YF
Yesica F.
Executive Peoject Manager
Mid-Market (51-1000 emp.)
"Streamlined Social Media Management, Needs Stability Fix"
5/5
What do you like best about metricool?

I genuinely appreciate Metricool's capability to streamline social media management by allowing me to create a single post and effortlessly replicate it across various social media platforms. This feature saves me a significant amount of time and effort, as I do not need to individually post on each platform, enhancing my efficiency. Moreover, I find the analytics provided by Metricool to be highly valuable, giving me insightful data and metrics to better understand my social media performance. Additionally, the initial setup process of Metricool was surprisingly straightforward and user-friendly, making it easy for me to both set up and learn how to effectively use the platform. These aspects greatly contribute to the positive experience I have with Metricool, and I'm very satisfied with its performance. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I think lately, some accounts for certain social media platforms have been getting disconnected very frequently. I don't know the underlying issue, but this is something that definitely needs improvement. It's crucial that the social media accounts remain connected consistently without frequent disconnections. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing such a detailed review. It’s great to hear that Metricool helps you streamline your posting across platforms and that the analytics and setup experience support your daily work.

About the disconnections, we know how frustrating they can be. These are triggered by the social networks themselves when permissions expire or are revoked for security reasons. While this isn’t something Metricool can prevent, users can reduce how often it happens by following the steps in our article on Best practices to minimize disconnections on social networks. If you’re still running into frequent issues, feel free to reach out to us through the chat so we can look into your case together.

Thanks again for trusting Metricool to manage multiple accounts in one place. Your feedback really helps us keep improving.

See how metricool improved
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great Reports, but an Outdated UI and Limited Thumbnail Options"
3/5
What do you like best about metricool?

The Reports is the best part because it consolidates everything. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The UI and the look of the reports looks old. Also, when uploading to tiktok and other platforms, we need to be able to choose a thumbnail and preview image. Also, i need Summaries on the report with interpretation and recommendation and a field for inputting ALT TEXT on the images. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Glad the reports are working well for your client workflow, consolidating everything in one place is exactly what they're built for.

On thumbnail and cover image options, availability depends on what each platform allows through their API, so there are some limitations outside our control. That said, if it's not showing up as expected, our support team can walk you through it and make sure everything is set up correctly.

On the UI and report summaries, we're taking note and it's worth checking out Metricool Studio and Campaign Dashboards (both available in the Reporting section), which bring a more modern experience and deeper reporting capabilities that might already address some of what you're looking for.

As for ALT text, it's currently available for images in the planner, and we have it on our radar for reports too. Our team is here for you if you want to share more detail.

See how metricool improved
Feraud O.
FO
Feraud O.
Owner
Small-Business (50 or fewer emp.)
"Easy Social Media Scheduling and Management"
4.5/5
What do you like best about metricool?

Easy to use for social media post scheduling and management. Review collected by and hosted on G2.com.

What do you dislike about metricool?

They need to allow you to collaborate with account and do certain post directly for the dashboard. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing your experience! It’s great to hear that Metricool helps you manage and schedule content for your clients more efficiently from one place.

We also appreciate your suggestion about improving collaboration and publishing directly from the dashboard. Feedback like this helps us continue refining the platform. Thanks again for taking the time to review Metricool!

Sait T.
ST
Sait T.
Mid-Market (51-1000 emp.)
"Auto-renew charge, missing core features, and unresponsive support"
0/5
What do you like best about metricool?

Clean UI and a low learning curve. but very basic Review collected by and hosted on G2.com.

What do you dislike about metricool?

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product.

Cannot connect two Instagram accounts at the same time. To switch, you have to disconnect and reconnect, which is slow and error-prone.

Support did not provide a timely or actionable response to my refund request. The renewal policy feels opaque and not customer-centric. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

We understand how frustrating it can be to forget to cancel a renewal on time, and we’re sorry for the inconvenience this caused. However, managing the subscription is the user’s responsibility. All users have 24/7 access to their account settings to review, modify, or cancel their plan at any time. Metricool’s automatic renewal system is designed to ensure uninterrupted service, and all details about how subscriptions work are clearly explained in our Terms and Conditions and Help Center, both publicly available.

Regarding your comment about connecting Instagram accounts, it’s not necessary to disconnect and reconnect profiles —in fact, we don’t recommend doing so. Metricool is structured by “brands,” and each brand allows you to connect one profile per social network. This means that with any premium plan, you can connect as many Instagram accounts as the number of brands included in your plan—one per brand—without any need to disconnect existing ones.

We understand your disappointment and regret that your experience didn’t meet expectations. While Metricool only provides the service and cannot take responsibility for monitoring individual usage or managing cancellations, our support team is always available via chat to clarify any doubts and ensure you have the information you need.

See how metricool improved
SB
Stacy B.
Director of Marketing & CRM
Mid-Market (51-1000 emp.)
"Easy Implementation & Approvals, but Commenting During Review Feels Cumbersome"
3.5/5
What do you like best about metricool?

Product is easy to implement across a wide array of clients. Easy to get multiple approvals when necessary. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The commenting feature when reviewing is cumbersome to ensure you have placed comments in the correct areas. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing such a thoughtful review. We’re glad to hear that Metricool makes it easy to roll out across multiple clients and streamline approvals, especially when different stakeholders are involved.

We also appreciate your honest feedback about the commenting experience during reviews. That kind of insight is really valuable for our product team as we continue refining collaboration features to make feedback clearer and smoother.

It’s great to know that Metricool is helping you distribute social content internally in a way that feels authentic and engaging. If you ever want to share more ideas or need support, our team is always here to help.

Filippo O.
FO
Filippo O.
"Intuitive Automation and Exceptional Support"
4.5/5
What do you like best about metricool?

I like the APIs and the automation possibilities offered by Metricool. I consider it a 'white hat' tool. I find the documentation sufficiently good and the initial setup quite easy. But above all, I would recommend the exceptional advice I received from Astrid. Truly a person of rare availability and competence, extremely proactive and highly collaborative. Better than any expectation. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I don't know it well enough to respond, but I would like to be able to use its APIs to publish content without having to 'upload' my editorial calendar on the platform but push it directly to social media. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for taking the time to rate us!

Olga Z.
OZ
Olga Z.
Community Relations Manager
Mid-Market (51-1000 emp.)
"My first experience with a social media scheduler"
4.5/5
What do you like best about metricool?

I really like that everything is in one place, especially the feature that suggests the best posting times for Facebook. I’m not sure how it’s calculated, but it’s very helpful and makes planning easier. Review collected by and hosted on G2.com.

What do you dislike about metricool?

When I manage several brands that are closely connected, I have to switch into each account separately to see their schedules. It would be much more convenient to have one combined calendar view that shows all brand accounts together. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for sharing your experience! We love hearing that Metricool makes your planning easier and that the best times feature is helping you post more confidently.

We understand your point about having a combined calendar view and have shared your feedback with our team. It’s always exciting to hear insights from our first Metricool experiences. Feedback like yours helps us keep improving the experience for all Metricoolers.Thanks again for trusting us with your content strategy!

Martha María  D.
MD
Martha María D.
Producción de audiovisuales y fotografía.
Small-Business (50 or fewer emp.)
"A simple and very useful tool for social media"
5/5
What do you like best about metricool?

What I like the most is how easy it is to plan posts for my clients. The calendar view is very clear and intuitive, I can schedule content for different platforms without getting lost. It really makes my job faster. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The free version is a bit limited if you manage more than one client. But overall I’m very happy with it and use it almost every day. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing such a thoughtful review. We’re glad to hear Metricool makes your planning faster and that the calendar view and reports help you work more efficiently with your clients. The free plan does have its limits, but if you ever feel curious, you might want to give Premium a try—it could be a good fit for managing multiple clients. Great to know you’re finding value in using Metricool almost every day!

Verified User in Online Media
AO
Verified User in Online Media
Small-Business (50 or fewer emp.)
"Makes Social Media Scheduling a Breeze"
4/5
What do you like best about metricool?

I really like the ability Metricool provides to schedule future social media posts across multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about metricool?

LinkedIn is one of my more active platforms and I was unable to schedule posts to LinkedIn with the free plan that I used. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing your experience. We’re glad to hear that scheduling posts across multiple platforms is helping you save time, that’s exactly what we aim for.

Regarding LinkedIn, some features like scheduling for certain platforms are available on paid plans, which allows us to offer more advanced integrations and keep the service running smoothly.

If you’d like to explore those options or have any questions, feel free to reach out via chat or at help@metricool.com. Our team will be happy to help.

AC
Alex C.
Co-Founder
Small-Business (50 or fewer emp.)
"Comprehensive and Affordable Social Media Tool"
4.5/5
What do you like best about metricool?

It includes all the platforms, plenty of user seats, and reporting I need at a good price. I haven't had any issues connecting accounts and find customer service to be helpful and accurate. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The number of emails I get to approve posts. I wish this was a way to get one email at a scheduled time to go straight to my tasks so I don't get an email for every single post. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for your detailed review! We’re glad to hear Metricool gives you the coverage, reporting, and client management you need and that our support team has been helpful along the way.

About approval emails:

- If reviewers have a Metricool account, the creator of the post can choose to disable email notifications when setting up approvals. In that case, reviewers won’t get one email per post—instead, they’ll see a notification icon in their “My tasks” section inside Metricool.

- If reviewers don’t have a Metricool account, the system always sends an individual email for each post pending approval.

Your feedback is super valuable, and we’ll keep working on making the approval process even smoother.

Thanks for choosing Metricool, we’re proud to be part of your workflow.