1. [Home](https://www.g2.com/) 2. ... 3. [ERP Systems](https://www.g2.com/categories/erp-systems) 4. [Microsoft Dynamics 365...](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) 5. [Microsoft Dynamics 365... Claims vs Evidence](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/claims-vs-evidence) # Microsoft Dynamics 365 Business Central Claims vs Evidence G2 compares Microsoft Dynamics 365 Business Central marketing claims from the sources linked below with real user reviews, then assesses how strongly the review evidence supports each claim. Last updated Oct 5, 2026 ## Claim: “Close deals faster and improve team productivity with a trusted agentic CRM solution.” Mixed support from reviews. Reviewers report productivity gains from automation, AI-powered agents, and sales-opportunity tracking, supporting parts of the claim. However, other reviewers describe poor lead generation and limitations in CRM functionality, so the evidence is mixed rather than consistently supporting the full claim. - “Recently, features like AI-powered agents (for things like sales orders and payables) are really interesting. They can automate repetitive tasks like processing emails or matching invoices, which saves a lot of manual effort and reduces errors.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11378352) - “This wonderful tool is the best business solution, you can really notice the progress of a company when using Microsoft Dynamics, our customer management department works everyday with this tool and in this way we track the sales opportunities.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10758013) - “We also use it for Sales and Customer Support automation and it’s a great tool for them all the way through.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10933361) - “The reports. The lead generations and most impoortantly importing data was terrible.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10523453) Source: [https://www.microsoft.com/en-us/dynamics-365/products/sales](https://www.microsoft.com/en-us/dynamics-365/products/sales) ## Claim: “Create custom sales agents tailored to your workflows and data.” Supported by reviews. Relevant reviewers describe AI-powered agents for sales orders and the ability to customize functionality through code or no-code tools, providing support for tailored sales workflows. - “Recently, features like AI-powered agents (for things like sales orders and payables) are really interesting.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11378352) - “We can customize the functionality by code or no code, using the Power Platform.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/7304337) Source: [https://www.microsoft.com/en-us/dynamics-365/products/sales](https://www.microsoft.com/en-us/dynamics-365/products/sales) ## Claim: “Autonomously analyze deals to equip your sellers with insights they need to win.” Mixed support from reviews. Reviewers describe AI, Copilot, and predictive analytics as providing insights or helping with decision-making, which supports part of the claim. However, one reviewer says Copilot can ask questions but cannot take actions, leaving the claimed autonomous deal analysis unestablished. - “Its AI and Copilot assistant to provide Valuable Insights.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11569634) - “Features like predictive analytics and automated workflows helped me in decision making.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10981228) - “Copilot is great for asking questions but if it could take actions as well that would be awesome!” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10570012) Source: [https://www.microsoft.com/en-us/dynamics-365/products/sales](https://www.microsoft.com/en-us/dynamics-365/products/sales) ## Claim: “Get email and call assistance using Copilot-generated email drafts and call summaries that include an analysis of sales KPIs and suggested tasks.” Mixed support from reviews. Reviewers report useful Copilot insights and benefits for customer tracking, but others say Copilot mainly answers questions and lacks advanced AI features or action-taking capabilities. The reviews do not specifically establish Copilot-generated call summaries, KPI analysis, or suggested tasks as described. - “Its AI and Copilot assistant to provide Valuable Insights.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11569634) - “I have been using D365 for past year and it has really surprised me with the kind of customization options it provides, and the way it seemlessly integrates with Teams and Outlook. Personalized dashboards, reporting, and as if that wasn't enough, copilot came to compliment all these. It makes your life much easier if your work involves keeping track of a large number of customers.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10762077) - “Copilot is great for asking questions but if it could take actions as well that would be awesome!” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10570012) - “the lack of advanced AI features that its competitors are offering” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10802745) Source: [https://www.microsoft.com/en-us/dynamics-365/products/sales](https://www.microsoft.com/en-us/dynamics-365/products/sales) ## Claim: “Leverage autonomous agents to keep CRM data accurate and up to date, improving seller confidence in pipeline and forecasting.” Mixed support from reviews. Reviewers report that AI-powered agents can automate repetitive tasks and reduce errors, supporting part of the claim. However, another reviewer says Copilot can answer questions but does not yet take actions, and the reviews do not directly establish improved CRM data accuracy or seller confidence in pipeline and forecasting. - “features like AI-powered agents (for things like sales orders and payables) are really interesting. They can automate repetitive tasks like processing emails or matching invoices, which saves a lot of manual effort and reduces errors.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11378352) - “Copilot is great for asking questions but if it could take actions as well that would be awesome!” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10570012) Source: [https://www.microsoft.com/en-us/dynamics-365/products/sales](https://www.microsoft.com/en-us/dynamics-365/products/sales) ## Claim: “Boost your team’s productivity by providing a fully agentic customer engagement journey from lead qualification to deal close and beyond.” Mixed support from reviews. Some reviewers describe sales and customer-support automation, lead assignment, and workflows spanning the process. However, others report that lead generation was poor and that CRM integration lacked scalability, so the reviews are split and do not consistently substantiate a fully agentic end-to-end journey. - “We also use it for Sales and Customer Support automation and it’s a great tool for them all the way through.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10933361) - “using dynamic for handling and assigning the sales and marketing leads (daily tasks in general).” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11963649) - “The reports. The lead generations and most impoortantly importing data was terrible.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10523453) - “Lack of scalable CRM integration and transfer of existing CRM database to integrate the two databases.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10451278) Source: [https://www.microsoft.com/en-us/dynamics-365/products/sales](https://www.microsoft.com/en-us/dynamics-365/products/sales) ## Claim: “Improve seller productivity with AI-enhanced opportunity scoring and automated data capture and task assistance—in the flow of work.” Mixed support from reviews. Reviewers report AI-powered automation, predictive analytics, and reduced manual effort, which supports parts of the productivity and assistance claim. However, other reviewers say a built-in AI assistant is lacking or that Copilot cannot take actions, and the reviews do not directly establish the specific opportunity-scoring capability. - “They can automate repetitive tasks like processing emails or matching invoices, which saves a lot of manual effort and reduces errors.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/11378352) - “Features like predictive analytics and automated workflows helped me in decision making.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10981228) - “One small improvement would be having a built-in AI assistant or guide specifically for Business Central that could answer questions and provide guidance based on the company’s setup, processes, and specific uses of the system.” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/13655288) - “Copilot is great for asking questions but if it could take actions as well that would be awesome!” [Read Full Review](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews/10570012) Source: [https://www.microsoft.com/en-us/dynamics-365/solutions/sales-and-marketing](https://www.microsoft.com/en-us/dynamics-365/solutions/sales-and-marketing)