I've used Metadata in my current role and have been very impressed with the support we receive from their team. They're always quick to answer any questions, explore new campaign ideas and offer guidance around trends, organization and reporting. They partner with us to make sure we're getting the most out of our ads running on the platform, and it's very easy to get an all-up view of our campaign performance across multiple social channels. Review collected by and hosted on G2.com.

There's nothing that I dislike at this time. Review collected by and hosted on G2.com.

Take all the frustrating, opaque, confusing, and annoying things about digital B2B marketing write them on a piece of paper, and then set it on fire.

Today is the first day of the rest of your marketing life and let me tell you it's glorious.

Metadata solved the most unsolvable challenges of this marketing leader's generation: finding and targeting B2B buyers, serving content to them across personal and professional channels (surprise! they're multifaceted humans), and REAL pinpoint precise conversion attribution. I have been dreaming about this capability, visibility, and actionability for 20 years.

No more guessing, no more wasting 50k on campaigns that steal your soul and run your budget, Metadata gives you the freedom to test with reckless abandon. With LinkedIn (but better) targeting and a nurture-style approach to warming your hand-selected target leads and accounts up, in the weeks since launch we are already seeing demo requests from ICP accounts in volumes we've never been able to drive before.

The world of PPC and digital spend changes daily, do yourself a favor and get Metadata so you can focus on the fun stuff. You'll get instant feedback on what's working and, most importantly the data you need to inform where you spend your next cash. If you sell software to B2B companies, stop working on that PPC specialist job description and go watch a Metadata demo. You will not regret it. Review collected by and hosted on G2.com.

My only gripe is that I didn't have this at my last 2 companies. Review collected by and hosted on G2.com.

It's easy to upload and manage multiple audiences and target account lists to ad platforms. Review collected by and hosted on G2.com.

After $250k in ad spend and multiple experts trying to debug Metadata's email match rates, the best we've been able to achieve is a 6% match on Facebook. It's a bit better than we'd get by going straight to the platform (all our our emails are verified business domains), but not at all worth the cost of the platform. Review collected by and hosted on G2.com.

Metadata is great to run our campaigns on multiple channels at once. We can fully optimise our campaigns in one place, have an quick overview of performance and quickly deep dive into the numbers.

There are key targeting capabilities and integrations which make our life easier - testing intent, firmographic and technographic audiences has helped performance.

Our customer success team is so helpful, always quick to answer any questions, and really takes the time to build a human, friendly connection and relationship with us. They feel like an extension of our team, rather than a vendor. Special shoutout to Ana Marturet who's an absolute gem to work with. Review collected by and hosted on G2.com.

The reporting capability could be improved, I find it hard to export the data I need, and there's no way for me to get a daily view of performance. Review collected by and hosted on G2.com.

The platform is very easy to use and helps our small team get a lot done in less time than if we were running ads natively.

The ability to unlock B2B targeting in Facebook has been huge for us. Our spend is much more efficient and it has enabled us to unlock an entirely new channel.

Above all, the support the team give is first class. Joe, our CSM, is complete legend. He knows the platform and digital marketing extremely well has been great in helping us get up to speed and continue to expand how we use the platform. Review collected by and hosted on G2.com.

The brand awareness campaign reporting could be better.

Building audiences can be complex - there are multiple ways of doing very similar things Review collected by and hosted on G2.com.

Our Deman Gen team is often short on resources, and having Metadata operate as an extension of our team is extremely helpful (shout out to @Joseph Hill). It makes my job easier to activate across one platform that runs across multiple channels (LI & FB specifically). Their process-oriented approach is very objective and concise and it helps keep things very organized when we're constantly testing numerous audiences, content, and ad formats. Review collected by and hosted on G2.com.

That platform itself can be tricky and has some nuances to get used to for a first-time user. The reporting dashboard has some limitations and I've run across a few issues where data is missing for certain periods of times. Our account team does a good job at resolving the issues fairly quickly though. Review collected by and hosted on G2.com.

I appreciate how responsive and engaged the customer success team is. We meet bi-weekly with our customer success manager to check in and monitor progress on all our running campaigns. Review collected by and hosted on G2.com.

Sometimes the product is overly confusing to use or has some glitches in reporting. This can make it challenging to monitor campaigns, but that is why it is so helpful to have the customer success manager as a guide to make sure the campaigns are getting the right attention. Review collected by and hosted on G2.com.

The simplicity of creating various amount of experiments (campaigns) in a few steps.

User-friendly interface. Review collected by and hosted on G2.com.

Sometimes it takes some time for the platform to match the desired audience. Review collected by and hosted on G2.com.

The ability to improve Facebook targeting capabilities (ABM, expanded titles, etc.) is great. I also like the ability to tie in G2/SFDC data in "real-time" to have more up-to-date retargeting campaigns. Review collected by and hosted on G2.com.

I think the data enrichment tool is lacking and/or isn't very helpful when GDPR regulations require marketing to the email address that was used in the original form fill. Unless you want to do a 1-1 connection immediately, which isn't usually how prospects go through the funnel. Making changes to the campaigns is laborious and causes you to relaunch everything, which is a pain and impacts performance. The targeting capabilities don't drive the lead quality that you would hope. While it's nice to be able to add ABM layering in Facebook, I haven't seen any increase in valuable leads, and low-quality leads still come in more times than not. Review collected by and hosted on G2.com.

The team support from metadata.io is fantastic and prompt. They always help me to utilize my budget to the fullest and make recommendations on campaigns we run. Once a campaign is up I have full confidence I can set it and forget it - they have tools that monitor our spend and I know the team is assisting as well. They are always putting a revenue amount into our campaigns and assist with presentations on performance to show the value of our ads. The dashboard is user-friendly and easy to navigate. We are able to test several ads and turn the budget on or off based nonperformance quickly and easily. This can be automated just in case you don't want to check it. The was the missing piece to our ABM strategy! Review collected by and hosted on G2.com.

I would like to stay logged in! I visit this page more than once a day and have to log back in each time. I do believe a new feature is coming to fix this - so fingers crossed! Review collected by and hosted on G2.com.