--- title: MoEngage Reviews meta\_title: 'MoEngage Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 525 reviews by the users' company size, role or industry to find out how MoEngage works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 525 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # MoEngage Reviews & Product Details Visit Website MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round. * * * Product Website MoEngage Seller [MoEngage](https://www.g2.com/sellers/moengage) Discussions [MoEngage Community](https://www.g2.com/products/moengage/discuss) Languages Supported German, English, Japanese, Portuguese, Russian, Spanish Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/moengage/pricing) ## MoEngage Integrations (77) What do users say about integrations? 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AK Abhijeet K. Associate Manager Marketing Mid-Market (51-1000 emp.) 8/5/2026 "Powerful multi-channel CRM with strong product analytics" 5/5 What do you like best about MoEngage? What I like best is having all CRM channels WhatsApp, Email, Push, RCS-SMS in one place. Building lifecycle flows is straightforward, the segmentation is powerful, and I can go from setting up a campaign to seeing performance data without jumping between tools. It genuinely saves my team a lot of time. Review collected by and hosted on G2.com. What do you dislike about MoEngage? The biggest pain point is the analytics side. Pulling detailed funnel or cohort data often means exporting to Excel and building the analysis myself, since the in-platform reporting doesn't go deep enough. The dashboards can also be slow to load with larger datasets. A few UI flows feel clunky too - setting up complex segments or flows takes more clicks than it should. Better native analytics and a snappier interface would make a big difference day-to-day. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage is our core CRM and retention platform. Earlier our channels were siloed and campaigns were manual, so scaling was hard. Now we run our entire lifecycle program across WhatsApp, Email, Push and RCS-SMS from one place. Cohort segmentation (O1, O2, O3+) drives our cross-sell and retention. The impact is clear: flow-led revenue has grown strongly year-on-year, and users who interact with our flows convert at a much higher rate. Automation has cut manual effort massively for a small team. It integrates cleanly with our Shopify stack, so audience sync and catalog cross-sell just work. Onboarding and support got us to this scale. The AI send-time and segment nudges add extra lift. Net-net, it's improved our ROMS and made retention predictable, not ad-hoc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 3/17/2026 "MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys" 4.5/5 What do you like best about MoEngage? MoEngage makes it easy to move from raw event data to actionable campaigns without too much dependency on engineering. Segments feel very dynamic, you can define user groups based on behavior, time windows, and custom properties. I like how quickly you can validate whether events are flowing correctly using real-time data. Campaign journeys can be built visually, which helps understand how users move across touchpoints. It’s useful not just for marketing, but also for QA to verify tracking logic during feature releases. It connects analytics and execution in a way that feels usable day-to-day. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Managing a large number of events and attributes requires strict naming discipline. Some reports take time to load when datasets grow. Advanced configurations are not always intuitive for new users. Debugging incorrect event data can take effort without proper tracking standards. Not blockers, but noticeable in ongoing usage. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Helps identify how users actually interact with features instead of relying on assumptions. Enables precise targeting instead of sending generic campaigns to all users. Improves campaign effectiveness by using behavioral triggers. Allows quick validation of tracking during QA cycles. Reduces dependency on multiple tools by combining analytics and engagement. The biggest benefit is better decision-making based on real user behavior. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic ![Ravindra N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ravindra N.") RN Ravindra N. SDET - 2 Oil & Energy Enterprise (\> 1000 emp.) 12/18/2025 "Effortless Funnel Building and Real-Time Segmentation" 4.5/5 What do you like best about MoEngage? Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making. Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions. The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas. Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this puts pressure on teams to maintain strict naming discipline. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Funnels reveal exactly where users drop off in key flows like onboarding, checkout, or feature adoption, making it easier to prioritize fixes. Funnels instantly highlight if an event in the sequence is missing or misfiring after a deployment. Segments help target the right users with campaigns and personalization, e.g., “users who viewed vs. users who completed an action.” Behavioral segmentation helps validate whether campaigns are reaching the intended audience, especially during A/B tests. Together, funnels + segments create a clear picture of user intent, which improves product roadmaps and testing strategies. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite SP Sumit P. SDET Mid-Market (51-1000 emp.) 12/18/2025 "Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights" 4.5/5 What do you like best about MoEngage? The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time. I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles. Review collected by and hosted on G2.com. What do you dislike about MoEngage? The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? It validates whether events are firing correctly across different user flows, critical for downstream analytics and personalization. Helps catch missing or duplicate events during QA before they reach production. Gives product teams deeper insights into user drop-offs, engagement patterns, and campaign effectiveness. Reduces dependency on engineering for small marketing or retention campaigns. Enables faster debugging because you can trace the entire chain - user action then event then segmentation and finally campaign trigger. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Aayush J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aayush J.") AJ Aayush J. Senior Associate Enterprise (\> 1000 emp.) 1/16/2026 "Helpful for Segment Flows and Data Management" 4.5/5 What do you like best about MoEngage? Helpful in segment flows and data Easy to use Helpful support from backend team Review collected by and hosted on G2.com. What do you dislike about MoEngage? It's nothing about dislike, Its a great software to use Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Healful in customer journey : from link clicked to users end of the journey Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 7/17/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 2/10/2026 "Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights" 4.5/5 What do you like best about MoEngage? MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users based on real actions, timing, and custom attributes. Funnels give clear visibility into drop-offs across onboarding, checkout, or feature adoption flows. Campaign creation (push, email, in-app) feels intuitive and doesn’t require heavy technical support. Real-time event tracking helps validate whether integrations are working correctly during QA. Review collected by and hosted on G2.com. What do you dislike about MoEngage? Complex segments can become difficult to manage without strict naming discipline. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Helps identify where users drop off and why, using funnel insights. Enables targeted campaigns instead of broad, generic messaging. Reduces guesswork by relying on behavioral data instead of assumptions. Improves user engagement through personalized communication. Speeds up campaign execution without heavy engineering dependency. The biggest benefit is smarter engagement, reaching the right users with the right message at the right time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Organic NJ Neeraj J. SDET Mid-Market (51-1000 emp.) 12/22/2025 "Reliable Event Tracking and Powerful Segmentation" 4.5/5 What do you like best about MoEngage? Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent Review collected by and hosted on G2.com. What do you dislike about MoEngage? Segment conditions can become complex and hard to maintain if naming conventions aren’t strict. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Helps validate whether events are firing correctly across key user journeys. Segments ensure campaigns and analysis target the right users. Reduces dependency on engineering for analytics validation. Helps catch missing or misfiring events before they impact campaigns. Gives product and QA teams a shared, data-driven understanding of user behavior. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Avinash B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Avinash B.") AB Avinash B. Chief of Content and Marketing Small-Business (50 or fewer emp.) 9/18/2025 "Solidccc Engagement Platform with Deep Analytics" 4.5/5 What do you like best about MoEngage? MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail. The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention. Review collected by and hosted on G2.com. What do you dislike about MoEngage? The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? MoEngage is helping us solve the challenge of personalizing engagement at scale. Instead of generic campaigns, we can now deliver tailored messages based on user behavior, preferences, and lifecycle stage across email, push, WhatsApp, and in-app. This level of personalization has significantly improved retention and conversion rates. At the same time, the advanced analytics and reporting features provide a clear picture of what’s working and what’s not. The ability to track funnels, segment performance, and campaign impact in real time enables us to make faster, data-driven decisions. In short, MoEngage bridges the gap between execution and insight. We not only engage users better but also continuously refine our strategy based on measurable outcomes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 4/30/2026 "One of the Best Tools for User Behavior Analysis and Product Management" 4.5/5 What do you like best about MoEngage? It is best tools to analyse a user behaviour on your platform. We can create user journey and send push notification. Cohort wise analysis and Ab testing based on the cohorts. Perfect tool for Product management Review collected by and hosted on G2.com. What do you dislike about MoEngage? This is mainly a front-end analysis tool based on event triggers. For deeper analysis, we still need to combine it with back-end data in an external tool. Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? Cohort-wise push notification sending used to be a problem for us, but now we can do it very easily with MoEngage. Creating cohort-based user journeys has been the biggest win for us. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Mousumi D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mousumi D.") MD Mousumi D. Customer Relationship Management Lead India+UAE Mid-Market (51-1000 emp.) 3/8/2026 "Excellent Support, Great Analytics, and a 10/10 UI" 5/5 What do you like best about MoEngage? excellent support, great analytics and 10/10 UI Review collected by and hosted on G2.com. What do you dislike about MoEngage? system downtimes at times, which is though not frequent Review collected by and hosted on G2.com. What problems is MoEngage solving and how is that benefiting you? communication to our client via all channels, targeting, segmenting and managing analytics as well Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about MoEngage? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MoEngage ](https://www.g2.com/products/moengage/discussions/new) ![Ivan Benyamin E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivan Benyamin E.") IE Ivan Benyamin Elroi • Last activity almost 3 years ago How to collect presize data from MoE? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) GU Guest User • Last activity 6 months ago What is MoEngage used for? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) [ View all Discussions ](https://www.g2.com/products/moengage/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/moengage/pricing) MoEngage Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image") CleverTap 4.6/5(670) [ Compare Now ](https://www.g2.com/compare/clevertap-vs-moengage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5(1,415) [ Compare Now ](https://www.g2.com/compare/insider-one-vs-moengage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_152556b476c2bc3b957aaa3b1f6b445a/webengage.png "Product Avatar Image") WebEngage 4.5/5(768) [ Compare Now ](https://www.g2.com/compare/moengage-vs-webengage) ##### ##### MoEngage Features Reporting & Analytics Basic Reporting Campaigns Customize Scheduling Retarget Analytics Campaign Performance Audience Insights Optimization A/B Testing Personalization Rich Notifications [ View More Features ](https://www.g2.com/products/moengage/features) ## 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