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Microsoft Clarity Reviews & Product Details

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and powerful user insights you will be able to get a deep understanding of user behavior on your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. Microsoft Clarity features include: Instant heatmaps, session recordings, powerful insights, Google Analytics integration, mobile sdk, and Copilot.

Seller

Microsoft

Discussions

Microsoft Clarity Community

Languages Supported

English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)

Product Description

Clarity is a free, easy-to-use tool that captures how real people actually use your site. With Clarity you can: Create a heatmap in minutes using data you already have to see how your users are clicking and scrolling. Find recordings for almost any scenario with our rich segmentation. Make data-driven decisions with insights powered by machine learning. Connect Clarity and Google Analytics to understand user behaviors driving the data.

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Microsoft Clarity

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Microsoft Clarity Integrations

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Integration information sourced from real user reviews.

Microsoft Clarity Media

Microsoft Clarity Demo - Instant heatmaps

Generate automatically for all your pages. See where people click, what they ignore, and how far they scroll.

Microsoft Clarity Demo - Session Recordings

Watch how people use your site. Explore what's working, learn what needs to be improved, and test out new ideas.

Microsoft Clarity Demo - Powerful insights

Quickly discover where users get frustrated and turn these problems into opportunities.

Microsoft Clarity Demo - Google Analytics integration

Connect Google Analytics and Clarity to seamlessly integrate these two powerful platforms.

Microsoft Clarity Demo - Session Insights

GPT based session takeaways to save you time and be more productive with Session Replays.

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Edoardo B.

Head of UX

Small-Business (50 or fewer emp.)

6/16/2022

"Easy setup and very useful dashboards"

4.5/5

What do you like best about Microsoft Clarity?

Super easy integrations with Google Tag Manager and Google Analytics.

Very useful dashboards for a complete overview and nice UX to deepen the analysis.

Very effective filter system. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Sometimes page rendering in record or heatmaps is faulty

Ahmed Samy E.

Founder and Digital Marketing Consultant

Small-Business (50 or fewer emp.)

7/16/2022

"Very useful tool for website visitors tracking"

5/5

What do you like best about Microsoft Clarity?

I liked its ease of use, in addition to it's a free tool that offers almost every feature you need to track the behaviors of your website visitors, including sessions video recording, heat maps, and scroll map. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

I have tried three similar tools before, and I think that Microsoft clarity doesn't need any urgent improvements, I just wish that its future paid plans will be affordable. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/14/2022

"Best product for website visitor analytics"

5/5

What do you like best about Microsoft Clarity?

The best part is Clarity is free and does the same thing that paid platforms like hotjar do. This is very helpful for startups like us at early stages.

We are able to see some basic analytics and recordings. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Wish if Clarity could completely replace Google Analytics. It's difficult to look at 2-3 products like Google Analytics, Google search console and then Clarity. Review collected by and hosted on G2.com.

Nouman A.

CEO

Small-Business (50 or fewer emp.)

1/4/2022

"Reliable tool for true analytics"

5/5

What do you like best about Microsoft Clarity?

It gives the true experience of a user to help me improve the places of my website. It works good with google analytics to help improve website. I think non of its competitors give smooth visual recording like Clarity gives. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

I have tried filter my IP adress from clarity but it doesn't work and i get my own usage report mostly. There should be step-by-step guide for this filtering as most of admins don't have the static IP, It should be resolved. Review collected by and hosted on G2.com.

Recommendations to others considering Microsoft Clarity:

With all the capabilities it gives, It is the lightest tool among all. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

I watch a full recording of a session and analyse the user intent and response at defferent parts of my website, I am productive when it needs improving user exp. My business performed better after improving the click funnels which I analysed using clarity. Review collected by and hosted on G2.com.

Response from Microsoft Clarity of Clarity

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Hi Nouman!

Thanks for using Clarity. We would love to help you out with IP blocking issues you are facing, could you please reach out to us with your project details at ClarityMS@microsoft.com.

Olaf S.

Marketing Director

Small-Business (50 or fewer emp.)

1/14/2022

"Knowing your user beyond standard analytics"

4/5

What do you like best about Microsoft Clarity?

The best feature of Clarity is beyond doubt their "heatmap" & recording features. Knowing how and where your user interacts most on your page gives you another level of on-page content and call-to-action optimization. Why have your best banner ads or action buttons in areas that turned out to be dead-space? Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

As with any new platform, the interface takes some getting used to. Luckily it's not as complex as some of the other analytics providers out there. If you're using Bing Webmaster Tools, it would have been great to have Clarity integration within the same interface. Review collected by and hosted on G2.com.

Rahul A.

Senior Software Engineer

Enterprise (> 1000 emp.)

2/8/2022

"Microsoft's good attempt- Clarity"

3.5/5

What do you like best about Microsoft Clarity?

Clarity is Microsoft's attempt to track and project what the users are doing on your web application. It is a free analytics tool that shows the data on the dashboard. Clarity traces the data from your website and projects it as heatmaps, engagement metrics, website performance, and recordings. The stats basically help in improving the user experience of your website. The best part is, it is free and easy to set up and get started. Allows unlimited recording and storage of recording for up to 12 months. It also integrates with Google Analytics. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Though Clarity is a good attempt by Microsoft, as of now, it is not better than Google Analytics. The data provided is basic, more filter options on data are expected. It also lacks A/B testing tools for UX testing and design improvements. The dashboard UI is simple and basic. Review collected by and hosted on G2.com.

Recommendations to others considering Microsoft Clarity:

Go for it if you want to try a new and free analytics tool for a small/ mid size project. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

I believe the setup and implementation are simple, the software is free so it saves cost. The team was able to visualize the data in a simplistic manner and I would say that it is a good tool for a small project. Review collected by and hosted on G2.com.

Response from Microsoft Clarity of Clarity

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Hello Rahul,

We are appreciative of your candid feedback on Clarity and want to know how we can improve so that we can change your rating of our product from 3.5 stars to 5. We are sorry for the misunderstanding in thinking that our product is a GA competitor, in fact we complement GA and have many integrations with it. Please check out our GA+Clarity landing page here: https://clarity.microsoft.com/google-analytics. I noticed you mentioned lack of A/B testing as well, did you know we integrate with AB Tasty? Check out the blog we wrote on the integration here: https://clarity.microsoft.com/blog/clarity-integration-now-in-ab-tasty/. We are continually reviewing user feedback and work to implement those changes on a consistent basis. If you have suggestions of other filter options, please do let us know so that we can continue to work to improve our functionality.

Cheers,

The Clarity Team

Verified User in Hospital & Health Care

Small-Business (50 or fewer emp.)

1/18/2022

"Helpful for guidance, not enough for conclusions"

3/5

What do you like best about Microsoft Clarity?

There are good overviews of scrolling behavior, click placements, split out by device, sessions & location. The heat maps are helpful in seeing hover time. It's easy to set up if you know what data points are most important for your needs. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

I find the dashboard confusing and contains too many variables to be useful. It would be easier if Clarity started with the "industry best practice" KPI's and let us customize from there. Similarly, drilling down into each area, there are way too many variables to draw conclusions. Would love to see more of the "80/20" guidelines, if the user outlines highest priorities. Review collected by and hosted on G2.com.

Recommendations to others considering Microsoft Clarity:

Be clear on the highest priorities and goals, do not get distracted with the influx of other data points until you have established a few good baselines and can expand. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

Want to improve the conversion rate of all digital campaigns, prioritizing paid advertising driving to specific landing pages. We have made changes to the mobile experience, as it relates to form functionality, but have not seen clear results on conversion lift yet. Review collected by and hosted on G2.com.

Shaunak P.

Design Engineer

Enterprise (> 1000 emp.)

1/2/2022

"Microsoft Clarify - A simple tool for user management"

3.5/5

What do you like best about Microsoft Clarity?

1. This an open-source software and free of cost for all the users

2. The installation process is simple and user friendly

3. The user can integrate data from different sources, including Googe Analytics and other website performance data

4. This tool offers some cool features like unlimited recording, unlimited heatmaps with the taste of simplicity

5. The software allows you to store the data recordings for 12 months with no extra costs Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

1. The user interface is simple and cannot perform high-end analytics

2. A challenging task to process and visualize a large amount of data using this tool

3. There is no option to filter traffic based on the traffic source or campaign

4. This software lacks the A/B testing tools needed for UX based testing

5. Needs further improvements to the design and user interface Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

1. I use this tool to track the actions of users on my articles and project websites

2. It provides me with user engagement metrics, recordings, heatmaps, analytics, session replay, website performance data

3. The performance data helps me to improve/modify my website design and user experience

4. The data analysis has helped me to boost up my website traffic by 20 percent in a timeframe of 3 months

5. A simple, free of costs and user-friendly tool Review collected by and hosted on G2.com.

Response from Microsoft Clarity of Clarity

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Hi Shaunak - Thanks for your review and feedback! We would love to understand more about your suggestion of improvements to the user interface. Feel free to reach out to us at ClarityMS@microsoft.com.

Additionally, Clarity does support traffic filters including source and campaign. You can find them in filters under the "Traffic" category.

Emile M.

Cloud Based Software Specialist

Small-Business (50 or fewer emp.)

1/17/2022

"Analytics that give amazing insights"

4/5

What do you like best about Microsoft Clarity?

The best thing about Microsoft Clarity is the heatmap function, it is able to track users on your website not only by page but by where on the page the most activity was spent. I know there are many apps offering the same service but Clarity has ease of use that I don't want to move away from Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Microsoft Clarity would be able to benefit from the addition of a few extra features to its repertoire. The basic elements do their job and they do it well, but adding user data and drop-off segments would greatly increase its use. Review collected by and hosted on G2.com.

Response from Microsoft Clarity of Clarity

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Hi Emile!

Thanks for your review, we appreciate your feedback! We would love to understand more about your suggestion of 'adding user data and drop-off segments'. Feel free to reach out to us at ClarityMS@microsoft.com.

Viraj P.

Solutions Engineer

Small-Business (50 or fewer emp.)

1/12/2022

"Best UX analytics tool"

4/5

What do you like best about Microsoft Clarity?

The best thing about this tool is it is stacked with pro features and it's FREE, Plus it's very easy to install. It is more beneficial since its already integrated with Google Analytics Data and allows unlimited recording. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Analytical data is basic, and it is not a Google Analytics Data replacement, plus cant filter traffic by traffic source/campaign. It is better if it has a better and advanced Analytical tool. Review collected by and hosted on G2.com.

Response from Microsoft Clarity of Clarity

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Hi Viraj,

Thanks for your review and feedback! We are glad to hear our ML insights are helping in understanding your customers.

Clarity is built to work complimentary to Google Analytics.

Also, we are sorry to hear that you couldn't filter by source/campaign. You can find these filters under the "Traffic" category. If you are having other issues with these filters, please feel free to reach out to us at ClarityMS@microsoft.com.