--- title: Monetate Reviews meta_title: 'Monetate Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 130 reviews by the users' company size, role or industry to find out how Monetate works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 130 scale: '5' date_modified: '2026-08-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Monetate Reviews **Vendor:** Monetate **Category:** [Personalization Software](https://www.g2.com/categories/personalization) **Average Rating:** 4.1/5.0 **Total Reviews:** 130 ## About Monetate Monetate helps organizations make digital experiences personal and profitable. We empower merchandising, marketing, and technical teams by delivering category-defining customer experiences that drive over $230 billion in annual revenue. More of the top 1,000 retailers than any other vendor use Monetate’s AI-powered search, merchandising, testing, and personalization capabilities to increase customer engagement, boost conversion rates, and maximize revenue through interactions that matter to customers. Global companies deliver customer-centric content, product recommendations, and experiences powered by Monetate’s unique blend of machine learning and natural language processing that analyzes real-time and historical data, intent, and meaning. ## Monetate Pros & Cons **What users like:** - Users appreciate the **ease of use** in Monetate, enjoying its clear UI and fast implementation for all skill levels. (14 reviews) - Users commend the **excellent customer support** from Monetate, especially highlighting responsive help from team members like Michel Castro. (9 reviews) - Users value the **flexibility** of Monetate, enabling diverse recommendations and easy implementation of A/B testing experiences. (8 reviews) - Users value the **customization flexibility** of Monetate, enabling tailored experiences and efficient A/B testing without developer reliance. (6 reviews) - Users value the **flexibility and ease of use** in creating A/B testing experiences for data-driven website changes. (6 reviews) - Users value the **versatile A/B testing capabilities** of Monetate, enhancing competitiveness and enabling data-driven decisions. (5 reviews) - Testing Efficiency (5 reviews) - Users value the **clarity of metrics** in Monetate's analytics, enabling effective data-driven decisions and AB testing. (4 reviews) - Easy Setup (4 reviews) - Users value the **efficient experimentation capabilities** of Monetate, facilitating easy and quick A/B testing implementations. (4 reviews) **What users dislike:** - Users are frustrated with the **missing features** in Monetate, affecting usability and overall functionality in various browsers. (10 reviews) - Users complain about **feature deficiencies** , citing lack of Safari support and limited functionality impacting user experience. (9 reviews) - Users are frustrated with Monetate's **limited features** and inadequate support for Safari, impacting overall usability. (8 reviews) - Users struggle with a **high learning curve** and lack of Safari support, impacting the overall UX of Monetate. (8 reviews) - Users find the **poor UI** of Monetate challenging and not very intuitive, despite eventually getting used to it. (7 reviews) - Users find Monetate's interface **not intuitive** , resulting in a challenging user experience and complex setup process. (7 reviews) - Users experience a **steep learning curve** with Monetate, requiring advanced skills for optimal usage and understanding. (6 reviews) - Navigation Difficulty (5 reviews) - Users find Monetate's interface **not intuitive** , making it challenging to navigate and learn effectively. (5 reviews) - Complex Reporting (4 reviews) ## Monetate Reviews ### 1. cost and ease of use, as well as having a csm that is active **Rating:** 4.0/5.0 stars **Reviewed by:** ronald w. | E-commerce coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Monetate?** The cost and ease of use are what stand out to me, along with having a CMS that’s active and well maintained. **What do you dislike about Monetate?** There are a few features, and the way the data is handled, that I don’t like. Still, **What problems is Monetate solving and how is that benefiting you?** It allows us to push relevant products to customers on the site, but it has a steep learning curve. ### 2. Excellent UI, Support, and Quick Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Deepankar C. | Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Monetate?** - Good UI - Good customer support - Good documentation - Fast to implement and integrate **What do you dislike about Monetate?** - Learning curve is high - Safari support for the inspector tool is not there - A lot more new age features can be there which are missing currently **What problems is Monetate solving and how is that benefiting you?** It helps in testing multiple marketing campaigns and lets us try multiple campaigns with a lot of flexibility and without changing the source code. ### 3. Not easy to use - too manual for tests and lacks AI personalization **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion **Reviewed Date:** January 06, 2026 **What do you like best about Monetate?** I like that I can see the Who, what etc. clearly and that the analytics section shows the metrics that reached significance clearly. **What do you dislike about Monetate?** I wish there wasn't a need to be so manual. Due to the setup of our website, we have to create JavaScript builds with 0 assurance that it won't break the site. The action builder is not reliable at all; it doesn't work often times for actions or events. **What problems is Monetate solving and how is that benefiting you?** Monetate is helping me to A/B test, as a split or dynamic test. My focus is on improving our overall CVR funnel on the site. ### 4. Invaluable tool for A/B testing, website personalization and content promotion. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail **Reviewed Date:** December 03, 2025 **What do you like best about Monetate?** It is super flexible, can do a lot of enhancements for my site without the need for developer help and easy to learn with practice. **What do you dislike about Monetate?** It does not provide a great diagnostic experiences, giving merchants/users ideas on what to create given their sites analtytics. **What problems is Monetate solving and how is that benefiting you?** flexibility to change site at rapid speed without developer help. ### 5. Fairly powerful and useful, but a little clunky **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Monetate?** Lets you add or replace HTML, place recommendations, and more anywhere on a website without digging into the code. Also lets you schedule experiences to run and track analytics. **What do you dislike about Monetate?** The primary tool for building new experiences doesn't work in Safari so initlally you basically have to use a separate browser to make template experiences that can be selected and altered in Safari. Similarly, the inspector tool that lets you troubleshoot your setup from on your website also doesn't work in Safari. Additionally, no matter what we do, experiences get applied after pages load so anything above the fold flashes the old version for a split second before showing Monetate content or adjustments. This limits the scale of the items that you really can manipulate to rather small ones. **What problems is Monetate solving and how is that benefiting you?** Allows quick or scheduled changes to the site without digging into the code or adding temporary code (e.g. holiday hours on the contact page). Also provides product recommendations to our users. **Official Response from Jaedyn Guthrie:** > Thank you for highlighting the benefits of using Monetate and the areas where we can improve! ### 6. Monetate Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mitul T. | Senior Trading Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Monetate?** I think Monetate's strength lies in it's versatility, and ability to make things happen quickly. Whilst it's core use is testing and personalisation, using Monetate as a plaster and quick fixes makes it a game changer. **What do you dislike about Monetate?** I think that more could have been done over the years to develop the technology and features. It doesn't do a lot differently than it did 10 years ago. **What problems is Monetate solving and how is that benefiting you?** As mentioned previously, the ability to make quick changes and bring functionality to either tests or plug gaps rather than long development lead times is a stand out benefit. Testing new functionality with supporting data is also a great asset. **Official Response from Jaedyn Guthrie:** > Thank you for sharing your thoughts on Monetate's strengths and areas for improvement! We understand the importance of evolving with technology, and we're continuously working to enhance our platform. ### 7. Frustrating. Features promised do not exist. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Higher Education **Reviewed Date:** May 14, 2025 **What do you like best about Monetate?** There isn't anything specific I like about this product. **What do you dislike about Monetate?** We enguaged with Monetate for the purpose of replacing our A/B testing tool. While Monetate can achieve this some of the fundimental features we expect from a product of this type aren't included. **What problems is Monetate solving and how is that benefiting you?** Creates more problems than it solves. **Official Response from Jaedyn Guthrie:** > We're sorry to hear that you haven't found the promised features in Monetate. We would appreciate the opportunity to discuss your expectations and see how we can address your concerns, so please reach out to your CSM. ### 8. Monetate is a poewrful testing tool, but difficult to QA experiences **Rating:** 4.0/5.0 stars **Reviewed by:** JKW g. | Manager, Digital Experience Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Monetate?** the statistical significance reporting when an experience is live **What do you dislike about Monetate?** The QA functionality often times doens't work so I had to engineer a solution by duplicating experiences and sending it to my IP **What problems is Monetate solving and how is that benefiting you?** Gives us answers to key business questions and leads to confident results for the UX **Official Response from Jaedyn Guthrie:** > We appreciate your feedback on the statistical significance reporting feature. We understand the importance of accurate QA functionality and are continuously working to improve this aspect of the tool! ### 9. Excellent testing tool - easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Monetate?** Very easy to use and analytics are clear and straight forward to digest. Support is excellent as well and integration was pretty straight forward. **What do you dislike about Monetate?** Whilst the analytics are easy to absorb it would be good to be able to drill a bit deeper into the reporting. **What problems is Monetate solving and how is that benefiting you?** User experience - helping to improve conversion rate. **Official Response from Jaedyn Guthrie:** > Thank you for the positive feedback! We're pleased to hear that you find our support excellent and integration straightforward. We understand the need for deeper reporting and will take your feedback into account for future improvements. ### 10. Great platform to use, amazing support from the team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Monetate?** The very on hands success team that is always there to support **What do you dislike about Monetate?** The analytics page in the platform is not very easy to use and does not provide all information we require as a brand **What problems is Monetate solving and how is that benefiting you?** Understanding what journey works best for our customer, it helps us understand what features we should develop **Official Response from Jaedyn Guthrie:** > Thank you for your kind words about our support team! We understand the importance of having comprehensive analytics, and we're continuously working to enhance our platform to provide the information you require as a brand. ## Monetate Discussions - [What is Kibo Personalization (formerly Monetate and Certona) used for?](https://www.g2.com/discussions/what-is-kibo-personalization-formerly-monetate-and-certona-used-for) - [View Monetate pricing details and edition comparison](https://www.g2.com/products/monetate/reviews?filters%5Bsentiment_snippet%5D=1176339&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A58%3A00+-0500&secure%5Bsession_id%5D=30ab0cbf-967b-43e2-ac5d-11ae55d55fa8&secure%5Btoken%5D=1cd96ecb4770c0de41f6617ccd2da4af373870ec8dce86f31d103c52686cfae0&format=llm_user) ## Monetate Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Amplience](https://www.g2.com/products/amplience/reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [New Relic](https://www.g2.com/products/new-relic/reviews) - [Ometria](https://www.g2.com/products/ometria/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) ## Monetate Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Merchandising** - Product Recommendations - Product Search - Product Display - Media File Storage - Web Content Management **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Analytics** - Reports & Analytics - Customer Data **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Administration** - Integrations - Dashboard **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Monetate Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - 4.5/5.0 (151 reviews)