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metricool Reviews
](https://www.g2.com/products/metricool/reviews)

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metricool Reviews
](https://www.g2.com/products/metricool/reviews)

# metricool Pricing Overview

[Editedit](https://my.g2.com/metricool/pricings)

Free Trial

## metricool Pricing Key Insights

Last updated on Jul 28, 2026

* * *

metricool offers **4 pricing editions** , starting at **$0**. metricool pricing tiers are designed to support different usage levels and team sizes. metricool also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the metricool pricing table below to figure out the best fit for your needs.

* * *

FREE — $0

STARTER — $20 / Per Month

ADVANCED — $53 / Per Month

CUSTOM — Contact Us

Rated 4.5 / 5

\*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

FREE

$0.00

Enjoy Metricool free plan for life.

- 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP\*\*\*\*

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STARTER 

Starting at $20.00

Per Month

Up to 10 brands for $20/month with annual payment or $25 with monthly payment.

- Manage up to 10 brands
- Unlimited content publishing\*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Google Drive and Canva integration

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ADVANCED

Starting at $53.00

Per Month

Up to 50 brands for $53/month with annual payment or $67 with monthly payment.

- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, and MCP)

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CUSTOM

Contact Us

Let’s talk!

- Includes everything in FREE, STARTER, and ADVANCED plans, plus:
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits

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Find your perfect plan. Metricool is for everyone regardless of your knowledge or budget.  
Whether you are an agency, manage multiple client social profiles or run your networks professionally, sign up for free today and start using Metricool!

Become Premium, choose your plan and enjoy all the functionalities of the Premium plans

Pricing information for metricool is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase metricool must be conducted with the seller.
The prices indicated do not include any applicable VAT.  
The corresponding VAT will be calculated before signing. 

Pricing information was last updated on June 25, 2026

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## metricool Pricing FAQs

Generated using AI

Is metricool free, or does it offer a free trial?

Yes. According to G2 data, metricool offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does metricool cost in 2026?

According to G2 data, metricool pricing in 2026 starts at $20.00 and can reach $53.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Metricool's official pricing page for the most current details.

Who is metricool pricing best suited for?

Metricool's pricing is best suited for small business social media managers and boutique marketing agencies, the dominant segment across G2 reviews of metricool. Starter at $20/month fits solopreneurs or small teams managing up to 10 client brands who need scheduling, reporting, and LinkedIn access. Advanced at $53/month targets growing agencies needing post approval, role management, and white-label-adjacent reporting. G2 reviewers in marketing, advertising, consulting, and online media industries appear most frequently and report the highest satisfaction. Mid-market teams in education and publishing also appear, gravitating toward Advanced for multi-brand and team collaboration features. Enterprise buyers with custom brand volumes are directed to the Custom tier.

What are the key differences between the free and paid versions of metricool?

Metricool's free plan covers one brand, up to 20 posts per month, 30 days of analytics history, and excludes LinkedIn and Twitter entirely. G2 reviewers frequently cite LinkedIn's absence as the primary reason to upgrade. Metricool's Starter plan ($20/month annual) unlocks up to 10 brands, unlimited publishing, unlimited analytics history, LinkedIn, PDF/PPT reports, and Canva integration. The Advanced tier ($53/month annual) adds team and client management, post approval workflows, customizable report templates, and the Looker Studio connector. G2 users note the free tier suits solo creators testing the tool, but multi-client or agency workflows quickly require Starter or Advanced.

Is metricool considered good value for its pricing?

G2 reviewers broadly consider metricool strong value, especially compared to Hootsuite and Sprout Social, which multiple reviewers cite by name as pricier alternatives. High ratings dominate the review set, and recurring praise centers on analytics depth, multi-platform scheduling, and client reporting at accessible price points. That said, G2 reviews of metricool surface consistent friction: Twitter/X is a paid add-on on any plan, LinkedIn is locked behind paid tiers, and advanced analytics require upgrades. Solopreneurs and budget-conscious users flag tier jumps as hard to justify. Auto-renewal billing practices drew several zero-star reviews, signaling a trust gap that tempers the otherwise strong value perception.

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## metricool Pricing Reviews
(2)

JG

Jordan G.

Founder, Systems Saved Me

Small-Business (50 or fewer emp.)

3/10/2026

More Options
- 

"The BEST Social Analytics That Keeps Me with Metricool"

5/5

What do you like best about metricool?

I LOOOOVE their analytics. Most social media tools lack in this area and it's the #1 reason I've decided to stick with Metricool for social analytics. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The tiers are hard to justify for a solopreneur pricing wise. It's starting to gear toward more agencies, which I understand. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

It allows me to schedule ANY kind of content across multiple platforms. I love it so much. Review collected by and hosted on G2.com.

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Response from Cristina Fernandez of metricool

[Editedit](https://www.g2.com/survey_responses/metricool-review-12461007/official_response/edit)

Thank you so much for sharing your experience! We're really happy to hear that Metricool’s analytics are delivering the insights you need. Providing clear and useful data for social media performance is one of our main goals, so it’s great to know that it’s a key reason you continue choosing Metricool.

We’re also glad to hear that scheduling content across multiple platforms is helping streamline your workflow, and we appreciate your honest feedback about pricing.

Thanks again for being part of the Metricool community.

Current UserValidated ReviewerSource: Organic

 ![Sait T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sait T.")
ST

Sait T.

Mid-Market (51-1000 emp.)

10/15/2025

More Options
- 

"Auto-renew charge, missing core features, and unresponsive support"

0/5

What do you like best about metricool?

Clean UI and a low learning curve. but very basic Review collected by and hosted on G2.com.

What do you dislike about metricool?

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product.

Cannot connect two Instagram accounts at the same time. To switch, you have to disconnect and reconnect, which is slow and error-prone.

Support did not provide a timely or actionable response to my refund request. The renewal policy feels opaque and not customer-centric. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Problem we hoped to solve: centralize social scheduling and basic analytics for multiple Instagram profiles under one brand.

What worked: quick onboarding, clean calendar view, basic post scheduling and reporting for a single profile helped us keep a consistent cadence for a short period.

Limited benefit: we could not keep two Instagram accounts connected simultaneously, so our team spent time disconnecting/reconnecting accounts, which killed the workflow gains.

Net impact: minor help for single-account scheduling, but overall benefits were outweighed by multi-account limitations and slow support on a refund request. Review collected by and hosted on G2.com.

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Response from Cristina Fernandez of metricool

[Editedit](https://www.g2.com/survey_responses/metricool-review-11813443/official_response/edit)

We understand how frustrating it can be to forget to cancel a renewal on time, and we’re sorry for the inconvenience this caused. However, managing the subscription is the user’s responsibility. All users have 24/7 access to their account settings to review, modify, or cancel their plan at any time. Metricool’s automatic renewal system is designed to ensure uninterrupted service, and all details about how subscriptions work are clearly explained in our Terms and Conditions and Help Center, both publicly available.

Regarding your comment about connecting Instagram accounts, it’s not necessary to disconnect and reconnect profiles —in fact, we don’t recommend doing so. Metricool is structured by “brands,” and each brand allows you to connect one profile per social network. This means that with any premium plan, you can connect as many Instagram accounts as the number of brands included in your plan—one per brand—without any need to disconnect existing ones.

We understand your disappointment and regret that your experience didn’t meet expectations. While Metricool only provides the service and cannot take responsibility for monitoring individual usage or managing cancellations, our support team is always available via chat to clarify any doubts and ensure you have the information you need.

[See how metricool improved](https://help.metricool.com/en/article/whats-a-brand-in-metricool-and-how-does-it-work-2pqndp/)

Validated ReviewerSource: Organic

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