Mintel has in-depth case studies and proprietary reports for every industry. It's a must have resource for anyone in research. Review collected by and hosted on G2.com.

Mintel has case-studies and reports that span across all industries and categories to assist in research gathering Review collected by and hosted on G2.com.

Helped me research different demographic data relative to a hypothetical advetising campaign where we wanted to ensure our target market was accessible and already showing signs of interest in our product. Review collected by and hosted on G2.com.

I like how easy it is to pull up all of the data immediatley and not have to read for hours and waste time. Review collected by and hosted on G2.com.

Mintel is a rich database equipped with a huge and competent foundings Review collected by and hosted on G2.com.

Friendly interface, easy navigation and huge library Review collected by and hosted on G2.com.

We wanted to be able to demonstrate our knowledge of the market trends in the beauty category to a potential advertiser. Review collected by and hosted on G2.com.

The comprehensive reporting of all aspects of the industry. Review collected by and hosted on G2.com.

For a client looking at launching a new product, I had to get information about - shopping trends, the extent to which appliances are used in modern homes in America, which ethnicity/class of people purchase kitchen appliances the most, etc. All the research was used to identify the scope of modern kitchen, new appliances and the kind of households that would make such purchases. Review collected by and hosted on G2.com.

I like the wide variety of articles and research. I also like the fact there is information on even niche topics which one would imagine is hard to find. Review collected by and hosted on G2.com.

I use this service to keep up with today's packaging trends in the consumer goods market. I have only been using it for a couple of months so I cannot speak much to the outcome, but the initial on boarding service has been fantastic. Very responsive and helpful. Review collected by and hosted on G2.com.

The customer service has been great so far. Our rep has worked with us one on one to setup email notifications and tailor our Mintel experience to what we want. Review collected by and hosted on G2.com.

targeted customers profile and overall trend on a certain industry or subcategory Review collected by and hosted on G2.com.

Rich, board aspects of information and latest date Review collected by and hosted on G2.com.

I was able to find several companies to prospect into based on their direct mail and email marketing efforts. It is easy to use and our account manager is always available if we need anything. Review collected by and hosted on G2.com.

We only have access to 80 K panelists vs. several million, so we do not have access to all data available. But, our account manager is always willing to help us with search the whole database. Review collected by and hosted on G2.com.

My favorite part about this website is how easy it is to find reports on categories (specifically food & drink). I work for a plastic packaging company and we are constantly looking up reports for various categories. I also like how you can look up specific companies if you need information about them. The industry reports on the website are always extremely thorough and filled with useful information. When doing category overviews, I get almost all of my information from Mintel. Review collected by and hosted on G2.com.

The only thing that I dislike about the website is that it can be confusing to navigate at times. There have been times when I have been looking for specific information (such as information related to market size) and I cannot find it. There are also some problems occasionally when downloading their information. Review collected by and hosted on G2.com.

I use mintel reports to track trends in fields related to clients. Review collected by and hosted on G2.com.

Being able to search specific topics and seeing a quick overview as well as in depth trends. Review collected by and hosted on G2.com.