This database gives you endless possibilities on researching companies and businesses without spending hours at the library or work.
Some of the information given could have better updates on a yearly basis. Some graphs and tables are difficult to comprehend
When considering Mintel, I would research what data gets pulled into the results to see if it matches what you are expecting to make your research better
In researching ABInBev, I can compare data and information from immediate competitors like MillerCoors and outside influences like wine and liquor businesses