which is a good push to address items that may be lagging in your analytics strategy and process. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Increased SEO and Audience Segment intelligence and insights, time savings with a well designed tool to access so much data and insights in one place. Review collected by and hosted on G2.com.

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Human Resources Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It allows the automation of reports and data analysis, it is the tool that allows you to increase your income. Morphio is a very productive software because it is optimized to obtain the information that advances the objectives of the organization. It is a perfect tool for stopping anomalies, that is, when a noticeable problem is detected, it immediately notifies you through a specific platform without the need to investigate each platform. Review collected by and hosted on G2.com.

What do you dislike?

For now, I don't have many negative opinions regarding the software, what I could say is that they can offer more data integrations. You can expand its functions to make it suitable for large companies. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A tool that contributes in one way or another to the objectives of an organization, thanks to the fact that you have quite pleasant and dynamic functions for the execution of tasks. Morphio is the tool in charge of detecting marketing anomalies since it is humanly difficult to detect faults in a deep and fast way in this type of activity, such stopping will allow the organization and users to save a great amount of time and money for the team since it is executed in real time. Through it you can analyze website traffic and identify high and low conversion audience segments. Thanks to the fact that the tool offers you all this data and resources, you can know where you are going to focus your efforts, to propose improvements in it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We begin to use Morphio to monitor if our material is having good receptivity with customers and it lets us know if the content arrives in the best way that we expect and in turn determine the anomalies that it presents. We make a lot of use of it in the department because thanks to the fact that it allows us to go directly to the problem of execution, that saves us time when investigating where we are failing and at the same time saves us time in reports. It guarantees us a better view of our relevant data from one place. Review collected by and hosted on G2.com.

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Founder - Inbound Marketing Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful. Review collected by and hosted on G2.com.

What do you dislike?

It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you need to get actional insight from you Analytics and Ads accounts, this tool will cut your time to action down substantally. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am able to get actionable insights quickly. I can see if we are on target and what segments are outperforming others. This tool give us an edge over other agencies and client competitors. The SEO tools are a great addition to the tools we already use. They fill the gaps and allow us to be more competitive and stay ahead. Review collected by and hosted on G2.com.

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Web Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve. Review collected by and hosted on G2.com.

What do you dislike?

So far - I have not seen anything that I don't like. I know that this platform will continue to evolve and I am looking forward to new features. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Always ask questions! Check out resources that they offer to educate yourself on how to understand and manage your projects using the platform. Join their Slack community - there will be people there to help you navigate and understand the platform at its potential. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am figuring out all of my competitors - what keywords are working for me and it also helps me keep track of my Google Ads effort - reporting,budgeting and more. Review collected by and hosted on G2.com.

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Founder & Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?".

Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases.

Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google.

Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for.

Finally it's Way quicker and easier to understand than Google analytics.

All in all 5/5 stars Review collected by and hosted on G2.com.

What do you dislike?

Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Saving time when reviewing multiple client analytics, and as a result, saving $$$.

I log into Morphio about once a day, and it takes me less than 20 minutes to do work that would take me an hour plus. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The setup is easy and the interface is generally intuitive Review collected by and hosted on G2.com.

What do you dislike?

Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Pulling out audience insights; ensuring all landing pages are live and don't have issues; ensuring we stay on budget and don't overspend. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts. Review collected by and hosted on G2.com.

What do you dislike?

Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Morphio gives us peace of mind, by sending us alerts in Slack when there is an anomaly good and bad. It helps eliminate analysis paralysis by focusing on key data points that we set or recheck every quarter. It also solves client-side reporting and dashboards for many of our clients. Review collected by and hosted on G2.com.

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Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts. Morphio brings all of your important insights into one (very beautiful) dashboard. The Forecast feature takes the guesswork out of optimizing ads. Review collected by and hosted on G2.com.

What do you dislike?

The KPI graph loading times could be slightly improved but it has never caused a problem. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definitely give Morphio a whirl. The free plan is very generous in that it's not limited at all and when it's time to upgrade, you'll have no problem offsetting the monthly fee. There's no harm in trying and you'll definitely find a use for it in your software stack. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Morphio's AI is discovering anomalies before we are. This lets us stay on top of things instead of playing "catch up." This allows us to make better use of our time. Also being able to see all of our important data in one spot helps. Review collected by and hosted on G2.com.

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CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes. Review collected by and hosted on G2.com.

What do you dislike?

There’s not much I dislike at this moment. However, it would be nice to have more data integrations. Refer to what I like again though! The team works really hard to develop these things based on feedback so anything that’s not currently there is right around the corner. They move fast. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Serious time saver. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Morphio will save us some serious time. I also love that we can see at a quick glance all of the high level metrics for every account we are working on. That’s not just time saved in reporting, it helps us determine where our execution time may be needed most. Review collected by and hosted on G2.com.

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Response from Eric Vardon of Morphio

Thank you Sara and team - we love your agency and the enterprise love you give Morphio. Here to support your growth and success!

Co-Founder & President - Data-Driven Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts. Review collected by and hosted on G2.com.

What do you dislike?

We would like to be able to pull selective data into our clients' marketing dashboards. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Morphio helps us provide more value in our marketing services. Review collected by and hosted on G2.com.

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Email Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I can see more features in Morphio compared to the other market platforms.

Life cycle platform is the best thing in Morphio. Most recommended platform in all. Review collected by and hosted on G2.com.

What do you dislike?

I live everything in this platform. I don't see any difficulties here. Compared to other platforms it better issue resolutions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I feel this is the best tool in the market compared to the other Analytics tools. More over its user friendly. Mostly recommended. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I can see the problems while extracting some reports. But we can resolve the issue.

Using user Guide section, we can resolve all those issues. Review collected by and hosted on G2.com.

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Chief Financial Officer
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Makes reporting simple for our agency, which will save tons of time for our strategists and ensure that we always have a birds-eye view of what's happening. Review collected by and hosted on G2.com.

What do you dislike?

It's a new product so it will have its growing pains, but that's also part of what makes it exciting - being on the ground floor and having our voice heard when it comes to feature requests/customization. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Time savings through making reporting less complicated. Centralizing most of our reporting data. Review collected by and hosted on G2.com.

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President
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It allows me to have all the key marketing metrics on one unified platform Review collected by and hosted on G2.com.

What do you dislike?

So far everything has been great and maybe the only minor thing is that they do not seem to have a dedicated support team. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for an easy reporting tool this is it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has saved me a lot of time from switching back and forth different platforms. Here I can see all the key KPI's from Analytics, AdWords, and Facebook in one place Review collected by and hosted on G2.com.

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george@wolfandgrizzly.com
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Morphio setup was exceptionally quick. Within 10 minutes, my Facebook Ads Manager, Google Ads and Analytics accounts were all integrated, and Morphio was spitting out actionable intel. Review collected by and hosted on G2.com.

What do you dislike?

Would love finer-tuned control on the date ranges for segment analysis. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Morphio is helping us determine whether our ads are reaching our target audience, and what optimizations are needed for us to reduce CAC. Review collected by and hosted on G2.com.

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Founder
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics. Review collected by and hosted on G2.com.

What do you dislike?

I still have to act on anomalies detected by it :-) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ensure you have people to observe & act Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have more then 32 mid size clients with average of 4 websites to monitor. Monitoring performance & detecting anomalies at scale has always been a challenge . In India we normally don't see human intensive tasks too challenging but i am sure agencies in talent starved countries will love it. Review collected by and hosted on G2.com.

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Response from Eric Vardon of Morphio

Thank you Satish for your business and dedication to our purpose. Appreciate these kind words.

Director of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed Review collected by and hosted on G2.com.

What do you dislike?

So far, there haven't been any features that I've disliked. Looking forward to watching the platform grow and roll out new features that provide even more value Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Morphio provides us with an understanding of where our conversions are coming from and is a great starting point for launching new digital campaigns Review collected by and hosted on G2.com.

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AG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Everything is very easy to use and gives you exactly the data you need. Review collected by and hosted on G2.com.

What do you dislike?

Can't think of anything - but what I would like to see in the future is more integrations, and maybe the ability to set your own benchmarks. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It keeps track of anomalies so we don't have to. It saves a ton of time. Review collected by and hosted on G2.com.

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UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

they have the appropriate tools to use as such. Review collected by and hosted on G2.com.

What do you dislike?

more integration needed. as this would help use in further work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

have helped managing efficiently Review collected by and hosted on G2.com.

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Do you work for Morphio?