--- title: Metadata.io Reviews meta\_title: 'Metadata.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 300 reviews by the users' company size, role or industry to find out how Metadata.io works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 300 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Metadata.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. [(12 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews) Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. [(12 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews) Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. [(10 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116305&qs=pros-and-cons#reviews) Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. [(10 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118450&qs=pros-and-cons#reviews) Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. [(8 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118724&qs=pros-and-cons#reviews) Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews) Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310549&qs=pros-and-cons#reviews) Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310822&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1119099&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Metadata.io ##### 1. Automation Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. [ See 12 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you like about Metadata.io? best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it activ ##### 2. Efficiency Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. [ See 12 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you like about Metadata.io? I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficie ##### 3. Ease of Use Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. [ See 10 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116305&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you like about Metadata.io? best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it activ ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Andrew B. Mid-Market (51-1000 emp.) 5.0/5 "Outstanding Reporting and Effortless Platform Experience" What do you like about Metadata.io? Their platform is extremely easy to interpret and their reporting is outstanding. ##### 4. Time-saving Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. [ See 10 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118450&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you like about Metadata.io? Metadata.io is a fundamentally sound approach that ensure we have suitable B2B marketing structures All repetitive campaigns processes are handled i ##### 5. Audience Targeting Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. [ See 8 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118724&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you like about Metadata.io? I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficie ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you like about Metadata.io? Metadata.io is a fundamentally sound approach that ensure we have suitable B2B marketing structures All repetitive campaigns processes are handled i ### 5 Cons or Disadvantages of Metadata.io ##### 1. Campaign Management Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you dislike about Metadata.io? Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an a ![Brandon B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon B.") BB Brandon B. Mid-Market (51-1000 emp.) 4.5/5 "Metadata makes digital advertising more efficient" What do you dislike about Metadata.io? Occasional issues with funnel reporting and attribution Wish you can run more ad types/campaigns across ad channels ##### 2. Complexity Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you dislike about Metadata.io? feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 3. Expensive Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310549&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you dislike about Metadata.io? Configuring and setting up Metadata.io is something that takes time, and has high costs The payment models are pretty high and not flexible, which b ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 4. Inadequate Reporting Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310822&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you dislike about Metadata.io? Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 5. Learning Difficulty Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1119099&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you dislike about Metadata.io? feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you dislike about Metadata.io? Configuring and setting up Metadata.io is something that takes time, and has high costs The payment models are pretty high and not flexible, which b ![Alexander G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexander G.") AG Alexander G. Senior Demand Generation Manager Mid-Market (51-1000 emp.) 6/14/2024 "Centralized campaign management in an easy to use package" 3.5/5 What do you like best about Metadata.io? Integrations with ad platforms, specifically Linkedin. Makes it easy to setup and manage campaigns. The platform layout is really simple and easy to navigate. New spotlight feature helps us to build a reliable ABM approach. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Setup is a process, it took us several months to get things working correctly. Also, I had many issues running Google ads through the platform, specifically in regard to performance, which is confusing. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? - Centralized ad management - ABM stage tracking via spotlight - Simplifying experiment setup and management Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brian A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian A.") BA Brian A. Sr. Director of Demand Generation Mid-Market (51-1000 emp.) 11/28/2023 "MetaData's B2B audience targeting is second to none! A must have for our business." 5/5 What do you like best about Metadata.io? I could probably end my review with just the title, but I'm a big fan of MetaData, so I will continue. The easy of use to combine audiences into target groups and reuse those groups across multiple campaigns is a real game changer. We save a lot of time managing our spend each month with the budget groups feature, and the optimizer has helped us reduce our CPL in \<6 months. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? As I write this review on 11/28/23, there are still some missing key features. Specifically, the ability to create native campaigns with multiple ads in them. I'm told this feature is on their roadmap, so check when you're considering the purchase. This doens't make MetaData unusable, but it causes us to still use native campaigns in a few use cases where we otherwise would not. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Our audiences in LinkedIn are more up to date, and we've been able to find success on Meta's ad platforms where previously we did not. 10/10 would recommend for any B2B Marketer. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 12/14/2023 "Powerful platform + partnership" 5/5 What do you like best about Metadata.io? The platform is very powerful yet intuitive and helped us target a key audience, iterate on messaging, and test a ton of variables in a campaign tied to our business goals. I trust both the automation and the tool and the expertise of the team - the Customer Success team (s/o Heidi and Matt!) was instrumental in my onboarding and the success of our latest campaign. Our company has partnered wiht Metadata for a long time, but as a new user, I really appreciated the partnership. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? There are a couple kinds of social media ads (e.g. LinkedIn right rail ads) that have to be done in the native platforms vs. in Metadata. I would prefer to use Metadata for everything! Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? I had a very tailored niche of accounts to reach with targeted marketing tied to key business goals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Derek H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Derek H.") DH Derek H. Mid-Market (51-1000 emp.) 7/26/2023 "Wish we got Metadata sooner!!" 5/5 What do you like best about Metadata.io? After switching from another tool (6sense), we were initially hesitant about adopting metadata. However, once we went live, we immediately experienced remarkable success using the various channels that metadata offers. Previously, our primary source of success was limited to Google Ads, which required significant manual effort. With Metadata, this manual burden has been lifted, and it has proven to be extremely helpful in automatically optimizing campaigns without the need for constant manual intervention. In the past, we had not been fortunate with LinkedIn and some other channels, but things took a positive turn when we launched campaigns directly through Metadata. What impressed us the most were the robust analytics, user-friendly interface, automatic optimization of campaigns, and the ability to customize and define our own criteria for MQL (Marketing Qualified Leads) / SQL (Sales Qualified Leads). Overall, Metadata has revolutionized our marketing efforts and provided us with a more efficient and effective way to drive success across various channels. We are delighted with the results and highly value the insights and automation it brings to our campaigns. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? At present, we utilize a personalized meeting booker on our website, but we are facing challenges when it comes to properly attributing credit back to the original campaigns within metadata. One aspect that we find unsatisfactory is the limited integration with many newer marketing tools, including chatbots like Drift or Qualified. We wish there were better compatibility and seamless connections with these platforms to enhance our overall marketing efforts. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata.io solves our marketing problems by providing a centralized location for all our spend, automatic campaign optimization, and comprehensive marketing analytics. It's a game-changer! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 3/4/2021 "Metadata is AWESOME!" 5/5 What do you like best about Metadata.io? Being able to target the accounts on our ICP on Facebook makes Metadata an invaluable product for us. Not to mention we get the best service from our Success Managers. Who are absolutely some of the best I have ever worked with. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Wish it didn't take so long to get set up and running. But there are a lot of moving pieces. I'm sure it will be better soon but Its definitely worth the setup time. Review collected by and hosted on G2.com. Recommendations to others considering Metadata.io: Make sure to get all parties to the table when getting set up. Marketing Ops, Demand Gen and anyone else to make sure everyone is on the same page. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Being able to target the accounts on our ICP on Facebook. To basically use the same audiences from LinkedIn with Facebook. We are able to spend exactly where we want when we want rather than guessing. We also use Metadata.io for tracking our performance from impression to close-won. Review collected by and hosted on G2.com. Show More 9/12/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Drew L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drew L.") DL Drew L. Mid-Market (51-1000 emp.) 7/14/2023 "Great platforms. Even Better Customer Support" 4.5/5 What do you like best about Metadata.io? Metadata makes it easy to launch ads across multiples platforms, rapidly deploy experiements, automate ad management rules, and target B2B audiences on FB. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? It would be perfect if you could manage all features and ad types in Metadata- not just some of them. You get all the main/important ones of course. And I understand why certain ad types wouldn't work in the platform. But it would be nice to have a comprehensive platform where I never had to leave to run my ads. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Two problems: time/resources and targeting. It takes time and resources to deploy ad experiements across platforms. In Metadata, you can do it in minutes. And targeting B2B audiences on FB is basically useless without quality B2B data to build audieneces. Metadata gives you LInkedIn level targeting on Faceook. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joshua K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua K.") JK Joshua K. Mid-Market (51-1000 emp.) 6/2/2023 "All-in-one b2b ads platform that saves you time and comes with a superior customer success team." 5/5 What do you like best about Metadata.io? Metadata brings multiple ad platforms in one place to increase efficiency and save you time with duplication features (ads, offers, audiences, etc). Learning the platform was quick and intuitive, especially if you have experience with FB, LI, etc. Besides the platform, Metadata has an all-star customer experience team that have helped me ramp up quickly, are constantly sharing best practices, and making great suggestions to improve campaign performance. If there are any issues, they take care of them in minutes, not days or weeks. I've had reps from all the big platforms, and Rosie Cutrer and Raul Moreira really feel like an extension of my team. Can't say enough good things about Rosie! Another thing to add here: reps from the ad platforms (Google, Meta, etc.) almost always push you to spend more. Rosie and team actually want you to succeed in your campaigns vs. just spending more budget; there is a difference! Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Not much! There have been a few little bugs here and there, but again, when I send them over to Rosie and Raul, we are usually able to fix them very quickly. Would love to see some further integrations with things like Pardot and ability to promote LinkedIn Live Events; that would be cool (think MD might already be working on these). Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Bringing all your B2B paid advertising platforms into one place. Saving you time in creating, optimizing, and reporting on campaigns. Also, they integrate with things like Salesforce (and others) so you can see performance all the way through the funnel. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mike P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike P.") MP Mike P. Director of Growth Marketing Mid-Market (51-1000 emp.) 7/26/2023 "Bringing efficiency to our lean marketing team" 4.5/5 What do you like best about Metadata.io? Metadata allows me to automate away a lot of the manual work that goes in to scaling awareness, demand generation and lead capture campaigns. I love being able to have a single view of how our budget is performing across different channels. The auto-pause rules allows us shut off poor performing campaigns, which helps our peace of mind. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? There is a bit of a learning curve during onboarding. Understanding how all of the different feature sets work together can take some time but the customer success team is top-notch. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata is like having an additional person on our marketing team to manage our paid advertising campaigns across multiple channels. This frees the rest of us up to remain creative. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Amanda L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda L.") AL Amanda L. Mid-Market (51-1000 emp.) 6/12/2023 "Say Good Bye To Platform Campaign & Ad Creation" 5/5 What do you like best about Metadata.io? The platform makes it easy to adjust audiences and see if they are really worth your time. It becomes a repository for all pieces of your ads - creative, headlines, descriptions, offers - and then makes it easy to see what's a hit and what flopped. Our CSM James, performance manager Soroush, and onboarding consultant Francisco has been phenomenal in quickly getting us up to speed and working efficiently with best practices in the platform. The support team there is \*chef's kiss\*. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? The ad creation process can sometimes be tedious, especially when you rotate copy and images frequently in many campaigns - it's still way easier than building them out in the platform, though. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Being able to duplicate campaigns and ads has been tremendous at letting us scale while still maintaining the on-the-nose targeting we are known for. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Megan C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan C.") MC Megan C. Digital Marketing Specialist Marketing and Advertising Enterprise (\> 1000 emp.) 7/13/2023 "We had a problem with a carousel ad on Facebook & Metadata support was great!" 4.5/5 What do you like best about Metadata.io? I really like that I don't have to go into the native platforms and I can launch everything through one platform. I also really like how we can get our audiences from Hubspot and other platforms. Our reporting is also really easy when we use MetaData, all of the info is right there in one place. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? I think our least favorite part is that we can't edit a campaign after it's launched, we have to duplicate the campaign and then edit it. It's just a small dislike! Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata helps us advertise our products on all our different platforms. They help keep us more organized and make it easier to track leads. This is a huge time saver for us! Review collected by and hosted on G2.com. 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