--- title: MessageGears Platform Reviews meta\_title: 'MessageGears Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 98 reviews by the users' company size, role or industry to find out how MessageGears Platform works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 98 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### MessageGears Platform Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of MessageGears, finding it simple to learn for all skill levels. [(5 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071257&qs=pros-and-cons#reviews) Users appreciate the **robust analytics features** of MessageGears Platform, enhancing segmentation and integration capabilities seamlessly. [(3 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2070992&qs=pros-and-cons#reviews) Users value the **enhanced security and flexibility** in data management that MessageGears offers, integrating seamlessly with existing systems. [(3 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071248&qs=pros-and-cons#reviews) Users highlight the **easy integrations** of MessageGears, enhancing their digital marketing suite seamlessly and efficiently. [(3 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2070943&qs=pros-and-cons#reviews) Users value the **seamless integration** of MessageGears with other platforms, enhancing their digital marketing capabilities effectively. [(3 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2070991&qs=pros-and-cons#reviews) Users find the **limited A/B testing features** inadequate, hindering their ability to conduct comprehensive experiments. [(4 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071212&qs=pros-and-cons#reviews) Users report **complexity in query handling** with MessageGears, requiring more SQL knowledge than anticipated. [(2 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071102&qs=pros-and-cons#reviews) Users find the **SQL requirements and lack of staging environment** more challenging than anticipated for non-developers. [(2 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071127&qs=pros-and-cons#reviews) Users note a **lack of features** such as limited A/B testing tools, affecting campaign effectiveness. [(2 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071062&qs=pros-and-cons#reviews) Users find the **limited testing capabilities** of MessageGears Platform frustrating, hindering effective campaign execution. [(2 mentions)](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071113&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of MessageGears Platform ##### 1. Ease of Use Users value the **ease of use** of MessageGears, finding it simple to learn for all skill levels. [ See 5 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071257&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Innovators" What do you like about MessageGears Platform? MessageGears allows us to provide innovative and customer-centric options to supplement our clients' digital marketing suites. It integrates well with MR Mauricio R. Small-Business (50 or fewer emp.) 4.5/5 "Swrve is an amazing tool to engage with app users in a extremely personalized way" What do you like about MessageGears Platform? The multiple segmentation options, different reports view, easy to use and execution app notifications and pushes in a tight marketing calendar, AI to ##### 2. Analytics Users appreciate the **robust analytics features** of MessageGears Platform, enhancing segmentation and integration capabilities seamlessly. [ See 3 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2070992&qs=pros-and-cons#reviews) See Related User Reviews MR Mauricio R. Small-Business (50 or fewer emp.) 4.5/5 "Swrve is an amazing tool to engage with app users in a extremely personalized way" What do you like about MessageGears Platform? The multiple segmentation options, different reports view, easy to use and execution app notifications and pushes in a tight marketing calendar, AI to ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "The Email Marketing platform that got me excited again" What do you like about MessageGears Platform? I love that it keeps our customer data in our own systems and behind our firewalls. Enhanced security and privacy are huge factors for us. It also all ##### 3. Data Management Users value the **enhanced security and flexibility** in data management that MessageGears offers, integrating seamlessly with existing systems. [ See 3 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071248&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "The Email Marketing platform that got me excited again" What do you like about MessageGears Platform? I love that it keeps our customer data in our own systems and behind our firewalls. Enhanced security and privacy are huge factors for us. It also all ![Alex W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex W.") AW Alex W. Mid-Market (51-1000 emp.) 4.5/5 "Incredible Customer Service" What do you like about MessageGears Platform? That it's a completely different type of ESP. I like how it layers directly on top of our data and allows us to utilize every aspect of it. Whenever w ##### 4. Easy Integrations Users highlight the **easy integrations** of MessageGears, enhancing their digital marketing suite seamlessly and efficiently. [ See 3 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2070943&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Innovators" What do you like about MessageGears Platform? MessageGears allows us to provide innovative and customer-centric options to supplement our clients' digital marketing suites. It integrates well with MR Mauricio R. Small-Business (50 or fewer emp.) 4.5/5 "Swrve is an amazing tool to engage with app users in a extremely personalized way" What do you like about MessageGears Platform? The multiple segmentation options, different reports view, easy to use and execution app notifications and pushes in a tight marketing calendar, AI to ##### 5. Integrations Users value the **seamless integration** of MessageGears with other platforms, enhancing their digital marketing capabilities effectively. [ See 3 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2070991&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Innovators" What do you like about MessageGears Platform? MessageGears allows us to provide innovative and customer-centric options to supplement our clients' digital marketing suites. It integrates well with MR Mauricio R. Small-Business (50 or fewer emp.) 4.5/5 "Swrve is an amazing tool to engage with app users in a extremely personalized way" What do you like about MessageGears Platform? The multiple segmentation options, different reports view, easy to use and execution app notifications and pushes in a tight marketing calendar, AI to ### 5 Cons or Disadvantages of MessageGears Platform ##### 1. Limited Features Users find the **limited A/B testing features** inadequate, hindering their ability to conduct comprehensive experiments. [ See 4 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071212&qs=pros-and-cons#reviews) See Related User Reviews MR Mauricio R. Small-Business (50 or fewer emp.) 4.5/5 "Swrve is an amazing tool to engage with app users in a extremely personalized way" What do you dislike about MessageGears Platform? Hard to say, I guess the lack of email capabilities when we started, but now with MessagesGears their platform is much more robust. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Overall, pleased with MessageGears" What do you dislike about MessageGears Platform? The A/B testing tools feel lacking. We're unable to set up an MVT for triggered campaigns and push notifications ##### 2. Complexity Users report **complexity in query handling** with MessageGears, requiring more SQL knowledge than anticipated. [ See 2 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071102&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Innovators" What do you dislike about MessageGears Platform? We have run into some timeout issues related to running complex queries. ![Alex W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex W.") AW Alex W. Mid-Market (51-1000 emp.) 4.5/5 "Incredible Customer Service" What do you dislike about MessageGears Platform? There's a little more SQL involved than I initially expected, I was sold on more of the drag and drop and "for the marketer not developer" type stuff. ##### 3. Development Challenges Users find the **SQL requirements and lack of staging environment** more challenging than anticipated for non-developers. [ See 2 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071127&qs=pros-and-cons#reviews) See Related User Reviews ![Alex W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex W.") AW Alex W. Mid-Market (51-1000 emp.) 4.5/5 "Incredible Customer Service" What do you dislike about MessageGears Platform? There's a little more SQL involved than I initially expected, I was sold on more of the drag and drop and "for the marketer not developer" type stuff. ![Andrea G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea G.") AG Andrea G. Mid-Market (51-1000 emp.) 4.0/5 "Best in class for advanced segmentation" What do you dislike about MessageGears Platform? There is no testing or staging environment. ##### 4. Lack of Features Users note a **lack of features** such as limited A/B testing tools, affecting campaign effectiveness. [ See 2 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071062&qs=pros-and-cons#reviews) See Related User Reviews MR Mauricio R. Small-Business (50 or fewer emp.) 4.5/5 "Swrve is an amazing tool to engage with app users in a extremely personalized way" What do you dislike about MessageGears Platform? Hard to say, I guess the lack of email capabilities when we started, but now with MessagesGears their platform is much more robust. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Overall, pleased with MessageGears" What do you dislike about MessageGears Platform? The A/B testing tools feel lacking. We're unable to set up an MVT for triggered campaigns and push notifications ##### 5. Limited Testing Users find the **limited testing capabilities** of MessageGears Platform frustrating, hindering effective campaign execution. [ See 2 mentions ](https://www.g2.com/products/messagegears-platform/reviews?filters%5Bsentiment_snippet%5D=2071113&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Overall, pleased with MessageGears" What do you dislike about MessageGears Platform? The A/B testing tools feel lacking. We're unable to set up an MVT for triggered campaigns and push notifications ![Andrea G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea G.") AG Andrea G. Mid-Market (51-1000 emp.) 4.0/5 "Best in class for advanced segmentation" What do you dislike about MessageGears Platform? There is no testing or staging environment. ## Top-Rated Alternatives [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") Braze 4.5/5(1,689) ](https://www.g2.com/products/braze/reviews) [ ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") Iterable 4.4/5(825) ](https://www.g2.com/products/iterable/reviews) [ View All Alternatives ](https://www.g2.com/products/messagegears-platform/competitors/alternatives) BM Brent M. Senior Developer Mid-Market (51-1000 emp.) 10/14/2019 "Easy to integrate, great support" 4.5/5 What do you like best about MessageGears Platform? We stated using Swrve for push notifications, but now we use the in-app messages even more. Swrve's support has been very quick to respond to our requests for bug fixes or additional features. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? There have been a couple of bugs that got in our way, but they have always been fixed quickly -- sometimes even before we reported them. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? We use Swrve to increase user engagement by targeting specific groups of customers with specific messages. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nick v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick v.") NV Nick v. Community Developer Computer Games Mid-Market (51-1000 emp.) 8/29/2019 "A fantastic "out of the box" solution for mobile!" 4.5/5 What do you like best about MessageGears Platform? Swrve was critical in being able to contact and reach our player base quickly and effectively with in-app messaging solutions! Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? Swrve does everything is says it does - I never hit any "wishlist items" that I had hoped would be included and weren't already. Ultimately, the price is a bit steep but if you want to avoid any work building and integrating a solution like this, it's worth it. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? Building an in-app messaging solution for our game has always been daunting and being able to utilize Swrve to reach our players quickly with messages that help direct within and outside of the mobile experience has been critical. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Wadie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wadie M.") WM Wadie M. Postdoctoral Scholar Small-Business (50 or fewer emp.) 5/13/2019 "Swrve is a good platform for marketing and customer conenction" 3.5/5 What do you like best about MessageGears Platform? My favorite feature of this software is the real-time customer data allowing our company to make marketing changes on the go to adapt to what our customers need. In addition, Swrve is very robust reaching out to millions of customers within days generating a very rich data set that can be used to make further marketing changes. This is one of the best software I used for marketing to increase customer retention. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? The software itself is not very user friendly and it is hard to navigate through it. Also, I have seen some issues with SDK updates but this feature appears to be improving. Review collected by and hosted on G2.com. Recommendations to others considering MessageGears Platform: It takes sometime to get use to software so please give yourself plenty of time to play around with he platform before using it for real. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? Great platform to target customers and to generate marketing data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Mid-Market (51-1000 emp.) 5/2/2019 "Swrve is a very powerful tool that with a few feature additions could be taken to the next level." 4/5 What do you like best about MessageGears Platform? Swrve's audience segmenting tools are great and allow users to get very granular when targeting an audience. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? Swrve has a lot of quirks around the UI. For example, when inputting payload parameters in the behavior filters and you enter an invalid parameter Swrve will alert you, but it does not do this when inputting user properties in the user profile filters. I have also have some frustration around the fact that users are not able target messages around other messages unless they are already live and that you cannot target across different message types. IE - Show this in-app message only if a user has received that push notification. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? As our app is still new in its lifecycle, some of the features are still in an MVP status and being built out, Swrve allows to easily work around this to target specific audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Allison B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allison B.") AB Allison B. Customer Support Professional Mid-Market (51-1000 emp.) 5/12/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "Swrve a useful and easy to use tool. " 5/5 What do you like best about MessageGears Platform? Swrve makes it easy to create campaigns. It provides a unique touch to customers that creates the beginning of a relationship from the beginning. With the personalization and the creator of the survey, it helps you to get involved with customers much more easily and see more detailed statistics of mobile use. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? The only thing that bothers me is that it often requires a lot of monitoring that was not expected and this is somewhat cumbersome and takes time. Review collected by and hosted on G2.com. Recommendations to others considering MessageGears Platform: Really his attention is nice that one feels that he knows about it all his life. For this reason I recommend it since you will feel confident and perform a relaxed job. Also definitely, it is a better way to work with A / B tests than other tools in the market. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? None at the moment. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DR David R. Head of Production Small-Business (50 or fewer emp.) 4/15/2019 "Great messaging and A/B testing tool" 4/5 What do you like best about MessageGears Platform? Managing our campaigns and monitoring our A/B tests through the web dashboard is really easy and we struggle way less with setting up campaigns than with other tools we've tested. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? The technical integration can be a bit tricky and SDK updates can be a struggle at times, especially with compatibility issues with other SDKs we're using. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? We're able to determine what are the best changes we can put in our app through A/B testing such changes. We're also getting more engagement out of our users thanks to the messaging (both PUSH and in app) features of swrve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite RB Roberto B. Digital Marketing Specialist Enterprise (\> 1000 emp.) 5/24/2019 "Powerful tool for in-app marketing" 4/5 What do you like best about MessageGears Platform? The ability to edit in-app messages visually and great targeting capabilities. The integration with SMS and emails. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? Reports are not as good as they should be. Language segmentation is still improvable, but they are working on it. Price is high. Review collected by and hosted on G2.com. Recommendations to others considering MessageGears Platform: It requires a high budget, so make sure to also test free or low-cost alternatives first. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? We can efficiently automate messaging in several apps and countries, across different touchpoints. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Gregory L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gregory L.") GL Gregory L. Senior Manager, Live Ops & CRM Computer Games Mid-Market (51-1000 emp.) 10/14/2019 "Not for Mobile Games" 1.5/5 What do you like best about MessageGears Platform? Easy to learn UI. Segment builder is useful. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? Only 1 a/b test per resource. API is lackluster. Can't upload segments. Review collected by and hosted on G2.com. Recommendations to others considering MessageGears Platform: This is not a tool for live ops. Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? Game optimization through testing. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alexandra V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexandra V.") AV Alexandra V. Director of Product Marketing Entertainment Mid-Market (51-1000 emp.) 9/16/2019 "Swrve Software" 5/5 What do you like best about MessageGears Platform? The customer support; the capability to use for notifications, email, and A/B testing Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? Design limitations; inability/complexity to integrate with Roku Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? Simplify it; make it easier for me to connect with my users; increase engagement & retention. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Enterprise (\> 1000 emp.) 10/15/2019 "Impressed with the product and capabilities" 5/5 What do you like best about MessageGears Platform? I like the ease of use and connecting to the tool and once connected the capability of testing emails on all devices and all versions. Review collected by and hosted on G2.com. What do you dislike about MessageGears Platform? If you have complicated segmentation it is a bit limited but other than that there are more pros than cons! Review collected by and hosted on G2.com. What problems is MessageGears Platform solving and how is that benefiting you? Using as a connection to GCP Review collected by and hosted on G2.com. 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