
Microsoft clarity is not just another heatmap based analytics tool, it gives more than it. It gives you actionable information. Which heatmap means what? What is the user most probably doing at a given section and a small tidbit on the same as well.
The recent updates on editable sections are insightful as well. I'm able to map out not just which sections my users are spending more time on but what per cent (compared to other sections) are they spending time on.
The best parts are
1. It's free
2. GDPR Compliant
3. Can integrate easily with Google Analytics
4. Has good UTM tracking mechanisms (thanks to GA integrations) tells you which user came from where and help diagnose good issues. Review collected by and hosted on G2.com.
While Microsoft clarity is great, it is more or less a basic version compared to such analytics. It also lacks important features such as audience segmentation, error reporting and most importantly, goal-based funnel analysis. Review collected by and hosted on G2.com.
Hi Shiva,
Thanks for your review and feedback! We would love to understand more about your suggestion of 'audience segmentation and goal-based funnels', please feel free to reach out to us at ClarityMS@microsoft.com.