I love having a single source of truth for all of our paid ads, easy optimization, and personalized service with my CSM, who provides great insight. Review collected by and hosted on G2.com.

I find the reporting feature does not always give me the proper information I am looking for. I would like to be able to view stats by campaigns and be able to find information easier vs searching through individual experiments. Review collected by and hosted on G2.com.

Metadata is a great platform for launching paid ads at scale. We've enjoyed using the platform and the metamatch and enrichment capabilities have been great. Where metadata really shines are the people who back the product from CS to our day-to-day contact, they've gone up and beyond each step of the way! Review collected by and hosted on G2.com.

There are some limitations with the interconnectedness between 6Sense and metadata. We've bridged this challenge by using Salesforce. Review collected by and hosted on G2.com.

Overwhelmed and inundated with marketing tools, ad channels, and data to look after? Metadata solves this by tying it all together in one campaign management, experimentation, optimization, and measurement engine. We were able to connect multiple campaign channels, our marketing automation platform, and sales CRM in a centralized way that allowed for rapid experimentation and iteration that tied everything back to revenue — the real value in Metadata is evaluating your campaigns and channels against the bottom line and not top-of-funnel vanity metrics. Plus, the customer success team was phenomenal over the course of our engagement. Review collected by and hosted on G2.com.

The company and the platform are still in a rapid growth mode so bugs surface and new feature and function releases create some congestion and surprise inside the tool from time to time. But these are growing pains and good problems. Review collected by and hosted on G2.com.

This tool is powerful and provides great results for every stage of the funnel. It works wonderfully well for a Multichannel strategy. It scales and pivots our efforts and has attribution reporting that we can rely on as a team.

Lily, Mallika, and Silvio are a dream team who support us every step of the way - they genuinely care to see us succeed, and honestly, having this level of support is crucial in us hitting our goals. Review collected by and hosted on G2.com.

One very early observation: Edit functionality is something that would be very helpful but it is missing as of now.. i.e. you can not edit anything once you have built.

another thing is, I can't use the tool to build audiences and test ads on Google Review collected by and hosted on G2.com.

Audience building is great and very easy to use. Very helpful and responsive account rep / ad ops teams. Integrates well with Marketo and SFDC, and other MarTech stack tools. Reporting is great with custom dimensions and stages. Review collected by and hosted on G2.com.

The annual renewal process is difficult every year since platform costs can become cost-prohibitive when native ad platforms are essentially free. Also lots of overlap with other martech stack tools such as rollworks and 6sense. Review collected by and hosted on G2.com.

For those reading this, I’m going to ask that you take a seat. Perhaps, even a gulp of water as you’re going to need to be comfortable and hydrated reading the best review of the best campaign automation platform that exists within the B2B space.

If you’re not using Metadata, then you probably still fax your prospects. Does listening to Pearl Jam on the weekend via your walkman & wired headphones hit home? Seems to me, that this type of person must still consider a phone book as a primary strategy for new customer acquisition.

Be better folks. Metadata automates the things that you think should be automated while allowing you to plan bigger, bolder and further out. Why hire another 3 bodies with “campaign” something or other in their titles when you can have data and AI making mathematical decisions for you - at scale? You still need great people but, perhaps, the most creative, strategic, and visionary folks that feed Metadata their ideas.

Customer service you ask? You can buy packages that offer guidance, a dedicated Slack channel (for my friends that still fax, we’ll discuss what Slack is at a later time), and a strategy for campaign creation. I’ve been working with Maz, Baily, and Ana…and they feel like an extension of my team.

If you haven’t gotten it by now, our team loves Metadata. If there’s one thing that you should do today, hit that “Book a Demo” button. Review collected by and hosted on G2.com.

I will say that purchasing Metadata does come with one negative connotation. The platform may weasel its way in-between time with your significant other. Not that you’ll be doing “more work” within the platform, just more-so spending time in fascination with all the data that you have at your fingertips. Review collected by and hosted on G2.com.

Metadata helps us create and manage audiences and experiments with ease, making the management of campaigns easier. Review collected by and hosted on G2.com.

The monthly spend minimums can be a deterrent, but you've got to understand that the system needs a certain amount of data for their ML to kick in. Review collected by and hosted on G2.com.

The best feature is the managed services to help with onboarding and managing the campaigns. James Silvestri has been a great guide and asset to my marketing operations. As I am building out our digital marketing programs and strategy, James has been there for me every week, helping me get campaigns live, showing me the capabilities, and growing our pipeline. Review collected by and hosted on G2.com.

I do not have any dislikes so far. There are a few small learning curves, but besides that, the platform is very capable. I had hoped they would have Google Ads as well, and luckily after using the platform for a quarter, they are now adding Google Search Ads into the platform so I can now manage all my paid media tactics in one hub. Review collected by and hosted on G2.com.

Complete visibility into what's working, what's not working, and why. We can bring all of our paid campaigns into one place, making it easier to manage, launch, and scale our programs — and reach the right audience. Whether it's running tests with new audiences or creatives, Metadata gives us the visibility we need to execute, measure, and test quickly. On top of the platform, their team has been fantastic partners to us - ensuring that we have everything we need to be successful. Major shoutout to James Silvestri - he's basically become an extension of our team. Review collected by and hosted on G2.com.

There is nothing I dislike. The biggest barrier for our team has been adopting a new way of working. Review collected by and hosted on G2.com.

Metadata has been a lifesaver in automating our digital demand strategy. Previously, our paid media lived in native platforms, leaving me to individually track data and convert it all into a single spreadsheet to make sense of it. Now, I can see everything in one place and have the option to filter my metrics to show exactly what I need. I love how easy the tool is to use to track multivariate performance. I have total visibility into what's working and what's not - and the ability to change it in a timely and efficient manner. The Metadata support team is also top-notch! James Silvestri has been my rep for the duration of our contract and I am always impressed with his knowledge and suggestions to improve our program. Review collected by and hosted on G2.com.

The only thing that was tricky for me was figuring out the most efficient way to build our audiences so that they bring in more qualified leads. There were a lot of options, filters, and just ways to do this in general. However, I will say that with some coaching and suggestions from James, we were able to fine-tune them. Review collected by and hosted on G2.com.