1. [Home](https://www.g2.com/) 2. ... 3. [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) 4. [MOGL Athlete Paid Social Discussions](https://www.g2.com/products/mogl-athlete-paid-social/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_558c83d6f569b14b8c2f958582c34235/mogl-athlete-paid-social.png "Product Avatar Image") ](/products/mogl-athlete-paid-social/reviews) [ MOGL Athlete Paid Social ](/products/mogl-athlete-paid-social/reviews) 0 ratings MOGL Athlete Paid Social helps brands improve paid-social performance by running existing ads or athlete-created content through trusted athlete social handles. MOGL combines athlete matching, creative coordination, permissions, paid distribution, optimization, and reporting in a managed campaign built around agreed targets. WHAT IS ATHLETE PAID SOCIAL? Athlete Paid Social (APS) is paid social performance media delivered through athlete handles. Brands can use an existing video ad or work with MOGL to create athlete user-generated content (UGC). Paid distribution reaches the campaign's target audience, while the athlete context gives the creative a more trusted, native setting. WHO IS MOGL FOR? MOGL serves brands and marketing teams that want to test athlete-powered ads, improve media efficiency, and scale effective creative. Campaigns focus on audience fit, content quality, and measurable paid-social outcomes. HOW DOES MOGL ATHLETE PAID SOCIAL WORK? 1. Scope the campaign: agree on the audience, budget, pricing, creative approach, and performance targets. 2. Match the athletes: select relevant athlete handles based on audience fit, credibility, sport, geography, content quality, and cost efficiency. 3. Approve before launch: the brand approves the plan, athlete roster, pricing, and creative before anything runs. 4. Launch and optimize: MOGL handles athlete coordination, contracts, disclosures, name, image, and likeness (NIL) compliance, permissions, paid amplification, and optimization. 5. Measure results: receive reporting against the agreed campaign targets and use the findings to guide further testing and scale the strongest performers. CAN BRANDS USE EXISTING ADS? Yes. Brands can run existing video creative through relevant athlete handles or have MOGL source new athlete UGC. Campaigns can test multiple athletes and creative variants, then scale the best performers with paid distribution. DO BRANDS NEED A FAMOUS ATHLETE? Athlete selection prioritizes fit over follower count. Paid targeting helps reach the intended audience, so selection can focus on relevant credibility, content, geography, sport, and cost efficiency. WHAT METRICS DOES MOGL MEASURE? Campaigns are measured against agreed targets using cost per click (CPC), cost per thousand impressions (CPM), click-through rate (CTR), engagement, traffic, and audience delivery. The goal is to improve paid-social efficiency with clear budgets, testing, optimization, and reporting. PROSTYL SPORTS CAMPAIGN RESULTS - $0.36 CPC against a $1.50 benchmark: 76% lower. - 2.46% CTR against a 0.46% benchmark: more than 5x higher. - Best athlete UGC creative: $0.26 CPC. These are results from a specific campaign, rather than guaranteed outcomes for every brand. HOW DO BRANDS GET STARTED? Book a strategy session with MOGL to scope a test around your budget, audience, creative, and goals. Review the campaign plan and up-front pricing, agree on targets, and approve the roster and creative before launch. Beat paid social benchmarks with athlete-powered ads. Learn more at www.mogl.online. 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