--- title: MoEngage Reviews meta\_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 525 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### MoEngage Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [(54 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews) Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [(38 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews) Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews) Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [(32 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews) Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [(30 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews) Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [(16 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews) Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [(14 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews) Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [(12 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews) Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [(10 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews) Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [(9 mentions)](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of MoEngage ##### 1. Ease of Use Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. [ See 54 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751414&qs=pros-and-cons#reviews) See Related User Reviews ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Enterprise (\> 1000 emp.) 4.5/5 "Helpful for Segment Flows and Data Management" What do you like about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ##### 2. Features Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. [ See 38 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752777&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you like about MoEngage? MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams. ##### 3. Analytics Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. [ See 32 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750890&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you like about MoEngage? MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams. ##### 4. Helpful Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. [ See 32 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1751997&qs=pros-and-cons#reviews) See Related User Reviews ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Enterprise (\> 1000 emp.) 4.5/5 "Helpful for Segment Flows and Data Management" What do you like about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ##### 5. Campaign Management Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. [ See 30 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1754320&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you like about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas ![Ayush M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayush M.") AM Ayush M. Mid-Market (51-1000 emp.) 4.0/5 "Efficient Notification with Room for Improvement" What do you like about MoEngage? I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentatio ### 5 Cons or Disadvantages of MoEngage ##### 1. Missing Features Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. [ See 16 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750747&qs=pros-and-cons#reviews) See Related User Reviews ![Aviral G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aviral G.") AG Aviral G. Enterprise (\> 1000 emp.) 4.0/5 "Boosts Campaign Efficiency with Multi-Channel Support" What do you dislike about MoEngage? MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im ![Dung V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dung V.") DV Dung V. Mid-Market (51-1000 emp.) 4.0/5 "MoEngage - Affordable CRM Solution" What do you dislike about MoEngage? Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. ##### 2. Learning Curve Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. [ See 14 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1753251&qs=pros-and-cons#reviews) See Related User Reviews ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Customer Insights and Engagement with an Intuitive Interface" What do you dislike about MoEngage? Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. ##### 3. Limitations Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. [ See 12 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1750497&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. SP Sumit P. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights" What do you dislike about MoEngage? The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch ##### 4. Complexity Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. [ See 10 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752606&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ##### 5. Difficult Learning Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. [ See 9 mentions ](https://www.g2.com/products/moengage/reviews?filters%5Bsentiment_snippet%5D=1752317&qs=pros-and-cons#reviews) See Related User Reviews ![Hema S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hema S.") HS Hema S. Enterprise (\> 1000 emp.) 4.5/5 "MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization" What do you dislike about MoEngage? The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Customer Insights and Engagement with an Intuitive Interface" What do you dislike about MoEngage? Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation. ![Brij M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brij M.") BM Brij M. Mid-Market (51-1000 emp.) 2/29/2024 "A little complex but it is gets easier by time" 4/5 What do you like best about MoEngage? Variety of User segmentations and run marketing campigns. I have increased the user engagement and conversation using these campaigns for nudging the user to move from one stage to the next Review collected by and hosted on G2.com. What do you dislike about MoEngage? Currently moengage doesn't support Vue 3 apps for push notifications Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It gives you verieety of user segmentation and it is making lkife easier for marketing team and get valueable insights to grow their product Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 4/22/2024 "Easy to navigate UX" 4.5/5 What do you like best about MoEngage? MoEngage helps businesses connect with their customers and help them in understanding each customer and crafting personalized. The platform is very intuitive and easy to use. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Experienced occasional bugs with certain features. Sometimes it happens that you need to contact it's customer service to emable specific feature. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage helps manage multichannel marketing campaigns, allowing businesses to reach their audience across various platforms such as email, SMS, push notifications, and more. Review collected by and hosted on G2.com. Show More 5/2/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Santosh M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santosh M.") SM Santosh M. Executive Committee Member Mid-Market (51-1000 emp.) 4/23/2024 "Good Platform to use for any business" 4.5/5 What do you like best about MoEngage? MoEngage is best for its user-friendly interface, robust features for customer engagement and retention, and excellent customer support. Review collected by and hosted on G2.com. What do you dislike about MoEngage? May be too many features for a new user it has Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Customer retention and Customer engagement is really great Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Harshit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshit S.") HS Harshit S. Product Manager Mid-Market (51-1000 emp.) 5/2/2024 "The best client engagement tool" 5/5 What do you like best about MoEngage? We can analyse and act on the trends in real time be it for campaigns or client issues. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Cards is not up to the mark.. needs revamp Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Client trends and analytics Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Mid-Market (51-1000 emp.) 4/25/2024 "Best Tool of 2024 for Marketing Automation" 5/5 What do you like best about MoEngage? Campaign execution and general analysis are much easier compared to other tools. The customer support ticket-raising system is also far optimized. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Analyzing the campaigns and click rates of each member is a little tricky. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage lets us communicate with the users with Sherpa AI. Because of this, we can send personalized messages at the right time (best time analysis) about the products (user affinity segments) they have consumed on our platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![shailendra s.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "shailendra s.") SS shailendra s. Web Analytics Manager Mid-Market (51-1000 emp.) 4/18/2024 "Great Retention and Engagement Tool" 5/5 What do you like best about MoEngage? An automated tool to take care massaging for our businesses. We got 70% increase in referral revenue. Great tool. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Tech Integration. we still facing technical Integration. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Automatically all type send messages from one plateform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vipul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vipul S.") VS Vipul S. Head of Digital Revenue Enterprise (\> 1000 emp.) 4/18/2024 "Smart Customer Engagement Platform growing at lightning speed" 5/5 What do you like best about MoEngage? - Awesome support team, quick resolution - New Features (which are relevant) - Robust Platform Review collected by and hosted on G2.com. What do you dislike about MoEngage? - Cost for scaling up API throughput as per requirement is not commercially viable i.e. cost does not make business sense to proceed. - Release for flutter is a bit late than other frameworkss Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? - App/behaviour analytics - Automated dropoff re-targetting - Customisable Inapp delivery for Regulatory Compliance - Targetted Marketing Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Mid-Market (51-1000 emp.) 4/4/2023 "One of the best CRM tools available in the market" 4/5 What do you like best about MoEngage? Analytics and customer support are the two best things I can think about Moengage. Review collected by and hosted on G2.com. What do you dislike about MoEngage? At times, I've faced some minor bugs while publishing the campaigns. Apart from that, I'm happy with Moengage services so far. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage is helping us to automate our marketing campaigns which help us to improve our engagement & retention rates of the platform. Review collected by and hosted on G2.com. Show More 4/23/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") AH Verified User in Hospitality Mid-Market (51-1000 emp.) 10/12/2023 "The best CRM tool and the team help us succeed" 5/5 What do you like best about MoEngage? Moengage gives vast advantages over other CRM tools present in the market with its innovative ideas to improve the overall campaigns and journeys better. The usecases provided by the team to experiment and Excel always brings in a new experience to work with. The ease and flow of the system is also really good where in its easily understandable and in case any changes are needed even that is extremely easy to implement. My organisation has got one of the best responses across the CRM tool due to its usage and worth that it gives back. Review collected by and hosted on G2.com. What do you dislike about MoEngage? There is nothing much to dislike cause as soon as I have issues across the platform. The POC Mr. Abhinandan and support team is always there with prompt replies and solutions to take care of things. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It's helping me solve the problem of engagement across my app and web. And it had been really successful in doing the same. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AT Abhishek T. Small-Business (50 or fewer emp.) 4/24/2024 "I've been using Moengage tool now for more than an year and I can't thank them enough!" 5/5 What do you like best about MoEngage? Easy to use platform with fast and quick implementation. Review collected by and hosted on G2.com. What do you dislike about MoEngage? I would recommend them to add AI features where I can provide a prompt to the Moengage about the flow and campaigns so it creates content as well. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Moengage is helping in nurturing the leads and convert them as quickly as possible. Review collected by and hosted on G2.com. 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