Jon C.
JC
Jon C.
Marketing Specialist
Small-Business (50 or fewer emp.)
"A True Partner: Innovative Solutions + Second to None Team!"
5/5
What do you like best about Minty Business?

We've had the pleasure of working with the folks at Minty since their AddShoppers days, and the relationship has only gotten better with time. The evolution to Minty has been seamless — same outstanding team, same collaborative spirit, with a more unified, enhanced and powerful platform. A real game-changer for merchants and shoppers alike. Their solutions have delivered real value for our clients, and the team is always responsive, knowledgeable, and genuinely invested in success. The entire Minty team truly sets the standard for what a great partner looks like. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Honestly, nothing - they are truly awesome to work with! Review collected by and hosted on G2.com.

Worth O.
WO
Worth O.
Senior Account Manager
Small-Business (50 or fewer emp.)
"Efficient Consumer Retargeting with Room for Creative Flexibility"
4/5
What do you like best about Minty Business?

I like Minty Business for its ability to acquire new customers and achieve true incrementality. It's great that we can provide our existing email database to prevent overlap between consumers we already reach, ensuring that all sales from Minty Business represent new customers. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

More options in the creative aspect would be nice. You have some flexibility with creative components on a campaign, but having a few more bells and whistles would be beneficial. Review collected by and hosted on G2.com.

Joseph R.
JR
Joseph R.
Marketing Manager
Small-Business (50 or fewer emp.)
"Easy Setup and a Great Additional Revenue Stream"
5/5
What do you like best about Minty Business?

It’s easy to set up, and it’s been a great additional revenue stream. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

The reporting could be a bit more detailed, but it still includes all the core information you’ll need. Review collected by and hosted on G2.com.

Dianna H.
DH
Dianna H.
Affiliate Director
Small-Business (50 or fewer emp.)
"Abandoned Cart Follow-Ups That Consistently Close More Sales"
5/5
What do you like best about Minty Business?

We have had really good success with the followup email to our abandon cart questions. That little reminder with a coupon code has been proven to work to close the sale. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

I do wish we could extend the email response time for current customers. A lot of the time, they step away for a while and then come back, but by then they’ve already received an email with a discount, even though they were already going to buy. Review collected by and hosted on G2.com.

Joey A.
JA
Joey A.
Founder
Small-Business (50 or fewer emp.)
"Minty Boosted Conversions with Smart, User-Friendly Site-Abandonment Optimization"
5/5
What do you like best about Minty Business?

Minty has been a fantastic partner in helping us optimize our site-abandonment strategies to increase conversion rates and reduce lost customers. They consistently strike the right balance between performance and user experience, and it’s been great to see them continue to innovate with new layouts and enhancements that help brands stay ahead of the curve. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing to complain about—they work exactly the way they’re supposed to. Review collected by and hosted on G2.com.

Eloise L.
EL
Eloise L.
Affiliate Marketing Manager
Mid-Market (51-1000 emp.)
"An Effective Tool for Recovering Abandoned Cart Revenue"
5/5
What do you like best about Minty Business?

I’m an affiliate marketing manager, and SafeOpt is one of our top-performing affiliates. Our partnership consistently delivers strong ROAS and aligns well with our long-term performance goals.

Their channel helps us reach high-intent users and drive incremental revenue with stable, scalable performance. The platform is intuitive, with clear reporting that makes optimization straightforward and data-driven.

The integration process is easy and the support team is responsive and reliable, ensuring smooth day-to-day operations. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Hope to see future A/B testing features for emails. Review collected by and hosted on G2.com.

Maya E.
ME
Maya E.
Affiliate consultant
Small-Business (50 or fewer emp.)
"Great Experience"
5/5
What do you like best about Minty Business?

SafeOpt offers an easy, performance-based way to reengage high-intent shoppers who leave without buying—even without an email. Setup was simple, support is great, and there are no upfront costs—we only pay when it drives sales. Overall, it has been a great experience. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing, it has been great. I don't have any recommendations. Review collected by and hosted on G2.com.

KEITH B.
KB
KEITH B.
Web Development
Small-Business (50 or fewer emp.)
"Easy Onboarding and Seamless Shopify Integration with Targeted Marketing"
5/5
What do you like best about Minty Business?

Target customers who are already interested in your products and markets directly to them. Easy onboarding. Simple interface. Integrates perfectly with Shopify. No performance hit on our website. The % taken per order is reasonable. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

We were worried about people being marketed directly but we have had zero complaints. Review collected by and hosted on G2.com.

Lisa D.
LD
Lisa D.
Sr. CRM and Email Marketing Manager
Mid-Market (51-1000 emp.)
"SafeOpt Boosts Revenue with Minimal Effort"
5/5
What do you like best about Minty Business?

SafeOpt drives incremental revenue for our business from users that we are not capturing on our site with very minimal effort from our internal resources. Our SafeOpt rep is knowledgeable, quick to respond and helpful in getting additional campaigns set up or changes pushed live. The interface provides visibility into our campaigns and reporting on email performance. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

The only downside I can think of is that messages sent from a 3rd party on our behalf may cause consumers to view our brand in a negative light when the message is not direct from us. Review collected by and hosted on G2.com.

Haley M.
HM
Haley M.
"Boosts Client Engagement and Conversions"
5/5
What do you like best about Minty Business?

I like how much SafeOpt has helped my clients perform in terms of revenue generation, and we seem to be tapping into a lot of new customers through SafeOpt. That's definitely the feature and benefit that I appreciate the most. I also think that the team at SafeOpt is really helpful, and they always have a wide range of knowledge that they're able to share. They're friendly and professional. SafeOpt is really easy to set up, and I don't think anybody's ever complained about the setup process. The clients just need to set aside five minutes to work through the initial setup. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

I think that maybe streamlining the process of uploading one-time use codes would be helpful. It would be helpful if someone on the team at SafeOpt could take a file provided by our team and upload it. Review collected by and hosted on G2.com.