
I use Mixmax for marketing outreach like newsletters. It helps partially automate marketing email campaigns, send out to large audiences, and provides insight into engagement. I find it easy to navigate, user-friendly, and no frills. The initial setup was very straightforward, I'd rate it about 9/10 for ease. Review collected by and hosted on G2.com.
I wish I didn't have to upgrade to get more capabilities. I would like a formal drip campaigns for groups to go through. Review collected by and hosted on G2.com.
Hey Natasha, thanks for this review!
Glad Mixmax has been a low-lift way for you to run newsletter-style outreach at scale, get engagement insight, and stay in a simple, no-frills workflow. Also appreciate the callout that setup was straightforward.
On the upgrade feedback and your request for more formal drip campaigns for groups: totally fair. Mixmax is built primarily around sales outreach workflows (including sequences), but we hear the need for a more “group-based” drip experience that feels purpose-built for marketing-style cohorts. If you’re open to sharing what “formal drip” means in your case (e.g., timed content series, branching based on engagement, enrollment rules, suppression rules), that context helps us prioritize improvements and point you to the best current workaround.
Cheers,
Nate, Mixmax