--- title: Miva Reviews meta\_title: 'Miva Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 190 reviews by the users' company size, role or industry to find out how Miva works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 190 scale: '5' date\_modified: '2026-08-09' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce ---

# Miva Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Miva but has limited features.  
  
Are you part of the Miva team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Miva is a fast, flexible, and complete ecommerce platform which provides businesses with a customizable catalog and checkout system with full control over the look, content, and functionality of their online store. Miva is invested in its core competency as an ecommerce platform provider, continuously developing solutions to modern merchants’ most pressing needs.

* * *

Seller
[Miva](https://www.g2.com/sellers/miva)
Discussions
[Miva Community](https://www.g2.com/products/miva/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Doug Borowski

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

9 months

[
View More Pricing Information
](https://www.g2.com/products/miva/pricing)

## Top-Rated Alternatives

[

 ![Shopify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify")

Shopify

4.4/5(5,126)

](https://www.g2.com/products/shopify/reviews)

[

 ![WooCommerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "WooCommerce")

WooCommerce

4.4/5(1,281)

](https://www.g2.com/products/woocommerce/reviews)

[

 ![Salesforce B2C Commerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce B2C Commerce")

Salesforce B2C Commerce

4.3/5(593)

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)

[
View All Alternatives
](https://www.g2.com/products/miva/competitors/alternatives)

## User Insights

Average based on 190 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

 ![Ritam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ritam M.")
RM

Ritam M.

gosari shop

Enterprise (\> 1000 emp.)

2/20/2026

"Easy setup, highly secure, and productivity enhancing"

4.5/5

What do you like best about Miva?

I really like the way the Miva app handles money. It manages money very well and is extremely secure. Additionally, it helps increase my productivity. The setup process was also very easy and quick, which I really liked. Review collected by and hosted on G2.com.

What do you dislike about Miva?

The payment method on BY becomes slightly slow for two minutes, during which the server goes down and it bothers me. Repeatedly, when making payments, meaning for doing anything related to payments, the server cannot be found and it becomes a problem. I have faced this issue with the payment method. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

I use Miva for managing money and marketing. It keeps my income secure and helps increase our company's productivity. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: OrganicAI Translated

 ![Taan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taan A.")
TA

Taan A.

Mid-Market (51-1000 emp.)

3/6/2026

"Enterprise-Grade Ecommerce Stability & Scalability"

4/5

What do you like best about Miva?

I like how stable, scalable, and unified Miva is for running a serious ecommerce business. It handles everything from our product catalog, checkout, and payment processing to order management, customer accounts, and inventory tracking. What stands out is Miva's ability to provide enterprise-grade tools natively, like custom pricing, bulk ordering, advanced inventory, and complex shipping rules, which reduces the need for third-party add-ons, resulting in fewer conflicts, less downtime, and minimal daily troubleshooting for our team. The custom pricing feature is particularly valuable as it allows us to set unique pricing for individual B2B customers, saving time and reducing order errors. Bulk ordering is a game-changer for our larger customers, making large-scale ordering fast and easy, which keeps our B2B buyers loyal. Review collected by and hosted on G2.com.

What do you dislike about Miva?

The biggest one is the admin interface. It’s functional, but it looks and feels older compared to modern platforms. Some menus are hard to navigate, simple tasks take extra clicks, and it’s not as intuitive for new team members. It’s very powerful once you learn it, but the learning curve is steeper than it needs to be. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

I use Miva to handle our expanding product catalog and complex workflows, solving scalability and B2B vs. DTC challenges. It offers native custom pricing and bulk ordering, reducing order errors and saving time, while enhancing satisfaction for our wholesale clients with self-service ordering. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Victoria C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria C.")
VC

Victoria C.

Strategic Executive Assistant to the CEO

Mid-Market (51-1000 emp.)

2/12/2025

"Miva 10 Year Customer"

0.5/5

What do you like best about Miva?

Miva's backend is not user friendly or easy to use. It is not easy to integrate your tech stack. Most things, if not everything, require help from Professional services or a developer. They are not mobile first or mobile friendly, our template mobile speed is 40 out of 100. Miva customer support is not helpful; they want you to pay Professional services to investigate and do work on everything. I have to use Miva daily and it's very difficult to find where data is stored in Miva, it lacks transparency. There aren't enough features in Miva, and each time they do a deployment, they usually cause an issue or break something. If it takes a developer to implement any new app or feature, nothing is easy to implement. We visited their annual conference where they told us, "Once you buy Miva, I have nothing else to sell you" which is untrue. They constantly push you to purchase professional service hours, and professional services help. Miva limits us with how we can export data, in pieces, and often times we have to log into an external database to access and download large data files, as their system can't handle it. They started a new AI Beta, told us it was full, and then went on one of their "Ask Wayne" sessions and announced sign ups were still open. Review collected by and hosted on G2.com.

What do you dislike about Miva?

MIVA can improve it's business ethics, quality and speed of communication with its customers, transparency, and accuracy of professional services quotes and work. Miva can be restrictive and difficult to code/manipulate. We always have issues with their professional services team charging more than they quote. We are restricted by our older template, and all enhancements and changes are designed for the newest framework. I would not recommend working with Miva. Doing any work with Miva takes a very long time, and it took over 3 weeks for Miva to address a service issue that they acknowledged was urgent. After we brought to Miva's attention that they were violating their own terms of service, they changed the terms of service, which no longer align with California law or industry practices, so they can do whatever they want. Miva can shut off your service or site at any time for any reason, and if you do not pay your subscription fees within 24 hours of them being due, they can turn off your site. I do not like anything about the Miva platform. Miva picks and chooses it's priorities, which aren't their customers. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

Miva is creating more problems than it solves. It's largest problem is a 4 page, cumbersome checkout. We asked them to solve this problem, as have other customers, and instead they opened up an API for checkout, putting the burden and cost of fixing a cumbersome, difficult checkout onto their customers. Shopify, Amazon, Big Commerce and other sites focus on checkout because its where you convert, Miva is failing to solve it's own problems and making those problems the problems of their customers. Review collected by and hosted on G2.com.

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7/23/2025
Current UserValidated ReviewerSource: Organic

GT

Geoffrey T.

Consultant

Small-Business (50 or fewer emp.)

10/15/2024

"Obscure, and admin portal UX is behind the curve"

4/5

What do you like best about Miva?

Lots of options for coupon discount types, has data under the hood for diagnosing CSR mistakes Review collected by and hosted on G2.com.

What do you dislike about Miva?

I want direct URLs in the backend, for instance to point directly to a specific order. This system has some masking going on or something. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

It's just my client's chosen eCommerce platform Review collected by and hosted on G2.com.

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10/30/2025
Current UserValidated ReviewerSource: Organic Review from User Profile

MB

Myriam B.

VP of information System , IT manager and Webmaster

Small-Business (50 or fewer emp.)

7/30/2025

"The site is easy to use and many fonctions"

5/5

What do you like best about Miva?

good b2b platform and they have a lot of improvment and their support is very good and we use it often and easy to use Review collected by and hosted on G2.com.

What do you dislike about Miva?

not as known for the other API or ERP to integrate with Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

its a b2b platform and it efficient to use and import products and update products Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Jacob K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacob K.")
JK

Jacob K.

Owner

Small-Business (50 or fewer emp.)

6/8/2023

"Customer service success team rocks- Stable platform. Excellent Tech support. Fast response."

5/5

What do you like best about Miva?

Miva has been a solid platform. It is stable and moderately easy to use. We have a complicated business model with many requirements. There is a growing number of developers that can build out needed features for our success. Wholesale pricing levels for multiple customer groups.

The best part is our Customer Success team. Justin and Wayne have been great to work with. When I do not need management-level assistance, the ticket system Miva uses is staffed by REAL PEOPLE who are good techs. I have not had to wait for days and battle AI or bots or people working with English as a second language.

Justin and Wayne worked to resolve all my concerns. They coached my team and me for growth and suggested tasks we could do ourselves to avoid costly developers. Once we re-signed our contract, they were still present and following up with us regularly to make sure we were making progress and volunteered to be a resource with scheduled calls to go over account details and training. The excellent support and dedicated representative gives our team much more confidence!

They are expanding many features and addressing the pain points we have as a growing business. Review collected by and hosted on G2.com.

What do you dislike about Miva?

I regret that we did not regularly engage with the customer service team when we first started. Some of the desired features need plug-ins or custom programming. There are a number of good private contractors that have been able to assist and do what we cannot. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

Product updates are easy. We have to update prices from distributors on a weekly basis. Whether it is a handful of products or hundreds, Miva is easy to use. The website is stable and quick. Unlike other platforms, it is not so locked down that we cannot customize it for our needs. Miva representatives listen to our concerns and have worked some of those concerns into new solutions and fixes. I feel valued as a customer. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

II

Ian I.

Mid-Market (51-1000 emp.)

4/4/2023

"10+ years of an Outstanding Platform with Outstanding Support"

5/5

What do you like best about Miva?

Miva Merchant's best trait is its adaptability to cater your website to whatever experience you want to share with your customers. With Modules, Plugins and intuitive backend experiences, with the recent inclusion of a GUI based page builder, those with limited programming knowledge can build intelligent, well-designed pages. For every roadblock we’ve encountered, Miva has been able to provide us with a solution. Review collected by and hosted on G2.com.

What do you dislike about Miva?

Besides MivaScript being a unique quantifier for finding Web Design assets that can work on the Miva Platform, I have no downsides. That can, at times, cause problems in finding reliable resources quickly. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

Miva Merchant has allowed us to reach both B2C and B2B customer bases efficiently while enabling us to market specific product sets to the customers that are interested in them. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Brandon B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon B.")
BB

Brandon B.

Systems Administrator

Small-Business (50 or fewer emp.)

3/22/2023

"Using Miva was the best decision for our company"

4.5/5

What do you like best about Miva?

The most helpful thing about Miva is the vast toolset available to us. We utilize Miva daily not only for its website and storefront management but also for customers to place their orders, and the amount of control we have over everything and ease of use is unmatched. Review collected by and hosted on G2.com.

What do you dislike about Miva?

There's not much to complain about. Still, if I had to say something, we wish that Miva would offer its services at a more competitive price. Nothing negative to say other than that! Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

Miva is our all-in-one solution for customer orders as well as our website administrative control. We manage our site entirely from within Miva, and it's a game changer for our company. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

JK

Johnathan K.

VP of Marketing and Sales

Small-Business (50 or fewer emp.)

3/21/2023

"Scale to fit your budget. They offer top teir product as long as you have the budget to match."

4.5/5

What do you like best about Miva?

Account reps have always been amazing. They are quick to respond and find answers for my questions. May not always be the solution I want, but they get me answers. The admin is incredibly well thought out and easy to navigate. They are continuously improving it as well, so always nice to see updates that make my life easier. The available features are great and make our web site stand out. Review collected by and hosted on G2.com.

What do you dislike about Miva?

The price. It always adds up higher than I'd want/expect. When you get good developers from the pro services team they normally do great work, but it always makes me pause before asking for something as time is money. So be sure to figure out what you want in detail before you ask. I've had some limitations in what I'd want to do, but you really are going to get that with anyone you use... if you have a creative mind like I try to. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

With Miva we were able to build a beautiful web site with tons of features and a secure shopping cart. In our industry, we have the best web site with awesome functionality. As they add features and partners we are always improving our web site to offer more flexibility and ease of use. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Farming](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Farming")
AF

Verified User in Farming

Small-Business (50 or fewer emp.)

4/4/2023

"E-commerce site live for over six months now, better every day"

4.5/5

What do you like best about Miva?

After six months of being live I can definitely say we're pleased with the choice of Miva. It's not perfect, but there have been very few options that I've looked to use that haven't been great. Review collected by and hosted on G2.com.

What do you dislike about Miva?

The back end admin UI is a bit hard to navigate. Review collected by and hosted on G2.com.

What problems is Miva solving and how is that benefiting you?

We needed a full-featured e-commerce platform that worked with UPS WorldShip and it does. Review collected by and hosted on G2.com.

Show More

9/5/2023
Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Miva? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Miva
](https://www.g2.com/products/miva/discussions/new)

 ![Irwan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irwan D.")
ID

Irwan Darmawan
•
Last activity over 4 years ago

What is Miva?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/44167-what-is-miva)

GU

Guest User

What is Miva used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-miva-used-for)

[
View all Discussions
](https://www.g2.com/products/miva/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

9 months

### Average Discount

11%

[
View More Pricing Information
](https://www.g2.com/products/miva/pricing)

Miva Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")

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4.4/5(5,126)

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Magento OS

4/5(268)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

4.2/5(580)

[
Compare Now
](https://www.g2.com/compare/bigcommerce-vs-miva)

##### 
##### Miva Features

Merchandising/Marketing

Storefront Design Tools

Product Visualization

Promotions and Discounts

Product Catalog

Content Management

Product Configuration

Product Search and Filtering

Order Process

Checkout Process

Shipping Options

Tax Display and Processing

Platform

Customization

User Management

Security

[
View More Features
](https://www.g2.com/products/miva/features)

##### Categories on G2

[E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

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