Metadata makes campaign execution incredibly efficient allowing you to quickly build and launch audiences and campaigns across multiple platforms, all while tracking performance in one centralized place. But what truly sets the experience apart is partnering with someone like Fe. She goes beyond support bringing strategic insights, proactive recommendations, and a genuine investment in your success. Fe doesn’t just help you run campaigns, she helps you elevate them. Review collected by and hosted on G2.com.

While the platform does a great job enabling fast campaign setup, certain optimization and tracking features still require jumping into the native platforms to complete. Bringing more of these capabilities directly into Metadata would help make it a true one-stop shop for end-to-end campaign management. Review collected by and hosted on G2.com.

Audience targeting - because of the ability to integrate with Salesforce and their dynamic audience feature, our account based audiences get automatically updated and we don't need to rely on constantly uploading account lists to ad platforms

Software + services model - traditional agencies weren't providing what we needed. The managed services model has provided the right strategy and support to run new tests, better utilize the platform, and provide ongoing campaign management.

Reporting - Metadata provides many different types of reports and analyses that are easy to view that help us understand the impact of our campaigns (accounts reached/engaged, creative performance, channel performance, etc.) Review collected by and hosted on G2.com.

Occasional issues with funnel reporting and attribution

Wish you can run more ad types/campaigns across ad channels Review collected by and hosted on G2.com.

The audience tool is absolutely amazing, having so many different ways to find our target market makes my life so much easier. Review collected by and hosted on G2.com.

Honestly the only downside is some some UI stuff, but they've been improving that lately. Review collected by and hosted on G2.com.

Metadata makes launching, managing, and updating ad campaigns simple and streamlined. The reporting functionality is comprehensive, and allows you to take as high-level or granular a view as you need. Additionally, Metadata's new bid agent is very effective, and has helped reduce cpc and cpl significantly across our ad campaigns! Review collected by and hosted on G2.com.

No downsides to report. If we ever do have questions or issues the team is hyper responsive and helpful. Review collected by and hosted on G2.com.

It's powerful and easy to use. Especially if you are running ads on multiple platforms, it's challenging to keep track of everything and log into various ads platforms to upload ads. With metadata this process is massively simplified - one log in, and you can quickly add creative and copy and duplicate ads across platforms. That plus the better targeting and reporting options make it a no brainer. Review collected by and hosted on G2.com.

You do lose some of the control you get when you're working directly in an ads manager. For example, in the past when I ran ads on FB I would use existing ads with tons of social proof built up (reactions, comments, shares). Over time these ads become real assets for the business. In Metadata, every new test creates a new ad that starts from scratch when it comes to social proof (frankly all platforms like metadata do this, so it isn't specific to them necessarily). Not really a make or break, but that would be a cool feature to add at some point. Review collected by and hosted on G2.com.

Metadata is extremely easy to use on a daily basis and easy to implement with your tech stack (especially thanks to the help from their support teams). The platform gives you access to more dynamic audiences, easier A/B testing, and has dramatically improved social ad performance for my team at two separate companies. Review collected by and hosted on G2.com.

In LinkedIn, Metadata campaigns will sync to only one campaign group. My advice is to set up an easy campaign naming convention that can be followed on Metadata and in native LinkedIn campaigns. Review collected by and hosted on G2.com.

As a team of one, saving three to five hours daily with Metadata’s automation and optimization features has been invaluable. It’s freed up my time to focus on more strategic initiatives, driving better results for our company. Review collected by and hosted on G2.com.

Would be great if they brought back display ads with great inventory slots. Review collected by and hosted on G2.com.

Metadata.io has an amazing intent database that allows me to finally reach the RIGHT audience! So I won't be wasting my advertising dollars on getting the ads in front of the wrong eyeballs anymore. So excited! Review collected by and hosted on G2.com.

I do wish there was a resource library where I could self train, but the training they are providing is great. So maybe this isn't even necessary. Review collected by and hosted on G2.com.

Getting visibility into which campaigns are driving actual results. Making bulk changes to campaigns. Their matching is pretty good for complex match scenarios and we can create audiences that we wouldn't be able to in other tools. Review collected by and hosted on G2.com.

It is not an intuitive product at all and not easy to use. It's very confusing to navigate and get to what you what, lots of manual steps flipping between different tabs to find the info. Product has bugs that we are constantly surfacing to the team yet doesn't seem to be improving. Support is okay sometimes but also not great other times. When we first bought the tool, we knew it was still evolving but years later it doesn't seem to have evolved at the speed we see with other vendors evolve the product so it feels a bit outdated at this point. Review collected by and hosted on G2.com.

Building and optimizing LinkedIn, Facebook, and Instagram ads out of one hub is a HUGE time-saver. Also, the ability to aggregate data for creative performance across channels is magic. It's clear that Metadata is investing heavily in its reporting functionality, which means this will only get better over time. As a lean social team, I simply would not go back to running our programs natively in-platform. Review collected by and hosted on G2.com.

Change management is a bit of a feat. Optimizing video campaigns can require some muscle + discipline around auto-pause settings out the gate, since they may not hit CTR or CPC thresholds even when view rates and engagement are strong. New feature releases from LinkedIn are not immediately available on Metadata, so if you want to test new products, you'll likely have to do that natively in-platform for a short time. Review collected by and hosted on G2.com.