MLC Consulting operates exclusively within the "supply chain & automation" sector, employing specialized inbound marketing strategies tailored for B2B engagement. Inbound marketing, a methodology centered on attracting customers through personalized and valuable content and experiences, differs from traditional marketing by forging connections with those actively seeking solutions to existing needs and problems. This approach shifts the paradigm from companies pushing information to customers to customers independently seeking it out. To ensure our visibility to potential customers, we recognize the necessity of adopting a comprehensive "system" encompassing methods, technologies, and skills. This system isn't always straightforward to implement alone but serves as a means for potential customers to locate our services.