I don't use the ASO part of Mobile Action, but the Search Ads section is really useful for understanding competitors, gaining insights into impression shares, and combining ASO and ASA strategies. Mobile Action helps improve ASO efforts with its 'Search Ads' section. Really easy to use and has a great support team! Review collected by and hosted on G2.com.

It's really easy to use. However, instead of focusing on the sidebar, they could improve the main page UI for easier use. For example, you can simply add a competitor with the + button, but you can't delete it because there is no x button on the competitor logo. It becomes even more complicated to find all the features from the sidebar, so more focus on main page adjustments would be beneficial. Review collected by and hosted on G2.com.

Mobile Action has been an invaluable tool for our app growth strategy for over 3 years. Their comprehensive ASO features and in-depth keyword research have significantly boosted our app's visibility and organic downloads. The platform’s user-friendly interface and excellent customer support make it a pleasure to use. Review collected by and hosted on G2.com.

While the tool is already robust, I would love to see even more advanced features for competitor analysis. Overall, I highly recommend Mobile Action to any app marketer looking to optimize their app store presence. Review collected by and hosted on G2.com.

Seamless integration, a continually updated interface, and innovative features make MobileAction a standout tool. The team provides exceptional support, addressing every question with care. They truly live up to their name, consistently take actions to improve the experience. We’re delighted with the service so far and highly recommend it! Review collected by and hosted on G2.com.

Although there are occasional delays in data loading, it is not a critical issue as they resolve these delays in a timely manner. Review collected by and hosted on G2.com.

Its Advertiser & Creative Analysis, Keyword Spy, and ASO Report features are incredibly helpful for optimizing our app's performance and keeping an eye on competitors. The interface is intuitive, and the insights provided are actionable and reliable, making it a crucial part of our daily workflow. Review collected by and hosted on G2.com.

While the data refresh times could sometimes be more accurate, this is a minor drawback compared to the overall value the tool delivers. Review collected by and hosted on G2.com.

I've been using MobileAction for a while now, and I have to say, it has proven to be an invaluable tool for my app marketing strategy. The platform is fantastic for keyword tracking, allowing me to easily keep an eye on how my app ranks for different keywords. Its keyword choosing feature for Apple Search Ads is a game-changer; it helps identify the best keywords to target, saving time and effort.

Another highlight is the competitor review tool. It gives a detailed overview of what my competitors are up to, helping me stay one step ahead in the market. Review collected by and hosted on G2.com.

The only downside I've found is the pricing. It can be a bit high, especially for smaller developers or startups. However, considering the value it brings, it might still be worth the investment. Review collected by and hosted on G2.com.

After exploring other ASA options, we decided to switch to MobileAction last year. The transition was smooth, and their onboarding process was super thorough. We connected our MMP (Appsflyer) with MobileAction and started optimizing UA right away.

Plus, the MobileAction team understood our pain points right from the start and worked closely with us. Their hands-on support throughout the whole process made a huge difference for us. Review collected by and hosted on G2.com.

SOV data export is not possible so the excel export capabilities might be enhanced. but it is still available on dashboard. Review collected by and hosted on G2.com.

MobileAction excels in providing comprehensive ASO solutions. Its user-friendly design makes it easy to dive into keyword optimization, track competitors, and refine app store strategies. The ASO Intelligence feature stands out, offering detailed insights into app store keywords and creative strategies that help us stay ahead in a competitive market. The ability to access extensive market data and customize dashboards for our unique needs makes it an indispensable tool for our team. Review collected by and hosted on G2.com.

While the platform is powerful, the vast array of data and features can be overwhelming for new users. Review collected by and hosted on G2.com.

I use Mobile Action to manage ASA campaigns more efficiently with automated rules, and the various insight tools to support strategic insights. I’ve used for example bid adjustment rules based on keyword performance, dayparting, and email notifications to help spot new keyword opportunities from search terms. The auction insights section helps to understand changes in performance and provides context to weekly reporting and bid optimization. You can even look at keywords per competitor and compare which mutual keywords exist, or take a look at unique keywords to find ideas to expand keyword targeting. Lately, I’ve been using more of the CPP intelligence tool to come up with creative recommendations, and the last tool I want to mention is Trace, which basically ties all different insights together, to help explain performance shifts in terms of organic, paid, and even app updates. All in all, I’ve found Mobile Action such a versatile solution, and most importantly, the level of support and team’s willingness to improve demonstrates a strong future for this platform! Review collected by and hosted on G2.com.

The UI could be improved. Sometimes some bugs have occurred and the explanations for the metrics could be clearer. Review collected by and hosted on G2.com.

MobileAction enables us to track, analyse and optimize our app's presence in stores by providing very easy-to-read and on-target datasets. In a very competive market, the tool is being essential for us with the variaty of features. Beside that, the team is always accessible and helpful. They make you feel supported! Review collected by and hosted on G2.com.

It'd be great to have the ability to build custom monitoring dashboards for different user groups with combined datasets. Review collected by and hosted on G2.com.

What I like best about Mobile Action is its ease of use. It offers both, automated easy of integration and manual implementation options, catering to different needs. The ability to reach out to the relevant support person directly through Slack is incredibly convenient. The portal is user-friendly, making it simple to navigate. We use everyday. Additionally, the variety of features is impressive, and they continuously introduce new ones, keeping the platform up-to-date with the latest trends and needs in mobile marketing. Review collected by and hosted on G2.com.

While Mobile Action offers a wide variety of features, some of the products can be expensive. Therefore, it is essential to discuss your budget in detail with the sales team. Investing in the right features at the right time is critical to maximizing efficiency and getting the most out of the platform. Review collected by and hosted on G2.com.