--- title: Monetate Reviews meta\_title: 'Monetate Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 130 reviews by the users' company size, role or industry to find out how Monetate works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 130 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Monetate Reviews & Product Details Visit Website Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. * * * Product Website Monetate Seller [Monetate](https://www.g2.com/sellers/monetate-0016d06a-2f85-4105-9fad-407d1891d243) Discussions [Monetate Community](https://www.g2.com/products/monetate/discuss) Languages Supported Danish, German, English, Finnish, French, Hungarian, Italian, Dutch, Norwegian, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish Solution Type All-in-One Overview by Bogar Alonso Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/monetate/pricing) ## Monetate Integrations (17) What do users say about integrations? Verified by Monetate [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Commerce (formerly Magento Commerce) ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Amplience ](https://www.g2.com/products/amplience/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bazaarvoice ](https://www.g2.com/products/bazaarvoice/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentful ](https://www.g2.com/products/contentful/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentsquare ](https://www.g2.com/products/contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Contentstack ](https://www.g2.com/products/contentstack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Feedonomics ](https://www.g2.com/products/feedonomics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Fullstory ](https://www.g2.com/products/fullstory/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Glassbox ](https://www.g2.com/products/glassbox/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hotjar by Contentsquare ](https://www.g2.com/products/hotjar-by-contentsquare/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") New Relic ](https://www.g2.com/products/new-relic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ometria ](https://www.g2.com/products/ometria/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Quantum Metric ](https://www.g2.com/products/quantum-metric/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tealium ](https://www.g2.com/products/tealium-2026-07-21/reviews) Show More ![Verified User in Sporting Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sporting Goods") US Verified User in Sporting Goods Mid-Market (51-1000 emp.) 8/29/2024 "A very useful, wide-ranging tool with helpful support" 4/5 What do you like best about Monetate? Monetate's personalization capabilities are vast, and many of the features of our site are powered by Monetate, making it very easy to get things done all in one platform, saving us time. I personally work most directly with Product Recommendation experiences, and with the support of the Monetate staff, it's easy to implement changes and find ways to improve the performance of the recs, increasing our revenue! Review collected by and hosted on G2.com. What do you dislike about Monetate? At times the back-end platform can feel a bit antiquated, but it works smoothly. Exporting analytics data can sometimes be a clunky process, without the ability to download data into one concise report (like a singular .csv file), analyzing the data for our purposes can be time-consuming. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? The Product Recommendations experiences have become a great source of revenue for us, especially in recent years. This has increased our site's performance in many different ways; AOV, bounce rate, etc. This frees up the time for our small staff to focus on other aspects of our business. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9586785/official_response/edit) We're thrilled to hear that you find Monetate's personalization capabilities to be vast and helpful, and that it has saved you time by providing all the features in one platform. We appreciate your feedback about the back-end platform and exporting analytics data, and we'll take this into consideration for future improvements! 9/3/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail 5/19/2025 "User friendly with many capabilities" 4.5/5 What do you like best about Monetate? Monetate is so versatile. Capabilities keep us competitive for AB testing and product recommendations. I also love how you listen to customer feedback to continue optimizing the platform. Review collected by and hosted on G2.com. What do you dislike about Monetate? Client support takes a long time to answer our questions. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Ease of usability. I really enjoy how Monetate is making it easier and faster for me to accomplish tasks within the platform. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10963085/official_response/edit) Thank you for your feedback! We understand the importance of timely client support and are actively working to improve our response times. We appreciate your patience and understanding. Current UserValidated ReviewerSource: In-app ![Simon A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon A.") SA Simon A. Product Manager Mid-Market (51-1000 emp.) 10/17/2024 "Reliable experimentation platform with great service" 4.5/5 What do you like best about Monetate? We have used Monetate for a number of years and have a great with the Customer Success team. They are always on hand to help and listen to our recommendations to improve their product, adding things to their roadmap which support our needs. Review collected by and hosted on G2.com. What do you dislike about Monetate? The UI feels a little bit dated but is functional. It could benefit from a refresh and a sprinkle of AI insights Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Helping us prove the value of changes we release on our site and stopping us from pushing things which would otherwise have a negative impact Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10384097/official_response/edit) Thank you for your positive feedback! We're thrilled to hear that you have had a great experience with our Customer Success team and that Monetate has been a reliable experimentation platform for your needs. Current UserValidated ReviewerSource: Organic ![Rostyslav B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rostyslav B.") RB Rostyslav B. Senior QA Automation Engineer Enterprise (\> 1000 emp.) 10/25/2024 "A dive into Moneteta's Granularity for Personalized Content Delivery" 4.5/5 What do you like best about Monetate? Most of all I would like to say how granulary Monetate helps us to control content for each user. As we have a lot of market around the words our consumer auditory is different from region to region so we have to be sure what content is most suitable for market Review collected by and hosted on G2.com. What do you dislike about Monetate? New users could strugle with unintuitive interface Some technical experience required to use Monetate Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? We use Monetate for AB tests, segment personalixation and eventually individual personalization Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10409234/official_response/edit) It's great to hear that Monetate is helping you with AB tests, segment personalization, and individual personalization. We're committed to providing tools that help you better understand and engage with your audience. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 7/31/2024 "Powerful recommendation tool with numerous features but a few catches" 3.5/5 What do you like best about Monetate? Monetate has enabled us to raise the quality of our onsite product recommendations to a new level. Thanks to numerous customisation options and the fact that all attributes of our catalogue can be imported and used for filtering, the quality of the recommended products as well as the measurable direct and indirect revenue have improved significantly. Review collected by and hosted on G2.com. What do you dislike about Monetate? Unfortunately, the setup and usability of the tool are relatively complex and sometimes cumbersome. So be prepared to spend a considerable amount of resources at the beginning. In addition, Monetate is not designed by default for shops that differentiate their store views via URL string rather than top-level domain. This initially caused major problems with onsite recommendations (which were all quickly and reliably resolved) and still causes problems with email recommendations (as of today). Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Previously, our recommendations were either played out via Emarsys or via a specially developed logic. The performance of these recommendations was not exactly great. With Monetate, we were able to improve this significantly. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9941157/official_response/edit) We're glad to hear that Monetate has helped raise the quality of your onsite product recommendations and has improved your measurable revenue. We appreciate your feedback on the setup and usability, and we're continuously working to improve the user experience. Thank you for bringing the issues with store view differentiation to our attention, and we will strive to address this for a better customer experience. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 11/3/2024 "User-friendly experimentation and personalization" 4.5/5 What do you like best about Monetate? The flexibility of the tool and WYSIWYG functionality makes it easy to learn and apply new actions and experiences to our website. Review collected by and hosted on G2.com. What do you dislike about Monetate? Certain third party integrations have proven challenging and buggy, though that is more of an internal resource contraint, rather than a Monetate issue. Monetate support ticket turnaround can be quite lengthy. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Monetate's A/B testing helps us to continually optimize our ecommerce experience and performance. The personalization capabilities help us maximize revenue, introduce guests to the brand and encourage repeat purchases by creating stickiness. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9563689/official_response/edit) It's great to hear that Monetate's A/B testing and personalization capabilities are helping you optimize your ecommerce experience, maximize revenue, and create brand stickiness. We're committed to continuing to support your success! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JG JKW g. Manager, Digital Experience Optimization Mid-Market (51-1000 emp.) 10/24/2024 "Monetate is a poewrful testing tool, but difficult to QA experiences" 4/5 What do you like best about Monetate? the statistical significance reporting when an experience is live Review collected by and hosted on G2.com. What do you dislike about Monetate? The QA functionality often times doens't work so I had to engineer a solution by duplicating experiences and sending it to my IP Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Gives us answers to key business questions and leads to confident results for the UX Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-9750199/official_response/edit) We appreciate your feedback on the statistical significance reporting feature. We understand the importance of accurate QA functionality and are continuously working to improve this aspect of the tool! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail 3/31/2025 "Not intuitive to use" 1/5 What do you like best about Monetate? As of now it seems to be a very confusing product to me. Review collected by and hosted on G2.com. What do you dislike about Monetate? It is not easy. Not intuitive...Feature use should be made easy. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Currently, pushing banners Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10999894/official_response/edit) We apologize for any difficulties you've experienced. Our team is committed to addressing usability issues and making the platform more user-friendly! Current UserValidated ReviewerSource: In-app ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 10/24/2024 "Excellent testing tool - easy to use" 4.5/5 What do you like best about Monetate? Very easy to use and analytics are clear and straight forward to digest. Support is excellent as well and integration was pretty straight forward. Review collected by and hosted on G2.com. What do you dislike about Monetate? Whilst the analytics are easy to absorb it would be good to be able to drill a bit deeper into the reporting. Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? User experience - helping to improve conversion rate. Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10406590/official_response/edit) Thank you for the positive feedback! We're pleased to hear that you find our support excellent and integration straightforward. We understand the need for deeper reporting and will take your feedback into account for future improvements. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 10/25/2024 "Great platform to use, amazing support from the team" 4/5 What do you like best about Monetate? The very on hands success team that is always there to support Review collected by and hosted on G2.com. What do you dislike about Monetate? The analytics page in the platform is not very easy to use and does not provide all information we require as a brand Review collected by and hosted on G2.com. What problems is Monetate solving and how is that benefiting you? Understanding what journey works best for our customer, it helps us understand what features we should develop Review collected by and hosted on G2.com. Show More Response from Jaedyn Guthrie of Monetate [Editedit](https://www.g2.com/survey_responses/monetate-review-10409118/official_response/edit) Thank you for your kind words about our support team! We understand the importance of having comprehensive analytics, and we're continuously working to enhance our platform to provide the information you require as a brand. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Monetate? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Monetate ](https://www.g2.com/products/monetate/discussions/new) GU Guest User What is Kibo Personalization (formerly Monetate and Certona) used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-kibo-personalization-formerly-monetate-and-certona-used-for) [ View all Discussions ](https://www.g2.com/products/monetate/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 15 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/monetate/pricing) Monetate Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c73a6cc10ab731dbf2a60faddcd17402/optimizely-web-experimentation.png "Product Avatar Image") Optimizely Web Experimentation 4.2/5(411) [ Compare Now ](https://www.g2.com/compare/monetate-vs-optimizely-web-experimentation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d603db6b9ab8029ccf346a90bdbee1c3/wingify-vwo-testing.jpeg "Product Avatar Image") VWO Testing 4.4/5(929) [ Compare Now ](https://www.g2.com/compare/monetate-vs-wingify-vwo-testing) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield 4.5/5(157) [ Compare Now ](https://www.g2.com/compare/dynamic-yield-vs-monetate) ##### ##### Monetate Features Visitor Behavior Monitoring Targeting Guided Selling Templates Optimization Personalization Recommendation Content A/B Testing Multichannel Web [ View More Features ](https://www.g2.com/products/monetate/features) ## Top-Rated Alternatives [ ![VWO Testing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "VWO Testing") VWO Testing 4.4/5(929) ](https://www.g2.com/products/wingify-vwo-testing/reviews) [ ![Optimizely Web Experimentation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Optimizely Web Experimentation") Optimizely Web Experimentation 4.2/5(411) ](https://www.g2.com/products/optimizely-web-experimentation/reviews) [ ![Dynamic Yield](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dynamic Yield") Dynamic Yield 4.5/5(157) ](https://www.g2.com/products/dynamic-yield/reviews) [ View All Alternatives ](https://www.g2.com/products/monetate/competitors/alternatives) ##### Categories on G2 [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines) [Personalization](https://www.g2.com/categories/personalization)[E-Commerce Personalization](https://www.g2.com/categories/e-commerce-personalization)[Personalization Engines](https://www.g2.com/categories/personalization-engines)[A/B Testing](https://www.g2.com/categories/a-b-testing-tools)[E-Merchandising](https://www.g2.com/categories/e-merchandising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most affordable sales gamification platform with solid leaderboard and spiff management for a small sales team that does not need enterprise pricing?](https://www.g2.com/discussions/what-is-the-most-affordable-sales-gamification-platform-with-solid-leaderboard-and-spiff-management-for-a-small-sales-team-that-does-not-need-enterprise-pricing)[Autodesk Forma vs Procore: which is better for field clock-in and plan markups on the jobsite?](https://www.g2.com/discussions/autodesk-forma-vs-procore-which-is-better-for-field-clock-in-and-plan-markups-on-the-jobsite)[What mobile app is best for business spend tracking](https://www.g2.com/discussions/what-mobile-app-is-best-for-business-spend-tracking) [Top digital experience tools for software companies](https://www.g2.com/discussions/top-digital-experience-tools-for-software-companies)[Which hardware monitoring platforms are trusted by data center managers and IT infrastructure teams based on long-term reliability rather than just good first impressions?](https://www.g2.com/discussions/which-hardware-monitoring-platforms-are-trusted-by-data-center-managers-and-it-infrastructure-teams-based-on-long-term-reliability-rather-than-just-good-first-impressions)[Pros and Cons Details](https://www.g2.com/products/monetate/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)