--- title: MikMak Reviews meta_title: 'MikMak Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 67 reviews by the users' company size, role or industry to find out how MikMak works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 67 scale: '5' date_modified: '2026-07-30' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # MikMak Reviews **Vendor:** MikMak **Category:** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 67 ## About MikMak MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth ## MikMak Pros & Cons **What users like:** - Users commend MikMak for its **user-friendly interface and invaluable support** , enhancing campaign insights and communication. (8 reviews) - Users praise the **responsive customer support** of MikMak, highlighting Asma's proactive and helpful nature. (7 reviews) - Users value the **reliability of partnerships** with MikMak, praising excellent support and prompt communication from their team. (3 reviews) - Users value the **quick response time** from MikMak's support team, enhancing their overall experience with the platform. (3 reviews) - Users commend the **excellent communication** of MikMak, highlighting prompt and thorough support from their representative, Asma. (2 reviews) - Customer Engagement (2 reviews) - Customer Experience (2 reviews) - Customizability (2 reviews) - Data Insights (2 reviews) - Users find MikMak to be a **user-friendly platform** , enabling quick access to data and efficient issue resolution. (2 reviews) **What users dislike:** - Users find the **difficult learning curve** for understanding metrics and navigating features to be challenging with MikMak. (2 reviews) - Users find the **difficult navigation** challenging due to the numerous features and complex user interface. (2 reviews) - Users are frustrated by **missing features** like limited retailer visibility and costly filter functionality options. (2 reviews) - Users find **navigation issues** challenging due to the platform's complexity and suggest improvements for easier report access. (2 reviews) - Users find the **poor navigation** challenging, especially when trying to pull specific daily reports effectively. (2 reviews) - Users find the **access limitations** of MikMak cumbersome, wishing for a more efficient self-service option. (1 reviews) - Users find that **attribution issues** complicate tracking effectiveness and impact within MikMak's platform. (1 reviews) - Challenges in Starting (1 reviews) - Difficult Setup (1 reviews) - Difficulty Starting (1 reviews) ## MikMak Reviews ### 1. Helpful for building brand awareness **Rating:** 3.5/5.0 stars **Reviewed by:** Amanda L. | SVP Paid Media & Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about MikMak?** Able to drive to different retailers and give customers the choice of where to shop **What do you dislike about MikMak?** Can't track direct $ sales for all retailers **What problems is MikMak solving and how is that benefiting you?** Consolidate spend to support all retailers ### 2. Connects to our retailers with ease **Rating:** 4.0/5.0 stars **Reviewed by:** Trent S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about MikMak?** It's discovery experiences to find local retailers helped push the individual brand we tested it on to be our top seller. **What do you dislike about MikMak?** It's metrics for success are not as 1:1 to paid media metrics. **What problems is MikMak solving and how is that benefiting you?** Pushing are product digital to being almost e-commerce even tho we only sell in store. ### 3. A great solution for medium to large distilleries. **Rating:** 5.0/5.0 stars **Reviewed by:** Rob C. | Head Marketing Dude, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2022 **What do you like best about MikMak?** I like the improved MikMak discover features and how it helps our fans find our products. **What do you dislike about MikMak?** lack of self serve portal. This is the 2020, let me create my own links. **What problems is MikMak solving and how is that benefiting you?** By law we are not allowed to point to one retailer, this solves that problem in a very sophisticated way. ### 4. Mik Mak has been a huge problem solve for our company **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly T. | Manager, Integrated Media (Girls Brands) & Paid Influencer Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about MikMak?** The fact that we don't have to have separate ads by retailer because Mik Mak can aggregate everything onto one landing page has helped the performance of our campaigns tremendously! **What do you dislike about MikMak?** The tagging process is a little complicated but it's also a blessing because of how granular we can get our data! **Recommendations to others considering MikMak:** MikMak is a useful tool for any CPG brand. No one wants to advertise to empty shelves or drive traffic to retailers that might not be the shopper's first choice **What problems is MikMak solving and how is that benefiting you?** We can now allow shoppers to choose their retailer, which is huge and has been helping the performance on our campaigns. Additionally the OOS feature keeps us from having to monitor inventory as close as we used to. ### 5. Make you media shoppable, plus receive great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Christine H. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about MikMak?** It's easy to use, set up experiences, ties into all our different media and offers great analytics solutions. **What do you dislike about MikMak?** Some of our key retailers are currently not an option to select in our Commerce Experiences, would be great if MikMak could extend their partnership network. **What problems is MikMak solving and how is that benefiting you?** We don't have the ability to do DTC on on our site, so using MikMak gets us as close to consumers' shopping carts as possible. ### 6. Great Customer Service and product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about MikMak?** The MikMak team I've had the pleasure to work with is extremely helpful and responsive. They are always there to answer questions or make changes in a very quick turnaround time and helped provide additional context and clarity when needed. **What do you dislike about MikMak?** Although the turn around time is extremely fast and the team is very organized making changes such as adding in new experiences can be a lengthy process especially in cases where we were running a lot of different content that all required unique URLs. **What problems is MikMak solving and how is that benefiting you?** We need to link out to multiple retailers for our product and MikMak is the perfect solution to do so. There are many benefits such as being able to update existing experiences to include new retailers, swap links if sold out, etc. ### 7. limited retailer sales data available, but great for shelf stable goods with ranging distribution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about MikMak?** sales data is most valuable, additional insights are useful if they are stat sig and can be summarized and actioned on clearly. **What do you dislike about MikMak?** limited retailer sales data available, and overload of insights can be overwhelming for brands to action on. Reps could improve by providing regular actionble insights. **What problems is MikMak solving and how is that benefiting you?** mikmak is SORT of helping us understand whether consumers are purchasing from ads. Would like to understand more around offline impact of mikmak ad exposure ### 8. Great product, easy to use, excellent UI experience **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew D. | Manager - Data Science/Data Innovation/BI, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about MikMak?** The user experience is very easy to understand and use. The data itself is easy to grab and pull to generate reports. **What do you dislike about MikMak?** The issue with not being able to automatically generate an API connection to pull and harvest data. **What problems is MikMak solving and how is that benefiting you?** Understanding the customer experience from an ecommerce point of view. This platform has been extremely helpful in doing so. ### 9. MikMak has been wonderful to work with, and the new inventory-based experience is a great capability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about MikMak?** The dashboard experience is really useful for evaluating historical performance. The new inventory-based experience is great for our CPG client. **What do you dislike about MikMak?** Greater expansion in terms of retailers, perhaps some onsite measurement, beyond ATC rates (or the new name for ATC) **What problems is MikMak solving and how is that benefiting you?** Attribution of sales for a CPG client whose product is not typically bought via e-commerce. ### 10. Its good for simplifying workflow **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about MikMak?** Redirection to PDP pages. Audience creation **What do you dislike about MikMak?** Lack of tracking beyond Purchase Intent Click **What problems is MikMak solving and how is that benefiting you?** Sending traffic from multiple platforms to multiple retailers. We're more productive due to reduced workflow. We're able to create audiences and later retarget them. ### 11. MikMak Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about MikMak?** The ability to track our sales data without tapping into backend sales information that is only provided to the clients. We can tag our media, and in return link MikMak sales data with media performance. **What do you dislike about MikMak?** The inability to connect with our ad server, to get 1:1 match with our placements. We can have 1:1 match with our social media buys, but we cannot accurately attribute 3rd party data with MikMak just yet. **What problems is MikMak solving and how is that benefiting you?** We are able to get estimated sales revenue, to calculate ROAS. We are also able to use the metric add to cart as a proxy for whether or not our media is driving action. ### 12. Great service! **Rating:** 5.0/5.0 stars **Reviewed by:** Fiona M. | Media Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2022 **What do you like best about MikMak?** How helpful the team is and quickly they are able to provide assets over for review. **What do you dislike about MikMak?** None at this time, I really enjoy the service and how easy is to execute **What problems is MikMak solving and how is that benefiting you?** Benefits is utilizing shoppable units which helps drive ROAS ### 13. MikMak Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about MikMak?** MikMak's interface is user-friendly and helps us to find the insights we're looking for easily **What do you dislike about MikMak?** I dislike the lack of integrations with APIs - makes it difficult to build out dashboards in other platforms **What problems is MikMak solving and how is that benefiting you?** Understanding consumer behavior across channels ### 14. Paid media Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Arielle L. | Paid media analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about MikMak?** The MikMak platform is straightforward to navigate and quick! **What do you dislike about MikMak?** I wish we were able to see all sales on the platform as well. **What problems is MikMak solving and how is that benefiting you?** We are reviewing our ATC rate performance on a product and audience level. ### 15. MikMak is a helpful resource for easy shopping UX **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2022 **What do you like best about MikMak?** Sales integrations, though having trouble getting them set up **What do you dislike about MikMak?** Difficulty getting sales integrations set up **What problems is MikMak solving and how is that benefiting you?** Lack of sales insights ### 16. I gave 8, because in Canada the landing pages are not dynamic yet. **Rating:** 4.0/5.0 stars **Reviewed by:** Valérie B. | Assistante stratège en publicité numérique, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2021 **What do you like best about MikMak?** Insights about retailers, which retailer is performing best. **What do you dislike about MikMak?** Landing pages are not dynamic yet in Canada. **Recommendations to others considering MikMak:** Take into account that the landing pages are not dynamic here in Canada. So there's a bit more work to do when setting up a campaign. **What problems is MikMak solving and how is that benefiting you?** We didn't really have any sales insights. We still don't, but now we know which retailer is peforming best. ### 17. Great experience with MikMak **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about MikMak?** Responsive account support, reporting capabilities, and integrations. **What do you dislike about MikMak?** Unable to create or track data from UTM parameters appended on our end to a URL that does not lead to a mikmak lander. **What problems is MikMak solving and how is that benefiting you?** MikMak landers are great for CPG accounts to track and attribute data. ## MikMak Discussions - [What is MikMak used for?](https://www.g2.com/discussions/what-is-mikmak-used-for) - [View MikMak pricing details and edition comparison](https://www.g2.com/products/mikmak/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+12%3A32%3A04+-0500&secure%5Bsession_id%5D=6448d151-3ee8-4338-892f-1d86bb195891&secure%5Btoken%5D=37f467f14bdb0ce3fb0761e929d792a592f08650e7c1d7e6cbf6fac1231e812b&format=llm_user) ## MikMak Integrations - [Shopify](https://www.g2.com/products/shopify/reviews) ## MikMak Features **Business Tools** - Bulk Uploading - CMS Agnostic - CMS Specific - Traffic Analytics - Customer Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Content** - Types - Migration - Publishing - UGC **Engagement** - Live streaming - Live chat discussions - Social media - One-to-one call scheduling - Omnichannel livestreaming - Stream sharing - Product demonstrations **Operations** - Optimized Business Operations - Data Synchronization **Customer Tools** - Location Listing - Product and Category Filters - Mobile Support - Automatic Geolocation **Administration** - Data Storage - A/B Testing - Integrations **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Integration** - Shopping cart - Social media - Video analytics tools - Campaign management tool - CRM & Data Platform Integration - Smartphone and DSLR - API **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Inventory** - Order Fulfillment - Catalog Management - Product Intelligence **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Live selling** - Social media - Marketplaces - Lead capturing and distribution - E-commerce platform **Generative AI** - AI Text Generation **Platform** - Regulation Compliance - Multichannel Publishing - Accounting Reports - Marketplace Integration **Analytics** - Product Insights - Social Listening - Campaigns **Analytics** - Data Capture - Reporting - Campaign performance - Product Insights **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Processing** - Internationalization - Order Management - Scan and Ship **Generative AI** - AI Text-to-3D ## Top MikMak Alternatives - [Shoppable Where to Buy](https://www.g2.com/products/shoppable-where-to-buy/reviews) - 4.6/5.0 (37 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews)