--- title: MLO Shift Reviews meta\_title: 'MLO Shift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter reviews by the users' company size, role or industry to find out how MLO Shift works for a business like yours. aggregate\_rating: rating\_value: 5.0 review\_count: 1 scale: '5' date\_modified: '2026-06-04' parent\_category: name: Loan url: https://www.g2.com/categories/loan --- # MLO Shift Reviews & Product Details The proven mortgage system that helps you convert more leads, get organized and grow your business * * * Seller [MLO Shift](https://www.g2.com/sellers/mlo-shift) Discussions [MLO Shift Community](https://www.g2.com/products/mlo-shift/discuss) Show More ## Top-Rated Alternatives [ ![Lead Management](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lead Management") Lead Management 4.5/5(157) ](https://www.g2.com/products/total-expert-lead-management/reviews) [ ![Encompass Digital Mortgage Solution](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Encompass Digital Mortgage Solution") Encompass Digital Mortgage Solution 4.2/5(61) ](https://www.g2.com/products/encompass-digital-mortgage-solution/reviews) [ ![Shape Mortgage CRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shape Mortgage CRM") Shape Mortgage CRM 4.9/5(99) ](https://www.g2.com/products/shape-software-shape-mortgage-crm/reviews) [ View All Alternatives ](https://www.g2.com/products/mlo-shift/competitors/alternatives) TR Timothy R. Marketing Manager Small-Business (50 or fewer emp.) 2/21/2019 "THE BEST mortgage crm for small teams and groups." 5/5 What do you like best about MLO Shift? I love what MLO Shift has done with the Active Campaign platform. Automated marketing. Easy to use drag and drop pipeline. Zapier connection to almost any app. It has revolutionized our mortgage biz. Review collected by and hosted on G2.com. What do you dislike about MLO Shift? There are some pains in setting it up but the biggest problem I'm facing now is I keep wanting to improve it and make it better. It's such a good system that you can always keep tweaking and improving! There are some small caveats but they are very minor. Review collected by and hosted on G2.com. Recommendations to others considering MLO Shift: Get in the door early because they frequently lock down and stop taking on new users to focus on the support and sustainable growth. Review collected by and hosted on G2.com. What problems is MLO Shift solving and how is that benefiting you? We run all of our marketing, active deals, referral partner connections and tracking through MLO shift. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ### There are not enough reviews of MLO Shift for G2 to provide buying insight. Below are some alternatives with more reviews: [ 1 ![Lead Management Logo](https://images.g2crowd.com/uploads/product/hd_favicon/0a5407caba4b6fc7ed93d4e1623ae20e/total-expert-lead-management.svg "Lead Management Logo") Lead Management 4.5 (157) Automate, deploy and track your marketing activities from the top down and simplify your daily process for producing print and digital marketing assets. ](https://www.g2.com/products/total-expert-lead-management/reviews "Lead Management")[ 2 ![Encompass Digital Mortgage Solution Logo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_b5b44eb5780b25b9097f3e3eba5977f9/encompass-digital-mortgage-solution.png "Encompass Digital Mortgage Solution Logo") Encompass Digital Mortgage Solution 4.2 (61) Encompass is Ellie Mae's all-in-one integrated solution that covers the loan lifecycle and provides one system of record so you can close compliant loans. ](https://www.g2.com/products/encompass-digital-mortgage-solution/reviews "Encompass Digital Mortgage Solution")[ 3 ![Shape Mortgage CRM Logo](https://images.g2crowd.com/uploads/product/hd_favicon/90ed07575dbde21292ccb0e8cf719fb7/shape-software-shape-mortgage-crm.svg "Shape Mortgage CRM Logo") Shape Mortgage CRM 4.9 (99) Shape Mortgage Software is an all-in-one customer relationship management and marketing automation platform tailored specifically for mortgage professionals. It streamlines the entire loan process—from lead generation to post-closing—by integrating essential tools into a single, user-friendly interface. By automating sales and marketing tasks, Shape enhances productivity, reduces manual effort, and accelerates loan closures. Key Features and Functionality: - Integrated CRM: Centralizes client information, facilitating efficient lead management and communication. - Built-in Communication Tools: Includes VoIP calling, SMS/MMS texting, and email automation to streamline client interactions. - Digital 1003 Borrower Portal: Offers a secure, online platform for borrowers to complete applications and upload necessary documents. - LOS Integrations: Seamlessly syncs with leading Loan Origination Systems like Encompass and LendingPad, ensuring smooth data flow and reducing manual data entry. - AI-Powered Lead Scoring: Utilizes ShapeIQ to prioritize leads based on their likelihood to convert, enabling loan officers to focus on high-potential clients. - Automated Marketing Campaigns: Provides pre-built email and text templates, along with drip campaign sequences, to nurture leads and maintain client engagement. - Referral Management: Tracks and manages relationships with referral partners, enhancing collaboration and business growth. - Mobile Accessibility: Features a mobile app that allows users to manage tasks, communicate with clients, and access information on the go. Primary Value and Solutions Provided: Shape Mortgage Software addresses the common challenges faced by mortgage professionals, such as fragmented workflows, manual data entry, and inefficient communication. By consolidating essential tools into a single platform, it enhances operational efficiency, reduces errors, and accelerates the loan origination process. The software's automation capabilities free up valuable time for loan officers, allowing them to focus on building client relationships and closing more loans. Additionally, its AI-driven insights and seamless integrations with existing systems ensure that mortgage businesses can adapt to market demands and maintain a competitive edge. ](https://www.g2.com/products/shape-software-shape-mortgage-crm/reviews "Shape Mortgage CRM")[ 4 ![nCino's Mortgage Suite Logo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ac2fa3f27d2e6903639fbd9d3a95c190/ncino-s-mortgage-suite.png "nCino's Mortgage Suite Logo") nCino's Mortgage Suite 4.9 (95) nCino's Mortgage Suite is a leading provider of fully customized,white-labeled platform that bridges the gap between mortgage loan originators, Realtors, and borrowers. ](https://www.g2.com/products/ncino-s-mortgage-suite/reviews "nCino's Mortgage Suite")[ 5 ![BNTouch Mortgage CRM Logo](https://images.g2crowd.com/uploads/product/hd_favicon/f11e1800ccc4504f90599621bd5725bd/bntouch-mortgage-crm.svg "BNTouch Mortgage CRM Logo") BNTouch Mortgage CRM 4.5 (68) Automate your marketing, convert more leads, stay top of mind with your borrowers and recruit new partners using one simple Mortgage CRM solution. ](https://www.g2.com/products/bntouch-mortgage-crm/reviews "BNTouch Mortgage CRM")[ 6 ![Jungo: The Mortgage App Logo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_71531191ce4ae1d5b04fedf3d0b68da1/jungo-the-mortgage-app.png "Jungo: The Mortgage App Logo") Jungo: The Mortgage App 4.5 (20) Jungo provides financial industry experts with marketing, co-marketing, compliance, and CRM solutions from one login. It is a one-stop-shop solution, integrating with thousands of leading platforms to give clients the ability to track, interact with, and market to all of their contacts. ](https://www.g2.com/products/jungo-the-mortgage-app/reviews "Jungo: The Mortgage App")[ 7 ![Surefire CRM Logo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2a793c9873e2d36b058c6572763b4aa0/surefire-crm.png "Surefire CRM Logo") Surefire CRM 4.0 (20) A Mortgage CRM that gets you. You'll pull away from the competition when you enable Surefire CRM in your business. ](https://www.g2.com/products/surefire-crm/reviews "Surefire CRM")[ 8 ![eClosing by Snapdocs Logo](https://images.g2crowd.com/uploads/product/hd_favicon/f2667e2a64d1dde9ee70d68c2fa0f488/eclosing-by-snapdocs.svg "eClosing by Snapdocs Logo") eClosing by Snapdocs 4.6 (28) Cloud software for the Mortgage Industry ](https://www.g2.com/products/eclosing-by-snapdocs/reviews "eClosing by Snapdocs")[ 9 ![Cimmaron Mortgage Manager Logo](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f9d8b71163999340f0a8236844560fc4/cimmaron-mortgage-manager.jpg "Cimmaron Mortgage Manager Logo") Cimmaron Mortgage Manager 4.7 (25) Cimmaron Software has delivered cutting-edge software solutions in variety of industries focusing on the mortgage industry since 2005. We value customer satisfaction and technological innovation over short term profits. ](https://www.g2.com/products/cimmaron-mortgage-manager/reviews "Cimmaron Mortgage Manager")[ 10 ![Insellerate Logo](https://images.g2crowd.com/uploads/product/hd_favicon/dbba9dbc987d6884fe25cb2c5eb9c01a/insellerate.svg "Insellerate Logo") Insellerate 4.6 (25) Insellerate combines the benefits of customer relationship management, business intelligence, marketing automation, and lead management systems into a single, comprehensive solution that adheres to the compliance requirements of the most regulated businesses. ](https://www.g2.com/products/insellerate/reviews "Insellerate") [Show More](#) ## Questions about MLO Shift? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about MLO Shift ](https://www.g2.com/products/mlo-shift/discussions/new) GU Guest User What is MLO Shift used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-mlo-shift-used-for) [ View all Discussions ](https://www.g2.com/products/mlo-shift/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/mlo-shift/pricing) ## Work at MLO Shift? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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