---
title: Minty Business Reviews
meta_title: 'Minty Business Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 205 reviews by the users' company size, role or industry
  to find out how Minty Business works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 205
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: E-Commerce
  url: https://www.g2.com/categories/e-commerce
---

# Minty Business Reviews
**Vendor:** Minty  
**Category:** [E-Commerce Tools ](https://www.g2.com/categories/e-commerce-tools)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 205
## About Minty Business
Minty is the AI shopping companion that proactively unleashes savings that matter most for smart shoppers, helping ecommerce brands reach new customers, drive loyalty, and unlock incremental revenue. As the pioneer of Proactive Commerce and the only cashback and rewards app in ChatGPT, Minty reaches hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. Minty is performance-based, helping brands generate incremental revenue by activating high-intent shoppers without disrupting existing marketing channels.



## Minty Business Pros & Cons
**What users like:**

- Users rave about the **responsive and knowledgeable customer support** from SafeOpt, enhancing their overall marketing experience. (80 reviews)
- Users praise the **ease of use** of Minty Business, enjoying seamless integration and straightforward implementation processes. (57 reviews)
- Users find Minty Business&#39;s **easy setup** process saves time and ensures smooth integration into existing systems. (57 reviews)
- Users value the **significant sales growth** achieved with SafeOpt, appreciating its ease of setup and client responsiveness. (31 reviews)
- Users praise SafeOpt for its ability to drive **sales revenue** through effective retargeting and customer engagement. (26 reviews)
- Users praise SafeOpt for its **easy integrations** , appreciating the seamless setup process and effective performance. (23 reviews)
- Conversion Rate Improvement (16 reviews)
- Quick Response (16 reviews)
- Analytics (15 reviews)
- Customer Engagement (15 reviews)

**What users dislike:**

- Users feel the **limited customization** options for email designs restrict their branding flexibility and creative expression. (13 reviews)
- Users find the **missing self-service features** frustrating, complicating campaign management and requiring additional support for changes. (10 reviews)
- Users find the **limited templates** restricting, hoping for more options and improvements from the team. (8 reviews)
- Users find the **automated emails spammy** , leading to an overwhelming experience due to frequent reminders. (7 reviews)
- Users find the **template limitations** frustrating, as customization requires a lengthy adjustment process from the dedicated team. (7 reviews)
- Limited Functionality (5 reviews)
- Expensive (4 reviews)
- Users experience **integration issues** initially, which can delay the launch of their partnerships despite excellent support. (4 reviews)
- Limited Options (4 reviews)
- Email Issues (3 reviews)

## Minty Business Reviews
  ### 1. Must have

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2024

**What do you like best about Minty Business?**

Allows us to passively capture revenue from site visitors.

**What do you dislike about Minty Business?**

No downsides. Easy to set up and manage.

**What problems is Minty Business solving and how is that benefiting you?**

Remarketing to visitors that don't leave their contact information.

  ### 2. Solid program for picking up passive email based revenue

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joe C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2024

**What do you like best about Minty Business?**

Onboarding and ongoing has been smooth and well supported. Our program is young but is showing signs of success and we're looking forward to having it continue to grow. ROI on it is easily justifiable and pays for itself in added business.

**What do you dislike about Minty Business?**

I wish that we owned the emails gathered.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt is allowing us to target the majority of the 97% of website traffic that doesn't convert and doesn't have an email registered within our system.

  ### 3. Great service for driving sales with amazing ROI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ethan J. | VP of Sales, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 12, 2024

**What do you like best about Minty Business?**

The effectiveness of the service is amazing and always delivers results.

**What do you dislike about Minty Business?**

Not really a down side but you need to make sure that you have a handle on your channel strategies before you use.

**What problems is Minty Business solving and how is that benefiting you?**

Reaching new customers and reienforcing the messagin with existing.

  ### 4. Excellent Customer Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer S. | Director of Digital Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2024

**What do you like best about Minty Business?**

SafeOpt has excellent customer service. From onboarding and implementation to account management and support, everyone on their team has been knowledgable and helpful!

**What do you dislike about Minty Business?**

Currently I don't have any feedback on downsides.

**What problems is Minty Business solving and how is that benefiting you?**

We are able to retarget interested/motivated customers and help drive new customer acquisition.

  ### 5. A Seamless Journey with SafeOpt

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gavin P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2024

**What do you like best about Minty Business?**

Nice and easy to set up. We just plug and play and let it do what it needs to do. Simple!

**What do you dislike about Minty Business?**

Nothing that I can think of. It's only as good as the amount of traffic you get though - but it does exactly as promised.

**What problems is Minty Business solving and how is that benefiting you?**

It reaches leads we would otherwise be unable to reach with our Abandoned Cart Sequences.

  ### 6. It Works!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul W. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 02, 2024

**What do you like best about Minty Business?**

This was a super easy platform to integrate with our e-commerce site. We were SHOCKED to see how many sales it did in just the first month.

**What do you dislike about Minty Business?**

None. It took a few weeks to set up on our first site, The second site we set it up on took days (vs weeks)

**What problems is Minty Business solving and how is that benefiting you?**

Capturing potential customers that we do not have contact information on.

  ### 7. Easy to use and scale, great customer service

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samuel G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Minty Business?**

I had never used a service like SafeOpt before, so I wasn't sure what to expect. However, they made setup very easy, and continual maintenance is a snap. Shoutout to Frank in customer service, for always being friendly and helpful even on tasks that I could probably do myself in the UI. Most importantly, performance has always been good or great, so I don't need to worry about it - it mostly runs itself.

**What do you dislike about Minty Business?**

Perhaps some more ability to customize emails? I'm not sure about that, however, because SafeOpt dials things in for me, so I may just mess performance up. No complaints!

**What problems is Minty Business solving and how is that benefiting you?**

Reaching new customers, that visited my website, that I othwerwise may not have access to.

  ### 8. They have become one of our top partners in the affiliate space, and have been amazing to work with!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Taylor K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2023

**What do you like best about Minty Business?**

No one likes to leave money on the table. SafeOpt has given our brand an opportunity to fill the gaps that our in-house team had before integrating them into our process. I love that their team handles most of the logistics and we reap the rewards together.

**What do you dislike about Minty Business?**

I don't think I can think of anything negative to say about them! I have worked with many different partners and tools over the years, and not many are comparable in service and deliverables!

**What problems is Minty Business solving and how is that benefiting you?**

I mentioned this a bit previously, but SafeOpt fills the gaps our team leaves behind - allowing us to reach as many potential customers as possible.

  ### 9. Amazing Performance Partner for Affiliate Programs!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sebastian R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 25, 2024

**What do you like best about Minty Business?**

SafeOpt has been a great, effective partner for the programs I manage, and their customer service team has been incredibly responsive and insightful as I've navigated their self service portal while still leveraging their assistance on managed approaches.

**What do you dislike about Minty Business?**

I can't really think of anything I don't like as the SafeOpt portal has been easy to use and the account team has made implementation super easy as well.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt has helped resolve customer drop off for the clients we're implemented with.

  ### 10. Boosting email marketing in the US

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2024

**What do you like best about Minty Business?**

It was a great experience with both technical solutions and the revenue generated. It's also great to see that the tram continues developing the software. It's very nice to work with them. The managers are very helpful and always try to find the best solution for you as a client.

**What do you dislike about Minty Business?**

The templates are limited, but the team is already working on improving them!

**What problems is Minty Business solving and how is that benefiting you?**

It helps to capture potential customers who dropped before leaving any email trace.

  ### 11. Great partner to automatize your sales!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nina S. | Affiliate Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2023

**What do you like best about Minty Business?**

SafeOpt is one of our best affiliates'  in terms of revenue and profitability. They help us reach an audience that we can't impact, creating personalized campaigns and offers for them.

**What do you dislike about Minty Business?**

Right now we can't integrate our suppression list automatically, but they do offer several options to upload it as easy as possible.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt allows us to impact a wide amount of costumers who are interested in offers but we can't impact them via email. They can create personalized campaigns and offers to convert them.

  ### 12. Love this!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Morgan H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Minty Business?**

AddShoppers is a set it and forget it system. We put it into place on our retail website and it requires essentially no maintenance from our end, and we have made a LOT of additional sales and money from using it. The team is very responsive and easy to work with.

**What do you dislike about Minty Business?**

There is nothing we dislike about it. We are very happy.

**What problems is Minty Business solving and how is that benefiting you?**

We are utilizing it to email customers with abandoned carts and encourage them to come back and place their order. We offer them either a % off their order or a certain $ amount. We have seen a LOT of traffic from this and people coming back to place their abandoned cart.

  ### 13. Great dashboard for reporting out on results.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tim B. | eCommerce Digital Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 02, 2024

**What do you like best about Minty Business?**

The implementation was simple and easy to follow. We were up and running within a few days of finalizing the program details.

**What do you dislike about Minty Business?**

Not seeing SafeOpt specifically referenced as an aquisition tactic.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt is re-engaging with cart and site abandonement shoppers. We are seeing a tremendous lift in conversions with both types of emails.

  ### 14. Great partner to work with!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Neslisah . | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Minty Business?**

They provide excellent service. Shortly after starting to work with them, they quickly became one of our best partners in terms of both clicks and revenue. The SafeOpt team members are also very responsive and attentive. They offer support in every aspect.

**What do you dislike about Minty Business?**

I really can't think of anything. There is always an improvement gap in every business but there is nothing I dislike about SafeOpt.

**What problems is Minty Business solving and how is that benefiting you?**

They support our customer acquisition, thus increasing our revenue

  ### 15. 2 Years In The Making

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dallas  P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2023

**What do you like best about Minty Business?**

I like the ability to retarget audiences that we were'nt able to convert during their first visit. We see lots of traffic so being able to make the most out of that is very important.

**What do you dislike about Minty Business?**

Since we do have a larger email list we need a large supression ammount. If there was bigger packages so that our clients didn't get double the emails, that would be great.

**What problems is Minty Business solving and how is that benefiting you?**

Allowing us to retargert visitors from our site that did not convert.

  ### 16. Intuitive, easy-to-use, and has helped us increase sales!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Minty Business?**

Love that we can target new customers entering the fold who are interested in our product but haven't signed up yet. It's been incredibly useful to have as another platform in our tech stack. Can't see us giving this up!! 

Also love the reporting dashboard - easy and great way to understand at a glance how people are engaging with the emails and the revenue generated. 

Customer service is also very helpful!! Always helping and providing input on how you can better the emails for a higher return!

**What do you dislike about Minty Business?**

No dislikes! The reporting is great but some of the charts are redundant. I wonder if there are other reporting capabilities you can add (maybe heatmaps if there are longer emails), lead source if there was a way to capture that data.

**What problems is Minty Business solving and how is that benefiting you?**

Helping us target people who have not entered our database but are interested in our products.

  ### 17. Great Experience with SafeOpt

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gabriel M. | Client Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 24, 2024

**What do you like best about Minty Business?**

We have been able to generate more sales with SafeOpt.

**What do you dislike about Minty Business?**

So far, our experience with SafeOpt has been great.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt has been able to help us reach more customers.

  ### 18. Email remarketing tool - easy to use with great results.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lana L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Minty Business?**

SafeOpt helps us extend our marketing efforts and target the most engaged consumers who come to our site. The platform for reporting is easy to use and the customer services is fast to respond.

**What do you dislike about Minty Business?**

The only downside was some tracking discrepancies within our affiliate platform, but ultimately they were resolved.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt helps us reach consumers who are outside our lead database and find consumers with high intent.

  ### 19. Great service managed by great people

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rich H. | Chief Marketing Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2023

**What do you like best about Minty Business?**

Very simple to get set up and start seeing success.
Intuitive and easy to navigate dashboard.
Very response support team via email and, if necessary, phone.

**What do you dislike about Minty Business?**

Nothing I can think of. Very happy with the offering.

**What problems is Minty Business solving and how is that benefiting you?**

Additional touches to those that abandoned a cart on our site or spent time on the site but left with no way for us to connect with them.

  ### 20. Great experience!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Minty Business?**

SafeOpt was super easy to set up - just added a tag to our site - and within days we started to see those sends and conversions coming through. It has been a great complement to our existing email program and direct mail efforts and has allowed us to monetize our anon site visitors that we otherwise can't capture.

**What do you dislike about Minty Business?**

I wish the email templates were more flexible and editable but otherwise no complaints!

**What problems is Minty Business solving and how is that benefiting you?**

It has definitely helped us further monetize our site traffic by remarketing to anon users that we otherwise could not capture. Great profitability and incrementality.

  ### 21. easy ti implement and great value!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Danniell S. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 09, 2024

**What do you like best about Minty Business?**

It was super easy to get set up and a very reasonable price.

**What do you dislike about Minty Business?**

the audience is only in America, would love to have UK, Austral;is and Canada as well.

**What problems is Minty Business solving and how is that benefiting you?**

allows us to contact site visitors with a personalized email and offer to get them to maker the purchase.

  ### 22. Best Service Ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mass A. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Minty Business?**

I love how I can just pretty much set it and forget it and it works exactly as it should.

**What do you dislike about Minty Business?**

There are no downsides. I guess that you have to pay for it lol but any good service cost money. Well worth it.

**What problems is Minty Business solving and how is that benefiting you?**

Reaching out to users who we do not have their contact info for browser abandonment

  ### 23. Agency Publisher Development Lead + AddShoppers (SafeOpt)

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chelsea C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2023

**What do you like best about Minty Business?**

Having one point of contact for all our brands and being able to reach out at anytime and get a quick update/response!
 Love the ability to target specific customer actions/products. The dashboard is user-friendly and easy to navigate to see performance daily.

**What do you dislike about Minty Business?**

Limited ability with trigger settings and how many emails can be included in one campaign.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt adds value to our clients' affiliate programs by adding to their retargeting efforts- specifically targeting specific actions and unknown site visitors in a CANSPAM-compliant method.

  ### 24. Super helpful!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Randiss C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about Minty Business?**

I like the alignment meetings. It helps to ensure that everyone is on the same page when it comes to our campaigns and deliverables.

**What do you dislike about Minty Business?**

The automated emails can be a little spammy.

**What problems is Minty Business solving and how is that benefiting you?**

Safe opt brings extra revenue  to our store through their emails.

  ### 25. SafeOpt delivers new sales that we wouldn't have gotten otherwise

**Rating:** 4.5/5.0 stars

**Reviewed by:** Josh D. | General Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2023

**What do you like best about Minty Business?**

SafeOpt demonstrates month after month that they can deliver new, profitable sales.

**What do you dislike about Minty Business?**

I'd like to work with them more often on content strategies.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt is bringing in abandonment sales that we would not have been able to capture on our own.

  ### 26. User-Friendly, Effective, and Supported

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 16, 2023

**What do you like best about Minty Business?**

SafeOpt has been a strong partner for us in reaching a larger audience and converting web traffic to sale conversions. The integration was simple and their support throughout was very helpful. The analytics are robust and it is easy to see results and make adjustments on the fly. The ongoing support from their customer service team has been fantastic—they are very responsive and help you find ways to optimize campaigns and convert more users.

**What do you dislike about Minty Business?**

I haven't run into any issues with SafeOpt yet.

**What problems is Minty Business solving and how is that benefiting you?**

SafeOpt helps us retarget users that were on our site and didn't convert. We are now converting more "warm" traffic to closed sales with this service working behind the scenes.

  ### 27. We Love SafeOpt!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2023

**What do you like best about Minty Business?**

We are a medium sized business, and have found that a significant amount of abandoned carts have been recovered through SafeOpt's emails- and we are really pleased with the numbers on our end! Our rep Cortney is helpful and makes set up/automization super easy.

**What do you dislike about Minty Business?**

The only factor that I think could be optimized is the level to which we can customize the emails. Otherwise, it's great!

**What problems is Minty Business solving and how is that benefiting you?**

Allowing customers to return to their abandonded carts with a discount incentive.

  ### 28. Gamechanger

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tony G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Minty Business?**

SafeOpt has captured an incredible amount of leads I normally wouldn't have had access to. The conversion rate on netnew people has been stunning. I've worked with them for over a year now because of the high rate of success I've seen.

**What do you dislike about Minty Business?**

I haven't really come across any. The only thing is to make sure you set your exclusions properly to maximize the effectiveness of SafeOpt.

**What problems is Minty Business solving and how is that benefiting you?**

Capturing, converting, and capitalizing on email addresses I wouldn't have even had access to.

  ### 29. Positive Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 11, 2023

**What do you like best about Minty Business?**

Have had a positive experience with SafeOpt so far. It's extremely low maintenance & we've generated incremental revenue. The team is very knowledgable & helpful.

**What do you dislike about Minty Business?**

It would be nice to customize emails to match our branding, but I understand this could impact performance. No major complaints from my end!

**What problems is Minty Business solving and how is that benefiting you?**

We're able to cost effecively contact users who browsed our site but did not sign up for our internal emails

  ### 30. Easy Integration & Responsive Team.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2023

**What do you like best about Minty Business?**

Addshoppers was a terrifci addition to our marketing stack. Especially during post-IOS 14.5, retargeting across multiple platforms became difficult. AddShoppers quickly allowed us to capture those missing  revenue numbers we were looking for.

**What do you dislike about Minty Business?**

I had to cancel AddShoppers due to a technical issues on our end  (not caused by their platform), and it was a bit difficult getting in touch with them to get a cancellation. However, once I finally did, they were quite amicable and even refunded me for the inconvenience. Overall, a great team.

**What problems is Minty Business solving and how is that benefiting you?**

Getting those missing emails/revenue that Facebook would have netted us back in 2018-2019, before Apple made it difficult to track users to make personalized offers.

  ### 31. Can see a significant increase in order numbers and sales in a short period of time.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 21, 2024

**What do you like best about Minty Business?**

Multiple and easy-to-use technology integration methods

**What do you dislike about Minty Business?**

Although the co-operation is established in the affiliate platform and the relevant fees are paid in the affiliate platform, there are still monthly reminder invoice mails

**What problems is Minty Business solving and how is that benefiting you?**

Traffic that results in effective conversions

  ### 32. Seamless to set up, great results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jarred M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 10, 2024

**What do you like best about Minty Business?**

We've used SafeOpt for just over a year now and the setup was quite simple, but we've even had a few people book tours with us by using the promo codes we've provided.

**What do you dislike about Minty Business?**

Nothing, can't find anything to complain about.

**What problems is Minty Business solving and how is that benefiting you?**

By helping us convert traffic easier.

  ### 33. Great team to work with and they have delivered results!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathan S. | Head of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 21, 2023

**What do you like best about Minty Business?**

The results! We have seen increased revenue just about every month. The implementation process was easy and quick. Any changes we have needed to make have been addressed immediately.

**What do you dislike about Minty Business?**

There is nothing specific that I dislike.

**What problems is Minty Business solving and how is that benefiting you?**

It is re-directing potential customers back to our website and converting purchases.

  ### 34. Great platform and success!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 19, 2024

**What do you like best about Minty Business?**

The team at SafeOpt is really helpful and informative. That makes using the platform so much easier.  From start to finish, it has been easy to use.

However, what I really like about is the results.

**What do you dislike about Minty Business?**

I honestly can't say that I have any particular dislikes.

**What problems is Minty Business solving and how is that benefiting you?**

We were experiencing shopping cart abandonment and losing sales. After implementing SafeOpt, that number has diminished.  I'm really pleased with results.

  ### 35. Exceeded all expectations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2023

**What do you like best about Minty Business?**

SafeOpt is a hands-off sales driver requiring minimal time to manage.

**What do you dislike about Minty Business?**

Potential for double-attribution is real.

**What problems is Minty Business solving and how is that benefiting you?**

Making contact with visitors we don't have contact info on.

  ### 36. Great addition to marketing funnel

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.)

**Reviewed Date:** December 04, 2023

**What do you like best about Minty Business?**

The biggest upside is the ability to add an incremental touchpoint to our marketing funnel.

**What do you dislike about Minty Business?**

There is a challenge in understanding the true value, but the team has been very responsive to our concerns and we have seen mertics and conducted test to show the incremental value.

**What problems is Minty Business solving and how is that benefiting you?**

Adds a new touchpoint allowing us to re-target users in a different way.

  ### 37. Amazing tech and service!

**Rating:** 4.5/5.0 stars

**Reviewed by:** LATIF N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2023

**What do you like best about Minty Business?**

That someone is there to help all the time!

**What do you dislike about Minty Business?**

Loved everything about it.  Any issues the team resolve immediately!

**What problems is Minty Business solving and how is that benefiting you?**

Driving top line revenue through re trageting and that is happening!

  ### 38. Sales and customer engagement by Addshoppers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shubham G. | CONSULTANT, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2023

**What do you like best about Minty Business?**

It provides businesses various tools and analytics to help optimize their online marketing efforts and grow their e-commerce sales.AddShoppers offer a suite of tools that helps online retailers to track and analyze customer behavior

**What do you dislike about Minty Business?**

Compared with other marketing platforms, AddShoppers can be relatively expensive, making it inaccessible to smaller businesses. In particular, some users have reported issues with the quality and responsiveness of AddShoppers' customer support team.

**What problems is Minty Business solving and how is that benefiting you?**

Some reports indicate compatibility issues or integration challenges with specific systems. Although AddShoppers offers integrations with a range of e-commerce platforms and third-party tools

  ### 39. Easy To Manager and Great CS

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ishmael D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 22, 2023

**What do you like best about Minty Business?**

Easy integration/onboarding and dashboard

**What do you dislike about Minty Business?**

Slightly slower response via email when emailing support team.

**What problems is Minty Business solving and how is that benefiting you?**

Acquiring new customers.

  ### 40. Useful and efficient retargeting tactic

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2023

**What do you like best about Minty Business?**

Automated email retargeting with a pool of US-based consumers to target whether or not logged into our website

**What do you dislike about Minty Business?**

The timing for commissions can be challenging depending on your return and cancelation window.

**What problems is Minty Business solving and how is that benefiting you?**

Retargeting non logged in users with an offer via email

  ### 41. SafeOpt is a NO-brainer!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jen S. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2022

**What do you like best about Minty Business?**

The onboarding and maintaining the platform is SO easy.

**What do you dislike about Minty Business?**

There is nothing to dislike. Everything is great!

**What problems is Minty Business solving and how is that benefiting you?**

New customer acquisition.

  ### 42. Exit intent pop-up

**Rating:** 4.0/5.0 stars

**Reviewed by:** Steven S. | CEO, Sports, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2020

  ### 43. Incredibly smart, responsive, flexible staff & platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** James M. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 17, 2019

**What do you like best about Minty Business?**

The human support I've gotten through AddShoppers is absolutely unparalleled. This company is full of creative thinkers who are always willing to try new experiments and recommend new methods for growing our business and meeting our users' needs. The platform is very capable, and all aspects of all campaigns are highly customizable, to the point where I could edit the code if I wanted to (or rely on their smart engineers to build, based on our designs). 

**What do you dislike about Minty Business?**

The dashboard's reporting features can be a little clunky and may not always offer the data I need. Still, the support team was always able to provide insight and recommendations through our regular video calls.

**Recommendations to others considering Minty Business:**

The platform provides tons of excellent tools and templates - use everything, and don't be afraid to ask questions.

**What problems is Minty Business solving and how is that benefiting you?**

We use AddShoppers to learn more about our users through surveys and A/B tests, as well as to grow our email subscriber base by a significant amount.

  ### 44. Easy and Effective

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 07, 2019

**What do you like best about Minty Business?**

We love how AddShoppers is able to expand out to locate users that have been to our site but haven't purchased. Our product requires some nurturing before purchases typically take place and the campaigns we've run with AddShoppers have helped to keep us top of mind for our consumers. 

**What do you dislike about Minty Business?**

I wish I had a little more control to be able to run my own tests and change creative but the team at AddShoppers is always quick to make changes for us. 

**What problems is Minty Business solving and how is that benefiting you?**

We're solving the problem of being able to retarget and engage with users after they have visited our website. 

  ### 45. Customer Service Has Disappeared 

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 16, 2018

**What do you like best about Minty Business?**


We liked the promises up front but they were not fulfilled. Unfortunately Addshoppers did not work for us & their team has stopped communicating with us. Very disappointing.

**What do you dislike about Minty Business?**

Addshoppers did not follow through on their promises. We signed a 1 year contract for $6000 based on their promise of guaranteed performance. We are a small company that partners closely with our vendors in order to achieve a win-win. The software however did not improve our traffic or ROI. In fact it slowed down our site. Traffic and sales actually decreased while we had their widget installed. We worked with them for a few months trying to improve results. Then they stopped answering my phone calls and emails. Different account managers have come and gone. Now there is no one responding to us. Have they gone out of business?


**Recommendations to others considering Minty Business:**

I cannot recommend this company. You may have better success than we did if you sign monthly contracts rather than paying up front for a year, like we did. They did pay attention to us in the first couple months but when issues arose they disappeared.

**What problems is Minty Business solving and how is that benefiting you?**

No problems solved. No benefits.

  ### 46. Addshoppers 

**Rating:** 3.0/5.0 stars

**Reviewed by:** Aria M. | VP of Marketing, Consumer Goods, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 12, 2018

**What do you like best about Minty Business?**

The friend referral and top social profiles using the site. 

**What do you dislike about Minty Business?**

Addshoppers seems to take all of the conversion tracking in google analytics as theirs. 

**Recommendations to others considering Minty Business:**

I think Addshoppers is an easy to use tool but research other options as well to best fir your company.

**What problems is Minty Business solving and how is that benefiting you?**

Brand awareness. People will refer friends if they get a high reward.

  ### 47. Perfect Balance of Ease-of-Use and Power

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cody K. | Director of Web Development, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2017

**What do you like best about Minty Business?**

Professionally, my favorite part of using AddShoppers is how easy it is to implement and work with. Setting up new sites is a snap and it only takes a few lines of code dropped onto your site to get rolling. Personally, I love the attitude of the employees. AddShoppers is the only third party my company partners with that I feel I can be quirky around and they respond well to it.

**What do you dislike about Minty Business?**

As my company continues to grow and add more and more domains to our ecommerce brand, it is becoming increasingly more time consuming to maintain all of the sites individually in AddShoppers. The ability to add/edit/delete various functions in AddShoppers and apply those changes across the suite of sites would be a phenominal upgrade to the system. For instance, if we add or lose an employee, we need to add that employee into AddShoppers for every site we maintain there. When we update our Thank You coupon for purchase sharing we need to do it for every site we maintain there. If we want to change the rules of our Trending Wall... we need to do it for every site we maintain there. We currently have 90+ sites... Bulk updates would be a big win for us.

**Recommendations to others considering Minty Business:**

If you are looking for a easy-to-implement, hands-on social share tool then AddShoppers is perfect for you. If you need the third party multi-person success management team to do a bulk of the management and marketing strategy work for you, then you might want to look at some competitors. AddShoppers was perfect for my company.

**What problems is Minty Business solving and how is that benefiting you?**

Before AddShoppers we just threw a couple of social share buttons on our site and crossed our fingers. When we realized that it is pretty important to monitor how people are utilizing those buttons we weren't sure how we were going to do it. Luckily we met AddShoppers at an Internet Retailer conference and were able to get started the following week. At first the easy-to-use share buttons and the analytics were all that we needed, but then we saw the potential in the other apps included. Trending walls allowed us to put socially popular product in front of our early shoppers, purchase sharing has brought more customers back through the door for a second purchase, and we've even experimenting with social retargeting and behavioral targeting.

  ### 48. AddShoppers is an ROI machine.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joe M. | Digital Marketing Analyst, Retail, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 02, 2016

**What do you like best about Minty Business?**

The product is on point, and delivers everything they say it will. The team is hyper-responsive, and they are genuine people who have a sincere interest in your success. Twice now, I've been composing an email to my internal team and accidentally included AddShoppers staff to the send list because we'd been working together so much. My brain just thought of them as part of the team.

**What do you dislike about Minty Business?**

I really don't like the reporting dashboard, but I've heard that is receiving a huge overhaul in the new year... so that takes care of that!

**Recommendations to others considering Minty Business:**

The products suite has worked very well for our ecommerce needs. AddShoppers' service is amazing. They're responsive on holidays and off hours, super quick and are allowed to be themselves, which makes for easy and fruitful partnerships.

AddShoppers has a vested interest in your business' success and they consistently demonstrate that with bleeding edge products that get real results.

**What problems is Minty Business solving and how is that benefiting you?**

Increased lead generation, increased sales volume, increased CTR. All of our KPIs have improved, much of which can be directly attributed to AddShoppers.

  ### 49. It’s been a positive experience. 

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 27, 2017

**What do you like best about Minty Business?**

Easy to use and very intuitive. I liked it. 

**What do you dislike about Minty Business?**

Sometimes the concepts can become overwhelming if you find yourself too much immersed in the experience. 

**Recommendations to others considering Minty Business:**

None

**What problems is Minty Business solving and how is that benefiting you?**

It allows me to make the most intelligent and informed decisions. 

  ### 50. Shopping Greatness

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 05, 2018

**What do you like best about Minty Business?**

The ease of use and functions are amazing.

**What do you dislike about Minty Business?**

I did not really have any complaints about this product.

**What problems is Minty Business solving and how is that benefiting you?**

It allowed our company to get more visitors


## Minty Business Discussions
  - [What is AddShoppers used for?](https://www.g2.com/discussions/what-is-addshoppers-used-for)

- [View Minty Business pricing details and edition comparison](https://www.g2.com/products/minty-business/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-04+09%3A34%3A30+-0500&secure%5Bsession_id%5D=b6cc971e-0000-466e-b754-892a7656ba2a&secure%5Btoken%5D=96294fa27549db76af539bf16129faadbfd0f3d9e5ab28efdc6e576613306fa3&format=llm_user)
## Minty Business Integrations
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## Minty Business Features
**Visitor Behavior**
- Monitoring
- Targeting
- Guided Selling

**Agentic AI - E-Commerce Tools**
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Templates**
- Library
- Customization
- Optimization

**Personalization**
- Recommendation
- Content
- Cart Abandonment
- Search
- Personalization Engine
- Product Recommendations
- A/B Testing
- Personalized Messaging

**Multichannel**
- Web
- Email
- Mobile

**Administration **
- Marketing Campaigns
- Reports & Analytics
- User Data
- Integrations

**Agentic AI - E-Commerce Personalization**
- Natural Language Interaction
- Proactive Assistance

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