--- title: MoEngage Reviews meta\_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 525 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### MoEngage Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [(54 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews) Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [(38 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews) Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews) Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews) Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [(30 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews) Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [(16 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews) Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [(14 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews) Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [(12 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews) Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [(10 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews) Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [(9 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of MoEngage ##### 1. Ease of Use Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [ See 54 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews) See Related User Reviews ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Enterprise (\> 1000 emp.) 4.5/5 "Helpful for Segment Flows and Data Management" What do you like about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ##### 2. Features Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [ See 38 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you like about MoEngage? MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams. ##### 3. Analytics Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [ See 32 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you like about MoEngage? MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams. ##### 4. Helpful Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [ See 32 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews) See Related User Reviews ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Enterprise (\> 1000 emp.) 4.5/5 "Helpful for Segment Flows and Data Management" What do you like about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ##### 5. Campaign Management Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [ See 30 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Ayush M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush M.") AM Ayush M. Mid-Market (51-1000 emp.) 4.0/5 "Efficient Notification with Room for Improvement" What do you like about MoEngage? I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentatio ### 5 Cons or Disadvantages of MoEngage ##### 1. Missing Features Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [ See 16 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews) See Related User Reviews ![Aviral G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aviral G.") AG Aviral G. Enterprise (\> 1000 emp.) 4.0/5 "Boosts Campaign Efficiency with Multi-Channel Support" What do you dislike about MoEngage? MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im ![Dung V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dung V.") DV Dung V. Mid-Market (51-1000 emp.) 4.0/5 "MoEngage - Affordable CRM Solution" What do you dislike about MoEngage? Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. ##### 2. Learning Curve Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [ See 14 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews) See Related User Reviews ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Customer Insights and Engagement with an Intuitive Interface" What do you dislike about MoEngage? Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. ##### 3. Limitations Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [ See 12 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. SP Sumit P. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights" What do you dislike about MoEngage? The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch ##### 4. Complexity Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [ See 10 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ##### 5. Difficult Learning Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [ See 9 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews) See Related User Reviews ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Customer Insights and Engagement with an Intuitive Interface" What do you dislike about MoEngage? Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. ![Sylvie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sylvie M.") SM Sylvie M. Senior Marketing Associate Mid-Market (51-1000 emp.) 6/4/2024 "Campaigns with Moengage is Awesome" 4/5 What do you like best about MoEngage? Since the integration from the backend is enable, it is wasy to send campaigns using milestones. Exporting and Importing is easy and helps me send campaign fast and easy. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Earlier the support team was slow but now its fine. Sometime the dashboard is too slow and campaigns doesn't run in real time. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Push with different versions using AI. Segmentation is easy. Journeys are good Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ankit Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit Y.") AY Ankit Y. Enterprise (\> 1000 emp.) 3/22/2023 "Excellent customer support and analytics tool, helps to understand user behaviour." 5/5 What do you like best about MoEngage? Easy to use with a very informative inbuilt help center. Robust segmentation, analytics, DPM, user flows helps to understand user behaviour better and make efficient decisions. Review collected by and hosted on G2.com. What do you dislike about MoEngage? They have very less gamification tools on their platform. They should introduce some gamification tools on their platform to make user interaction more intuitive. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? To implement Easy and efficient engagement strategies. Push notifications, email marketing, sms and WhatsApp marketing. Understanding user behaviour and analytics. Review collected by and hosted on G2.com. Show More 5/18/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Bishwajit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bishwajit K.") BK Bishwajit K. Mid-Market (51-1000 emp.) 4/23/2024 "Very good support from their CSM" 5/5 What do you like best about MoEngage? 1. Omnichannel solutios for all our campaign needs 2. Excellant support from their CSM team, especially from Ausesh Mitra. 3. User friendly UI makes it very easy to use. 4. Lots of features available 5. Easy to integrate Review collected by and hosted on G2.com. What do you dislike about MoEngage? 1. The web SDK is not good enough. Sometimes blocks the loading of the pages. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Omnichannel maekting platform making it easier for us to run our campaigns easily. Apart from that user flow mapping is very useful to set a user journey using MoEngage. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Akshit G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshit G.") AG Akshit G. Growth Product Manager Mid-Market (51-1000 emp.) 7/4/2024 "Probably the best CRM tool with advance features" 4.5/5 What do you like best about MoEngage? The innovation which MoEngage brings with monthly updates and new product features is what I like about MoEngage Review collected by and hosted on G2.com. What do you dislike about MoEngage? Sometimes the pricing is on the higher side specially for the upgrades Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It is helping me to solve the Subscription Business Problem by engaging and retaining users Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Arpit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arpit S.") AS Arpit S. Mid-Market (51-1000 emp.) 4/18/2024 "Easy to use, keeps up with the trends" 4.5/5 What do you like best about MoEngage? All latest product features and updates and clearly communicated and the account manager is always available to help with any requirement or to get any problem solved Review collected by and hosted on G2.com. What do you dislike about MoEngage? data retention is for a limited time only, can't use Moengage as the overall customer dashboard Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It is single platform for all Retention campaigns and overall customer data analytics. Save a lot of time when you have to execute different campaigns everyday and look at various customer data points Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Shashikant S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shashikant S.") SS Shashikant S. CRM Associate Mid-Market (51-1000 emp.) 4/22/2024 "So far the experience has been smooth and seamless!!" 4.5/5 What do you like best about MoEngage? Simple UI unlike other tools which i have observed are a bit complex Review collected by and hosted on G2.com. What do you dislike about MoEngage? Not dislike but the campaign stats can be visulaised in a more creative way Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It has been bridging the gap between me and my end consumers due to which the end user is getting greater awareness and is able to relate to the product, Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite CR Clairton R. Mid-Market (51-1000 emp.) 4/17/2024 "Using MoEngage to create a better customer experience" 4/5 What do you like best about MoEngage? - Ease of implementation - Ease of use - Channels - Integrations - Customer support Review collected by and hosted on G2.com. What do you dislike about MoEngage? - Learning curve - Data limitations - User Analytics - Basic features are paid - Database tables Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? One problem it solves is the challenge of effectively engaging with customers in a personalized manner. Another benefit is the automation of marketing campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rishabh J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rishabh J.") RJ Rishabh J. Growth Manager Small-Business (50 or fewer emp.) 4/27/2024 "Moengage is the best tool I have used for Marketing Automation" 5/5 What do you like best about MoEngage? Ease of use, integration and implementation Review collected by and hosted on G2.com. What do you dislike about MoEngage? There's isn't such dislike about Moengage Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? We're to revive our 30% of the dead leads Review collected by and hosted on G2.com. Show More 6/22/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Anirban S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anirban S.") AS Anirban S. ex Senior Manager - Marketing Education Management Mid-Market (51-1000 emp.) 10/1/2023 "My favourite platform for sending all communications seamlessly and tracking data" 5/5 What do you like best about MoEngage? The best thing I have liked about MoEngage is the ability to set up very very complex flows involving multiple iterations and check, time delays, conditional splits etc. Moreover, the Intelligent Optimiser feature has often helped me set up A/B tests without having a clear idea of how to categorise a user as a test group or control group user. Some of the service providers that we use for SMS, WAP and Email have a native integration with MoEngage, which further simplifies our problem of tracking data points related to performance of communication campaigns. Their support team is also very active once we reach out to them clearly with screenshots. Review collected by and hosted on G2.com. What do you dislike about MoEngage? I use MoEngage everyday and have seen that the challenges that I have faced with MoEngage are very trivial. One such use-case where I felt that MoEngage could do better was that it has no UI for setting up chatbot flows for WhatsApp. Similarly, there is no option of integrating IVR campaign data with WhatsApp and SMS in flows. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Our company's entire outbound communication flow is served through MoEngage, be it bulk-reachout to prospective customers or engaging our existing customers. Even generation of campaign reports, identifying target segments, analysing product feature data -- everything is done by our team on MoEngage. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 9/30/2024 "Been using for over a year and never faced an issue with the tool (Not gonna jinx it)" 5/5 What do you like best about MoEngage? Segmentation, usage, and efficiency and prompt responses from the team Review collected by and hosted on G2.com. What do you dislike about MoEngage? Data Accuracy: Occasionally, users have noted discrepancies in data reporting, which can lead to confusion in decision-making or no way out from duplicate profiles. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Analytics Review collected by and hosted on G2.com. 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