- Duplication of campaigns/ads/forms/etc

- Process for creating new campaigns is quick and seamless

- Ability to test multiple iterations/experiments is great and saves a lot of time

- Automated rules for optimizing campaigns/experiments, auto-pausing, etc is great

- Cohort reports are awesome Review collected by and hosted on G2.com.

- Audience building leaves much to be desired. No ability to use boolean logic is a big obstacle - but there is a new feature update for this about to come out which will be a game changer

- In the reporting - I can't always slice and dice the data in exactly the way I want, and sometimes need to export it to do so Review collected by and hosted on G2.com.

Quick design & launch of campaigns. Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker. The team embeds with your own and will provide resources and guidance where you have knowledge gaps. The community is engaging and makes it feel like you're a part of something bigger. The tool increased my lead to MQL conversion rate by ~10% within a few months, and gave me time to start launching new channels and experiments. Review collected by and hosted on G2.com.

For a more niche target market like mine, some audience types I wanted to use did not work well - either they didn't allow for narrow enough targeting (in some cases could only target by industry), or audiences came out too small. In general audience development and management was still quite time consuming, despite all your channels being under one roof. Review collected by and hosted on G2.com.

Easy to set up, easy to use, not very expensive and worked great for a while Review collected by and hosted on G2.com.

Honestly, don't know if it's a Metadata issue or FB issue, but FB has dropped off the map in terms of ROAS for my company. I've shifted spend elsewhere so Metadata is just not a solution any more for my B2B company. Review collected by and hosted on G2.com.

Metadata is a great tool for ABM and paid social. You can reach incredibly specific audiences and run easy tests and experiments. The support from their team is amazing, from our Customer Success Rep, a performance strategist, and access to their technical support team. When we do have technical issues, they are able to submit tickets and escalate our issues quickly and resolve any problems. We've had great success with Metadata so far! Review collected by and hosted on G2.com.

The only issue we have seen so far is that you cannot make edits to anything that is live. If you want to update an audience, form, ad, or full campaign, you will need to duplicate and create a new one. It would be much more seamless to be able to make edits to live campaigns like you can on most ad platforms. Review collected by and hosted on G2.com.

The duplication features are nice and help save time. The integration with Salesforce makes insights much easier to see. The support team is helpful and quite responsive. Review collected by and hosted on G2.com.

As the sole digital marketer at my company, I'd like more time/attention on our account from their CS team than I'm currently getting. Google connection has seemed to be having some technical issues. They are resolved quickly though. Review collected by and hosted on G2.com.

Support team is excellent

Targeting capabilities that can integrate into Facebook

ABM capabilities

Better bulk audience building with job titles than LinkedIn

Salesforce integration

Bulk application of exclusions targeting and other areas to multiple campaigns

Overall there's a few technicalities that makes things easier to apply to multiple campaigns Review collected by and hosted on G2.com.

Campaign naming parameters are not customizable after launching into LinkedIn or Facebook

Every ad that is launched is separated at the campaign level in Facebook and LinkedIn which can cause budget issues sometimes

When using Optimizer, it sometimes doesn't spend the full budget due to performance even if we're willing to spend a bit more

Retargeting audience builds needs to be separated out individually to its own buckets whereas we're able to group them together in the campaign level of LinkedIn and Facebook Review collected by and hosted on G2.com.

Metadata.io is great at enriching data for purposes of targeting and also once you've captured a lead via a paid social or paid search channel. We also love how simple it makes the bidding process. Review collected by and hosted on G2.com.

While the UI is overall very intuitive and easy-to-use, I still find it a challenge to take care of certain tasks without asking our CSM for help. But the CSM is very helpful and I am learning more of the ins and outs! Review collected by and hosted on G2.com.

Metadata helps me automate my LinkedIn and Facebook ads so I am able to spend more time optimizing, creating new campaigns, and working on other projects. They also have the best customer service team in the business! Review collected by and hosted on G2.com.

I don't have any dislikes or downsides about Metadata. Every time I have run into an issue, their support team is there to help, and I have always found a resolution to my problems. Review collected by and hosted on G2.com.

It's easy to talk about the automated testing and 1-to-1 job title matches (MetaMatch allows you to target people on social media by their exact title, even on Facebook, which is a gold mine for B2B in this regard). Still, the actual value of Metadata is in your onboarding and account management team.

You're paired with an account manager, a technical onboarding specialist, and a performance marketer as a Metadata customer.

If you're like me, you've experienced burnout with vendor calls that provide no value and every time you join; it's an upsell sales call.

No at Metadata. Nope.

Each call with your account manager and performance market results in actionable and strategic takeaways.

The recommendations aren't cookie-cutter, either. They're tailored to your unique marketing strategy. If you need to, reread this last sentence because this is the difference between actualizing value and just spending for the sake of spending.

The performance marketer understands your unique needs and how to structure your campaigns to get your desired results. Your account manager understands the strategy you're after and works closely with the performance marketer. The platform automates 90% of the manual work required to set up new tests and campaigns.

Ultimately this means if you're looking to onboard a performance marketer this year and are currently managing all of your campaigns in native channels, you can realistically offset this hire for a year or so.

In my experience, the delta between onboarding Metadata and hiring an in-house performance marketer is considerable. Not to say that there's no place for an in-house performance marketer, but by onboarding Metadata before hiring them, you give them a solid foundation to start from. Review collected by and hosted on G2.com.

It's not a dislike, but before you set up your budget groups and first campaigns, I recommend reading their playbooks. If you're familiar with native ad platforms like LinkedIn, it's not a 1-to-1 translation in Metadata due to the way they structure the campaigns. Honestly, that's a superpower more than anything. Review collected by and hosted on G2.com.

This platform shaves hours off of the work I need to do for paid social campaigns. Aside from the robust functionality, the service team is superb -- I've worked with a lot of MarTech providers before and the team at Metadata.io is incredible. I can say a lot of what has made this platform so imperative to our paid efforts has been the support, guidance, and hands-on approach this team has taken with our account when we really needed it. Plus, the platform is always expanding in functionality and the help docs and Community are incredibly resourceful. Review collected by and hosted on G2.com.

If you've never used a platform like this, the approach to the experiments might be a little tricky to grasp at first. But as I mentioned before, the hands-on "how do we support you best" nature of their team really made this a short and easy learning curve. Review collected by and hosted on G2.com.