With 20 years of experience as a Max Award-Winning agency in brand development and e-media production, Bruce Miller is highly versed in brand strategy and positioning, content development, collateral, web strategy, and animated explainer videos. Bruce developed the Brand Story® Approach and wrote the book:  BRAND STORY: How to Launch Your Shoestring Startup Like a National Brand. The Brand Story Approach leverages your competitive edge to engage new customers. By developing a coherent brand strategy that solves the customer's needs, marketing decisions and messaging are always on target -- even for a shoestring startup. Bruce is a let's-build-it kind of guy. He creates bang-for-the-buck, results-oriented marketing funnels derived from hands-on experience in the marketplace. According to Bruce, "The best strategy comes from what works."  After years with agency overhead, Bruce works with partners from his 1895 vintage house in downtown Decatur, Georgia to maximize value. "I'm value-oriented, and so are my customers. So, let's get it done!" Bruce is a graduate of the UCLA Department of Motion Pictures and Television. He is also the author of five books and, previously, a creative partner at Design Coup, Inc.