With its excellent capabilities for deciding who sees your ads, Facebook is a fantastic tool for reaching a broad audience. To determine which advertising strategies and testing are most effective, you can try out various of them. Facebook Audience Network makes it simple to target users who might be interested in what you're selling when you advertise within apps. Review collected by and hosted on G2.com.

Because Facebook Audience Network requires accreditation, it can be a little difficult for beginners. Learning how to track conversions, produce compelling ads, and follow platform rules are all necessary steps in this process. This implies that new users may have trouble navigating and utilizing this advertising platform. Review collected by and hosted on G2.com.

It's great for when I want to create brand awareness outside of Facebook. I am able to place my ads in third-party apps like a mobile app or game app while still utilizing FB ad manager features.

I get a huge reach and the ads are much cheaper CPM than Facebook or Instagram newsfeed ads.

I use the Audience Network when I plan to retarget the same viewers later on Facebook/Instagram after they have had some exposure to my brand. Review collected by and hosted on G2.com.

The conversion rate is very low, or almost nil. It costs a lot to optimize for sales.

What happens is that people are in a mobile app or game and unfortunately, they have to watch the video ad to continue the game or whatever else they were doing on the app.

That is why the video gets watched. People have no choice but to watch it to finish what they were playing or doing on the app. I think ads for other apps will perform best since the Audience Network consists of heavy app users.

It's unlikely that people will leave their app or game to make a purchase or give their email address, so this is still best for brand awareness or something that is very enticing with very low resistance. This has to also not divert them too far from what they were doing on the app.

It was not ideal for selling my digital product or for a CTA to join my FB group. Review collected by and hosted on G2.com.

Facebook Audience Network has a wide network of advertisers that allows the content you want to promote to reach a broad audience. Additionally, you can segment the audience by age, geographic location, and other criteria, which allows for greater effectiveness in delivering the advertising message. Review collected by and hosted on G2.com.

that the advertising sent does not reach all users. Additionally, competition with other social networks can decrease the performance of the advertising campaign. Review collected by and hosted on G2.com.

Reach is never a blocker. The level of granular targeting is a superpower. As is the ability to connect and integrate with other applications. I must admit the dashboard UI is among the best in class. Reporting is highly customizable to needs. Review collected by and hosted on G2.com.

Sometimes it seems campaigns will spend your money at any cost, even the cost of questionable inventory and people (or bots). I want to have faith for the most part, but it is necessary to check campaign to campaign on the audience being tapped into and where. You are trusting Meta at the end of the day so... Review collected by and hosted on G2.com.

The best feature of this is it helps the company reach a massive audience in one place.Also it helps in organizing different ads and campaigns as per the target audience requirements. Review collected by and hosted on G2.com.

The thing I should say I dislike about this is it does not count the limit of ads to be shown to the target audience as showing a couple of same ads to the same audience continuously can be less effective and also cause fatigue among the audiences, which can lower the effectiveness of the campaign so organised. Review collected by and hosted on G2.com.

I like that Facebook Audience Network leverages the same great detailed targeting that all Facebook ads can leverage, while extending the ads to external properties that can improve key performance metrics and as performance. Review collected by and hosted on G2.com.

I dislike the lack of control in terms of where your ads are placed when leveraging Facebook Audience Network. I also dislike the lack of consistency that happens in terms of ad performance, as sometimes leveraging the network helps ad performance, while other times it does not, and there often does not seem to be much method to the madness. You're simply putting your full trust into Meta. Review collected by and hosted on G2.com.

Facebook Audience Network has really taken our application experience to a whole new level. While we were focused on building an audience at first, with Facebook Audience Network, we managed to generate revenue both from in-app ads and in-app purchases. Review collected by and hosted on G2.com.

There is a steep learning curve in using Facebook Audience Network, and proper technical knowledge is required. It might not be readily usable for those who come from non-IT backgrounds. Review collected by and hosted on G2.com.

The options to segment the audience, because the tool has many options to choose. Review collected by and hosted on G2.com.

I think it needs more dissemination, because it is a good tool Review collected by and hosted on G2.com.

I like the visual and engaging components you can employ when it comes to ads on Facebook's Audience Network. You can show off your product or service really well. Review collected by and hosted on G2.com.

I really dislike how competitive Facebook has gotten, which has raised its costs. Also, the audience targeting has really gone down hill over the past few years. Review collected by and hosted on G2.com.

Fast to setup..good velocity. Easy to train staff as well Review collected by and hosted on G2.com.

Quality of audience conversion is low. Seems like high level of ad fraud as well. Review collected by and hosted on G2.com.