# Melhor Plataforma do Lado da Demanda (DSP)

## How Many Plataforma do Lado da Demanda (DSP) Products Does G2 Track?

**Total Products under this Category:** 158

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Plataforma do Lado da Demanda (DSP) Products?

**Por que você pode confiar nos rankings de software do G2:**

- 30 Analistas e Especialistas em Dados
- 10,000+ Avaliações Autênticas
- 158+ Produtos
- Rankings Imparciais

Os rankings de software da G2 são baseados em avaliações de usuários verificadas, moderação rigorosa e uma metodologia de pesquisa consistente mantida por uma equipe de analistas e especialistas em dados. Cada produto é medido usando os mesmos critérios transparentes, sem colocação paga ou influência de fornecedores. Embora as avaliações reflitam experiências reais dos usuários, que podem ser subjetivas, elas oferecem insights valiosos sobre como o software funciona nas mãos de profissionais. Juntos, esses dados alimentam o G2 Score, uma maneira padronizada de comparar ferramentas dentro de cada categoria.

## G2 Grid® for Plataforma do Lado da Demanda (DSP)
 ![G2 Grid® for Plataforma do Lado da Demanda (DSP) plotting products by satisfaction and market presence](https://www.g2.com/pt/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=54066&focus%5B%5D=2935)

Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Simpli.fi, Viant Technology, AdRoll ABM (Formerly RollWorks), e Google Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/pt/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform)

**Sponsored**

### GoodAccess

GoodAccess é uma plataforma de cibersegurança (SASE/SSE) que capacita empresas de médio porte a implementar facilmente a Arquitetura de Confiança Zero (ZTA) em sua infraestrutura, independentemente de sua complexidade ou escala. Ao aproveitar uma abordagem de Baixo Código/Sem Código, a GoodAccess oferece uma solução de implantação rápida e sem hardware em questão de horas ou dias, permitindo que as empresas melhorem sua segurança sem a necessidade de especialistas em TI internos. Nossa plataforma garante integração perfeita com aplicativos modernos de SaaS/nuvem, bem como sistemas legados, protegendo ativos críticos para forças de trabalho remotas e híbridas. A GoodAccess atende empresas com 50 a 5000 funcionários em diversos setores, especialmente aquelas que adotam ambientes multi-nuvem e SaaS. O que a GoodAccess faz? A GoodAccess protege a infraestrutura do cliente sob um único guarda-chuva de confiança zero, independentemente de quão complexa, heterogênea ou espalhada ela seja. É uma boa opção para empresas que suportam modos de trabalho totalmente remotos ou híbridos usando tanto dispositivos fornecidos pela empresa quanto dispositivos próprios dos funcionários. A plataforma SASE baseada em nuvem e de baixo código/sem código permite que empresas de médio porte criem e gerenciem a arquitetura de confiança zero facilmente. No cenário atual de cibersegurança, isso é uma parte essencial da segurança de qualquer organização de médio porte e um facilitador altamente eficaz para a conformidade regulatória. A plataforma GoodAccess combina várias tecnologias de ponta para enfrentar os desafios de cibersegurança mais urgentes de hoje. ✅ Acesso remoto e BYOD—Aplicação de segurança de dispositivos com inventário de dispositivos e verificações de postura. ✅ Autenticação multifator (MFA)---Solução unificada de MFA para todos os sistemas críticos, incluindo aplicativos legados. ✅ Controle de acesso baseado em identidade (IAM/FwaaS)---Arquitetura de Confiança Zero que permite o controle de todos os acessos por identidade (SSO/SCIM). ✅ Criptografia e segmentação de rede—Segmentação com máxima granularidade reduz radicalmente a superfície de ataque. ✅ Controle e visibilidade total—Logs e relatórios de segurança de toda a organização com integração SIEM. O que torna a GoodAccess única? A GoodAccess se destaca por seu design centrado na usabilidade. É uma plataforma totalmente SaaS, sem hardware, que se adapta a qualquer infraestrutura para fornecer Arquitetura de Confiança Zero baseada em rede (SDP) sem a necessidade de um especialista em TI na equipe. Nossas principais singularidades incluem: ✅ Simplicidade—Plataforma de baixo código/sem código/sem hardware para organizações de médio porte. ✅ Tempo de implantação líder de mercado—A GoodAccess leva de horas a dias para ser implantada. ✅ Agnóstica à infraestrutura—Implantável sobre qualquer infraestrutura existente. ✅ Gestão fácil—Não são necessários especialistas certificados em TI. ✅ Confiança Zero na camada de rede—Permite integração simples de aplicativos legados. ✅ Baseada na UE—Provedor de cibersegurança ideal para conformidade com NIS2. Interessado em dar uma chance à GoodAccess? Agende uma Demonstração Gratuita: https://calendar.goodaccess.com/meetings/eva-hisemova Inicie seu Teste Gratuito: https://app.goodaccess.com/free-trial/

[Visitar site](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-05T23%3A35%3A24Z&secure%5Bdisplayable_resource_id%5D=1848&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=130601&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=130601&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fpt%2Fcategories%2Fdemand-side-platform-dsp&secure%5Btoken%5D=3bf581ce343a19ee59e7d89d74c7fe1fbe5d67d0f0d59805b51c9a8e3d57918c&secure%5Burl%5D=https%3A%2F%2Fwww.goodaccess.com%2Flp%2Fenterprise-vpn&secure%5Burl_type%5D=custom_url)

### [StackAdapt](https://www.g2.com/products/stackadapt/reviews)

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.

**Average Rating:** 4.7/5.0

**Total Reviews:** 888

#### How Do G2 Users Rate StackAdapt?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10)

#### Who Is the Company Behind StackAdapt?

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt  
2,579 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,807 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Strategist
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 62% Small, 32% Medium

#### What Do G2 Reviewers Say About StackAdapt?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management.
- Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management.
- Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights.
- Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively.
- Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management.

##### Cons

- Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management.
- Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization.
- Users find the **budget management** process complex and the billing limits frustrating for effective financial planning.
- Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access.
- Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data.

#### What Are Recent G2 Reviews of StackAdapt?

**["StackAdapt: Intuitive DSP with Standout Support and Proactive Expertise"](https://www.g2.com/survey_responses/stackadapt-review-13169570)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13169570)

**["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)**

**Rating:** 5.0/5.0 stars

_— Isabelle L._

[Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802)

#### What Are G2 Users Discussing About StackAdapt?

- [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment

### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate The Trade Desk?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind The Trade Desk?

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 30% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

##### Cons

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

**["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.5/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Quantcast Platform?

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Quantcast Platform, enabling quick report creation and streamlined campaign management.
- Users appreciate the **valuable insights** from Quantcast Platform, making it easy to optimize and manage campaigns effectively.
- Users appreciate the **ease of use** in setting up campaigns on the Quantcast Platform, enhancing their overall experience.
- Users appreciate the **user-friendly interface** of the Quantcast Platform, enabling quick setup and easy campaign management.
- Users appreciate the **ease of campaign management** in Quantcast, finding reporting and optimization remarkably user-friendly.

##### Cons

- Users express frustration with the **limited features** of Quantcast Platform, particularly in campaign duplication and bulk editing.
- Users identify the **missing features** in Quantcast Platform, such as bulk editing and improved reporting for efficiency.
- Users face issues with **poor reporting** , including broken scheduled reports and limited visibility on conversion data.
- Users experience **issues with reporting and API connections** , leading to delays and limited visibility on conversion data.
- Users experience **reporting limitations** with Quantcast Platform, finding automated summaries inadequate and manual processes frustratingly slow.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)

**["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost)
- [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote

### [illumin](https://www.g2.com/products/illumin-illumin/reviews)

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 154

#### How Do G2 Users Rate illumin?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind illumin?

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** illumin.com
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds  
174 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
239 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 57% Small, 29% Medium

#### What Do G2 Reviewers Say About illumin?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of illumin, finding it intuitive and convenient for managing multiple ads efficiently.
- Users praise the **intuitive platform and excellent customer service** of illumin, enhancing their campaign management experience.
- Users value the **visual journey-based canvas** of illumin, enabling strategic campaign optimizations and efficient audience targeting.
- Users praise the **excellent customer support** of illumin, appreciating their hands-on assistance and valuable recommendations.
- Users value the **team's helpfulness** , appreciating their support and guidance through all stages of using Illumin.

##### Cons

- Users note **poor reporting** capabilities, lacking needed filters and intuitive features for deeper analysis and customization.
- Users face a significant **learning curve** due to the unfamiliar UI and extended campaign setup process.
- Users note **limited reporting flexibility** , as deeper analysis requires exporting data for further filtering, impacting insights.
- Users note the **reporting limitations** in Illumin, specifically lacking advanced filters for deeper data insights.
- Users experience **reporting limitations** that hinder customization and complicate deeper performance analysis in Illumin.

#### What Are Recent G2 Reviews of illumin?

**["User-Friendly DSP with Strong Performance Features"](https://www.g2.com/survey_responses/illumin-review-13120128)**

**Rating:** 5.0/5.0 stars

_— Aldana M._

[Read full review](https://www.g2.com/survey_responses/illumin-review-13120128)

**["Ilumin: the algorithm delivers, the configuration decides."](https://www.g2.com/survey_responses/illumin-review-13118986)**

**Rating:** 4.5/5.0 stars

_— Oscar R._

[Read full review](https://www.g2.com/survey_responses/illumin-review-13118986)

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
607 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

**Average Rating:** 4.2/5.0

**Total Reviews:** 310

#### How Do G2 Users Rate Viant Technology?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Viant Technology?

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** viantinc.com
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant\_tech  
2,996 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Medium, 39% Small

#### What Do G2 Reviewers Say About Viant Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

##### Cons

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)**

**Rating:** 4.5/5.0 stars

_— Stephanie F._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

**["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 653

#### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 58% Medium, 27% Small

#### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support.
- Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey.
- Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels.
- Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns.
- Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process.

##### Cons

- Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology.
- Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use.
- Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation.
- Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting.
- Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively.

#### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

**["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)**

**Rating:** 5.0/5.0 stars

_— Sandra T._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)

**["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)**

**Rating:** 5.0/5.0 stars

_— Rob Y._

[Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)

#### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

- [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for)

### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns.
- Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking.
- Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking.
- Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management.
- Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management.

##### Cons

- Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively.
- Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech.
- Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve.
- Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
- Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)

**["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for)

### [NT Technology](https://www.g2.com/products/nt-technology/reviews)

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate NT Technology?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.8/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.8/10 (Category avg: 8.1/10)

#### Who Is the Company Behind NT Technology?

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt\_programmatic  
32 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About NT Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage.
- Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics.
- Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights.
- Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team.
- Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats.

##### Cons

- Users desire more **real-time visualization features** in the dashboard for improved reporting experiences.
- Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts.
- Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization.
- Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort.
- Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request.

#### What Are Recent G2 Reviews of NT Technology?

**["Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity"](https://www.g2.com/survey_responses/nt-technology-review-13186433)**

**Rating:** 4.0/5.0 stars

_— Umair R._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-13186433)

**["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)**

**Rating:** 5.0/5.0 stars

_— Habeeb Efiamotu M._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867)

### [Vistar Media](https://www.g2.com/products/vistar-media/reviews)

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Vistar Media?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Vistar Media?

- **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b305b1fbdb4a9db1049fdd2fd1ff410d19e6dcf4b93c96c6af497a7d64c8047&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistar-media&secure%5Burl_type%5D=linkedin_company_website)  
349 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 59% Small, 24% Medium

#### What Do G2 Reviewers Say About Vistar Media?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Vistar Media, making programmatic DOOH buying seamless and efficient.
- Users value the **advanced audience targeting** of Vistar Media, enhancing their ability to reach specific demographics effectively.
- Users commend Vistar Media's **exceptional customer support** , consistently providing solutions and assistance whenever needed.
- Users value the **extensive network and metrics** of Vistar Media, optimizing their advertising reach and effectiveness.
- Users value the **easy implementation** of Vistar Media, appreciating its user-friendly interface and supportive team.

##### Cons

- Users experience **lagging performance** with Vistar Media, facing issues like delayed data updates and an unclear UI.
- Users find the **layout issues** with Vistar Media's dashboard hinder intuitive use and performance, affecting overall satisfaction.
- Users find the **limited creativity options** of Vistar Media hinder effective ad customization and dynamic content creation.
- Users find **ad restrictions** challenging, especially when integrating dynamic content from outside companies into Vistar Media.
- Users feel there is **limited functionality** in managing creative weights, impacting the software's usability.

#### What Are Recent G2 Reviews of Vistar Media?

**["Great tool for any company beginning with OOH for their clients and want top class assistance"](https://www.g2.com/survey_responses/vistar-media-review-11796390)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390)

**["Smart and Data-Driven Ad Solutions from Vistar Media"](https://www.g2.com/survey_responses/vistar-media-review-11791280)**

**Rating:** 4.0/5.0 stars

_— Balaji H._

[Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280)

#### What Are G2 Users Discussing About Vistar Media?

- [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for)

### [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews)

Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro

**Average Rating:** 4.7/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate AdLib DSP?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdLib DSP?

- **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group)
- **Company Website:** www.getadlib.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 85% Small, 15% Medium

#### What Do G2 Reviewers Say About AdLib DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support.
- Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization.
- Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience.
- Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals.
- Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities.

##### Cons

- Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform.
- Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges.
- Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance.
- Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities.
- Users face **ad approval delays** that can prolong the creative process and impact campaign timelines.

#### What Are Recent G2 Reviews of AdLib DSP?

**["Straightforward UI, Unmatched Inventory, and Excellent Support"](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)**

**Rating:** 4.5/5.0 stars

_— Jesse B._

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)

**["Fantastic Platform"](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)

#### What Are G2 Users Discussing About AdLib DSP?

- [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [Basis](https://www.g2.com/products/basis/reviews)

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Basis?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Basis?

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech  
4,732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website)  
1,469 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Basis?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

##### Cons

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)**

**Rating:** 5.0/5.0 stars

_— Jessica C._

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

**["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

### [Opera Ads](https://www.g2.com/products/opera-ads/reviews)

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads.

**Average Rating:** 4.0/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Opera Ads?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Opera Ads?

- **Seller:** [Opera](https://www.g2.com/sellers/opera)
- **Year Founded:** 1995
- **HQ Location:** Oslo, Norway
- **Twitter:** @opera  
570,990 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5119dbc1763105008eb272bf085db659fe139f1dba8a4c805e0b936a35212a97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7327%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,451 employees on LinkedIn®
- **Ownership:** Opera Limited (NASDAQ: OPRA)

#### Who Uses This Product?

- **Company Size:** 63% Small, 25% Medium

#### What Do G2 Reviewers Say About Opera Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Opera Ads, enabling quick setup and effective results without complications.
- Users appreciate the **effective audience targeting** of Opera Ads, leading to genuine engagement and improved campaign performance.
- Users value the **easy audience reach** of Opera Ads, appreciating genuine results and high engagement from the platform.
- Users love the **easy setup and simplicity** of Opera Ads, enabling effective campaign management with great results.
- Users appreciate the **easy setup** of Opera Ads, finding it straightforward and efficient for managing campaigns.

##### Cons

- Users find the **reporting limited** , lacking depth for optimal campaign performance and audience insights on Opera Ads.
- Users find the **reporting limited** in Opera Ads, wishing for more detailed insights and analytics for better optimization.
- Users find **inefficient targeting** options in Opera Ads, limiting campaign effectiveness and optimization opportunities.
- Users find the **limited features** of Opera Ads hinder deeper optimization and customization for advanced campaigns.
- Users find the **limited targeting options** in Opera Ads hinder deeper optimization and detailed reporting capabilities.

#### What Are Recent G2 Reviews of Opera Ads?

**["Excellent 👍"](https://www.g2.com/survey_responses/opera-ads-review-11780714)**

**Rating:** 4.5/5.0 stars

_— Rahul S._

[Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714)

**["Effortless Ad Management with Reliable Results"](https://www.g2.com/survey_responses/opera-ads-review-11923033)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033)

### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Roku OneView (formerly Dataxu)?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10)
- **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10)
- **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Roku OneView (formerly Dataxu)?

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku  
247,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,365 employees on LinkedIn®
- **Ownership:** NASDAQ:ROKU

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 41% Medium, 31% Small

#### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

**["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)

**["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)**

**Rating:** 5.0/5.0 stars

_— Monetia S._

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)

#### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

- [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made)
- [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for)

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[Software de Automação de Marketing](https://www.g2.com/pt/categories/marketing-automation)

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- [Plataformas de Publicidade em TV Conectada (CTV)](/pt/categories/connected-tv-ctv-advertising-platforms)

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[Browse Plataforma do Lado da Demanda (DSP) Themes](/pt/categories/demand-side-platform-dsp/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Pesquisado e escrito por [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 1, 2025

As plataformas do lado da demanda (DSP) permitem que os anunciantes comprem espaços publicitários digitais em tempo real através de lances automatizados a nível de impressão. Elas permitem que os anunciantes alcancem e engajem públicos-alvo em sites, aplicativos móveis, serviços de streaming e outros ambientes digitais.

As DSPs funcionam como centros centralizados para publicidade programática, usadas por equipes de marketing internas, agências e mesas de negociação para planejar, executar e otimizar campanhas. Elas suportam a compra de mídia em canais de display, móvel (web e in-app), vídeo, TV conectada (CTV), áudio, nativo e social, oferecendo recursos de segmentação, orçamento, ritmo, otimização criativa e análises de desempenho.

Para acessar inventário, as DSPs se integram com exchanges de anúncios ou [plataformas do lado da oferta (SSP)](https://www.g2.com/pt/categories/supply-side-platform) e podem também participar de mercados privados (PMP) para acordos preferenciais. Ao fornecer transparência em impressões, cliques, conversões e retorno sobre o gasto com anúncios (ROAS), as DSPs ajudam os anunciantes a otimizar o desempenho, alocar orçamentos de forma mais eficaz e maximizar o ROI.

Um diferencial chave entre as DSPs é a propriedade da mídia. Algumas plataformas possuem ou são afiliadas a empresas de mídia e vendem seu próprio inventário, enquanto outras operam de forma independente como ferramentas de compra neutras. Essa distinção permite que os anunciantes avaliem se uma DSP mantém independência das fontes de oferta ou atua como vendedora de mídia.

Para se qualificar para inclusão na categoria de Plataformas do Lado da Demanda (DSP), um produto deve:

- Permitir a compra de anúncios em tempo real através da integração com exchanges de anúncios ou SSPs
- Suportar lances a nível de impressão em leilões de anúncios digitais em tempo real
- Facilitar a compra de mídia em múltiplos canais de publicidade digital
- Oferecer relatórios e análises que proporcionem visibilidade sobre o desempenho de campanhas programáticas, incluindo impressões, cliques, conversões e retorno sobre o gasto com anúncios (ROAS)

Principais Ferramentas em Resumo

| Product | Melhor para | User Review |
| --- | --- | --- |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/pt/products/stackadapt/reviews)[4.7/5(897)](https://www.g2.com/pt/products/stackadapt/reviews) | Compra programática omnicanal com suporte personalizado | "StackAdapt: DSP intuitivo com suporte destacado e expertise proativa" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/pt/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/pt/products/the-trade-desk/reviews) | Compra programática omnicanal com transparência do lado do comprador | "Mais Controle e Ajustes de Campanha em Tempo Real com The Trade Desk" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fec63132d15887b69848ea4cdcf24c5e/quantcast-platform.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/quantcast-platform/reviews)[Quantcast Platform](https://www.g2.com/pt/products/quantcast-platform/reviews)[4.2/5(192)](https://www.g2.com/pt/products/quantcast-platform/reviews) | Segmentação programática impulsionada por IA com públicos sem cookies | "Insights de Afinidade Acionáveis que Aceleram a Aceitação do Público e o Desempenho Social" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_60a57598fbb39c09e2a48077a07ae80b/illumin-illumin.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/illumin-illumin/reviews)[illumin](https://www.g2.com/pt/products/illumin-illumin/reviews)[4.3/5(154)](https://www.g2.com/pt/products/illumin-illumin/reviews) | Ativação programática baseada em jornada completa de funil visual | "DSP Amigável ao Usuário com Recursos de Desempenho Forte" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a771e0805f421a7076640fc871542327/simpli-fi.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/simpli-fi/reviews)[Simpli.fi](https://www.g2.com/pt/products/simpli-fi/reviews)[4.5/5(154)](https://www.g2.com/pt/products/simpli-fi/reviews) | Geofencing hiperlocal com segmentação de público sem cookies | "Fácil de usar com suporte rápido" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2b36d228e7516167b88d701d8ebe8158/viant-technology-llc-viant-technology.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/viant-technology-llc-viant-technology/reviews)[Viant Technology](https://www.g2.com/pt/products/viant-technology-llc-viant-technology/reviews)[4.2/5(311)](https://www.g2.com/pt/products/viant-technology-llc-viant-technology/reviews) | Ativação de CTV sem cookies com atribuição a nível de domicílio | "DSP intuitivo com UI estelar, precisa de melhores ferramentas de planejamento" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/adroll-abm-formerly-rollworks/reviews)[AdRoll ABM (Formerly...](https://www.g2.com/pt/products/adroll-abm-formerly-rollworks/reviews)[4.3/5(656)](https://www.g2.com/pt/products/adroll-abm-formerly-rollworks/reviews) | Account-level programmatic display with intent targeting | "Uma Plataforma Valiosa para Marketing Baseado em Contas e Publicidade em Display" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/google-marketing-platform/reviews)[Google Marketing Platform](https://www.g2.com/pt/products/google-marketing-platform/reviews)[4.1/5(300)](https://www.g2.com/pt/products/google-marketing-platform/reviews) | Compra programática multicanal com atribuição nativa do Google | "Suíte essencial para o marketing na web" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e5a604b2d8db1a9ec048923173f2f93e/nt-technology.png "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/nt-technology/reviews)[NT Technology](https://www.g2.com/pt/products/nt-technology/reviews)[4.7/5(21)](https://www.g2.com/pt/products/nt-technology/reviews) | Programático transfronteiriço com transparência de inventário premium | "Supervisão Excepcional de Campanhas com Relatórios Sem Falhas e Clareza de Orçamento Inigualável" |
| [![Imagem do Avatar do Produto](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_48fbef98ae5d56d3a99579e4b87fdde6/vistar-media.jpg "Imagem do Avatar do Produto")](https://www.g2.com/pt/products/vistar-media/reviews)[Vistar Media](https://www.g2.com/pt/products/vistar-media/reviews)[4.5/5(17)](https://www.g2.com/pt/products/vistar-media/reviews) | Compra programática de DOOH com medição de aumento | "Soluções de Anúncios Inteligentes e Baseadas em Dados da Vistar Media" |

* * *

Show More

### Tópicos de Plataforma do Lado da Demanda (DSP)

- [O que é uma Plataforma do Lado da Demanda (DSP)?](#o-que-e-uma-plataforma-do-lado-da-demanda-dsp)
- [Quais são os Recursos Comuns de uma Plataforma do Lado da Demanda (DSP)?](#quais-sao-os-recursos-comuns-de-uma-plataforma-do-lado-da-demanda-dsp)
- [Quais são os Benefícios de uma Plataforma do Lado da Demanda (DSP)?](#quais-sao-os-beneficios-de-uma-plataforma-do-lado-da-demanda-dsp)
- [Quem Usa a Plataforma do Lado da Demanda (DSP)?](#quem-usa-a-plataforma-do-lado-da-demanda-dsp)
- [Qual é a melhor plataforma DSP para campanhas de anúncios móveis?](#qual-e-a-melhor-plataforma-dsp-para-campanhas-de-anuncios-moveis)
- [Qual é o DSP mais confiável para agências de publicidade?](#qual-e-o-dsp-mais-confiavel-para-agencias-de-publicidade)
- [Qual é a melhor plataforma do lado da demanda para marketing de e-commerce?](#qual-e-a-melhor-plataforma-do-lado-da-demanda-para-marketing-de-e-commerce)
- [Desafios com a Plataforma do Lado da Demanda (DSP)](#desafios-com-a-plataforma-do-lado-da-demanda-dsp)
- [Como Comprar uma Plataforma do Lado da Demanda (DSP)](#como-comprar-uma-plataforma-do-lado-da-demanda-dsp)
- [Implementação de uma Plataforma do Lado da Demanda (DSP)](#implementacao-de-uma-plataforma-do-lado-da-demanda-dsp)
- [Tendências de Plataforma do Lado da Demanda (DSP)](#tendencias-de-plataforma-do-lado-da-demanda-dsp)

[
### Tópicos de Plataforma do Lado da Demanda (DSP)
Expandir/Recolher ](#)
- [O que é uma Plataforma do Lado da Demanda (DSP)?](#o-que-e-uma-plataforma-do-lado-da-demanda-dsp)
- [Quais são os Recursos Comuns de uma Plataforma do Lado da Demanda (DSP)?](#quais-sao-os-recursos-comuns-de-uma-plataforma-do-lado-da-demanda-dsp)
- [Quais são os Benefícios de uma Plataforma do Lado da Demanda (DSP)?](#quais-sao-os-beneficios-de-uma-plataforma-do-lado-da-demanda-dsp)
- [Quem Usa a Plataforma do Lado da Demanda (DSP)?](#quem-usa-a-plataforma-do-lado-da-demanda-dsp)
- [Qual é a melhor plataforma DSP para campanhas de anúncios móveis?](#qual-e-a-melhor-plataforma-dsp-para-campanhas-de-anuncios-moveis)
- [Qual é o DSP mais confiável para agências de publicidade?](#qual-e-o-dsp-mais-confiavel-para-agencias-de-publicidade)
- [Qual é a melhor plataforma do lado da demanda para marketing de e-commerce?](#qual-e-a-melhor-plataforma-do-lado-da-demanda-para-marketing-de-e-commerce)
- [Desafios com a Plataforma do Lado da Demanda (DSP)](#desafios-com-a-plataforma-do-lado-da-demanda-dsp)
- [Como Comprar uma Plataforma do Lado da Demanda (DSP)](#como-comprar-uma-plataforma-do-lado-da-demanda-dsp)
- [Implementação de uma Plataforma do Lado da Demanda (DSP)](#implementacao-de-uma-plataforma-do-lado-da-demanda-dsp)
- [Tendências de Plataforma do Lado da Demanda (DSP)](#tendencias-de-plataforma-do-lado-da-demanda-dsp)

## Saiba Mais Sobre Plataforma do Lado da Demanda (DSP)

### O que é uma Plataforma do Lado da Demanda (DSP)?

As plataformas do lado da demanda (DSPs) atuam como um centro central para gerenciar todos os dados relacionados a campanhas publicitárias. Um DSP é usado por anunciantes para comprar diferentes tipos de anúncios (móveis, sociais, vídeo, etc.) de um mercado onde os editores listam inventário de publicidade. Para ser eficiente, as equipes de publicidade precisam direcionar o público certo, no momento certo, no canal certo. Como muitas empresas competem para colocar seus anúncios nos mesmos canais, elas precisam dar lances em impressões para garantir que possam alcançar seus objetivos.

Os DSPs permitem a compra automatizada de anúncios ou compra programática de anúncios. Este tipo de software é integrado a várias bolsas de anúncios para permitir que os anunciantes automatizem a compra de anúncios que podem incluir anúncios em banner em sites ou anúncios móveis em aplicativos. O processo de licitação automatizado, onde os espaços publicitários são leiloados em microssegundos, é chamado de leilão em tempo real (RTB). Embora os DSPs ajudem as empresas com todas as atividades de compra de mídia, também é importante ter pessoal com expertise avançada nesta área ou trabalhar com consultores ou agências externas.

**O que significa DSP?**

DSP significa plataforma do lado da demanda, e o termo "demanda" pode ser visto como sinônimo de "compra". Essas plataformas ajudam as empresas a identificar oportunidades de publicidade em várias redes de anúncios e ajudam a encontrar os melhores preços para o público-alvo.

#### Quais tipos de Plataforma do Lado da Demanda (DSP) existem?

**DSP Móvel**

Ao procurar um DSP, algumas empresas podem querer um DSP específico para capacidades de compra de anúncios móveis. Um DSP móvel não é um produto independente, mas faz parte e está integrado a qualquer DSP robusto e é responsável por comprar inventário de anúncios móveis. Um DSP móvel é focado na compra de anúncios em vários aplicativos, navegadores, locais e dispositivos e também garante que os criativos do anunciante sejam exibidos corretamente e otimizados para telas móveis. Esses tipos de DSPs ajudam editores de aplicativos e desenvolvedores de aplicativos a oferecer impressões móveis disponíveis. Dito isso, os compradores não precisam adquirir um DSP separado para compra programática de anúncios em desktop e móvel.

**DSP Omnicanal**

Os DSPs omnicanal permitem que as empresas gerenciem anúncios em vários canais, como desktop, vídeo, áudio, OTT, etc. Esses tipos de DSPs ajudam as empresas a gerenciar campanhas publicitárias sem precisar alternar entre plataformas.

**DSP de canal único ou nicho**

Esses tipos de DSPs podem atender às necessidades de empresas que desejam apenas enviar anúncios em um canal específico. Os DSPs de canal único podem ajudar pequenas empresas que podem ter um orçamento menor ou uma estratégia de publicidade mais focada.

### Quais são os Recursos Comuns de uma Plataforma do Lado da Demanda (DSP)?

A seguir estão alguns recursos principais dentro dos DSPs que podem ajudar os usuários de várias maneiras:

1. **Gerenciamento de campanhas:** O gerenciamento de campanhas omnicanal é usado para direcionar públicos em vários canais, desde mídia tradicional, como TV e jornais, até canais online e de mídia social.
2. **Retargeting de anúncios:** O retargeting permite que as empresas reutilizem ativos de mídia para novas campanhas e direcionem diferentes públicos sem começar do zero.
3. **Gerenciamento de compras:** Os DSPs ajudam a gerenciar diferentes tipos de compras programáticas, como acordo preferencial, programático garantido ou mercado privado.
4. **Variedade de anúncios:** Este recurso oferece diferentes tipos de publicidade, como anúncios nativos e promoções móveis ou entre dispositivos para atingir públicos mais amplos.
5. **Segmentação de público:** A segmentação de público permite que as empresas de mídia escolham quem direcionar com base em vários tipos de critérios (demográficos, plataformas tecnológicas usadas, etc.).
6. **Gerenciamento de ativos:** O gerenciamento de ativos ajuda a gerenciar ativos criativos para alocá-los a cada campanha, com base no público e suas características, como região, idioma, idade, e assim por diante.
7. **Lances:** Os lances permitem que as empresas adquiram inventário de publicidade ou impressões que são usadas para colocar anúncios em vários canais. O software DSP geralmente fornece acesso a várias fontes de inventário.
8. **Relatórios:** Os recursos de relatórios e análises ajudam a rastrear indicadores-chave de desempenho, como custo efetivo por clique (eCPC) e custo efetivo por ação (eCPA).
9. **Segurança da marca:** O software integra ou fornece recursos de proteção ou segurança da marca para monitorar e bloquear atividades fraudulentas de compra de anúncios.

Outros recursos das plataformas do lado da demanda: [API / Integrações](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Segmentação Contextual](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Otimização Criativa](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Proteção contra Fraude](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [Anúncios In-App](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Otimização por Aprendizado de Máquina](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), e [Gerenciamento de Usuários, Funções e Acesso](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management).

### Quais são os Benefícios de uma Plataforma do Lado da Demanda (DSP)?

Os principais benefícios dos DSPs incluem acelerar o processo de compra de anúncios online através da interação direta com editores da web, reduzir gastos com impressões que não fazem parte de um público-alvo, ganhar transparência nos anúncios que são comprados ao conhecer a demografia de cada impressão e aumentar as taxas de conversão de anúncios ao colocar anúncios na frente de pessoas que têm mais probabilidade de clicar nos anúncios, aumentando assim o retorno sobre o gasto com anúncios (ROAS).

Alguns dos desafios que os anunciantes enfrentam atualmente e que podem ser abordados pelo software DSP são:

**Omnicanal:** Omnicanal é tanto um desafio quanto uma oportunidade para as empresas de mídia. Por um lado, elas agora têm mais opções do que nunca para direcionar públicos, mas isso também torna mais difícil para elas encontrar os segmentos de público certos e promover conteúdo em seus canais preferidos. As empresas não podem se dar ao luxo de investir em publicidade em todos os canais possíveis e precisam se concentrar naqueles que são mais eficientes.

**Rastreamento em tempo real:** O rastreamento de desempenho em tempo real é crítico para determinar qual conteúdo funciona em quais canais. Também ajuda as empresas a ajustar suas campanhas para torná-las mais eficientes ou cancelar publicidade que é cara e traz pouco ou nenhum retorno. Como as empresas investem muito tempo e dinheiro em publicidade, é difícil para elas cancelar campanhas mesmo quando não parecem ser muito bem-sucedidas. Os dados em tempo real são, portanto, essenciais para determinar quando as campanhas podem ser consideradas bem-sucedidas; também permite que as empresas reajam rapidamente a quaisquer mudanças que possam comprometer seus esforços de publicidade.

**Segurança da marca:** A segurança da marca é mais desafiadora do que nunca, principalmente devido a tecnologias como as mídias sociais, que podem disseminar informações muito rapidamente. Indivíduos e instituições também escrutinam as marcas, e é muito comum que a publicidade controversa se torne viral e tenha um impacto negativo na marca. O desafio com a segurança da marca é que o conteúdo publicitário pode ser compartilhado fora dos canais usados pela empresa, o que torna quase impossível retratar.

### Quem Usa a Plataforma do Lado da Demanda (DSP)?

O DSP é usado por anunciantes empregados por uma empresa para ajudar com sua estratégia de publicidade ou agências que gerenciam atividades publicitárias em nome do cliente.

**Departamentos de marketing:** As equipes ou departamentos de publicidade usam o software DSP para criar campanhas publicitárias e implementá-las para direcionar ou redirecionar diferentes tipos de públicos. Eles também precisam rastrear o desempenho de cada campanha publicitária e resolver quaisquer problemas que possam impactar seu desempenho..

**Agências de publicidade:** As agências de publicidade usam o software DSP para implementar estratégias definidas com o cliente. As agências geralmente gerenciam a maioria das atividades publicitárias, mas também podem colaborar com os clientes em algumas operações. Elas também fornecem aos clientes relatórios sobre o desempenho e os custos das campanhas publicitárias.

### Qual é a melhor plataforma DSP para campanhas de anúncios móveis?

Para campanhas de anúncios móveis focadas em alcançar públicos em escala com segmentação precisa e forte desempenho, as principais plataformas DSP incluem:

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) oferece uma plataforma versátil e fácil de usar com capacidades avançadas de segmentação. Suporta exibição móvel, vídeo e anúncios in-app, permitindo que os anunciantes executem campanhas ricas e multicanais de forma eficiente.
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) fornece compra programática de nível empresarial com segmentação granular, alcance entre dispositivos e análises poderosas. É uma solução ideal para marcas que buscam maximizar a precisão e o desempenho das campanhas móveis.
- [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) torna a compra programática acessível através de uma interface intuitiva e gerenciamento de orçamento flexível. Permite que os anunciantes móveis acessem inventário premium enquanto otimizam custo e alcance.
- [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) oferece capacidades programáticas omnicanal com forte suporte para móvel, TV conectada e áudio digital. É ideal para marcas que combinam esforços de anúncios móveis com estratégias de marketing digital mais amplas.

### Qual é o DSP mais confiável para agências de publicidade?

Para agências de publicidade que gerenciam campanhas e clientes diversos, as plataformas DSP mais confiáveis combinam escalabilidade, segmentação precisa e análises robustas. As principais soluções incluem:

- [Basis](https://www.g2.com/products/basis/reviews) simplifica o ciclo de vida da campanha integrando planejamento, compra e análises. As agências valorizam sua automação, relatórios e suporte multicanal para executar operações publicitárias eficientes e escaláveis.
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) oferece segmentação hiperlocal e comportamental, tornando-o ideal para agências que executam campanhas localizadas e específicas para o público. Sua plataforma flexível permite controle preciso sobre orçamento e segmentação de público.
- [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) oferece compra programática fácil de usar com acesso a inventário premium. As agências apreciam sua interface intuitiva e flexibilidade ao lidar com campanhas para clientes de todos os tamanhos.

### Qual é a melhor plataforma do lado da demanda para marketing de e-commerce?

Para marcas de e-commerce que buscam escalar o marketing de desempenho, impulsionar conversões e alcançar compradores de alta intenção em vários canais, as principais plataformas DSP com base em avaliações do G2 incluem:

- [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) oferece acesso incomparável aos dados de compradores da Amazon, permitindo que marcas de e-commerce direcionem públicos dentro e fora da Amazon. Sua integração profunda com o ecossistema da Amazon o torna ideal para campanhas focadas em produtos.
- [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) é especializado em retargeting e personalização dinâmica de anúncios, ajudando marcas de e-commerce a reengajar visitantes e impulsionar conversões. Seus algoritmos de aprendizado de máquina entregam anúncios relevantes em vários dispositivos.
- [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) oferece capacidades programáticas omnicanal com forte suporte para móvel, TV conectada e áudio digital. É ideal para marcas que buscam unificar os esforços de anúncios de e-commerce com estratégias de marketing digital mais amplas.

#### Software Relacionado à Plataforma do Lado da Demanda (DSP)

Soluções relacionadas que podem ser usadas junto com DSPs incluem:

[Plataforma do lado da oferta (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP permite que editores ganhem dinheiro com seus sites criando e vendendo inventário de anúncios para os profissionais de marketing com base em impressão por impressão ou visitante por visitante. Os SSPs são usados em conjunto com servidores de anúncios de editores — seja como um único produto ou dois produtos integrados separados — que fornecem a funcionalidade para gerenciar inventário de anúncios e tráfego de anúncios recebidos. Os SSPs, por sua vez, dão aos servidores de anúncios dos editores a capacidade de vender seu inventário de publicidade em tempo real através de trocas de anúncios ou diretamente para os DSPs dos anunciantes.

[Software de rede de anúncios](https://www.g2.com/categories/ad-network) **:** As redes de anúncios agregam inventário de anúncios de sites e aplicativos e o combinam com a demanda dos anunciantes para facilitar o processo de compra de publicidade digital. Para os anunciantes, as redes de anúncios mostram o inventário disponível para compra. Para os editores, as redes de anúncios agrupam o inventário para ser útil para os anunciantes e gerar o maior lucro. As redes de anúncios servem como uma ponte entre o gerenciamento de campanhas de anunciantes e o gerenciamento de anúncios de editores, com ambos os conjuntos de software precisando se integrar com as redes de anúncios.

[Plataformas de gerenciamento criativo](https://www.g2.com/categories/creative-management-platforms) **:** Uma plataforma de gerenciamento criativo (CMP) combina uma variedade de ferramentas de publicidade em display utilizadas por profissionais de marketing e publicidade em uma plataforma coesa baseada em nuvem. Essas ferramentas incluem construtores de design de anúncios capazes de criar criativos dinâmicos em massa, publicação entre canais e coleta e análise de dados de marketing. Embora a maioria dos CMPs possa ser usada para criar e implantar campanhas de marketing completas por conta própria, muitos fornecem funcionalidade ou integrações que permitem aos usuários utilizar simultaneamente outro DSP para fornecer cobertura extra de canal.

### Desafios com a Plataforma do Lado da Demanda (DSP)

O DSP pode ser complicado e caro de implementar e manter. A estrutura deste tipo de software pode variar de um fornecedor para outro, assim como a forma como os produtos são vendidos. Além disso, os fornecedores oferecem serviços para aumentar a adoção do DSP e integrações com outras soluções de software, o que pode tornar suas ofertas ainda mais complicadas.

**Duplicação de lances:** Os DSPs estão começando a trabalhar contra a duplicação de lances, mas isso ocorre quando os SSPs enviam mais de uma solicitação de lance para uma única impressão. Isso representa um único usuário como dois usuários separados e remove a capacidade dos DSPs de definir uma capacidade para anúncios servidos a pedido do anunciante. Em resumo, a duplicação de lances resulta em anunciantes dando lances contra si mesmos sem saber, aumentando o preço que pagam.

**Privacidade de dados:** À medida que mais e mais regulamentações de privacidade de dados são criadas, os DSPs estão sob mais pressão para se adaptar, já que este tipo de software depende de dados de audiência para direcionar anúncios. Devido às regulamentações de privacidade, os dados pessoais só podem ser coletados e usados com permissão explícita dos consumidores.

### Como Comprar uma Plataforma do Lado da Demanda (DSP)

O primeiro passo na avaliação de DSPs, como muitos softwares, é determinar os objetivos específicos da empresa e quais resultados se espera alcançar.

#### Coleta de Requisitos (RFI/RFP) para Plataforma do Lado da Demanda (DSP)

Ao avaliar opções de software DSP, é importante fazer algumas perguntas qualificadoras que podem ser importantes para o negócio e os objetivos finais. Algumas dessas perguntas podem incluir:

- Como o DSP mantém a privacidade dos dados? Ele está em conformidade com o CCPA e o GDPR?
- Com quais softwares o DSP se integra (por exemplo, software CDP, sistemas ERP, etc.)
- Como os dados são coletados para direcionar anúncios?
- O DSP pode comprar anúncios em uma variedade de canais (ou seja, é um DSP omnicanal)?
- O DSP oferece capacidades de inteligência artificial (IA) para lances de anúncios?

#### Comparar Produtos de Plataforma do Lado da Demanda (DSP)

Ao comparar DSPs, as empresas devem comparar capacidades de segmentação, tipos de inventário disponíveis, manutenção de privacidade de dados, medidas antifraude, preços, integrações disponíveis, ou seja, com uma [plataforma de gerenciamento de dados (DMP)](https://www.g2.com/categories/data-management-platform-dmp), e capacidades de relatórios de anúncios.

**Conduzir demonstrações**

Ao conduzir demonstrações, os compradores devem garantir que reduzam para apenas algumas opções de DSP, aquelas que se alinham com os objetivos específicos da empresa. Por exemplo, se a empresa deseja apenas anunciar em um canal, pode não ser necessário avaliar e demonstrar DSPs omnicanal. Além disso, é importante garantir que todas as partes interessadas internas estejam envolvidas nas demonstrações para fornecer feedback.

### Implementação de uma Plataforma do Lado da Demanda (DSP)

**Quem é Responsável pela Implementação de uma Plataforma do Lado da Demanda (DSP)?**

As equipes internas de marketing ou publicidade podem trabalhar com o fornecedor de software que selecionaram para implementar um DSP para começar a comprar anúncios programaticamente. Se uma empresa não tiver uma equipe interna de publicidade ou uma equipe de marketing que supervisione a publicidade digital, ela pode contratar uma agência de publicidade digital para implementar e também gerenciar um DSP.

**Como é o Processo de Implementação de uma Plataforma do Lado da Demanda (DSP)?**

Para que um DSP comece a funcionar, ele deve se integrar a várias fontes de suprimento (ou seja, SSPs e trocas de anúncios). As equipes internas ou a agência de publicidade que implementa este software devem garantir que o DSP possa se integrar nativamente com todas as trocas de anúncios e SSPs desejados para veicular anúncios nos canais que a empresa identificou.

### Tendências de Plataforma do Lado da Demanda (DSP)

**Unificação ou DSPs omnicanal**

Cada vez mais anunciantes estão optando por DSPs que podem comprar diferentes tipos de anúncios em uma variedade de canais. Isso permite que os anunciantes mantenham todas as suas atividades publicitárias em um só lugar.

**Transparência**

Os profissionais de marketing estão esperando ainda mais transparência quando se trata de compra de mídia ou anúncios, e querem mais clareza dos DSPs e SSPs quando se trata do processo de compra de anúncios. Por causa disso, os DSPs visam ajudar os profissionais de marketing a entender onde seus gastos e dólares de publicidade estão indo para ajudar a alcançar um melhor retorno sobre o investimento.