Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Nice tool for social media positing"
3.5/5
What do you like best about metricool?

Metricool is a one-stop way to handle all of your social media management needs. I can post my clients' content, schedule posts and monitor analytics from one easy interface. Review collected by and hosted on G2.com.

What do you dislike about metricool?

There was a small learning curve, but it's easy to quickly get up to speed by reading the documentation. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for your positive comments. We are happy to be your one-stop way to handle all of your social media platforms. We keep working to improve the tool, so don't miss out on new features like Content Approval or post with collaborators for Instagram.

See how metricool improved
Oswar N.
ON
Oswar N.
Founder & Social Media Manager
Small-Business (50 or fewer emp.)
"Metricool, An essential tool to monitor your brand."
5/5
What do you like best about metricool?

I started using metricool in the free version and the most that caught my attention is all the features that it had in its free version. After getting to know the app better, I decided to switch to the paid version as I could offer my clients a White label report so that they could see the results in real numbers. The simplicity required to synchronize the web with Metricool and the quality of the reports was what made me switch to the paid version. And I do not regret it! Review collected by and hosted on G2.com.

What do you dislike about metricool?

Things that I do not like, it is difficult to find any fault, but I would say add more social networks and synchronization with other apps such as Google sheet etc. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks a million for your wonderful review, Osward, you leave us speechless. As a metricooler, you know we add features regularly, so don't miss out the new ones as Content Approval or posting with collaborators for Instagram.

Paul M.
PM
Paul M.
Label Manager
Small-Business (50 or fewer emp.)
"Good dashboard for basic starts and social media planning"
3.5/5
What do you like best about metricool?

I like the drag and drop planner and the fact you can preview your social posts. It is also handy you can tracks all your social accounts under one dashboard. Nice interface to show you the best time to post on each social account, just drag your post to the darker coloured areas. Their solution for posting on Instagram is straight forward too. The analytics do not give you any extra insight that you wouldn't already see from your dashboards within youtube, twitter etc. It is easy to switch around between the stats, which saves you having to load up the dashboard of each website. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Its definitely lacking features that some of the bigger social planning apps have. Here's what I would like to see implemented:

-ability to save preset hashtags so you can automatically add them to posts that you schedule in the planner

-preset time slots in your calendar that get automatically filled when you add new posts (like what buffer have)

-chrome extension similar to buffer would be good Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for you review Paul. We recently launched a new interface, we hope you like it. We did some of the implementations you mentioned, you have available a chrome extension and you can also save texts in the planner, so you can optimize even more your time. Regarding a preset time slots, we will share the suggestion to the product team.

See how metricool improved
Christina M.
CM
Christina M.
Marketing Manager
Mid-Market (51-1000 emp.)
"Makes reporting super easy"
5/5
What do you like best about metricool?

I bought this specifically for the Google Ads. When you log into the back end, it's great if you know where to go and what you are looking for, but if you need a quick overshot, Metricool offers that. Also, the ability to integrate multiple platforms and then print a report every quarter makes you look like a superstar. Review collected by and hosted on G2.com.

What do you dislike about metricool?

When creating a Google Ads, I don't prefer to use this. Great for reporting, but in terms of creation and the doing a 'in-depth', Metricool is just tip of the surface. I didn't buy this tool to actually create ads, but a 'quick report' run for clients. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks a million for your 5 stars, Christina. Recently we launched a new interface for creating ads campaigns, with more options, we hope you find it useful.

See how metricool improved
Fathi S.
FS
Fathi S.
Growth Marketing Manager
Small-Business (50 or fewer emp.)
"disappointing tool"
0/5
What do you like best about metricool?

metricooll is easy to use and the pricing is okay. Review collected by and hosted on G2.com.

What do you dislike about metricool?

metricool doesn't hold its promise. lot of format are not supported : stories, caroussel, reel, videos, etc. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

We are sorry that Metricool has not met your expectations in the past. We keep working to improve the tool and add features regularly, but some of them depend on third party API, they set what can be done in an external tool like ours. Stories, carousels and reels are now supported, so we hope you can give it another try.

See how metricool improved
Fernando Adrian O.
FO
Fernando Adrian O.
Consultor de marketing
Small-Business (50 or fewer emp.)
"Metricool, an essential tool"
4/5
What do you like best about metricool?

What I use the most are the statistics, and I have launched a couple of advertising campaigns, which is amazing how easy they are to carry out. And for scheduling posts on social media, the best thing is the recommendation of the best time to post. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The interface for scheduling posts is very basic, it serves its purpose but if they could improve it, it would also be great if the campaigns allowed selecting audiences created from the Facebook Business Manager. The automatic promotion of posts on Facebook is done for the country where the business page has the most followers; you cannot choose or segment. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you very much for your comments, Ferrando Adrian. We continue working to optimize the tool, the planner is much more complete and the interface for creating ad campaigns has recently been improved. We hope they help you with the management of your social networks.

See how metricool improved
rafael a.
RA
rafael a.
Marketing digital venta como afiliado
Small-Business (50 or fewer emp.)
"social network performance"
5/5
What do you like best about metricool?

with Metricool you can obtain the performance of your social network or website, visits, graphs, it gives you the opportunity to see how your website is doing Review collected by and hosted on G2.com.

What do you dislike about metricool?

I don't think there's anything I don't like since it provides the service according to what it promises. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you very much Rafael for your 5 stars and your positive comments about Metricool. We hope you continue to enjoy the tool, don't miss the new features such as Content Approval and publishing with collaborators on Instagram.

See how metricool improved
Verified User in Biotechnology
AB
Verified User in Biotechnology
Small-Business (50 or fewer emp.)
"Nice tool to know what's happening in your social channels"
3.5/5
What do you like best about metricool?

Simple, easy to use interface with good value for money Review collected by and hosted on G2.com.

What do you dislike about metricool?

A bit simplistic sometimes. But definitely not much negative to add Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you for your positive feedback. We recently launched a new interface, we hope you like it. Also, we keep working to improve the tool, so don't miss out on new features like Content Approval or post with contributors for Instagram.

See how metricool improved