--- title: Metadata.io Reviews meta\_title: 'Metadata.io Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 300 reviews by the users' company size, role or industry to find out how Metadata.io works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 300 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Metadata.io Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. [(12 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews) Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. [(12 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews) Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. [(10 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116305&qs=pros-and-cons#reviews) Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. [(10 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118450&qs=pros-and-cons#reviews) Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. [(8 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118724&qs=pros-and-cons#reviews) Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews) Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310549&qs=pros-and-cons#reviews) Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310822&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. [(3 mentions)](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1119099&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Metadata.io ##### 1. Automation Users love how Metadata.io's **automation** transforms B2B marketing into a data-driven, efficient, and learning system. [ See 12 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1115706&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you like about Metadata.io? best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it activ ##### 2. Efficiency Users appreciate the **efficiency** of Metadata.io, which streamlines campaign management and optimizes audience targeting effectively. [ See 12 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116890&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you like about Metadata.io? I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficie ##### 3. Ease of Use Users find Metadata.io **extremely intuitive and efficient** , making ad management seamless across multiple platforms. [ See 10 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1116305&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you like about Metadata.io? best thing is how it turns B2B marketing into a truly data-driven, continuously learning system. The platform doesn’t just automate campaigns—it activ ![Andrew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew B.") AB Andrew B. Mid-Market (51-1000 emp.) 5.0/5 "Outstanding Reporting and Effortless Platform Experience" What do you like about Metadata.io? Their platform is extremely easy to interpret and their reporting is outstanding. ##### 4. Time-saving Users love how Metadata.io provides a **time-saving solution** , streamlining campaign management and improving efficiency. [ See 10 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118450&qs=pros-and-cons#reviews) See Related User Reviews ![Lee S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lee S.") LS Lee S. Mid-Market (51-1000 emp.) 4.5/5 "Metadata.io Removes Guesswork from Paid B2B Experiments and Connects Spend to Pipeline" What do you like about Metadata.io? Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you like about Metadata.io? Metadata.io is a fundamentally sound approach that ensure we have suitable B2B marketing structures All repetitive campaigns processes are handled i ##### 5. Audience Targeting Users highlight the **impressive audience targeting** capabilities of Metadata.io, simplifying their marketing efforts significantly. [ See 8 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118724&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you like about Metadata.io? I am impressed with Metadata.io's bid optimization, which works remarkably well and provides a solid foundation for managing and maximizing ad efficie ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you like about Metadata.io? Metadata.io is a fundamentally sound approach that ensure we have suitable B2B marketing structures All repetitive campaigns processes are handled i ### 5 Cons or Disadvantages of Metadata.io ##### 1. Campaign Management Users find the **campaign management process cumbersome** , requiring excessive effort to make changes and centralize information. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1117150&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you dislike about Metadata.io? Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an a ![Brandon B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon B.") BB Brandon B. Mid-Market (51-1000 emp.) 4.5/5 "Metadata makes digital advertising more efficient" What do you dislike about Metadata.io? Occasional issues with funnel reporting and attribution Wish you can run more ad types/campaigns across ad channels ##### 2. Complexity Users find the **complexity** of Metadata.io overwhelming, particularly for smaller teams and real-time campaign adjustments. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1118505&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you dislike about Metadata.io? feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 3. Expensive Users find Metadata.io to be **expensive** , with high costs and inflexible payment models that strain startup budgets. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310549&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you dislike about Metadata.io? Configuring and setting up Metadata.io is something that takes time, and has high costs The payment models are pretty high and not flexible, which b ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 4. Inadequate Reporting Users find the **inadequate reporting** interface complex, making data metrics and visualizations challenging to interpret effectively. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=2310822&qs=pros-and-cons#reviews) See Related User Reviews ![John R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John R.") JR John R. 5.0/5 "Powerful Audience Building and Optimization Tool" What do you dislike about Metadata.io? Changing campaigns in flight needs more work and needs to be more centralized. The inability to easily change creative, audience, and bidding for an a ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Powerful AI Campaign Optimization, but Premium Pricing and Complex Reporting" What do you dislike about Metadata.io? Metadata.io has a premium pricing, which makes start up firms strain to maintain or secure the app We experience complexity in reporting interface, w ##### 5. Learning Difficulty Users find the **learning difficulty** of Metadata.io challenging, particularly for those unfamiliar with paid media setups. [ See 3 mentions ](https://www.g2.com/products/metadata-io/reviews?filters%5Bsentiment_snippet%5D=1119099&qs=pros-and-cons#reviews) See Related User Reviews ![Sneha D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sneha D.") SD Sneha D. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizes B2B Marketing with Smart, Data-Driven Automation" What do you dislike about Metadata.io? feel complex and a bit overwhelming at first, especially for smaller teams or users who aren’t deeply experienced with paid media and experimentation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient B2B Marketing and Lead Quality, but Setup and Costs Are Challenging" What do you dislike about Metadata.io? Configuring and setting up Metadata.io is something that takes time, and has high costs The payment models are pretty high and not flexible, which b PW Paul W. Director of Digital Marketing Mid-Market (51-1000 emp.) 4/8/2025 "Fast, Efficient Campaign Setup — Just Needs Full In-Platform Control" 3.5/5 What do you like best about Metadata.io? Metadata makes campaign execution incredibly efficient allowing you to quickly build and launch audiences and campaigns across multiple platforms, all while tracking performance in one centralized place. But what truly sets the experience apart is partnering with someone like Fe. She goes beyond support bringing strategic insights, proactive recommendations, and a genuine investment in your success. Fe doesn’t just help you run campaigns, she helps you elevate them. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? While the platform does a great job enabling fast campaign setup, certain optimization and tracking features still require jumping into the native platforms to complete. Bringing more of these capabilities directly into Metadata would help make it a true one-stop shop for end-to-end campaign management. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata solves the challenges of dynamic audience creation and bandwidth constraints. It frees up my time to focus on higher-level strategy, rather than getting bogged down in day-to-day account maintenance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brandon B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon B.") BB Brandon B. VP, Demand Generation Mid-Market (51-1000 emp.) 4/24/2025 "Metadata makes digital advertising more efficient" 4.5/5 What do you like best about Metadata.io? Audience targeting - because of the ability to integrate with Salesforce and their dynamic audience feature, our account based audiences get automatically updated and we don't need to rely on constantly uploading account lists to ad platforms Software + services model - traditional agencies weren't providing what we needed. The managed services model has provided the right strategy and support to run new tests, better utilize the platform, and provide ongoing campaign management. Reporting - Metadata provides many different types of reports and analyses that are easy to view that help us understand the impact of our campaigns (accounts reached/engaged, creative performance, channel performance, etc.) Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Occasional issues with funnel reporting and attribution Wish you can run more ad types/campaigns across ad channels Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Being able to efficiently run all ad campaigns in one platform Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nick B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick B.") NB Nick B. Demand Gen Marketing Manager Small-Business (50 or fewer emp.) 6/17/2025 "Metadata is my secret super power" 5/5 What do you like best about Metadata.io? The audience tool is absolutely amazing, having so many different ways to find our target market makes my life so much easier. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Honestly the only downside is some some UI stuff, but they've been improving that lately. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? As someone in a unique space, I've always had problems creating cold/tof audiences to find my market. With metadata we're able to not only find them, but more of them! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![K P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "K P.") KP K P. Digital Marketing Manager Mid-Market (51-1000 emp.) 4/18/2025 "Metadata is a gamechanger" 5/5 What do you like best about Metadata.io? Metadata makes launching, managing, and updating ad campaigns simple and streamlined. The reporting functionality is comprehensive, and allows you to take as high-level or granular a view as you need. Additionally, Metadata's new bid agent is very effective, and has helped reduce cpc and cpl significantly across our ad campaigns! Review collected by and hosted on G2.com. What do you dislike about Metadata.io? No downsides to report. If we ever do have questions or issues the team is hyper responsive and helpful. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? We use Metadata to launch, manage, and report on LinkedIn, Facebook, (and soon Reddit!) campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/17/2025 "Better targeting, better tracking, simplified management" 4.5/5 What do you like best about Metadata.io? It's powerful and easy to use. Especially if you are running ads on multiple platforms, it's challenging to keep track of everything and log into various ads platforms to upload ads. With metadata this process is massively simplified - one log in, and you can quickly add creative and copy and duplicate ads across platforms. That plus the better targeting and reporting options make it a no brainer. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? You do lose some of the control you get when you're working directly in an ads manager. For example, in the past when I ran ads on FB I would use existing ads with tons of social proof built up (reactions, comments, shares). Over time these ads become real assets for the business. In Metadata, every new test creates a new ad that starts from scratch when it comes to social proof (frankly all platforms like metadata do this, so it isn't specific to them necessarily). Not really a make or break, but that would be a cool feature to add at some point. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Running ads across multiple platforms without a dedicated ads manager. Lot of time savings on uploading ads, launching new tests and offers, managing budgets (happens automatically), and reporting. Better targeting than native options. This is a big one. Better reporting, and a direct integration with hubspot (we use the combo of hubspot and metadata reporting for the best accuracy). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Megan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Megan B.") MB Megan B. Senior Manager, Demand Generation Enterprise (\> 1000 emp.) 1/14/2025 "A necessity for any small Paid Media team" 5/5 What do you like best about Metadata.io? Metadata is extremely easy to use on a daily basis and easy to implement with your tech stack (especially thanks to the help from their support teams). The platform gives you access to more dynamic audiences, easier A/B testing, and has dramatically improved social ad performance for my team at two separate companies. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? In LinkedIn, Metadata campaigns will sync to only one campaign group. My advice is to set up an easy campaign naming convention that can be followed on Metadata and in native LinkedIn campaigns. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata helps keep all ad audiences up-to-date and accurate while improving our ROI and pipeline impact from paid media. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic DZ David Z. Paid Marketing Manager Mid-Market (51-1000 emp.) 1/13/2025 "Allows us to scale our lead generation and growth initiatives efficiently." 5/5 What do you like best about Metadata.io? As a team of one, saving three to five hours daily with Metadata’s automation and optimization features has been invaluable. It’s freed up my time to focus on more strategic initiatives, driving better results for our company. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Would be great if they brought back display ads with great inventory slots. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Metadata enabled us to scale their marketing efforts efficiently. The platform supported their strategic vision and delivered high-value campaigns, driving overall business growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Kelsey M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelsey M.") KM Kelsey M. Growth Marketing, Sr. Manager Mid-Market (51-1000 emp.) 7/18/2024 "Finally reaching the right audience!" 5/5 What do you like best about Metadata.io? Metadata.io has an amazing intent database that allows me to finally reach the RIGHT audience! So I won't be wasting my advertising dollars on getting the ads in front of the wrong eyeballs anymore. So excited! Review collected by and hosted on G2.com. What do you dislike about Metadata.io? I do wish there was a resource library where I could self train, but the training they are providing is great. So maybe this isn't even necessary. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? In the past, we haven't been able to determine who is seeing our ads or what pipeline is generated from our ads. Metadata.io gives us much more insight into who we are serving our ads to, as well as if we are seeing an ROI. Review collected by and hosted on G2.com. Show More Response from Yaron Kaufman of Metadata.io [Editedit](https://www.g2.com/survey_responses/metadata-io-review-9903927/official_response/edit) This is fantastic, Kelsey. Please check out our new Spotlight "Build a segment" functionality to add additional accounts to your target lists. Current UserValidated ReviewerSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/16/2024 "Helpful for Optimization but Confusing UI, Buggy Product make for a Bad Experience" 1/5 What do you like best about Metadata.io? Getting visibility into which campaigns are driving actual results. Making bulk changes to campaigns. Their matching is pretty good for complex match scenarios and we can create audiences that we wouldn't be able to in other tools. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? It is not an intuitive product at all and not easy to use. It's very confusing to navigate and get to what you what, lots of manual steps flipping between different tabs to find the info. Product has bugs that we are constantly surfacing to the team yet doesn't seem to be improving. Support is okay sometimes but also not great other times. When we first bought the tool, we knew it was still evolving but years later it doesn't seem to have evolved at the speed we see with other vendors evolve the product so it feels a bit outdated at this point. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Get visibility into which campaigns are driving revenue Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AS Anna S. Mid-Market (51-1000 emp.) 2/2/2024 "Never turning back" 5/5 What do you like best about Metadata.io? Building and optimizing LinkedIn, Facebook, and Instagram ads out of one hub is a HUGE time-saver. Also, the ability to aggregate data for creative performance across channels is magic. It's clear that Metadata is investing heavily in its reporting functionality, which means this will only get better over time. As a lean social team, I simply would not go back to running our programs natively in-platform. Review collected by and hosted on G2.com. What do you dislike about Metadata.io? Change management is a bit of a feat. Optimizing video campaigns can require some muscle + discipline around auto-pause settings out the gate, since they may not hit CTR or CPC thresholds even when view rates and engagement are strong. New feature releases from LinkedIn are not immediately available on Metadata, so if you want to test new products, you'll likely have to do that natively in-platform for a short time. Review collected by and hosted on G2.com. What problems is Metadata.io solving and how is that benefiting you? Time savings -- Context switching between Meta Ads Manager and LinkedIn Ads Manager for ads with the same (or similar) creatives is a time suck. Metadata gives you the ability to build an ad for 1 platform and then duplicate it for the others. Reporting -- Of course you can create BI reports with platform data across LinkedIn and Meta, but do you have a marketing analyst on the team? It's much faster and simpler with Metadata. Audiences -- Metadata gives you access to a number of audience targeting capabilities, including Metamatch (targeting B2B contacts on Meta), technographic targeting, and integrations with partners like G2. Review collected by and hosted on G2.com. 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