--- title: Microsoft Text Analytics API Reviews meta_title: 'Microsoft Text Analytics API Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 14 reviews by the users' company size, role or industry to find out how Microsoft Text Analytics API works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 14 scale: '5' date_modified: '2026-08-04' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Microsoft Text Analytics API Reviews **Vendor:** Microsoft **Category:** [Text Analysis Software](https://www.g2.com/categories/text-analysis) **Average Rating:** 4.4/5.0 **Total Reviews:** 14 ## About Microsoft Text Analytics API Microsoft Text Analytics API is a suite of text analytics services that offer APIs for sentiment analysis, key phrase extraction and topic detection for English text, as well as language detection for 120 languages. ## Microsoft Text Analytics API Reviews ### 1. Why MS Text Analytics API? **Rating:** 5.0/5.0 stars **Reviewed by:** Chinmayee R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2020 **What do you like best about Microsoft Text Analytics API?** It’s advanced NLP recognition and analysis! **What do you dislike about Microsoft Text Analytics API?** The API price! It’s very expensive compared to AWS Rekognition. Also another disadvantage is it’s usage in computer vision. There are many bugs when you try to use the API for image-text analysis. I’m trying to use the best I can for legends extraction from these images. But failed miserably! **Recommendations to others considering Microsoft Text Analytics API:** Use it mainly for sentiment analysis! Not for text extraction! **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** I’m using MS Text Analytics API for key phrase extraction. It is very helpful as my research depends on key word search algorithms and this tool has incredibly solved that for me! ### 2. A good application for analyzing plain text content. **Rating:** 5.0/5.0 stars **Reviewed by:** Suhail A. Z. | Profesor Titular, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Microsoft Text Analytics API?** It is an interesting application based on content search and analysis using natural language, which is mounted on plain text. With this, it is possible to extract the main indicators of a sentence, detect the language used, analyze the content of a sentence, detect the sentiment of happiness, sadness, disgust, or liking about something, which is more or less convenient for some type of business, for example. Practically, it allows detecting the syntax of the sentence, determining the key objects or entities and characteristics in favor or against. Information that can be very useful, for example, to recognize customer appreciation about a brand or the satisfaction or characteristics of a product or service. **What do you dislike about Microsoft Text Analytics API?** The API turns out to be very practical and effective in analyzing short phrases, but when trying to analyze a plain text containing many words and characters, the analysis gets lost and is not as efficient. **Recommendations to others considering Microsoft Text Analytics API:** Broadly speaking, this API can well be used on social networks and commercial pages to evaluate the level of customer satisfaction regarding any product or service. **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** I am a university lecturer, professor of the Bachelor's degree in Computer Science at the University of Oriente, University Campus, Venezuela. Basically, the use I make of software is at a theoretical-practical level. To give my students examples of the types of systems studied. For this reason, I recommend to them the incorporation of certain APIs in the development of the educational projects they create. ### 3. A penny for their thoughts **Rating:** 4.5/5.0 stars **Reviewed by:** Violet F. | Data mgr, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Microsoft Text Analytics API?** Oooh lala now we know whay our customers are really thinkng. This cloud based service takes raw text and can analyze customers sentiments and also capture key phrases, helpful for our marketing. **What do you dislike about Microsoft Text Analytics API?** Occasionally, it is not truly intelligent with slang, e.g "sick vibe" is a compliment but it can translate as a negative **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** Reviews can be mined for informative content and can also give us ideas about Concepts to use in our marketing ### 4. Great api to extract information from reports **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Microsoft Text Analytics API?** Great API to process raw text. Makes it easy to see what people think of your product. We use it to collect key phrases in the text input so help analyze what people are saying about the latest product releases. **What do you dislike about Microsoft Text Analytics API?** As with any complex product, there is a learning curve. We were able to attain a good level of mastery in a few weeks of diligent work. **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** We needed to analyze the most common phrases and words used when receiving customer feedback. We also input text obtained from reviews of our program to fine tune things further. We were able to make improvements based on the most common complaints. ### 5. Useful for sure. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Microsoft Text Analytics API?** I love the customer support, ease of use, and advanced features (which might be confusing a first, but the customer service is great to walk you through the advanced features). **What do you dislike about Microsoft Text Analytics API?** I don't have anything I dislike about this program, it comes in 120 languages, which might seem excessive but it is awesome. **Recommendations to others considering Microsoft Text Analytics API:** Use the customer support to get through the advanced features instead of trying to figure it out yourself. Their customer service has been outstanding and they have helped me through any problem or confusion I've had. **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** This has helped my writing for marketing to be more concise and easy to read. ### 6. Best Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2018 **What do you like best about Microsoft Text Analytics API?** Its ability to detect phrases and emotions through text **What do you dislike about Microsoft Text Analytics API?** i dont have dislikes on this api but maybe few suggestions to imrpove **Recommendations to others considering Microsoft Text Analytics API:** one of the legit text analytics i've known which is best in detecting text and can be combined with other ms api under azure servers, **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** Chat and Email Bot systems - its ability to identify keywords which will help the initial conversation then trows to a real person for other issues. ### 7. Extremely good API **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2018 **What do you like best about Microsoft Text Analytics API?** Works Like a charm and does everything as advertised. Would highly recommend to anyone looking to start out in the field **What do you dislike about Microsoft Text Analytics API?** Nothing much. Documentation could've been a bit better, but apart from that no probems. **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** We used the API to extract keywords from a paragraph, to index the text in a dictionary so that the user could search for the entire paragraph using just keywords ### 8. handy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2018 **What do you like best about Microsoft Text Analytics API?** I like how correct it is all the time and how quick and easy to use it is. **What do you dislike about Microsoft Text Analytics API?** sometimes it doesn't know what I mean and it takes longer. **Recommendations to others considering Microsoft Text Analytics API:** Quicker and more accurate **What problems is Microsoft Text Analytics API solving and how is that benefiting you?** miss typed things and things that I mean, but can't think of. - [View Microsoft Text Analytics API pricing details and edition comparison](https://www.g2.com/products/microsoft-text-analytics-api/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+09%3A53%3A00+-0500&secure%5Bsession_id%5D=1dee55a6-60c9-4f3c-b931-75d43b07244c&secure%5Btoken%5D=af50969e589c4e9cd3da6d6a4408fef43e7aacfabde7f836a19f1f47d9e7b74f&format=llm_user) ## Microsoft Text Analytics API Features **Setup** - Integration - Maintenance - No-Code - Third-Party Integrations **Data** - Security - Data Visualization - Real-Time Data **Analysis** - Automation - Named entity recognition - Keyphrase Extraction - Topic Analysis - Sentiment Analysis - Language Identification - Syntax/Part of Speech Parsing - Multi-Language - Trend Analysis - Text Analysis - Qualitative Comparative Analysis - Statistical Analysis - User Research Analysis - Ad hoc Analysis - Quantitative Analysis **Customization** - Pre-Built Parameterization - Custom Extension - Compositionality **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Additional Functionality** - Monitoring - Activity Tracking - Data Collection - Access Controls/Permissions - Predictive Analytics - Computer Assisted Coding - Activity Dashboard - Real-Time Analytics - AI Copilot - Reporting & Statistics - Data Import/Export - Mixed Methods Research - Website Analytics - Multimedia Support - Media Analytics - Categorization/Grouping - Data Storage Management - Feedback Management - Tagging - Collaboration Tools - Single Sign On - Drag & Drop - Annotations - Customizable Branding - Data Coding - Multiple Data Sources - API - Search/Filter - Customizable Reports ## Top Microsoft Text Analytics API Alternatives - [Amazon Comprehend](https://www.g2.com/products/amazon-comprehend/reviews) - 4.3/5.0 (83 reviews) - [Google Cloud Natural Language API](https://www.g2.com/products/google-cloud-natural-language-api/reviews) - 4.3/5.0 (104 reviews) - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) - 4.6/5.0 (499 reviews)