--- title: Monetate Reviews meta\_title: 'Monetate Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 130 reviews by the users' company size, role or industry to find out how Monetate works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 130 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Monetate Reviews & Product Details Visit Website Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. * * * Product Website Monetate Seller [Monetate](https://www.g2.com/sellers/monetate-0016d06a-2f85-4105-9fad-407d1891d243) Discussions [Monetate Community](https://www.g2.com/products/monetate/discuss) Languages Supported Danish, German, English, Finnish, French, Hungarian, Italian, Dutch, Norwegian, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish Solution Type All-in-One Overview by Bogar Alonso Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/monetate/pricing) ## Monetate Integrations (17) What do users say about integrations? Verified by Monetate [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amplience ](https://www.g2.com/products/amplience/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bazaarvoice ](https://www.g2.com/products/bazaarvoice/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentful ](https://www.g2.com/products/contentful/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentsquare ](https://www.g2.com/products/contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentstack ](https://www.g2.com/products/contentstack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Feedonomics ](https://www.g2.com/products/feedonomics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fullstory ](https://www.g2.com/products/fullstory/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Glassbox ](https://www.g2.com/products/glassbox/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hotjar by Contentsquare ](https://www.g2.com/products/hotjar-by-contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") New Relic ](https://www.g2.com/products/new-relic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ometria ](https://www.g2.com/products/ometria/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Quantum Metric ](https://www.g2.com/products/quantum-metric/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tealium ](https://www.g2.com/products/tealium-2026-07-21/reviews) Show More ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 10/30/2024 "Monetate Experience" 3.5/5 What do you like best about Monetate? The ability to to create AB testing experiences so my company can do data based changes on site. Review collected by and hosted on G2.com. What do you dislike about Monetate? The visual experience for the user of the results, is not intuitive. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? The posibility to expose different users to diferent experiences on the AB testing framework Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9575533/official_response/edit) Thank you for your feedback on the visual experience for the user of the results. We are constantly working to improve our user interface and will take your input into consideration. 11/5/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/30/2024 "Powerful Enterprise Personalization platform" 4/5 What do you like best about Monetate? Monetate is very powerful and provides a lot of options to personalize the experience. Especially segmentation for various results and the capability to integrate with other platforms (e.g., CMS) are rich. Review collected by and hosted on G2.com. What do you dislike about Monetate? With powerfulness comes a bit of complexity. Not necessarily a fault on the Monetate side, but it's just how it is. However, it takes a bit to get used to the UI and really make the most of the options. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? It showcases our capabilities (CMS vendor) to integrate with platforms like this. Monetate is a great example of how to do A/B Testing and Personalization for complete, personalized customer journeys - the CMS provides the creative material and Monetizes the logic. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9589773/official_response/edit) We're glad to hear that you find Monetate powerful and appreciate the various options for personalization and integration with other platforms. We understand that with power comes complexity, and we're continuously working to improve the user experience to make it more intuitive. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 10/24/2024 "Good for tracking user sessions and recommendations" 3.5/5 What do you like best about Monetate? Flexibility to run many different types of recommendations Review collected by and hosted on G2.com. What do you dislike about Monetate? UX is very old school and it gets complicated when you have multiple domains. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Serving recommendations Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10406620/official_response/edit) Thank you for your feedback on the UX! We are constantly working to improve the user experience and appreciate your input. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") CA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 10/25/2024 "Good with opportunity for improve" 3.5/5 What do you like best about Monetate? Help us in the set up of AB testing experiences Review collected by and hosted on G2.com. What do you dislike about Monetate? Connectivity with Adobe would improve for track Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Set up on AB tsting Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10409995/official_response/edit) We appreciate your input. It's great to hear that Monetate has been instrumental in your AB testing efforts. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![David D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David D.") DD David D. Manager Experience Analytics Enterprise (\> 1000 emp.) 10/24/2024 "Experiment set up and analytics" 4/5 What do you like best about Monetate? Visuals, the possibility to easily find information and track experience settings. Review collected by and hosted on G2.com. What do you dislike about Monetate? Not easy to find some information and filtering Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Setting experiences Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9568010/official_response/edit) We're glad to hear that you find Monetate's visuals and tracking capabilities helpful for setting up and analyzing experiments! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music") UM Verified User in Music Mid-Market (51-1000 emp.) 4/19/2024 "Good, but certain user experience components drive me nuts" 3.5/5 What do you like best about Monetate? The tag implementation is pretty powerful. Review collected by and hosted on G2.com. What do you dislike about Monetate? engineAPI implementation has a lot of flaws, like inability to use some of the targeting features. I really dislike the test analytics. I want to see real time analytics for the lifetime of my test, not 3 hours, 1 day, and 7 days, or whatever it is. The metrics page where you see significance or not is just not good. I hate having to click into every single metric to see all the variants. I want to know how all the variants are doing, not just the best performing. I also really dislike how hard it is to read metrics that haven't reached significance. I want to see them anyway! Dynamic testing is an incredible idea, but we don't use it because it picks a winner so quick that we fear its premature. I would love to see that feature enhanced so I can set how long to keep the test a traditional a/b test before then switching to dynamic. If that were the case, I would test it as a traditional test for a week or so and then let the winner take over to account for weekend traffic/different types of traffic. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Ability to mak incremental change to optimize our layouts. We haven't delved too deeply into personalization, but we intend to. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9555901/official_response/edit) Thank you for sharing your concerns about the engineAPI implementation and test analytics. We understand your frustrations and will take your suggestions into consideration for future improvements to provide a better experience. Current UserValidated ReviewerSource: In-app GP Gerardo P. Front-End Developer Enterprise (\> 1000 emp.) 7/23/2024 "Useful for understanding users' needs" 4/5 What do you like best about Monetate? I like Monetate for his versatility and the ability to achieve the desired goal through the use of the right events and the right amount of development. Review collected by and hosted on G2.com. What do you dislike about Monetate? I do not love some limitations and the precision in tracking asynchronous events. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? It helps me understand users' preferences Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9553883/official_response/edit) Thank you for your positive feedback on Monetate's versatility and effectiveness. We're sorry to hear about the limitations and tracking concerns you've experienced. We're constantly striving to enhance our platform, and your input is valuable in that process. We appreciate your support! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller RB Rostyslav B. Senior QA Mid-Market (51-1000 emp.) 4/23/2024 "Monetate review" 4.5/5 What do you like best about Monetate? easy to control content during A/B testing with a ot of different parameters Review collected by and hosted on G2.com. What do you dislike about Monetate? nothing I would say, we use it more than 5 years Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Find a best content solution for customers in order to have high convertion rate Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9567479/official_response/edit) We're glad to hear that you find Monetate easy to use for A/B testing. Thank you for being a loyal customer for over 5 years! Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Mid-Market (51-1000 emp.) 4/23/2024 "Provides recommendations but certain parts unreliable" 4/5 What do you like best about Monetate? Monetate helps support personalization and recommendations that's not part of our back-end web tool. You also don't need to be a developer to utilize the tool. Review collected by and hosted on G2.com. What do you dislike about Monetate? Certain components are unreliable for us. Those components don't transfer and display in emails sent to customers. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Monetate helps us provide recommendations to users on our website. Our native tool doesn't have that capability so it's nice to have that, especially as customers expect a more personalized experience. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9567278/official_response/edit) Thank you for sharing your feedback with us. We're glad to hear that Monetate is helping you provide personalized recommendations on your website. We apologize for the issues you've experienced with certain components not transferring and displaying in emails. We will definitely look into this and work on improving the reliability of those components. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 4/8/2024 "Incredibly flexible tool, with the right amount of expert support" 3.5/5 What do you like best about Monetate? Monetate's built in features and tools help us paper over many of the data and consumer personalization areas we lack in legacy systems. It gives us agility we'd lack. Customer / Account support is also top notch. Review collected by and hosted on G2.com. What do you dislike about Monetate? Data integrations with Google have been an ongoing challenge. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Our CDP is not robust enough to target users by their attributes, preferences, and actions. Monetate gives us the opportunity to make our site experience more agile. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9519840/official_response/edit) Thank you for the feedback! We are always happy to see our support teams recognized for all of their efforts. Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Monetate? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Monetate ](https://www.g2.com/products/monetate/discussions/new) GU Guest User What is Kibo Personalization (formerly Monetate and Certona) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kibo-personalization-formerly-monetate-and-certona-used-for) [ View all Discussions ](https://www.g2.com/products/monetate/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 15 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/monetate/pricing) Monetate Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/monetate-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5(929) [ Compare Now ](https://www.g2.com/compare/monetate-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-monetate) ##### ##### Monetate Features Visitor Behavior Monitoring Targeting Guided Selling Templates Optimization Personalization Recommendation Content A/B Testing Multichannel Web [ View More Features ](https://www.g2.com/products/monetate/features) ## Top-Rated Alternatives [ ![VWO Testing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Dynamic Yield](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dynamic Yield") Dynamic Yield 4.5/5(157) ](https://www.g2.com/products/dynamic-yield/reviews) [ View All Alternatives ](https://www.g2.com/products/monetate/competitors/alternatives) ##### Categories on G2 [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines) [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[E-Merchandising](https://www.g2.com/categories/e-merchandising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most affordable sales gamification platform with solid leaderboard and spiff management for a small sales team that does not need enterprise pricing?](https://www.g2.com/discussions/what-is-the-most-affordable-sales-gamification-platform-with-solid-leaderboard-and-spiff-management-for-a-small-sales-team-that-does-not-need-enterprise-pricing)[Autodesk Forma vs Procore: which is better for field clock-in and plan markups on the jobsite?](https://www.g2.com/discussions/autodesk-forma-vs-procore-which-is-better-for-field-clock-in-and-plan-markups-on-the-jobsite)[What mobile app is best for business spend tracking](https://www.g2.com/discussions/what-mobile-app-is-best-for-business-spend-tracking) [Top digital experience tools for software companies](https://www.g2.com/discussions/top-digital-experience-tools-for-software-companies)[Which hardware monitoring platforms are trusted by data center managers and IT infrastructure teams based on long-term reliability rather than just good first impressions?](https://www.g2.com/discussions/which-hardware-monitoring-platforms-are-trusted-by-data-center-managers-and-it-infrastructure-teams-based-on-long-term-reliability-rather-than-just-good-first-impressions)[Pros and Cons Details](https://www.g2.com/products/monetate/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)