--- title: Metadata.io Reviews meta\_title: 'Metadata.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 300 reviews by the users' company size, role or industry to find out how Metadata.io works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 300 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Metadata.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. [(12 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews) Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. [(12 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews) Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. [(10 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116305&qs=pros-and-cons#reviews) Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. [(10 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118450&qs=pros-and-cons#reviews) Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. [(8 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118724&qs=pros-and-cons#reviews) Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews) Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310549&qs=pros-and-cons#reviews) Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310822&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1119099&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Metadata.io ##### 1. Automation Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. [ See 12 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you like about Metadata.io? best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it activ ##### 2. Efficiency Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. [ See 12 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you like about Metadata.io? I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficie ##### 3. Ease of Use Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. [ See 10 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116305&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you like about Metadata.io? best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it activ ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Andrew B. Mid-Market (51-1000 emp.) 5.0/5 "Outstanding Reporting and Effortless Platform Experience" What do you like about Metadata.io? Their platform is extremely easy to interpret and their reporting is outstanding. ##### 4. Time-saving Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. [ See 10 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118450&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you like about Metadata.io? Metadata.io is a fundamentally sound approach that ensure we have suitable B2B marketing structures All repetitive campaigns processes are handled i ##### 5. Audience Targeting Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. [ See 8 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118724&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you like about Metadata.io? I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficie ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you like about Metadata.io? Metadata.io is a fundamentally sound approach that ensure we have suitable B2B marketing structures All repetitive campaigns processes are handled i ### 5 Cons or Disadvantages of Metadata.io ##### 1. Campaign Management Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you dislike about Metadata.io? Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an a ![Brandon B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon B.") BB Brandon B. Mid-Market (51-1000 emp.) 4.5/5 "Metadata makes digital advertising more efficient" What do you dislike about Metadata.io? Occasional issues with funnel reporting and attribution Wish you can run more ad types/campaigns across ad channels ##### 2. Complexity Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you dislike about Metadata.io? feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 3. Expensive Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310549&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you dislike about Metadata.io? Configuring and setting up Metadata.io is something that takes time, and has high costs The payment models are pretty high and not flexible, which b ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 4. Inadequate Reporting Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310822&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you dislike about Metadata.io? Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 5. Learning Difficulty Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1119099&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you dislike about Metadata.io? feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you dislike about Metadata.io? Configuring and setting up Metadata.io is something that takes time, and has high costs The payment models are pretty high and not flexible, which b ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 3/27/2023 "Good Onboarding Experience" 4/5 What do you like best about Metadata.io? The Metadata team is professional and friendly. They've been willing to accommodate our needs by customizing the training menu based on our experience with their platform and our specific roles. While there have been a few areas where we've needed extra support, overall, the team has been responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? In my experience working with Metadata, I've learned that being very specific with your requests is important. It's easy for details to get missed if you don't provide clear instructions and double-check their work. While this can be said for any agency or vendor, we had a lot of back and forth to get our first campaigns going with Metadata. However, once we established clear expectations, Metadata was responsive and reliable. They worked with us to ensure our campaigns met our standards and requirements. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? At our company, we've found that Metadata.io helps us tackle the challenges of managing a high volume of campaigns and testing. One of the key benefits is the ability to optimize campaigns at the CRM conversion levels within a single platform. This eliminates the need for manually consolidating multiple reports, saving us a significant amount of time. One thing to keep in mind is that utilizing the full extent of the platform requires preparing many campaign materials, which can be a bottleneck for a small team like ours. However, Metadata.io offers tiered service levels that provide additional support from their team, which is a valuable resource for companies that need extra assistance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vincenzo B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincenzo B.") VB Vincenzo B. Growth Marketing Manager Mid-Market (51-1000 emp.) 4/28/2023 "Experimentation that ACTUALLY matters" 5/5 What do you like best about Metadata.io? The scale at which I can experiment I could not manage without this platform. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Small but the audience definitions can't be easily edited once built. I end up doing a lot of copying, tweaking, and archiving. If you have a good sense of who you're targeting though you won't need to tweak and rebuild. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? On one front, scaled optimization in paid search. On another front audience based display with high levels of experimentation. We know our audience, we know the content that resonates. Now MetaData is helping us find the best audience for the lowest cost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jessica B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica B.") JB Jessica B. Enterprise (\> 1000 emp.) 8/14/2023 "Metadata.io Experience" 5/5 What do you like best about Metadata.io? We have been using Metadata for about 4 months now and it has help our team significantly. Not only has the platform been amazing, but our metadata team Rosie Curter and Stephanie Schwatz have been nothing but the best for the Five9 team. Whenever we encounter challenges or have questions, they consistently guide us in the right direction, fostering our growth and proficiency within the platform. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? We have not experience any downsides to the platform. Nothing but the best. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? N.A Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Matt G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt G.") MG Matt G. Sr. Manager Digital Marketing Mid-Market (51-1000 emp.) 1/3/2023 "Superpower for Paid Digital Advertising in B2B" 4.5/5 What do you like best about Metadata.io? Metadata does a lot of things well that allow me and my digital demand team to support the rest of our marketing organization. Such as: 1. Targeting: the platform has a plethora of targeting options which can be a bit overwhelming, but the combination of LinkedIn targeting + Salesforce dynamic lists has been especially powerful for us. Particularly for ABM campaigns, we can use SFDC fields (including 6sense predictive values) to build dynamic account lists. This means we don't have to manually refresh account lists in the ad platform. 2. Reporting: Metadata's reporting is awesome. I find it even more valuable than our multi-touch attribution tool. Take a look at their Reports tab; the triggered opportunities and cohort dashboards are probably my two favorites. 3. Automation: the platform can auto-optimize bids and budget around CPL, CPC, pipeline, pipeline ROAS, revenue, ROAS... whatever you prefer. This is a huge time saver. When we have an ad/campaign that is working, I know Metadata is going to keep it well funded, taking budget away from the poor performer. 4. Ease of use: once you're up and running, launching a new ad campaign, or new creative variation, takes a fraction of the time. 5. Lead enrichment: huge win for our BDR team. The vast majority of leads now have business emails, unlike our pre-Metadata LinkedIn Lead Gen campaigns. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Onboarding was a challenge, particularly because of our lead flow. We had lots of issues getting leads from LinkedIn to Metadata into Marketo into Salesforce. This may have been a unique problem due to our instance, but Metadata couldn't help much. I wish there had been more pre-sale discussion and planning around the lead workflow, as well as more support from Metadata regarding Marketo/Salesforce. The average person may not realize that Metadata is manually enriching lead information and then pushing that into your marketing automation system. The lead info does not flow via a lead form (like the rest of our inbound efforts and past LinkedIn Ad campaigns). The platform is also costly, especially compared to using the ad channels directly which costs nothing beyond the ad spend. However, it is less expensive than an agency and allowed us to bring our paid social management in-house, which was a big win for my team. Because of the cost, Metadata is not for everybody. But if you're in B2B, sell a high ARR product, and spend a lot monthly in paid social, Metadata is very valuable. There's a somewhat steep learning curve, but that is to be expected with such a powerful tool. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Leads are nice but it's all about pipeline and revenue. Metadata also allows us to run smarter ABM campaigns; we combine 6sense predictive data with our Salesforce data and Metadata's targeting to run a "1-to-few" ABM campaign that is segmented based on inferred buying stage. With Metadata, I can ensure the rest of the marketing team that our latest and greatest content from integrated campaigns is reaching the right buyers within our target accounts AND generating leads with quality contact information for our BDRs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/19/2023 "Great Partners and Easy Onboarding!" 5/5 What do you like best about Metadata.io? Metadata is a super powerful tool with percise targeting. Not to mention the world-class support has been amazing getting our team up and running during implementation! Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Not much if anything at all! We are eager to see the tool in action as we ramp up. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Better targeting on our paid programs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/14/2023 "Great client support on top of a powerful product" 5/5 What do you like best about Metadata.io? The tool is very powerful and it would take years to learn everything it can do which is why we rely heavily on their customer success team which it top notch. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? The tool can do A LOT so figuring out how to navigate around it to get the reporting you want isn't always as intuitive as I would like. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? We use Metadata instead of having a media buying agency - it makes it much easier to manage ads in house and have access to good reporting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 7/21/2023 "Time saver and amazing CSMs/support!" 4/5 What do you like best about Metadata.io? Building ads in Metadata is so much simpler than within each indivudal platform. Saves the pain of little tedious tasks, and reporting all under the same roof. On top of that, the CSM/support team is always willing to help and make recommendations. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? I don't really have dislikes. Anytime we need help, MD is there! Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata saves the time of building audiences, ads, offers, and reporting in each indivudal platform. It allows our team to have the time to manage other important tasks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Shalev S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalev S.") SS Shalev S. Performance Marketing Manager Mid-Market (51-1000 emp.) 7/19/2023 "Metadata Takes the Guesswork Out of Marketing" 5/5 What do you like best about Metadata.io? Creating campaigns at scale has never been so easy. They liberate you from all the tedious, time-consuming, repetitive work and empower you to focus solely on marketing. Also their support team is always happy to help and is genuinely super knowledgeable, not just in the platform but in marketing in general Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Honestly, nothing major. Pricing is reasonable compares to the competitors, and their solutions are delivering results Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Creating campaigns at scale, and optimizing based on real metrics and not vanity ones. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kyle C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle C.") KC Kyle C. Digital Marketing Manager Enterprise (\> 1000 emp.) 12/12/2022 "The B2B Marketing Tool We Always Wanted for Paid Social Media" 5/5 What do you like best about Metadata.io? The onboarding process, live training, and support we get from our customer success team are second to none! Metadata has greatly helped us to hone in on our very niche B2B audience with new audience types not available natively in LinkedIn and Facebook. We've improved our lead quality significantly now that we are getting business emails for the majority of leads (something that seemed impossible previously) and thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach. Thanks to Metadata, we can now attribute MQLs and, more importantly, sales pipeline to specific ads which makes optimization so much more efficient and also helps us create more banners and ad copy like our top-performing content. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Really nothing, obviously there are always ways to improve the tool, but they make it easy to submit enhancement requests and in only a few months we've seen the product evolve greatly and provide many new features that we asked for. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 7/21/2023 "Want you to succeed" 4/5 What do you like best about Metadata.io? -Interface is easy to use -CSM and support teams are knowledgable, friendly, and quick to respond -Integrates with our platforms Review collected by and hosted on G2.com. What do you dislike about Metadata.io? -A few kinks with integrating fully with LinkedIn, but are actively working to improve those Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? They're help keep all our different social advertising tactics across various channels in one place. They provide analytics and insights to those efforts, provide optimization suggestions, and have a large audience database from which to get the most out of our reach. Review collected by and hosted on G2.com. 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