--- title: MobileAction Reviews meta\_title: 'MobileAction Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 113 reviews by the users' company size, role or industry to find out how MobileAction works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 113 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### MobileAction Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. [(10 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755466&qs=pros-and-cons#reviews) Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. [(9 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754980&qs=pros-and-cons#reviews) Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. [(8 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755814&qs=pros-and-cons#reviews) Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. [(6 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755670&qs=pros-and-cons#reviews) Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. [(6 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753623&qs=pros-and-cons#reviews) Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. [(3 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754570&qs=pros-and-cons#reviews) Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. [(3 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755682&qs=pros-and-cons#reviews) Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. [(3 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=2109174&qs=pros-and-cons#reviews) Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. [(2 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753904&qs=pros-and-cons#reviews) Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. [(2 mentions)](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755139&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of MobileAction ##### 1. Ease of Use Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. [ See 10 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755466&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 2. Features Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. [ See 9 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754980&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 3. Helpful Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. [ See 8 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755814&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 4. Customer Support Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. [ See 6 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755670&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you like about MobileAction? MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking give ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ##### 5. Insights Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. [ See 6 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753623&qs=pros-and-cons#reviews) See Related User Reviews ![Karin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Karin A.") KA Karin A. Mid-Market (51-1000 emp.) 5.0/5 "Excellent Platform and Outstanding Support from MobileAction" What do you like about MobileAction? MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The pl ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Enterprise (\> 1000 emp.) 3.5/5 "Overall I am satisfied but need improvement" What do you like about MobileAction? 1. The account manager (Rebecca) is very helpful and available 2. We get emails with interesting insights ### 5 Cons or Disadvantages of MobileAction ##### 1. Lack of Information Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. [ See 3 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1754570&qs=pros-and-cons#reviews) See Related User Reviews ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Enterprise (\> 1000 emp.) 3.5/5 "Overall I am satisfied but need improvement" What do you dislike about MobileAction? 1. We don't get enough recommendations how to improve our performances 2. lack of experience in the trading vertical ![Tom K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom K.") TK Tom K. Enterprise (\> 1000 emp.) 4.0/5 "Solitaire Grand Harvest" What do you dislike about MobileAction? I'd be happy if I had more places to see how our competitors are working within Apple Search Ads- more keyword details, budgets, and so on. I think th ##### 2. Limited Features Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. [ See 3 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755682&qs=pros-and-cons#reviews) See Related User Reviews ![Jimmy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jimmy .") J Jimmy . Enterprise (\> 1000 emp.) 4.0/5 "Practical Tool for Smarter Campaign Decisions" What do you dislike about MobileAction? The platform’s A/B testing and competitive insights are excellent, though the interface can feel a bit limited when drilling down into specific segmen ![Sara S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sara S.") SS Sara S. Enterprise (\> 1000 emp.) 5.0/5 "Essential tool for ASA, ASO, and Combining the two" What do you dislike about MobileAction? Not all products are perfect and there is always room to improve. The team is open to feedback and work hard to address our concerns. I found as the p ##### 3. UX Improvement Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. [ See 3 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=2109174&qs=pros-and-cons#reviews) See Related User Reviews FT Fatih T. Mid-Market (51-1000 emp.) 5.0/5 "Essential Tool for Streamlined ASA Optimization" What do you dislike about MobileAction? While the UI of Search Ads is practical, it may take some getting used to. Also, the filter system in ads manager tab could use some improvements. The ![Matt K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt K.") MK Matt K. Small-Business (50 or fewer emp.) 4.5/5 "Great tool for marketers" What do you dislike about MobileAction? The user interface could be more intuitive for deeper creative analysis. ##### 4. Ad Issues Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. [ See 2 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1753904&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "efficient and rewarding partnership" What do you dislike about MobileAction? they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action. ##### 5. Data Inaccuracy Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. [ See 2 mentions ](https://www.g2.com/products/mobileaction/reviews?filters%5Bsentiment_snippet%5D=1755139&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "efficient and rewarding partnership" What do you dislike about MobileAction? they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action. ![Cengiz Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cengiz Z.") CZ Cengiz Z. Small-Business (50 or fewer emp.) 4.0/5 "MobileAction has become my favorite ASO tool—it’s the first platform I check every morning." What do you dislike about MobileAction? While the data refresh times could sometimes be more accurate, this is a minor drawback compared to the overall value the tool delivers. ## Top-Rated Alternatives [ ![AppTweak](https://images.g2crowd.com/uploads/product/hd_favicon/99fb3b52b75b3b5071a9854954569be2/apptweak.svg "AppTweak") AppTweak 4.6/5(207) ](https://www.g2.com/products/apptweak/reviews) [ ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb") Similarweb 4.4/5(1,179) ](https://www.g2.com/products/similarweb/reviews) [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5(729) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/mobileaction/competitors/alternatives) ![Ankit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit P.") AP Ankit P. Digital Marketing Manager Mid-Market (51-1000 emp.) 6/27/2023 "Optimise Apple Search Ads" 4/5 What do you like best about MobileAction? SearchAds.com interface is user-friendly. The campaign process is very simple. It provides valuable insights to make data-driven decisions. In a simple language, its easy to navigate. Review collected by and hosted on G2.com. What do you dislike about MobileAction? The price is high, and limitations of support. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Automation and data-driven decisions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SS Suvidha S. Mid-Market (51-1000 emp.) 7/8/2023 "Campaign Management solution" 5/5 What do you like best about MobileAction? its helps us to scale our campaigns to right set of audience Review collected by and hosted on G2.com. What do you dislike about MobileAction? pricing is on the higher side and is difficult for smbs Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? target right set of audience with minimal involvement Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Milan P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milan P.") MP Milan P. Translation & ASO Small-Business (50 or fewer emp.) 3/8/2023 "Mobile Action user review" 3.5/5 What do you like best about MobileAction? Its interface, very user-friendly, easy to navigate, does not take a lot of time to adjust, gives a solid insight into the competitors Review collected by and hosted on G2.com. What do you dislike about MobileAction? The reason why I gave up on mobile action was that the numbers we started receiving were way off what seemed normal and usual and it started giving estimations which were not useful Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? It gives a deep and thorough insight into the competition, it can be helpful for brainstorming keyword ideas and thus help you to better optimize your app or game in terms of ASO. Review collected by and hosted on G2.com. Show More 3/10/2023 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/4/2023 "SearchAds.com" 5/5 What do you like best about MobileAction? SearchAds.com can be media campaign management. It's very user-friendly system. It provides support in the business planning of growth teams. Review collected by and hosted on G2.com. What do you dislike about MobileAction? At first it was hard to follow the charts but then it got easier. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? It provides support in business planning of growth teams. It offers fast solutions in data tracking and reporting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/5/2023 "Comprehensive ASO tools" 4/5 What do you like best about MobileAction? - Mobile Action offers free Apple Search Ads analysis if we connect our Apple Search Ads account with it, which is a great free option if you're running Apple Search Ads - The keyword research tool is one the best I've used compared with other ASO tools Review collected by and hosted on G2.com. What do you dislike about MobileAction? The dashboard sometimes couldn't load the data properly, which made people frustrated. And I would say most of the time, the dashboard loading speed is quite slow. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? We use Mobile Action for keyword research & optimization for ASO and Apple Search Ads Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alejandro R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alejandro R.") AR Alejandro R. Marketing Computer Games Small-Business (50 or fewer emp.) 4/18/2023 "One of the best ASO tools" 4/5 What do you like best about MobileAction? Very powerful keyword search engine, with accurate metrics and many suggestions to improve ASO. Review collected by and hosted on G2.com. What do you dislike about MobileAction? It was a bit more expensive than competitors Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Providing the best keywords for a good ASO strategy Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 3/28/2023 "Impossible to search" 1.5/5 What do you like best about MobileAction? Neat organization of historical app reviews Review collected by and hosted on G2.com. What do you dislike about MobileAction? Search is impossible, a complete waste of time. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? High level view of performance and competitive analysis Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jason L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason L.") JL Jason L. Head of Marketing Small-Business (50 or fewer emp.) 8/28/2022 "Works how an Ad Tool Should Work" 4.5/5 What do you like best about MobileAction? It's a great tool for advertising and it's super affordable and has very informational analytics that tell you how your advertisements are doing. The support is also super helpful. Review collected by and hosted on G2.com. What do you dislike about MobileAction? The website is fairly complex if you are just starting out, but the features are great. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? It assists in the promotion of our online products and helps us get to a specific audience and I think that SearchAds does this very well. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Akshay N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshay N.") AN Akshay N. Senior Finance Excutive Mid-Market (51-1000 emp.) 5/13/2022 "Profitable Campaign for advertisement" 4/5 What do you like best about MobileAction? It helps us to choose Marketing Goal and strategies based on our campaign. It helps us to select appropriate campaign type for advertisement Review collected by and hosted on G2.com. What do you dislike about MobileAction? Even campaign that seems performing well, there are always opportunity to make subtle tweaks in the account that will move the needle in short order Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Advertisement to audience will reach according to our plans. It helps us to make good impact in market as well as in coustomer mind Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Carissa L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carissa L.") CL Carissa L. CEO Small-Business (50 or fewer emp.) 8/11/2021 "Can't say enough of great things!" 5/5 What do you like best about MobileAction? Mobile Action's ease of use is fantastic, but I mainly love the team behind the tech. As the owner of an organic & paid UA agency, it was essential for us to not only have a reliable analytics solution but also to have a solid customer support team behind that solution. It's something tough to come by, but Mobile Action is the clear choice on that front. Review collected by and hosted on G2.com. What do you dislike about MobileAction? I have no complaints at all. Mobile Action does its best to resolve any issues/bugs/UX flaws as soon as they pop up. Review collected by and hosted on G2.com. What problems is MobileAction solving and how is that benefiting you? Before Mobile Action, we relied on a basic analytics platform. We've been on their Business Intelligence plan for about half a year and can't say enough great things. We've closed at least 2x more deals than last year and are now delivering a more end-to-end solution for our clients. Review collected by and hosted on G2.com. 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