---
title: Miva Reviews
meta_title: 'Miva Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 190 reviews by the users' company size, role or industry
  to find out how Miva works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 190
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Miva Reviews
**Vendor:** Miva  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 190
## About Miva
Miva is a fast, flexible, and complete ecommerce platform which provides businesses with a customizable catalog and checkout system with full control over the look, content, and functionality of their online store. Miva is invested in its core competency as an ecommerce platform provider, continuously developing solutions to modern merchants’ most pressing needs.



## Miva Pros & Cons
**What users like:**

- Users value Miva for its **excellent support and user-friendly interface** , making it a reliable B2B platform. (1 reviews)
- Users find Miva&#39;s **customer support outstanding** , enhancing their experience with frequent improvements and ease of use. (1 reviews)
- Users value the **robust data management** in Miva, aiding in diagnosing CSR mistakes efficiently. (1 reviews)
- Users love the **ease of use** of Miva, enhancing their experience and maximizing its frequent application. (1 reviews)
- Users commend Miva&#39;s **reliability** , despite challenges in usability, integration, and customer support experiences. (1 reviews)

**What users dislike:**

- Users find Miva&#39;s **difficult modifications** frustrating, leading to a poor experience and delays in resolving service issues. (1 reviews)
- Users report an **inefficient search** process with Miva, leading to delays and frustrations when resolving urgent issues. (1 reviews)
- Users face **interface issues** with Miva, finding it restrictive and difficult to manipulate and navigate effectively. (1 reviews)
- Users express frustration with Miva&#39;s **limited customization** , feeling restricted by older templates and complicated coding. (1 reviews)
- Users express frustration over Miva&#39;s **limited features** , feeling restricted by outdated templates and lacking timely support. (1 reviews)
- Module Limitations (1 reviews)
- Not User-Friendly (1 reviews)
- Outdated Software (1 reviews)
- Users are frustrated by the **time-consuming processes** with Miva, leading to significant delays in service resolution and updates. (1 reviews)

## Miva Reviews
  ### 1. Best E-Commerce I've used, and I've used several..

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 14, 2017

**What do you like best about Miva?**

Stability, and if it does have a problem the Tech Support is excellent. They are usually on it quickly.

**What do you dislike about Miva?**

A while back they limited the seats for accessing the admin to 1 for about a year, that was a hard year for me. Being Dyslexic I need 2 sessions open to work. I understand but not all of us are what big business calls small, were just mom and pop or 1-2 people trying to get somewhere. We don't have the funds for more than what is currently charged.

**Recommendations to others considering Miva:**

It works, it's stable and between support community and Tech Support it is hard to go wrong.

**What problems is Miva solving and how is that benefiting you?**

Having an easy to navigate e-commerce. Growth, but need more!

  ### 2. Super Stable Platform With an Amazing Number of Outstanding Features!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bob P. | Owner - Kitchen Cabinet Depot DIY Stores, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 22, 2016

**What do you like best about Miva?**

Some of our product lines involve literally thousands of individual items.  Miva makes adding a new line a breeze.  And once the line is online, Miva makes keeping the stock/out-of-stock item updating easy, too.
Adding discounts or coupons for individual or whole groups of items is simple as well.

We also appreciate how easy it is to change or tweak the "look and feel" of pages or the entire site.

Adding sales messages to the category tree (or anywhere else for that matter) can be with just a few steps.

The new Ready Theme pages has made Miva so intuitive, it practically takes your hand and guides you through the most tedious daily tasks in just minutes.

We've been using Miva and hosting several ecommerce domains on one of their dedicated servers for over a decade and their continuing improvements and customer service are outstanding.  They really are a partner and part of our team.  I highly recommend Miva for both new businesses just entering the ecommerce scene and older online businesses who value minimum required admin time for their store.  "Time is money".  Miva frees you up to spend more time on marketing strategy, etc.  I really can't imagine a better solution for any online business.


**What do you dislike about Miva?**

Good question, but I honestly have no  complaints.

**Recommendations to others considering Miva:**

If you want an online solution to e-commerce that truly listens and puts clients first, look no further.
Our family business has been with Miva for over a decade.  Miva is the best partner we could have ever hoped for.  We've never had a single bad experience with their servers or their products.  You always get more than you expect from Miva customer service and their developers.  We're here to stay.

**What problems is Miva solving and how is that benefiting you?**

Problem: Huge number of items per product line.  Without Miva, this would be super time consuming with the other platforms we've looked at.  Miva wins here, hands down.

Benefits:  Super easy to massage the data for in stock/out of stock items.  Nothing upsets a customer like placing an order and finding out an item is out-of-stock and wasn't noted.

  ### 3. Miva for the Long Haul

**Rating:** 4.0/5.0 stars

**Reviewed by:** Drew H. | Vice President, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2017

**What do you like best about Miva?**

Miva is a flexible platform and with the proper developer it can do just about anything. In the early days the module store allowed us to make Miva into whatever we needed.  Now, Miva's core product includes much of what we had to outsource in the early days so it works much better overall.   

We host through Miva and have since 2003.  Up time has been nothing short of remarkable with no more than a couple of hours of down in 13 years.

**What do you dislike about Miva?**

I think Miva should have developed a content management platform already.  Much of what makes a company website these days is content and not just a good product page.  At least 80% of our site is straight content pages which drive most of the organic traffic.  Integrating these pages into the Miva platform is a challenge.

**Recommendations to others considering Miva:**

Miva is not typically listed with the "big" platforms and this is a shame.  This does not mean that Miva's community is less vibrant or that the product has fewer features.  Give Miva as much consideration as you would the other choices.  

**What problems is Miva solving and how is that benefiting you?**

At this point we mostly have to solve integration issues with other software.  Miva has always been the easiest part of these equations.  

  ### 4. Great support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael G. | President, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2017

**What do you like best about Miva?**

I love the fact you can call them during the evening and they answer within 1 minute. This really helps when your working on your site all night long! Awesome support!

**What do you dislike about Miva?**

I don't like that their relationship with ups forces me to pay for a third party software to use usps and fedex
 Price is a bit 
But I'm really sick of cheap price and crummy service so I'll pay for better with miva

**Recommendations to others considering Miva:**

Great support
U get what you pay for

**What problems is Miva solving and how is that benefiting you?**

I've been updating my website
Miva is our legacy provider

  ### 5. Customer for 15 Years

**Rating:** 4.5/5.0 stars

**Reviewed by:** Asim K. | Owner, Wholesale, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 29, 2016

**What do you like best about Miva?**

Miva is a highly customizable product, however, it can also be used pretty simply out of the box with templates.  Their design team is fantastic.

**What do you dislike about Miva?**

There was a recent price hike in the last year that was steep.  I'm talking a 225% increase.  The industry has admittedly changed, however, the sudden change in pricing was shocking to their loyal community.  It is now in line and competitive with products like Magento and Shopify.  They are constantly improving the software, which is a good thing.

**Recommendations to others considering Miva:**

Always pick a solution that you can grow into, not one that is too small or perfectly sized to start with.  When I started, I could have custom coded because I thought that Miva was too big.  Lucky for me I grew into the product and have thrived since.  Definitely compare pricing with other cards.  Replatforming does suck thought, I have to tell you.  I have first hand experience with that.  I was considering an OpenCart implementation for one of my sites, but went back to Miva because of their great forums, support, and their design club.  Miva has done a good job in reinventing itself in the last 5 years.  The solution is now robust.  Pricing can change at a whim, although comparable to other solutions, many experienced some sticker shock at a price increase they did last year.

**What problems is Miva solving and how is that benefiting you?**

The product integrates very well out of the box with various other software that I run.  

  ### 6. Look no further than Miva!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Charl B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 31, 2016

**What do you like best about Miva?**

Impossible to write everything we liked best. Let's just say we love everything about Miva. Miva has allowed us to streamline processes and provide a simple, flexible, easy to use platform for all users. Every single person, from start to finish, is filled with insight and constantly finding creative ways to make our vision a reality. 

**What do you dislike about Miva?**

There is nothing to dislike about the Miva family. 

**Recommendations to others considering Miva:**

Go with Miva!

**What problems is Miva solving and how is that benefiting you?**

We had a number of issues growing from a small business which limited what we could accomplish using our existing platform. Miva has allowed us to continue to grow and facilitate anything that comes our way. To keep customers happy when they see a site where they are no longer aggravated with how clumsy it is. Being able to offer our wholesale markets a B2B platform and to streamlining processes on the back end are HUGE!

  ### 7. The best E-Commerce platform out there!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Desiree S. | CFO, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2016

**What do you like best about Miva?**

Innovative shopping cart features, amazing developers, customer support that is TRULY available when needed, a fast and stable platform that works nearly without fail! Our experience has been exceptional from the start. We love the flexibility of design and functionality and have used both the fully free-form site design with Miva designers as well as the Ready Theme templates for two of our websites.  

**What do you dislike about Miva?**

Nothing. Really. They have thought of everything and if it isn't in play right now, then it will be in the next release!

**What problems is Miva solving and how is that benefiting you?**

Miva helps us get our products up and sold with little to no fuss. Integration with our accounting software has been resolved, CRM is handled. Using the Miva platform allows us to focus on running our business instead of building and maintaining the websites. 

  ### 8. Miva Merchant is a great partner with great experience and knowledge.  Enjoy working withthese guys!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Josh P. | Ecommerce Manager, Retail, Enterprise (> 1000 emp.)

**Reviewed Date:** August 19, 2014

**What do you like best about Miva?**

Love the import export feature.  It has helped tremendously to improve overall efficiency when managing categories and products.  The Admin Dashboard is very easy to navigate allowing for us to move very quickly and merchandise the website very effectively.  Find the interface to be very user intuitive which lends itself to getting up and running very quickly.

**What do you dislike about Miva?**

The promotion engine that MIVA has built is very user friendly and makes setting up promotions easy.  However, there could be improvements made that would improve the overall efficiency of setting up promotions.  If the client is working with a lot of skus there are some limits.

There are some basic features that also could be added that would make running your site much easier.  Content Management with scheduling would be very helpful.

**Recommendations to others considering Miva:**

Create a priority list of all goals that you would like to achieve with your new platform and partner.  Then compare that list to all of the potential partners you are vetting.  It will help with identifying where you value is and where your gaps are.

**What problems is Miva solving and how is that benefiting you?**

Many of the features that Miva has available are helping to make processes more efficient.  This is allow for more strategic thought and the freedom to drive sales.

  ### 9. Fantastic product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Florentin S. | Web Development Manager, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2016

**What do you like best about Miva?**

I started building online stores using the Miva Merchant platform about 8 years ago and still a big fan of this product and the company behind it. I actually worked at Miva as a web developer for a number of years and I'm now a happy client of Miva. Having worked for the company I can tell you the people behind this product are quite amazing, which is the reason why I believe in the company's future and its ability to continue to deliver the best eCommerce platform on the market. 

Over the years, I've worked with eCommerce platforms like Magento, Shopify, osCommerce, WooCommerce, BigCommerce and while all these platforms have their own strengths, I have now doubt that the best overall eCommerce platform you can get in todays market is by far Miva Merchant. Also, when you call their support line or send them an email you talk to real (and very knowledgeable) people here in the US, instead of beating around the bush with some tech support over in who knows where.

**What do you dislike about Miva?**

- Built-in store analytics are not very robust at this point and I'm hoping they'll address this in one of their next releases.

- I'm hoping they'll start nurturing their module developer community more over the next years, so store owners in need of custom development can easily find third party developers.

- It would be great if must have store features like faceted search or abandoned cart logic are built into the core software, rather than having to rely on third party modules or services.

**Recommendations to others considering Miva:**

Replatforming is painful and very costly, so it's very important to start with the right platform from the get go.

**What problems is Miva solving and how is that benefiting you?**

- Miva Merchant runs very fast in terms of page load times, especially when compared to other eCommerce platforms. This is mainly because they have really great server setups that are capable of handling not only day to day traffic but also significant traffic spikes. 

- Their template language is easy to learn and allows for quick turnaround times when customizing the front-end user experience. This is a huge edge over other eCommerce platforms.

  ### 10. One of the Best E-Commerce Platforms Out There! Period.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ron G. | CEO/President, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2016

**What do you like best about Miva?**

Miva is simply a great company with great people. Miva truly cares about making great software and, more importantly, seeing their customers succeed with their software.

They have a brilliant team of developers, as well as very professional account/project managers. Customer support is always available and responsive. The Miva forum community is active and super helpful.

Hosting is extremely dependable. I don't think we ever had a single downtime!

Miva's software itself is excellent and only getting better. Miva is fast and stable. It just works.

To me, however, the most important facet of Miva is its flexibility in terms of design and functionality. You have complete control over how you want to design your site. Or you can get up and running quickly with their new Ready Theme templates.

For functionality, Miva was the only platform that was able to meet all the needs of our B2B website AND the only platform that can integrate with our enterprise backend system. A few of the requirements required custom programming by Miva. Their pricing was reasonable and their programming, project management and deployment was flawless.


**What do you dislike about Miva?**

Not much really.

Miva started to incorporate into their core software features that were only found in 3rd party modules. I'd like to see them get more aggressive in that direction so that we're less dependent on the 3rd party modules.


**Recommendations to others considering Miva:**

There's a bit of a learning curve to learning and using Miva, but there are tons of resources, including detailed user guides, tutorial videos and a great forum.

The more you use it, the more impressed you'll be and the easier it will get.

Whoever is managing your Miva site should have a good grasp of HTML and CSS.


**What problems is Miva solving and how is that benefiting you?**

For our B2B site, we were able to tackle complicated requirements like multiple pricing levels, multi-warehouse inventory management, bulk order fulfillment, controlled access to content and, of course, integration with an enterprise business system.


  ### 11. Fully Capable Miva is the way to go

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jen G. | Director of E-Commerce Sales, Consumer Goods, Enterprise (> 1000 emp.)

**Reviewed Date:** September 24, 2016

**What do you like best about Miva?**

We are currently enrolled in the monthly plan and I am very impressed with the out of the box features. The base platform is feature rich which you don't see on other platforms. I love I can do so much at such a great price. I also love the team at Miva. Philip, Anthony, Brennan, Nate have been super helpful with educating us on the product and getting our site launched.

**What do you dislike about Miva?**

I think the one thing I dislike is that I can't learn things fast enough. They have great manuals/videos and support staff but it is a lot to take in. It's not hard just takes a little time to learn. If this was the only thing all day I would be fine but I have to manage other programs at the office too. The guides have been a great resource for me since right now I have a very low budget for extra help.

**Recommendations to others considering Miva:**

- take your time and really understand how things work and how things are connected
- don't rush when making a decision
- read the features - you will be impressed

**What problems is Miva solving and how is that benefiting you?**

We are currently on the magento platform which is cumbersome, expensive, hard to use and you need a support staff to truly manage it. We were looking for a quick and inexpensive solution to launch several websites. Our first website with magento took 1.5 years, granted we had agency issues but coding for magento took awhile. It took me 6 weeks with Miva. I could have launched in a week if this was the only thing I manged. I wear many hats so had to split my time on this and other projects.

  ### 12. Miva Merchant .... In one word AWESOME!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kevin S. | President, Apparel & Fashion, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2016

**What do you like best about Miva?**

Miva Merchant, in my opinion is simply awesome.  For the past 15 years we used the Miva platform on our four websites, with it we have grown from a small part-time business to the multi-million dollar power house that we are today.  Miva has been with us every step of the way.  From it’s sleek modern responsive design ready themes that can get you up and running in a matter of hours, to a intuitive administration panel that can allow you to have complete control over the look and feel of your website if you want it. Cool features such as wish lists, gift certificates, discount coupons, upsells, market place feeds, order history just to name a few.  The built in CRM to process orders and handle all your customers needs from tracking numbers, to even reminding your customers their credit cards is about to expire is great. But what sets them apart for our company is their tech support. 24 hours a day we have support, and support that happens quickly not days as with other hosts we dealt with in our early years.  Oh, did I mention US based tech support! From a simple how to question on to change something to help with PCI compliance issues, Miva has been there for us.  I know this sound like a sale pitch, but the truth is without the help of Miva over the years we would not be where we are today.

**What do you dislike about Miva?**

Not much, it works for us. Yes, I would love to pay less, but lets face it.  If you want the best its worth every penny.

**Recommendations to others considering Miva:**

Its power and with their ready themes you can get a modern website up and running very quickly.  An their web hosting is top notch.

**What problems is Miva solving and how is that benefiting you?**

The internet is getting very small, if want to compete against powerhouses like amazon, walmart, and target the you need software that can compete at their level.  Miva Merchant is that platform for us. It's a very powerful platform for eCommerce with many features.  Basically it keeps us ahead of our competition.

  ### 13. Great platform for comprehensive eCommerce delivery

**Rating:** 5.0/5.0 stars

**Reviewed by:** Doug B. | Managing Consultant, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2016

**What do you like best about Miva?**

Deep functionality, continuous release developments, full-featured eCommerce capabilities, extensive item pricing and marketing promotion features, excellent SEO support, and innovative shopping cart features.

**What do you dislike about Miva?**

There is little to dislike ... opportunities exist to make the add-on module ecosystem more broadly supported and more engaged; over time, it will be helpful to deepen the sys admin flexibility (e.g., rubust custom field edits).

**Recommendations to others considering Miva:**

Fully engage with Miva.  Invest in attending the Mivacon conferences; they are invigorating, informative, and very engaging.  Everyone of the gives you a sense of the energetic, client-centric culture at Miva. Focus on learning everything you can about the platform as early as possible.  There is much more there than any client can use, but knowing the possibilities will improve your site design and expand your possibilities.

**What problems is Miva solving and how is that benefiting you?**

We had complex, variable custom pricing requirements, deeper functional needs throughout due to my clients multi-faceted B2B business model, and a need to integrate data and functionality with our ERP system; however, the Miva team was very capable and responsive in assisting us with all of those developments..  Great company, great culture, great people ... great platfrorm.

  ### 14. Too critical to leave to just anybody...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brian G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2016

**What do you like best about Miva?**

Miva understands partnership.  That sounds trite, but its vital when you think about the role their software plays in the operation of any legitimate online business.  We can't afford mistakes, errors, downtime, or poorly designed software.  More importantly, we can't afford to deal with eCommerce platform providers that don't have a sense of urgency when these issues inevitably arise.  Miva has never let us down.  To the contrary, we can share stories of true heroism based on actual support they've provided.

**What do you dislike about Miva?**

My greatest dislike about Miva is that we did not find them earlier.  We struggled to manage our business with a very well-known platform provider located in our own area code...something they were surprised to find out despite our very high rank on their customer list.  It speaks volumes about everything that is wrong with the other guys...and everything we value so greatly about Miva.

**Recommendations to others considering Miva:**

Think about the size of your business and the support levels you'll need to run a mission-critical application responsibly.  Think about the loss of income you would suffer from downtime.  Whether you're team is responsible for the problem or not, think about the sense of urgency you'd appreciate as you try to recover.  Would an outgoing message that says, "Thanks for calling ___.  Unfortunately, all of our associates are currently in a company meeting..." make you happy as you search for guidance?

**What problems is Miva solving and how is that benefiting you?**

Our business is 100% eCommerce-based.  We are a wholesaler that pioneered the use of eCommerce for supporting the retail shops we serve.  We continue to define new features that are useful in a B2B setting.  With Miva, so far it has been true...if you can dream it, you can make it work in Miva.  With the other platforms we've used, we were constrained to the features they provided and the B2C paradigm for which those features were designed.

  ### 15. Solid and Extensible

**Rating:** 4.5/5.0 stars

**Reviewed by:** Derek P. | Web Developer, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2016

**What do you like best about Miva?**

Nothing is hard-coded in Miva.  We have particularly complex rules with various parts of our business (such as shipping restrictions), and the shopping cart has been able to meet each challenge.  The flexibility of the software is great, which helps us a lot since our product line has a lot of complexity to it.

The hosting has been excellent and our account manager has always been there for our needs.  Outside of our account manager, their customer support has been great and always respond to any tickets quickly and professionally.

**What do you dislike about Miva?**

I've been involved with Miva Merchant almost 10 years. When I first began working with their third-party module system (which uses their own scripting language), the documentation was sparse.  This has improved since then.

**Recommendations to others considering Miva:**

Use their forums.  Even if you don't post there, you can still find a lot of good information from Miva itself and other users.

**What problems is Miva solving and how is that benefiting you?**

Shipping our product is deceptively complex, especially internationally.  Due to regulations with carries such as FedEx and USPS, we have to integrate our business rules with theirs.

The Miva Support team has integrated us with payment options and other 3rd party services to boost sales.  Examples are Amazon Payments and Google Trusted Stores.  For GTS, the Miva developer came up with a solution for us to ensure that Google's requirements in the integration was met.

We recently (within the past year) launched a new website design as the previous was definitely showing its age.  Miva's team built a new design and worked with us throughout the entire testing, launch, and post-launch phases.  They've solved numerous problems for us, including iPhone specific issues with each iOS upgrade and browser compatibility.

  ### 16. Fully featured, enterprise level eCommerce Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Samantha D. | Technical Operations Manager, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 20, 2016

**What do you like best about Miva?**

Miva's support team makes it possible to do almost anything with the platform - integrate with almost any other software or service and add almost any feature that you can think of. Their VIP support is available 24/7 for any issues that might arise. Their staff is knowledgeable in all levels of ecommerce from conversion best practices to high-level scalability. For a medium-sized to large business, they can make it possible to compete at an enterprise level.

**What do you dislike about Miva?**

It definitely is pricey and may not be super cost effective for a very small or low volume business. If you do not have a high level of coding skills, making dramatic changes to the interface yourself could be challenging.

**What problems is Miva solving and how is that benefiting you?**

Miva helped us complete a thorough integration with our ERP software and our website, which other vendors failed at doing. They were able to manage our projects from start to finish and stay on time and on budget, which we have also had issues with from other vendors.

  ### 17. Most Feature Rich and Flexible Shopping Cart Available

**Rating:** 5.0/5.0 stars

**Reviewed by:** Darren P. | Web Developer, Business Supplies and Equipment, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2016

**What do you like best about Miva?**

I have been using Miva Merchant for 17 years, both as a consultant and end-user.  In that time Miva has continued to bring new features to the platform.  What I like the most about it though is the flexibility and control.  Not only does it have extensive templates for complete control of every page, but it's own scripting language that is virtually unlimited.  This is not a one-size-fits all, but a robust platform that scales with your business.

**What do you dislike about Miva?**

All this flexibility and control does come at a price.  But if you are a real business, that is to be expected.  That said, if you are just starting out, they have much lower plans to fit your budget.  One thing I would like to see is better site search built-in.  We use a third party for our site search now, which adds to our monthly expenses.

**Recommendations to others considering Miva:**

There are other shopping carts that may be lower cost, but will not grow with you and will not be as flexible as you will most likely come to find out as you build your store.

**What problems is Miva solving and how is that benefiting you?**

We have several retail stores as well as a b2b with restricted access, different price levels, etc.  I have built numerous sites for other clients all with different requirements and Miva has fit the bill every time.  I have sites with anywhere from 20 products all the way up to 200,000 products, and it handles them all.

  ### 18. Excellent Shopping Cart, Top Flight Technology & very Reactive to Customer's Needs 

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bob A. | Secretary Treasurer, Retail, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 22, 2014

**What do you like best about Miva?**

Very responsive team to work with.  They really listen to our needs and recently created a brand new  custom web site for our BedBathHome.com that gives us our own unique brand and speaks to our customer.   They have a good blend of seasoned professionals and young talent that will keep your business on top of the curve.   Our new site with MIVA is fully scalable to any device and we have seen our mobile transactions growing exponentially.    In that you can host your web site through their Hostasaurus solution it becomes a one stop shop and it simplifies everything.   .   

**What do you dislike about Miva?**

Our custom site functions well and looks awesome but Google organic ranking and SEO optimization is always a challenge. 

**Recommendations to others considering Miva:**

if your looking for a uniquely designed web site that funcitons well and can compete with the big players I would highly recommend MIVA.   We have been on the platform since 1997 and MIVA has grown with us as we have expanded.   We also have 11 brick and mortor stores and now our web business is a vital component to the overall picture.    

**What problems is Miva solving and how is that benefiting you?**

We sell in a highly competitive niche, home textiles, but we are gaining traction and our sales continue to increase.  Miva features like Amazon Payments Advanced Integration that allows you to accept a customer's Amazon credentials while staying within your own checkout.  The PayPal Payments Pro integration is also seamless and easy from administrative stand point.   Additionally features are easily added through modules that then can be customized such as customer product reviews.   Connection to third party partner programs like Shipworks for example, which streamline shipping and help manage customer communications. 

  ### 19. Robust platform with complete customization 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ryan H. | Co-Founder and Chief Broth Officer, Food & Beverages, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 04, 2016

**What do you like best about Miva?**

Limitless customization. This has been an enormous benefit to us since we sell perishable products with a very specific and nuanced shipping schedule. We've been able to integrate seamlessly with our fulfillment center for 100% automation of order fulfillment, as well as services such a Listrak for our email marketing program. 

**What do you dislike about Miva?**

The reporting offerings could use some work. As an online-only business originally, we've strived to maximize our return on every penny spent. This requires us to look very granularly at all website data, conversion rates, customer lifetime values, sales data, bounce rates, etc. Miva's reporting tools and functions are not very intuitive or easy to use for managers who want data quickly to be able to make decisions. Historically, we've either had to have custom reports built or spend a tremendous amount of time creating and organizing data in spread sheets to get info that should take minutes. 

**What problems is Miva solving and how is that benefiting you?**

We're filling a gap in the consumer packaged good natural food space where people are seeking better-for-you foods that are created with high level of transparency. We've been able to bring a product to market that is superior in nourishment, quality and flavor than any of it's dozens of predecessors and/or current competitors. 

  ### 20. We have been their customer for over 15 years.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 04, 2016

**What do you like best about Miva?**

Miva merchant has the capability for a business to grow within the same platform. They have an excellent in-house design and development team so a company does not need to outsource. 

**What do you dislike about Miva?**

They are growing and experiencing strain in technical support. A support ticket could take some time to be addressed. 

**Recommendations to others considering Miva:**

Consider the Miva platform in its fullness, its ability to grow with your business, customization possibilities, and in-house design and development team. 

**What problems is Miva solving and how is that benefiting you?**

We are an e-commerce company like Amazon though in a smaller scale. We have to present ourselves as an excellent provider of high fidelity audio products and supplies. We compete with marketplaces  as well as with other audio equipment suppliers. With Miva, we have a custom website that is top-tier with features and functionalities that are top of its class. 

  ### 21. Miva helps us put a Fortune 500 face out to the world.  Well done!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bill P. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 02, 2016

**What do you like best about Miva?**

We are not new to eCommerce as we have been doing it since 1997.  Miva has brought us into the realm that most of our giant competitors are in, and helps us look like we have full time developers on staff.

While our website (www.perrets.com) is certainly "open to the public" at retail our primary use is B2B.  Our B2B customers expect and actually require custom portals for their buyers to interact with us.  When our B2B customers login, they see what appears to be a completely different, customized site showing their specific products, special contracted pricing, any terms they may have, and even their company logo that shows the user that they are in the "right place".   

Miva has us looking just like, no-Better!, than the "big boys".

**What do you dislike about Miva?**

Not much to dislike. Miva is a serious tool.
I would recommend to anyone that is serious about their e commerce.

**Recommendations to others considering Miva:**

Miva is robust. There is a learning curve as there is with most software, but there is plenty of support available both online and directly from Miva.
Miva also produces Youtube tutorials on a myriad of subjects that are very helpful.

**What problems is Miva solving and how is that benefiting you?**

In the past we would actually build a separate website for each of our B2B customers.  This was very tedious and repetitive.  Now Miva allows us to do it all in one place, and it is completely integrated with our POS and Inventory Control software.  So orders flow directly into our system every 3 minutes so no re-keying by our staff is necessary.

The anti-carding tools are also exceptional!

  ### 22. MIVA is easy to use ecommerce platform that is continues to exceed my expectations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bonnie R. | Owner/Partner, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2015

**What do you like best about Miva?**

The support is best of class.   I have found MIVA support to be responsive and helpful in all situations.  The forums are a wealth of information and way to exchange ideas.   If I cant find an answer on the forum, I will post a question and generally will have an answer to my question either from development or another participant in a short period of time.    I am very impressed by the responsiveness of the MIVA Team.

**What do you dislike about Miva?**

Nothing,   MIVA has continued to meet and exceed my expectations.

**Recommendations to others considering Miva:**

Check out the Ready Themes.

**What problems is Miva solving and how is that benefiting you?**

I am working on upgrading to the latest MIVA Ready Themes.  WIth the instructional videos and posts from the forum, I feel I can tackle this in a short period of time.  This will give my website a new, fresh look with minimal effort of my part due to the free themes that are available through MIVA.

  ### 23. Miva continues to get better and better, and we grow along with them

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dylan B. | Chief Executive Officer, Furniture, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 09, 2016

**What do you like best about Miva?**

Miva have worked very hard to ensure their administration interface is user friendly and quick to navigate. When I think of the improvements over the 10 years that I've used Miva, it is spectacular to see how far they've come in this area.

**What do you dislike about Miva?**

I'd like Miva to provide more control over search functions within their admin. interface. It would be nice to filter out redundant pages/categories/products that we may not want to see in search results.

**Recommendations to others considering Miva:**

I recommend thinking about how much control you want over your online store. If you're just planning on being a "me-too" then Miva is likely overkill for your needs. Ironically Miva is also perfect for such a venture as their ReadyThemes could have a basic functional e-commerce store operational in mere days.

**What problems is Miva solving and how is that benefiting you?**

Miva have provided us with the tools to make our small family business competitive. We've transformed from a start-up in 2006 to a two-store high end retailer with sales in the many millions. I truly believe Miva has been a big part of allowing for this to happen.

  ### 24. Fast, Powerful, Feature Rich....and Great Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Caleb S. | CTO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 27, 2016

**What do you like best about Miva?**

This platform is backed by MySQL and utilizes a template-based, modular, compiled architecture. What does all that mean? It means that this platform SCALES. We tried some of the competition and found that although they worked great when the catalog had a few products, as we added more products and more modules and more features the entire site got slower and slower. But we have never had this problem with our Miva sites (which we currently operate 7). Some of our sites have 10K+ products on them and it does not run considerably slower than our sites that have a few dozen products.

**What do you dislike about Miva?**

Compared to other platforms, this solution may not be cost effective for your business if it is small. It's also worth noting that the platform is proprietary, so there might be obstacles if you want to create a development environment. 

**What problems is Miva solving and how is that benefiting you?**

We were looking for a platform that would allow our business to grow even whenever we changed directions a few times. Miva is easy to change using it's template system (it's like writing HTML). But for the more adventurous, you can actually write modules to extend the functionality of Miva (note: We do this very rarelty these days because there is so much build into Miva 9+ like coupons and variations). Miva (and their hosting partner formerly known as Hostasaurus) has been great about making sure that our servers run well and stay updated. If we ever have a problem, we know that we can turn to Miva and they will help us out.

  ### 25. MIVA has the best Functionality and Flexibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Virginia Rae S. | IT Manager, Health, Wellness and Fitness, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 12, 2016

**What do you like best about Miva?**

With minimal coding experience, we can customize MIVA to meet our specific needs. The Help Desk personnel are outstanding and they have always reacted quickly and their help is invaluable. There are so many programs that integrate with MIVA that we can expand capabilities for little or no extra investment.

**What do you dislike about Miva?**

We have not found much to dislike about MIVA. The Help Desk is always there to answer questions if we get stuck. If I were to ask for additions, it would be in the area of Reports.  It would be nice to have expanded reporting capabilities without having to export data to other solutions (QuickBooks, T-Hub, Excel).

**Recommendations to others considering Miva:**

MIVA is one of the best companies I have worked with.  The software is good and the support is excellent.

**What problems is Miva solving and how is that benefiting you?**

We switched from Volusion because we needed more customization and the ability to change more on the fly.  We have found MIVA to be a much better fit for us because there is nothing we can't do. MIVA has very few limitations. I never have to say "No, we can't do that" Now I can say "Yes we can, how long and what's your budget?" We have increased our sales dramatically by utilizing Attributes and improving SEO.

  ### 26. Great Product & Company. High Performance Solution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 26, 2016

**What do you like best about Miva?**

I like the functionality and ability to easily incorporate 3rd party solutions into their platform.

**What do you dislike about Miva?**

The main drawback is learning their custom page and flow setups, but that is simply a matter that must be done with every solution out there in the market.

**Recommendations to others considering Miva:**

Know your needs up front to make sure you don't run into any unexpected pitfalls down the road. The software and cart is pretty robust but understanding your custom needs will help to make a smooth upgrade or transition

**What problems is Miva solving and how is that benefiting you?**

We were unable to upgrade our sites previously with the older version cart software. The upgrade to Miva 9 has allowed us to integrate with many custom add-ins and built-ins on the software.

  ### 27. Super platform with allot of flexibility and great assistance from the Miva team.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2016

**What do you like best about Miva?**

I like the amount of flexibility that the platform has, with the help of the Miva team we have customized the Miva platform to work specifically for my business which is very complex.  The Miva team is always available to assist us with anything we wish to do or create.

**What do you dislike about Miva?**

Although I understand the complexity of my site I wish that the costs were less.  

**Recommendations to others considering Miva:**

I have seen allot of my peers in the same industry endlessly struggle with other platforms.  My experience with Miva has been relatively seamless and I feel they have allot more foresight then other platforms.



**What problems is Miva solving and how is that benefiting you?**

How to run both a wholesale and retail business with a very dynamic and complex inventory system.

  ### 28. Great Product with Great Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2016

**What do you like best about Miva?**

The Miva platform is highly flexible. My company has very unique business needs and Miva has been able to consistently deliver over the past 12 years. The software is also highly scalable - as we have grown over the past twelve years they have been able to accommodate seamlessly. Their support has been stellar - always timely, consistent and makes sure your issue gets solved.

**What do you dislike about Miva?**

Although the module library is growing the lack of third-party plugins or modules can lead to custom integrations or API work. The great news is Miva's ability/flexibility to integrate with almost any partner never limits working with any third-party software or platform.

**What problems is Miva solving and how is that benefiting you?**

Miva is consistently looking to improve their product and evolve the software. This is critical to any business transacting online. The market requires all e-tailors to  be on the cutting-edge of e-commerce technology and Miva helps us drastically offset the cost of having to develop these features on our own.

  ### 29. MIVA is Stable, Reliable, Flexible and Looks Great on all Platforms and Browsers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** De I. | President, CEO, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2016

**What do you like best about Miva?**

I have been a MIVA developer for over 16 years. I love this platform and have recommended it to the majority  of my eCommerce customers. In most cases 90% of the functionality my customers need is built in and included at no additional fee. When we implement a tricky feature - there is almost always a module that address that need. And when we are building a feature that is not included and no module exists, we build our own modules for added functionality. But my favorite MIVA feature of all is the seamless streaming upgrades between versions. I have never had a client's site go down due to an upgrade.

**What do you dislike about Miva?**

Can shipping configuration for real time rates ever be easy? Although painful, if done correctly, MIVA's real time shipping integrations are spot on accurate.

**Recommendations to others considering Miva:**

This is a solid company with a dedicated staff. It's nice to be able to have a real relationship with the developers, some of whom have been with MIVA since the 90s... I can't say that about any other eCommerce provider.

**What problems is Miva solving and how is that benefiting you?**

We specialize in workflow automation. MIVA has given us the ability to streamline our customer's eCommerce and order processing and fulfillment procedures so they can spend their time creating new products and growing their businesses.

  ### 30. Miva Review - Blue Rose Pottery

**Rating:** 5.0/5.0 stars

**Reviewed by:** Diane M. | Owner, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2016

**What do you like best about Miva?**

Personalized service and responsiveness to any issue anytime!

**What do you dislike about Miva?**

Nothing is an issue for us at this time.

**Recommendations to others considering Miva:**

Very customer oriented organization - gets to know your particular business and help with constant improvement.
Incredible support - 24/7 - 7 days a week.  I've needed help on Sunday morning and received immediate response!
Easy to use and maintain without being a technical genius.

**What problems is Miva solving and how is that benefiting you?**

Todays web businesses require constant improvement and keeping up to date with consumer needs.  MIVA is constantly improving their product and also responds to each individual businesses needs.

  ### 31. Infinitely customizable and scalable

**Rating:** 5.0/5.0 stars

**Reviewed by:** Derek H. | President, Consumer Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2016

**What do you like best about Miva?**

Unlimited Custom Fields unlimited logic you can apply during the checkout process using the content of the custom fields. 

**What do you dislike about Miva?**

Not moving to Miva sooner. We tried magento. Miva was a breath of fresh air.

**Recommendations to others considering Miva:**

Great, easy to use and very flexible. Will grow with your business. 

**What problems is Miva solving and how is that benefiting you?**

Multiple different customer types. Multiple different shipping Solutions. Multiple special requirements in check-out process regarding hazardous and non-hazardous materials; all handled with ease with the flexibility of the mva programming language.  Challenging customer requirements can be addressed while maximising profit.

  ### 32. We have been in love with Miva Merchant since version 1.x

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephen M L. | President, Sporting Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 18, 2016

**What do you like best about Miva?**

I love the fact that if you know simple html and css you can basically create any website you can draw up or imagine.  In this day and age you need a cutting edge Mobile User Interface and Miva includes it in their software at NO ADDITIONAL charge to the customer.  They also provide in depth How To Tutorials on each of its features and then take it further by providing support on their user forums.  These dedicated support personal will answer most questions at no charge to the customer.  I also love the fact that they are constantly upgrading the Miva Merchant software with cutting edge features and user requests.

**What do you dislike about Miva?**

All the MORONS out there WHINING about Miva's recent price increase!!!  The CEO of Miva, Rick Wilson, made it ABUNDANTLY clear during the recent price increase that ALL CUSTOMERS could openly approach him if they thought the price increase was to drastic and he would work with them on finding a middle ground.  Instead they decided to whine and post false reviews on the quality of Miva.

I DID NOT LIKE THE PRICE INCREASE MYSELF so what did I do???  I e-mailed Rick and within an hour had a middle ground price that was more than reasonable and affordable for my company.  That's what I call GREAT CUSTOMER Service.

Now what do I dislike about Miva Merchant itself?  I guess it would be that Miva does not have a built in cart abandonment feature built in.  I have tried 3rd Party Software and all of them are really lame.

**Recommendations to others considering Miva:**

If you're serious about growing your small online business then Miva Merchant is the e-commerce software you're looking for.

**What problems is Miva solving and how is that benefiting you?**

With Miva constantly evolving their e-commerce software I don't have to worry about shopping around and trying to find a better product.  Some will disagree but, personally I think Miva is head and shoulders above the competition in the e-commerce game.  My loyalty to Miva since version 1.x should be a testament to that fact.

Add in Miva's GREAT customer service and willingness to work with their customers on pricing and in my opinion there is not a better e-commerce solution out there!!!

  ### 33. Excellent Ecommerce Software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Carlo B. | Vice President, Consumer Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 27, 2016

**What do you like best about Miva?**

Miva is great for is level of customization. I have been with Miva Merchant for over 15 years. Whenever I consider other ecommerce platforms, I always come back to Miva Merchant for its maturity, functionality and level of customization.

**What do you dislike about Miva?**

Expense. But when you consider what it can do for you, its worth it.

**What problems is Miva solving and how is that benefiting you?**

With Miva Merchant, automation of order acceptance and fulfillment.

  ### 34. I love MIVA

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael F. | Technical Sales and Customer Support, Computer Networking, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2016

**What do you like best about Miva?**

We have been with MIVA for over 12 years. We have found the platform to be stable, efficient and priced within our budget. As a small boutique store we do not have high volume sales and a lot of money to spend on development. We really rely on a company that provides a good product a fair price. 

What I like best about MIVA is their excellent customer support. I have NEVER had a bad experience with customer support. Every agent I have worked with had bent over backwards to help me. I have not ever had to call with a function of MIVA not working, but rather on helping me install, configure, modify or add a feature.  

This level of customer service is rare in today's marketplace.

**What do you dislike about Miva?**

While above I mentioned that the pricing is fair, I am hoping it stays fair and reasonable for small shops. The developer fee is a little over my budget. I was hoping to have 'tabs' added to my product pages but the cost was too high.

**Recommendations to others considering Miva:**

You will enjoy working with MIVA!

**What problems is Miva solving and how is that benefiting you?**

MIVA's ready theme upgrade has really helped us to stay competitive with the ability to reach mobile and tablet users - this was huge for us. Built in coupons and other features means not having to spend additional money on 3rd party modules.

  ### 35. Outrageous Price Increase

**Rating:** 1.5/5.0 stars

**Reviewed by:** Steve S. | President, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2015

**What do you like best about Miva?**

I have been using Miva Merchant for over a dozen years and find that their support is about the best there is. Answers to questions whether over the phone or via email are answered promptly and professionally. Rarely if ever do I have to contact more than once to have an issue solved.

**What do you dislike about Miva?**

In the past Miva always nickeled and dimed with extra costs. Extra seats, extra for modules that were built in to other shopping carts, etc. In November of last year the price increased for us from $59.00  to $249.00 per month. For a small business that does a little over $100,000 per year the price increase made it impossible to stay with Miva. We loved Miva but were force to switch. 

**Recommendations to others considering Miva:**

If you have HTML skill and are not a newbie this is a very good product.

**What problems is Miva solving and how is that benefiting you?**

As first a developer of ecommerce stores for others who used Miva Merchant exclusively, I always felt that Miva Merchant was the right product for our clients. We were able to tailor it to their needs. In 2011 we started our own ecommerce site using Miva Merchant and it worked flawlessly. Now as our business has grown substantially we are finding that there are other shopping carts that can do the job with all features that we require being built in to the system and are more cost effective.

  ### 36. Miva product and support best in class

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve H. | Technical Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 21, 2016

**What do you like best about Miva?**

Miva Suppport has consistently been responsive and effective through my tenure as a client. No matter what type or level of coomplexity, Miva has proven itself over and over again. There has been no downtime EVER when using Miva as a hosting company, and their Miva Merchant software continues to grow and offer wonderful options, the most recent being Digital Downloads, a tremendous advantage for my small business.

**What do you dislike about Miva?**

There is nothing to dislike about my Miva experience!

**Recommendations to others considering Miva:**

The user interface makes it easy to customize anything. There are a number of Miva specialists that can work within your store back-end if you are not conversant with the Miva Merchant language and protocols. 

**What problems is Miva solving and how is that benefiting you?**

1. Custom email invoices are easy to configure.
2. Digital downloads has been the biggest boon to my business since starting with Miva. I was able to discontinue two other services that were supporting this needed feature.
3. Reliability of the merchant software is amazing.
4. I was able to add Amazon payments which has been a very popular payment method,

  ### 37. Anything is Possible with Miva

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carlos R. | E-Commerce Web Developer, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 29, 2016

**What do you like best about Miva?**

I like the cost of the software platform service the best. It does not eat into our margins. Also, I like how Miva as a platform has grown and evolved over the years. The performance and community of Miva users is very responsive and collaborative.

**What do you dislike about Miva?**

Sometimes software updates take longer than expected, but that is common in the IT industry. However, when they release a new build of the software, it is always well documented, supported, and painless to upgrade.

**Recommendations to others considering Miva:**

Just because Miva is a cheap service, do not underestimate its power. Plug into the Miva community when you need help, and you will be hooked!

**What problems is Miva solving and how is that benefiting you?**

Major problems that Miva helps us solve are importing products, exporting feeds, and capturing sales. I have realized that the features that Miva has far outweighs the cost of the software service. Many other ecommerce platforms do not have the attention to ecommerce details that Miva works tirelessly on.

  ### 38. MIVA does excellent job in Europe

**Rating:** 5.0/5.0 stars

**Reviewed by:** André L. | Program Officer, Government Administration, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 24, 2016

**What do you like best about Miva?**

Excellent support and hosting. Miles better service than European counterparts. Great responsive design templates. Excellent design support with MIVA Design. Not to talk about ease of use. I manage the store while traveling. And it is so easy to make upgrades and design changes.

**What do you dislike about Miva?**

Nothing really. The higher price did not scare us.

**What problems is Miva solving and how is that benefiting you?**

MIVA helps us to attract both younger and older customer. And keep both segments engaged. We target the mobile generation that is also on the move and are using crossplattforms to buy. And we managed to get good Google ranking thanks to responsive design and SEO improvements in the new MIVA.

  ### 39. Best e-commerce platform and support. Period!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cameron W. | Graphic Designer, Fine Art, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 28, 2015

**What do you like best about Miva?**

There's so many things I like about Miva the company, and Miva Merchant the product.

Technical Support: Miva's support team is awesome! When I call in, I immediately get a person. When I create a support ticket, I usually get a response within a day. They also have a very active forum where you can also find help or get tips or news.

The Miva Merchant software is equally amazing.

Fast: Because Miva is written in MivaScript and it's compiled, a Miva Merchant storefront loads quickly. Other shopping cart software I've used in the past, or recently reviewed, is written in php or some other non-compiled language, so it's not so quick to load in your browser.

Flexible: I've used several e-commerce systems over my now 20 years of building websites, and Miva Merchant is the most flexible I've seen. I've never had a Miva developer turn a request of mine down because it couldn't be done. I can't say that about other e-commerce platforms.

Search engine friendly: Viewing the source code a default Miva Merchant theme, it's search engine friendly out of the box. It doesn't have a bunch of unnecessary JavaScript or css in the header, like other e-commerce systems do.

Themes: Miva, Inc. has built some themes that are ready for use. They range from very simple in design to fully-loaded designs. And they're FREE! The themes are easy to install and customize.

Features: I've never seen a more flexibly set of features in a shopping cart software. When I say Miva Merchant comes with 'coupons', that's not doing the software justice. You can do a lot with Miva Merchant's coupons feature.

More: The folks at Miva, Inc. are constantly working on new features. I always looks forward to what they're working on next.

**What do you dislike about Miva?**

I can't think of anything I dislike about Miva. Sorry. I've been staring at this box trying to think of something.

**Recommendations to others considering Miva:**

Stop wasting time and money with other e-commerce platforms. The sooner you jump to Miva, the sooner you website will be better.

**What problems is Miva solving and how is that benefiting you?**

A recent set of problems Miva has solved for a client of mine:

A particular clients previous site was slow to load, was not flexible, was stuck thinking within the previous systems limited set of options. Every time my client asked me to do something with their old e-commerce system, I had to tell him I couldn't or it would cost thousands of dollars.

  ### 40. A Terrific Software with an Eye to the Future

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew C. M. | Photographer, Entertainment, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 25, 2016

**What do you like best about Miva?**

Miva has terrific support.  Their representatives have gone above and beyond to help my company meet our unusual product-building needs.  When you can easily contact the CEO of the company (Rick Wilson) and ask for guidance, that's a good company.  We have used Miva for 12 years and have been thrilled with the advancements made in the product.

Miva's a great product backed up by a great company.

**What do you dislike about Miva?**

This is not a completely "point-and-click" solution.  But our needs are not "point-and-click" needs either.

**What problems is Miva solving and how is that benefiting you?**

Full support of complete customer purchase cycle from sale to shipping to back-end, we have been able to cut our excess data entry greatly and increase our communication with our customers as to the status of their orders.

  ### 41. Outdated, Complicate and Expensive

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Fishery | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 17, 2016

**What do you like best about Miva?**

What do I like best?  Probably nothing.  It really has nothing that would make me jump for joy and exclaim it to be special to Miiva.  Everything is has is standard for around 8 years now, but if you are expecting new age and modern functions of a modern ecommerce site then you are at the wrong place.

**What do you dislike about Miva?**

It is outdated in almost every way.  The first thing that drives me completely crazy about it is how it treats your online inventory like a brick and mortar store.  If someone adds an item into their cart then you have to wait for the cart to expire so you can delete it and add the item back into your inventory.  Makes it very annoying to sell off the last few units of inventory and there is no way around it as it is a core function of miva.  It has no way to reward customers and no effective referral program.  Typing everything including your terms of service requires an understanding of html since everything has to be done in html.  If you want to ask the miva techs themselves for help with programing or anything then be prepared to receive absolutely insane quotes from them.  We paid $8000 to build our site and miva quoted us $13,000 do slightly re-do our checkout page's aesthetics.  Everything about this platform is completely non-automated that it added an ungodly amount of labor hours just to get basic things done that be had in a shoddy woocommerce site.

**Recommendations to others considering Miva:**

If you plan on having a future for your online store then do not use Miva.

**What problems is Miva solving and how is that benefiting you?**

I'm trying to create an effective online store.  I have realized that miva is the wrong place to do it and that shopify rocks!

  ### 42. Miva keeps evolving and getting better

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brian M. | President, Internet, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2016

**What do you like best about Miva?**

I'd say I like a couple things best about Miva.  First, I very much appreciate the new ReadyTheme templates and everything else in Miva 9.  My wife's little business has had a Miva backend and shopping cart since 2006 and considering the small scale of the operation it has been great to move to the ReadyTheme and update the site to mobile friendly & responsive while maintaining the SEO she's built up over the years.

The second aspect of Miva that keeps me satisfied is the excellent 24/7 customer service.  My wife's store is a side project so being able to contact technical customer service on the weekends has been perfect. Commonly I immediately speak with a representative- sometimes I wait 10-15 minutes.  This is a huge plus for me. They are friendly, knowledgable and patient. Big shoutout!

**What do you dislike about Miva?**

Not too keen on the increases in fees over the years. This last one was hard to take. But again, with the full suite template, hosting and backend I suppose it is worth it.

**Recommendations to others considering Miva:**

Speak with their representatives and determine the level of service you and that they will provide.

**What problems is Miva solving and how is that benefiting you?**

I recently moved the site from a static set of pages with a store underneath to a Miva only site. I added content pages inside the store.  The new content management system works very well and has virtually eliminated the need for developers to help out. That has been a huge benefit.

I intend on integrating with my Amazon store in a few weeks so that should be wonderful if it works as marketed.

  ### 43. It meets all my customers needs in a beautiful and easy to use way  

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mario R. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2016

**What do you like best about Miva?**

Ready themes are beautiful creating the shopping experience I want to provide my customers.  Mobile ready easy check out.  Always improving

**What do you dislike about Miva?**

I have been using Miva for 6 months I haven't found anything I don't like during this time.

**Recommendations to others considering Miva:**

Before choosing Miva I interacted with Shopify and Volusion.  Only Miva was capable of providing the customization for my special needs.  Take your time and work with their designers and developers you'll have a very rewarding experience.

**What problems is Miva solving and how is that benefiting you?**

Delivering freshly baked organic whole grain bread to customers across the country.  Easy integration with modules that allow to ship with pleasure instead of the torture it was before Miva.

  ### 44. SUPPORT IS SUPERB!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sylvia E. | Trainer/Instructional Design, Professional Training & Coaching, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 23, 2016

**What do you like best about Miva?**

I really like the flexibility; being able to use basic templates or have a completely customized site.  I have been extremely pleased with support - can't imagine how it could be better

**What do you dislike about Miva?**

Can't think of anything. I like everything I use,

**What problems is Miva solving and how is that benefiting you?**

This is my business - only e-commerce, ho physical store.

  ### 45. Support accessibility

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tony F. | GM, Automotive, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2016

**What do you like best about Miva?**

Been with Miva several years.  The 24 hour support and the skills and great customer service goes a long way.  The addition of extra features add value as a store owner year after year.

**What do you dislike about Miva?**

Nothing to point out at this time but we can work on achieving better results.

**What problems is Miva solving and how is that benefiting you?**

The options of sending customer to site rather than keeping them on Ebay or Amazon, works out much cheaper.

  ### 46. Nothing but the BEST!!!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert P. | Owner, Motion Pictures and Film, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 03, 2016

**What do you like best about Miva?**

I've been using Miva Merchant for about 15 years now. I've had nothing but the best experience. And if I ever have a question, their Tech Guys are the best in the business!!!!

Thank you for everything you guys do!!!!!!

**What do you dislike about Miva?**

There's nothing I dislike about Miva!!!!

**What problems is Miva solving and how is that benefiting you?**

Miva Started my business and has been keeping it running for 15 years!!!! That's my Benefits and can't ask for anything more!!!!

  ### 47. Constantly evolving shopping cart system with great tech support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jim C. | I.T. Manager, Food & Beverages, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2015

**What do you like best about Miva?**

I have been using Miva for over 10 years with 2 stores and I have had a great experience. The platform is constantly evolving and incorporating new features with the latest  technology and security in mind. The tech support is excellent . I manage the stores myself and when I run into issues that are over my head, the Miva staff and community  is always there to help. I would recommend Miva to anyone looking for a full featured shopping cart solution at a reasonable cost.

**What do you dislike about Miva?**

Miva has recently changed it's licensing model, which I am not a huge fan of. To be fair though, price increases are a normal part of doing business and Miva it is still an exceptional value for the cost.

**Recommendations to others considering Miva:**

Do your homework and you will understand the value the Miva offers.

**What problems is Miva solving and how is that benefiting you?**

The Miva platform is responsible for handling all of our ecommerce needs  from both a retail aspect and also business to business. 

  ### 48. we continued with Miva because the store was originally developed in Miva

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Networking | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2016

**What do you like best about Miva?**

technical support during the transition to a newer version of MIVA was excellent, if you have been using older MIVA it makes sense to stay with it

**What do you dislike about Miva?**

difficult tradeoffs between the more modern store engines and the legacy of Miva,
the awkward methods of making  reports from transactions

**Recommendations to others considering Miva:**

no reason to migrate away from MIVA for existing large stores, smaller stores are at a a disadvantage with the cost of MIVA

**What problems is Miva solving and how is that benefiting you?**

reducing the hand labor required for processing orders and payments. MIVA 5/9 automated this process to a greater extent than before

**Official Response from Anthony Bottoli:**

> Hi Miva Consultant!  Thanks for your candid review of Miva. While this review seems largely positive, clearly there seem to be a few issues that I'd like to try and personally resolve if possible.  Please contact me at support@miva.com when you have a free moment to discuss (I'm the Client Experience Manager here at Miva).  Thanks again, I appreciate your feedback and the opportunity to better serve you.

  ### 49. Priced for enterprises not mom and pop.

**Rating:** 1.0/5.0 stars

**Reviewed by:** Verified User in Industrial Automation | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2015

**What do you like best about Miva?**

Top shelf technical support yet not the fastest. In some cases it has been several days before they attempted to resolve a problem. My wife and I recently purchased an e-commerce site that used the Miva Merchant platform. The platform seems robust but our site is out of date and very user unfriendly. We are looking at a site refresh. 

**What do you dislike about Miva?**

Miva actually does web development but they are very expensive. We had been given an estimate of 10 grand for a new site. That is out of the ball park for our struggling small business. We looked at many options and they were the most expensive. We were shocked that beginning November 1 our subscription will jump from 79,95 to 249.00.  Their justification was that larger businesses are using the Small Business subscription and the plan is just not able to handle the memory and traffic needs. Even though we have been paying for additional memory and a development site. Give me a break! Miva is from Mars. 

**Recommendations to others considering Miva:**

Weigh your costs before you make the plunge to develop with Miva. Depending on your kind of business you may need to pay a subscription for applications not available from Miva. It is not a one size fits all platform. Note: most developers will want to steer you away from Miva because they recognize the limitations. Although they do comment that Miva does have some beautiful code. Whatever that is supposed to mean.

**What problems is Miva solving and how is that benefiting you?**

Miva Merchant is a simple template style platform that is easy for anyone to maintain products and prices. I would consider staying with Miva if I didn't feel so taken advantage of.

  ### 50. Robust and constantly developing but also increasingly expensive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Patrick D. | President, Consumer Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2015

**What do you like best about Miva?**

I have been with Miva for +12 years, starting with version 4 over 5 and now on the new version 9. In the early days Miva relied heavy on 3rd party modules which was a great way to customize a site's structure to specific needs. Much of that functionality has found its way into the core product, although not always as it should be, and the product is constantly improving.
Setting up a store yourself is possible but not recommended unless you are coder-head. Miva has top notch developers and great support to create really good looking and well functioning ecommerce sites.

**What do you dislike about Miva?**

Here we go :-)
These guys live in San Diego and it shows. Much like New Yorkers and those silicon folks from the valley, dollar value seems to have a different meaning. Added functionality to the site like blog, mobile and various other items are pitched at prices far out of reach for us not living in the bubble and $150 hour for developer time .. guys ...seriously? 
I also dislike the new extra admin seat system at $50 a pop, as I understand it even to use their own Syncro module to push data between Quickbooks and Miva. Feels like nickle and diming to me. On the other hand I do see the need for Miva to stay healthy and in business but it needs to be within reason. As an online merchant, I am increasingly sensitive to the multiple hands constantly in my pockets.

**What problems is Miva solving and how is that benefiting you?**

Trying to stay afloat in an ever increasingly competitive world where the likes of Amazon erode margins and pull everyone in a negative down spiral to low quality wallmart level.


## Miva Discussions
  - [What is Miva?](https://www.g2.com/discussions/44167-what-is-miva) - 2 comments, 1 upvote
  - [What is Miva?](https://www.g2.com/discussions/44162-what-is-miva) - 2 comments, 1 upvote
  - [How can I deal with MAP and MRP restrictions required by some of our vendors?](https://www.g2.com/discussions/24946-how-can-i-deal-with-map-and-mrp-restrictions-required-by-some-of-our-vendors) - 2 comments, 1 upvote
  - [What if I go over my allotted bandwidth or space?](https://www.g2.com/discussions/bandwidth-e0bb94f6-1eda-4853-9be9-bf6c30c0a61e) - 2 comments, 1 upvote
  - [Is support included in every plan?](https://www.g2.com/discussions/support-2c5cc815-fc49-4795-bd6e-7ab2dc4ea89d) - 2 comments, 1 upvote

- [View Miva pricing details and edition comparison](https://www.g2.com/products/miva/reviews?page=3&section=pricing&secure%5Bexpires_at%5D=2026-08-04+10%3A44%3A14+-0500&secure%5Bsession_id%5D=a3d56e0c-f2f7-44a5-ab80-620b407a8a82&secure%5Btoken%5D=cff926c4f872f3b2f704181e85d107d88f3773a64b8987fade671e5e29a612af&format=llm_user)

## Miva Features
**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Multi-Site Management
- Admin Access Rights
- Test-to-Product Migration
- Internationalization
- Cross Browser Support
- Performance and Reliability

## Top Miva Alternatives
  - [Shopify](https://www.g2.com/products/shopify/reviews) - 4.4/5.0 (4,944 reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - 4.4/5.0 (1,233 reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - 4.3/5.0 (558 reviews)

