Nilkamal B.
NB
Nilkamal B.
Affiliate Marketing Manager
Enterprise (> 1000 emp.)
"Outstanding Onboarding and Seamless Integration Support from Minty Business"
5/5
What do you like best about Minty Business?

Outstanding Onboarding Experience - Huge Shoutout to Brad & Frank!

I wanted to take a moment to share that our onboarding experience with Minty Business was absolutely excellent. From the initial kick-off to the final integration steps, the service was top-tier.

Brad initiated our journey, leading an insightful discussion that gave us a clear, detailed brief on the business model and expected growth. He set a great, professional tone right from the start, ensuring we felt confident in our partnership.

On the technical side, Frank was truly a lifesaver. He provided all the necessary integration documents and went above and beyond to explain every step, ensuring we fully understood the process. His technical support made a complex integration feel seamless.

Both Brad and Frank supported us throughout, making the entire onboarding process smooth and straightforward. A massive shoutout to them and the whole team at Minty Business for an exceptional start!

Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Nothing, except potential issues with managing user data and the risk of perceived spamming. Review collected by and hosted on G2.com.

AC
Aaron C.
Senior Associate Performance Marketing
Mid-Market (51-1000 emp.)
"Seamless Experience, Great Customer Service. Plus a Great Conversion Boost!"
5/5
What do you like best about Minty Business?

SafeOpt provided our eCommerce footwear brand with a seamless set up and attentive customer service. We launched an initial test, and have seen strong performance out of the gate, and are looking forward to continuing to partner with them in 2026!

The email retargeting of anonymous visitors has helped fill a gap we weren't previously covering. We've been working together on a CPA basis, which has provided us a significant conversion boost and excellent ROAS.

The platform itself is clean, intuitive, and easy to use. The integration was simple and straightforward, with plenty of hands-on guidance provided to us as we got started. The reporting dashboard is similarly easy to use and navigate, coupled with attentive customer service to answer any questions.

Our experience thus far has been great, and we're excited to continue working together next year. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Our experience with SafeOpt has been great so far overall. Review collected by and hosted on G2.com.

Rowland H.
RH
Rowland H.
Chief Growth Officer
Small-Business (50 or fewer emp.)
"Highly Responsive with Custom Solutions"
5/5
What do you like best about Minty Business?

I like how Minty Business enables us to drive incremental revenue and conversions for our clients. As an agency partner, their responsiveness is excellent. They are incredibly easy to work with and add value for our clients of all shapes and sizes. Organization and communication are essential when working with external partners, and the Minty team excels in both. Their team is extremely organized and communicates very well. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

It would always be great to get Minty Business on more clients, and we can't always get them live with every client. Although sometimes it's a client issue and not a Minty issue. Review collected by and hosted on G2.com.

Grace L.
GL
Grace L.
Associate Account Manager
Small-Business (50 or fewer emp.)
"Intuitive Platform with Stellar Support"
5/5
What do you like best about Minty Business?

I appreciate that Minty Business provides an innovative, performance-oriented marketing solution that drives incremental sales for our clients. The platform is intuitive and straightforward to use while still providing valuable performance insights. I really like that they have an incredibly helpful team that has been highly responsive and adaptable, making working together a smooth process. The key things for us are the ability to drive incremental performance at scale, transparency into performance insights, and ease of working together, especially in terms of responsive communication from the team, and Minty Business has delivered on all of these and more. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

N/A Review collected by and hosted on G2.com.

Howard "Howie" S.
HS
Howard "Howie" S.
Director of Marketing, Sales & Operations (Web, Email, Direct Mail, Social, D2C, B2B, Strategy)
Enterprise (> 1000 emp.)
"Make it Minty — Sales and Account Teams That Feel Like an Extension of Yours"
5/5
What do you like best about Minty Business?

It works! The account and sales teams feel like they are part of my team. They want results, not just commissions. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

I do not have any true "dislikes" about Minty. The emails have our logo, imagery and text. Do they look like our emails? No, but that is correct. They are driving results possibly because it is a third-party retargeting offer. Review collected by and hosted on G2.com.

PQ
Passer Q.
Growth Marketing Manager
Mid-Market (51-1000 emp.)
"Top-Performing Partner for High ROAS and Conversion Boost"
5/5
What do you like best about Minty Business?

I’m the affiliate manager, and Addshoppers, the product from SafeOpt is one of our strongest-performing partners. Our collaboration is CPA-based, which consistently delivers excellent ROAS. Their email retargeting reaches anonymous visitors, filling a major gap in our funnel and driving a significant lift in conversions.

The platform includes a straightforward dashboard for reviewing campaign strategy and performance, and the integration only takes a few clicks. The reporting is clear and graph-based, making performance easy to interpret at a glance. The UI is intuitive, and the dashboard gives us everything we need to review campaigns and make informed adjustments quickly.

Support is fast and responsive, which keeps everything running smoothly. Many competitors in our space also work with SafeOpt — and it’s clear why.

Our campaigns on SafeOpt run continuously, and I review the performance in the dashboard every week to ensure everything stays on track. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Everything has been working well so far. If SafeOpt could provide additional incremental exposure options to further expand reach, that would make the platform even more valuable. Review collected by and hosted on G2.com.

Steve C.
SC
Steve C.
Director of Digital
Small-Business (50 or fewer emp.)
"SafeOpt Review: Incremental Value Without the Headache"
5/5
What do you like best about Minty Business?

Working with SafeOpt has been a seamless and highly rewarding experience. The platform truly lives up to its promise of being "set it and forget it"—once implemented, it requires minimal ongoing effort on their part, yet consistently delivers strong, incremental value.

They’ve seen clear gains in sales driven by SafeOpt’s targeted remarketing capabilities, reaching customers who may have otherwise been lost. What’s especially valuable is that these results don’t come at the cost of added complexity for their team. The ease of use and automation behind the scenes make it a no-brainer addition to their marketing stack.

A big part of their success with SafeOpt is thanks to their Client Success Manager, Reagan Savage. Reagan has been a proactive, strategic partner from day one, helping them fine-tune the program to maximize performance. Reagan's insights and optimizations over time have made a measurable impact, and they've been instrumental in helping them get the most out of the platform.

In short, SafeOpt delivers incremental revenue with minimal effort, and the hands-on support from Reagan has made a great program even better. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

The only downside is that SafeOpt doesn’t currently offer the same type of remarketing capabilities for SMS. Expanding into that channel would make the platform even more valuable and allow for broader customer reach. Review collected by and hosted on G2.com.

Miriana G.
MG
Miriana G.
Mid-Market (51-1000 emp.)
"Exceptional Support, Effortless Onboarding"
5/5
What do you like best about Minty Business?

The people at Minty Business are the best. From day one, they have been responsive and attentive, making onboarding so easy for us. The platform actually delivers, and we've gotten fantastic results. It's a good combination of support and strong performance. The initial setup was super easy and took way less time than I expected. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

We haven’t run into anything to dislike! We are 100% happy with Minty Review collected by and hosted on G2.com.

Connor C.
CC
Connor C.
Marketing Specialist
Mid-Market (51-1000 emp.)
"Easy Implementation, Outstanding Support, and Crystal-Clear Reporting"
4.5/5
What do you like best about Minty Business?

Minty Business was easy to implement, and their support has been outstanding. Anytime our team had a question, they were quick to hop on a call and address it with clarity and care. Their reporting is also incredibly helpful, it gives us full visibility into performance, so we’re never left guessing about our progress or results. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Initially, we were uncertain about how well the tool would integrate with our existing tech stack, especially with our email platform. While implementation went smoothly, it took some time to fully understand its capabilities. We also wish the campaign builder offered more customization options to better align with our brand’s style and visual identity. Review collected by and hosted on G2.com.

Saksham G.
SG
Saksham G.
Affiliate Manager
Mid-Market (51-1000 emp.)
"Minty Keeps Your Brand Top of Mind After Website Visits"
4.5/5
What do you like best about Minty Business?

Minty is a great tool for reaching audiences who have only visited your website and may otherwise be difficult to engage. It enables you to connect directly with customers in their inbox, keeping your brand top of mind even after they leave your website. Review collected by and hosted on G2.com.

What do you dislike about Minty Business?

Dashboard UI can be made better and if there can be AI suggestions on the offer as per the current campaign performance. Review collected by and hosted on G2.com.