Microsoft Purview Data Lifecycle Management is a comprehensive solution designed to help organizations intelligently manage the entire lifecycle of their data. By seamlessly integrating with Microsoft 365, it enables businesses to classify, retain, review, and dispose of content in alignment with legal, business, privacy, and regulatory requirements. Leveraging intelligent machine learning capabilities, the platform automates the application of appropriate policies, ensuring that data governance is both efficient and defensible. This approach not only mitigates risks and liabilities but also enhances compliance by providing documented audit trails and proof of disposal. Key Features and Functionality: - Data Retention and Deletion: Manage risk and liability by keeping only what you need and deleting what you don’t need across your entire digital estate. - Records Management: Manage high-value records while meeting the legal and regulatory requirements. - Automated Policies: Classify and govern data at scale based on file properties, the presence of sensitive data, or machine learning. - Proof of Compliance: Demonstrate compliance with label analytics insights, defensible disposal, and rich audit trails. Primary Value and Problem Solved: Microsoft Purview Data Lifecycle Management addresses the critical need for organizations to manage their data responsibly throughout its lifecycle. By automating data classification, retention, and disposal processes, it ensures that businesses comply with legal and regulatory standards while minimizing risks associated with data breaches or non-compliance. The solution's intelligent capabilities reduce manual effort, enhance operational efficiency, and provide a clear, defensible framework for data governance, ultimately safeguarding the organization's reputation and bottom line.