--- title: MobileAction Reviews meta\_title: 'MobileAction Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 113 reviews by the users' company size, role or industry to find out how MobileAction works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 113 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### MobileAction Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. [(10 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755466&qs=pros-and-cons#reviews) Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. [(9 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754980&qs=pros-and-cons#reviews) Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. [(8 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755814&qs=pros-and-cons#reviews) Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. [(6 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755670&qs=pros-and-cons#reviews) Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. [(6 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753623&qs=pros-and-cons#reviews) Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. [(3 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754570&qs=pros-and-cons#reviews) Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. [(3 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755682&qs=pros-and-cons#reviews) Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. [(3 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=2109174&qs=pros-and-cons#reviews) Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. [(2 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753904&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. [(2 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755139&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of MobileAction ##### 1. Ease of Use Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. [ See 10 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755466&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 2. Features Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. [ See 9 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754980&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 3. Helpful Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. [ See 8 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755814&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 4. Customer Support Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. [ See 6 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755670&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 5. Insights Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. [ See 6 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753623&qs=pros-and-cons#reviews) See Related User Reviews ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Enterprise (\> 1000 emp.) 3.5/5 "Overall I am satisfied but need improvement" What do you like about MobileAction? 1. The account manager (Rebecca) is very helpful and available 2. We get emails with interesting insights ### 5 Cons or Disadvantages of MobileAction ##### 1. Lack of Information Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. [ See 3 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754570&qs=pros-and-cons#reviews) See Related User Reviews ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Enterprise (\> 1000 emp.) 3.5/5 "Overall I am satisfied but need improvement" What do you dislike about MobileAction? 1. We don't get enough recommendations how to improve our performances 2. lack of experience in the trading vertical ![Tom K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom K.") TK Tom K. Enterprise (\> 1000 emp.) 4.0/5 "Solitaire Grand Harvest" What do you dislike about MobileAction? I'd be happy if I had more places to see how our competitors are working within Apple Search Ads- more keyword details, budgets, and so on. I think th ##### 2. Limited Features Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. [ See 3 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755682&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you dislike about MobileAction? The platform’s A/B testing and competitive insights are excellent, though the interface can feel a bit limited when drilling down into specific segmen ![Sara S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara S.") SS Sara S. Enterprise (\> 1000 emp.) 5.0/5 "Essential tool for ASA, ASO, and Combining the two" What do you dislike about MobileAction? Not all products are perfect and there is always room to improve. The team is open to feedback and work hard to address our concerns. I found as the p ##### 3. UX Improvement Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. [ See 3 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=2109174&qs=pros-and-cons#reviews) See Related User Reviews FT Fatih T. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Streamlined ASA Optimization" What do you dislike about MobileAction? While the UI of Search Ads is practical, it may take some getting used to. Also, the filter system in ads manager tab could use some improvements. The ![Matt K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt K.") MK Matt K. Small-Business (50 or fewer emp.) 4.5/5 "Great tool for marketers" What do you dislike about MobileAction? The user interface could be more intuitive for deeper creative analysis. ##### 4. Ad Issues Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. [ See 2 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753904&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "efficient and rewarding partnership" What do you dislike about MobileAction? they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action. ##### 5. Data Inaccuracy Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. [ See 2 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755139&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "efficient and rewarding partnership" What do you dislike about MobileAction? they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action. ![Cengiz Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cengiz Z.") CZ Cengiz Z. Small-Business (50 or fewer emp.) 4.0/5 "MobileAction has become my favorite ASO tool—it’s the first platform I check every morning." What do you dislike about MobileAction? While the data refresh times could sometimes be more accurate, this is a minor drawback compared to the overall value the tool delivers. ## Top-Rated Alternatives [ ![AppTweak](https://images.g2crowd.com/uploads/product/hd_favicon/99fb3b52b75b3b5071a9854954569be2/apptweak.svg "AppTweak") AppTweak 4.6/5(207) ](https://www.g2.com/products/apptweak/reviews) [ ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5(729) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/mobileaction/competitors/alternatives) ![İlayda P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "İlayda P.") İP İlayda P. Mid-Market (51-1000 emp.) 5/10/2024 "Awesome Features!" 5/5 What do you like best about MobileAction? As an ASO/ASA Specialist, I find their features informative and helpful. Having an all-in-one platform to make the app research is a time saver. I also appreciate the team which is always happy to help whether it is about the product or the customer journey. Review collected by and hosted on G2.com. What do you dislike about MobileAction? Since their product is a complicated environment, sometimes I come across bugs and I have to refresh or wait for tech help. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? I can do market research and track my app metrics and competitors all in one platform. Which saves me lots of time and effort. Besides, I can check more than one aspect when I am trying to justify a change in the app metrics which is very helpful as you try to do reasoning and take action accordingly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ender G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ender G.") EG Ender G. Marketing Manager Small-Business (50 or fewer emp.) 6/11/2024 "Recommended UA Tool" 4.5/5 What do you like best about MobileAction? I've tried many different UA Tool before MobileAction and I can say they have the widest creative library. I can find easily creatives for whole games. Also they have really helpful support team and you can reach them whenever you want. Review collected by and hosted on G2.com. What do you dislike about MobileAction? The UI may be improved, sometimes I'm confused. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? We can check our peers' creatives and also follow the trends on the market. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Small-Business (50 or fewer emp.) 5/23/2024 "Essential Tool for App Growth and Success" 4.5/5 What do you like best about MobileAction? The platform is incredibly user-friendly, making it easy to navigate even for those not technically inclined. Additionally, the customer support is outstanding and responsive and always ready to assist with any queries. Review collected by and hosted on G2.com. What do you dislike about MobileAction? UX would beSometimes, the user interface can be slightly overwhelming due to the vast number of features, which might be challenging for new users to navigate. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Firstly, its comprehensive ASO help improve app visibility by identifying high potential keywords and offering actionable optimization recommendations. Secondly, the competitor analysis and market intelligence features allow me to stay ahead of industry trends and adapt my strategies based on real-time data, ensuring I remain competitive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sunil P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sunil P.") SP Sunil P. MIS Analyst Mid-Market (51-1000 emp.) 5/23/2024 "MobileAction prioritizes user privacy and complies with data protection regulations." 4.5/5 What do you like best about MobileAction? MobileAction features an intuitive and user-friendly interface, making it easy for users to navigate through various features and functionalities. The well-organized dashboard provides quick access to key metrics and insights, enabling users to make informed decisions quickly. Review collected by and hosted on G2.com. What do you dislike about MobileAction? MobileAction's reporting and dashboard customization options may be limited compared to other analytics platforms. Users may find it challenging to tailor reports and dashboards to their specific requirements or branding preferences, limiting their ability to showcase data effectively. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? App developers lack visibility into emerging market trends and user preferences. We can offers market intelligence insights, including app download estimates, category rankings, and trend analysis. Review collected by and hosted on G2.com. Show More 11/26/2024 Validated ReviewerSource: Thank You page ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/20/2024 "Great tool" 5/5 What do you like best about MobileAction? The most user friendly mobile app tracking tool I have used, they are great on what they do and receive your feedback from a very constructive point of view! Review collected by and hosted on G2.com. What do you dislike about MobileAction? Some bugs while using the website might be a pain point. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Tracking keyword rankings and historical data for keyword search score popularities. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ruben S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruben S.") RS Ruben S. Marketing/Product Manager Marketing and Advertising Small-Business (50 or fewer emp.) 4/30/2024 "Great ASO tool. I highly recommend it!" 4.5/5 What do you like best about MobileAction? Easy to use ASO tool, has all the features you need and the data seems to be very accurate. The costumer support is great, if something isn't working properly, they fix it fast and also listen to your feedback. Review collected by and hosted on G2.com. What do you dislike about MobileAction? Other modules are not as solid as the ASO and App Intelligence ones. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Mobile Action is great for market/competitor analysis, keyword research and keyword tracking...among other features. In a highly competitive market it is critical to keep track of your app's visibility across several countries and keywords so you can act accordingly. Mobile Action helps you gain the insights you need for decision-making and strategic planning. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Daniel G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel G.") DG Daniel G. Enterprise (\> 1000 emp.) 5/10/2024 "Great Tool to leverage your ASA Strategies" 5/5 What do you like best about MobileAction? I like the tool itself, their constant updates and the excellent professionals who work in Mobile Action. We are very happy with the service and their insights. Totally recommended Review collected by and hosted on G2.com. What do you dislike about MobileAction? I dont dislike anything. We share our insights with all the posible improvements inside the tool and some of them are already implemented and others in process. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Bugs solved in a short time. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/13/2024 "Complete solution for App Growth" 4.5/5 What do you like best about MobileAction? Great solution to manage effectively ASA campaigns while seamlessly integrating with MMP data. There are several features you can use that make it much easier to manage, including the customisable automations that you can create based on various conditions. Moreover, it also serves as an invaluable market intelligence tool, facilitating keyword research, app and market insights, among other functionalities. The platform provides real-time access to live CPPs and ads, empowering informed decision making. On top of this the customer support is also great, ensuring users receive prompt assistance and guidance whenever needed. Review collected by and hosted on G2.com. What do you dislike about MobileAction? There are always small improvements that they can do on user experience. Fortunately they keep improving and investing in the tool on a regular basis, while also taking into account costumers' feedback. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? ASO and ASA campaign management. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Devang M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devang M.") DM Devang M. AVP Mid-Market (51-1000 emp.) 8/29/2024 "ALL in One ASO App" 4.5/5 What do you like best about MobileAction? The Platform fulfills all the requirements for a APP marketer to make informed decisions and the interface is quite good. Review collected by and hosted on G2.com. What do you dislike about MobileAction? Pricing is bit on the higher side but makes up for the data and insights provded. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? ASO Ranking Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Mid-Market (51-1000 emp.) 9/2/2024 "Great interface" 4.5/5 What do you like best about MobileAction? Easy to navigate, to filter and unfilter. Great customer support service. Lots of very useful features. Review collected by and hosted on G2.com. What do you dislike about MobileAction? Choosing date interval should be quicker. The reporting needs improvements. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Managing Apple Search Ads campaigns in an efficient way. Review collected by and hosted on G2.com. 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