--- title: MobileAction Reviews meta_title: 'MobileAction Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 113 reviews by the users' company size, role or industry to find out how MobileAction works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 113 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # MobileAction Reviews **Vendor:** MobileAction **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 113 ## About MobileAction Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. ## MobileAction Pros & Cons **What users like:** - Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. (10 reviews) - Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. (9 reviews) - Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. (8 reviews) - Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. (6 reviews) - Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. (6 reviews) - Analytics (5 reviews) - Automation Features (5 reviews) - Campaign Management (5 reviews) - Competitor Analysis (5 reviews) - Easy Integrations (5 reviews) **What users dislike:** - Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. (3 reviews) - Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. (3 reviews) - Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. (3 reviews) - Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. (2 reviews) - Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. (2 reviews) - Inaccuracy (2 reviews) - Inaccurate Data (2 reviews) - Limited Customization (2 reviews) - Missing Features (2 reviews) - Platform Limitations (2 reviews) ## MobileAction Reviews ### 1. About search ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2022 **What do you like best about MobileAction?** Its actually a good tool which helps for the advertisement and it's economical as well. **What do you dislike about MobileAction?** Nothing much to dislike in this but it's service can be done in better way. **What problems is MobileAction solving and how is that benefiting you?** It helps our products to get advertised in the internet and helps us to get customer base. ### 2. Creating ads with Analytics and Reach. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2022 **What do you like best about MobileAction?** This website helps to really puts your apps on top to make people try it. The analytics and the data of the ad on the app store makes the application grow more with Right Practices. **What do you dislike about MobileAction?** Nothing as of now the app does the work flawlessly. The Support is really helpful. **Recommendations to others considering MobileAction:** Snippets of tips to get more reach and help apps cater more people **What problems is MobileAction solving and how is that benefiting you?** My Application has a more worldwide reach which i feel without Search ads i couldn't achieve it. ### 3. Genuine Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about MobileAction?** Intelligent automation makes our search very easy. It is very user friendly application as it is very easy to use. I will recommend this software. **What do you dislike about MobileAction?** All features are great there is nothing which I have not liked. **What problems is MobileAction solving and how is that benefiting you?** It gives business to extra edge to reach to customer and help grow new businesses. ### 4. Great platform to make your app optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2021 **What do you like best about MobileAction?** Well, the dashboard has all the information you can possibly need. The revenue, comments, scores, down days, hot days, and so on. The platform allows our development and product teams to work on a new app that basically won't make the mistakes the previous one did when we are checking an app in Mobile action, great way. **What do you dislike about MobileAction?** Well, as soon as you log in an app that you don't know faces you, and also, configuring the filtering and insights are not that good when you compare it to the sensor tower. **What problems is MobileAction solving and how is that benefiting you?** App store optimization is a vital factor in the mobile app business even if your team doesn't have enough money to make ads about your app. We are using this to make our organic growth in the market. ### 5. Works for you even when you are asleep **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2022 **What do you like best about MobileAction?** I personally like SearchAds.com because it works even when we are asleep. This helped me to grow rapidly **What do you dislike about MobileAction?** The main problem is the complexity of website,and it makes difficult for the commonman. **What problems is MobileAction solving and how is that benefiting you?** Keeping an accurate data on installs,creative sets and in-app events are easily done using it. ### 6. Great tool **Rating:** 5.0/5.0 stars **Reviewed by:** deniz i. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2021 **What do you like best about MobileAction?** I really like the Keyword Optimization tool. It is very useful to see your and competitors keyword usage. **What do you dislike about MobileAction?** Like all of the ASO tools, a bit pricey. **What problems is MobileAction solving and how is that benefiting you?** I am using for my ASO needs. Especially the adlibrary is a gem. There is no other tool like that one, it really helped me to create my creatives for ads. It is also a useful tool in general, to see my progress on ASO ### 7. One of the best and accurate ASO Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Karandeep S. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about MobileAction?** The best thing about Mobile Action is the keyword intelligence tool. It helps me find the top keywords/search terms of the users. Very useful to track your and your competitors category and keyword ranking for all the target countries. **What do you dislike about MobileAction?** Sometime the it fails to record some data like reviews and ratings. **Recommendations to others considering MobileAction:** A great tool for all ASO Executives. Will fulfill all your ASO needs. **What problems is MobileAction solving and how is that benefiting you?** Tracking and measuring the rankings of the app as well as keywords of target countries. A lot of good features are unlocked at a higher price plan. Also there is a limit on the number of keywords you can track. Since we have 2-3 apps and we target 30-40 geographies, the total number of keywords that we can track is very limited. It would be great if we can also get more information of our competitors performance. ### 8. We are dev about hybrids app and publish in google play and Apple Store **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Angel R. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about MobileAction?** We are delighted with the information that this tool gives us to make ASO ours app, and we like the information about search ads in the apple store, If you want be successful in the competitive word of mobile apps, you need a tool as mobileaction. It is excellent for aso and planning your campaigns ads in the store. **What do you dislike about MobileAction?** There is no disadvantage in using mobileaction **What problems is MobileAction solving and how is that benefiting you?** Nothing ### 9. nice but we are trying to use it more efficiently **Rating:** 3.0/5.0 stars **Reviewed by:** Fulya Y. | Growth Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about MobileAction?** Competition analysis Creative review ASO optimization **What do you dislike about MobileAction?** I don't see average CPI for competitors. **Recommendations to others considering MobileAction:** it is certainly comfortable to use but benchmarks can be specified more. Estimated download numbers are not very accurate (especially for small games) **What problems is MobileAction solving and how is that benefiting you?** We can see our store score. We make optimizations with periodically changing word rankings. We can have information about which ad networks the competitors are using. ### 10. Edits and Management is not easy **Rating:** 3.5/5.0 stars **Reviewed by:** Yılmaz D. | digital marketing specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about MobileAction?** Automated rules are perfect especially when it comes to adding new organic words to campaigns **What do you dislike about MobileAction?** Panel not easy to understand. Creating custom metrics is complicated. Giving too many errors **What problems is MobileAction solving and how is that benefiting you?** Automation and keyword progress ### 11. Must have ASO and market inteligence tool **Rating:** 5.0/5.0 stars **Reviewed by:** David S. | CEO **Reviewed Date:** August 13, 2021 **What do you like best about MobileAction?** We are using mobile action almost daily for ASO and competition analysis **What do you dislike about MobileAction?** Sometimes user interface is bit glitchy, but it is as big issue for us **What problems is MobileAction solving and how is that benefiting you?** When we are thinking about new product, we use MA to scout existing titles in the field. Also on regular basis we are tracking keywords and updating them based on data which MA provides. It helps us to get better visibility in the appstores. ### 12. I highly recommend ! **Rating:** 5.0/5.0 stars **Reviewed by:** Claire R. | Senior user acquisition Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about MobileAction?** I like all the flexibility on insight provided that fit my need ! It is a need in my day to day activity and mobile action answer my need ! **What do you dislike about MobileAction?** I like all for now but will look for an idea :) **What problems is MobileAction solving and how is that benefiting you?** I benchmark the market to enhance my creative strategy ! ### 13. Excellent tool for ASO for both the stores (App Store & Play Store) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2021 **What do you like best about MobileAction?** Keyword tracking and analysis and the best feature is to add the competitor app and get the useful insights. **What do you dislike about MobileAction?** I wish they have mobile app for mobile action. **What problems is MobileAction solving and how is that benefiting you?** We are ranking the mobile apps. ## MobileAction Discussions - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments - [View MobileAction pricing details and edition comparison](https://www.g2.com/products/mobileaction/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+11%3A35%3A21+-0500&secure%5Bsession_id%5D=3cd667d2-88dc-4323-8843-edbc54adc5c3&secure%5Btoken%5D=10826d11effd3619c61ed5027b57fdd169332480ae7fd808eae3c1a758bdd425&format=llm_user) ## MobileAction Integrations - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) ## MobileAction Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Platform Basics** - Centralized Platform - Web Tracking **Platform Interoperability** - Close Ecosystem API **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Alert Delivery **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top MobileAction Alternatives - [AppTweak](https://www.g2.com/products/apptweak/reviews) - 4.6/5.0 (204 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (716 reviews)