Integrations with ad platforms, specifically Linkedin. Makes it easy to setup and manage campaigns. The platform layout is really simple and easy to navigate. New spotlight feature helps us to build a reliable ABM approach. Review collected by and hosted on G2.com.

Setup is a process, it took us several months to get things working correctly. Also, I had many issues running Google ads through the platform, specifically in regard to performance, which is confusing. Review collected by and hosted on G2.com.

I could probably end my review with just the title, but I'm a big fan of MetaData, so I will continue. The easy of use to combine audiences into target groups and reuse those groups across multiple campaigns is a real game changer. We save a lot of time managing our spend each month with the budget groups feature, and the optimizer has helped us reduce our CPL in <6 months. Review collected by and hosted on G2.com.

As I write this review on 11/28/23, there are still some missing key features. Specifically, the ability to create native campaigns with multiple ads in them. I'm told this feature is on their roadmap, so check when you're considering the purchase. This doens't make MetaData unusable, but it causes us to still use native campaigns in a few use cases where we otherwise would not. Review collected by and hosted on G2.com.

The platform is very powerful yet intuitive and helped us target a key audience, iterate on messaging, and test a ton of variables in a campaign tied to our business goals. I trust both the automation and the tool and the expertise of the team - the Customer Success team (s/o Heidi and Matt!) was instrumental in my onboarding and the success of our latest campaign. Our company has partnered wiht Metadata for a long time, but as a new user, I really appreciated the partnership. Review collected by and hosted on G2.com.

There are a couple kinds of social media ads (e.g. LinkedIn right rail ads) that have to be done in the native platforms vs. in Metadata. I would prefer to use Metadata for everything! Review collected by and hosted on G2.com.

After switching from another tool (6sense), we were initially hesitant about adopting metadata. However, once we went live, we immediately experienced remarkable success using the various channels that metadata offers. Previously, our primary source of success was limited to Google Ads, which required significant manual effort. With Metadata, this manual burden has been lifted, and it has proven to be extremely helpful in automatically optimizing campaigns without the need for constant manual intervention.

In the past, we had not been fortunate with LinkedIn and some other channels, but things took a positive turn when we launched campaigns directly through Metadata. What impressed us the most were the robust analytics, user-friendly interface, automatic optimization of campaigns, and the ability to customize and define our own criteria for MQL (Marketing Qualified Leads) / SQL (Sales Qualified Leads).

Overall, Metadata has revolutionized our marketing efforts and provided us with a more efficient and effective way to drive success across various channels. We are delighted with the results and highly value the insights and automation it brings to our campaigns. Review collected by and hosted on G2.com.

At present, we utilize a personalized meeting booker on our website, but we are facing challenges when it comes to properly attributing credit back to the original campaigns within metadata. One aspect that we find unsatisfactory is the limited integration with many newer marketing tools, including chatbots like Drift or Qualified. We wish there were better compatibility and seamless connections with these platforms to enhance our overall marketing efforts. Review collected by and hosted on G2.com.

Being able to target the accounts on our ICP on Facebook makes Metadata an invaluable product for us. Not to mention we get the best service from our Success Managers. Who are absolutely some of the best I have ever worked with. Review collected by and hosted on G2.com.

Wish it didn't take so long to get set up and running. But there are a lot of moving pieces. I'm sure it will be better soon but Its definitely worth the setup time. Review collected by and hosted on G2.com.

Metadata makes it easy to launch ads across multiples platforms, rapidly deploy experiements, automate ad management rules, and target B2B audiences on FB. Review collected by and hosted on G2.com.

It would be perfect if you could manage all features and ad types in Metadata- not just some of them. You get all the main/important ones of course. And I understand why certain ad types wouldn't work in the platform. But it would be nice to have a comprehensive platform where I never had to leave to run my ads. Review collected by and hosted on G2.com.

Metadata brings multiple ad platforms in one place to increase efficiency and save you time with duplication features (ads, offers, audiences, etc). Learning the platform was quick and intuitive, especially if you have experience with FB, LI, etc.

Besides the platform, Metadata has an all-star customer experience team that have helped me ramp up quickly, are constantly sharing best practices, and making great suggestions to improve campaign performance. If there are any issues, they take care of them in minutes, not days or weeks. I've had reps from all the big platforms, and Rosie Cutrer and Raul Moreira really feel like an extension of my team. Can't say enough good things about Rosie! Another thing to add here: reps from the ad platforms (Google, Meta, etc.) almost always push you to spend more. Rosie and team actually want you to succeed in your campaigns vs. just spending more budget; there is a difference! Review collected by and hosted on G2.com.

Not much! There have been a few little bugs here and there, but again, when I send them over to Rosie and Raul, we are usually able to fix them very quickly. Would love to see some further integrations with things like Pardot and ability to promote LinkedIn Live Events; that would be cool (think MD might already be working on these). Review collected by and hosted on G2.com.

Metadata allows me to automate away a lot of the manual work that goes in to scaling awareness, demand generation and lead capture campaigns. I love being able to have a single view of how our budget is performing across different channels. The auto-pause rules allows us shut off poor performing campaigns, which helps our peace of mind. Review collected by and hosted on G2.com.

There is a bit of a learning curve during onboarding. Understanding how all of the different feature sets work together can take some time but the customer success team is top-notch. Review collected by and hosted on G2.com.

The platform makes it easy to adjust audiences and see if they are really worth your time. It becomes a repository for all pieces of your ads - creative, headlines, descriptions, offers - and then makes it easy to see what's a hit and what flopped.

Our CSM James, performance manager Soroush, and onboarding consultant

Francisco has been phenomenal in quickly getting us up to speed and working efficiently with best practices in the platform. The support team there is *chef's kiss*. Review collected by and hosted on G2.com.

The ad creation process can sometimes be tedious, especially when you rotate copy and images frequently in many campaigns - it's still way easier than building them out in the platform, though. Review collected by and hosted on G2.com.

I really like that I don't have to go into the native platforms and I can launch everything through one platform. I also really like how we can get our audiences from Hubspot and other platforms. Our reporting is also really easy when we use MetaData, all of the info is right there in one place. Review collected by and hosted on G2.com.

I think our least favorite part is that we can't edit a campaign after it's launched, we have to duplicate the campaign and then edit it. It's just a small dislike! Review collected by and hosted on G2.com.