1. [Home](https://www.g2.com/) 2. ... 3. [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) 4. [MessageFlow Discussions](https://www.g2.com/products/messageflow/discuss) [ ![MessageFlow](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5538b26cf95993f157fabbded61606a/messageflow.png "MessageFlow") ](/products/messageflow/reviews) # MessageFlow Discussions Reduce messaging costs and complexity across multiple channels Reach customers through email, SMS, RCS, WhatsApp, Viber and mobile push without managing separate providers and integrations. MessageFlow brings marketing and transactional messaging into one cross-channel communication platform, helping businesses reduce operational complexity, control messaging costs and improve delivery reliability. Manage six communication channels from one platform, with a centralized dashboard and one provider. Built for high-volume messaging and demanding security requirements, MessageFlow combines direct provider connections with EEA-based infrastructure, ISO certifications and independently audited security processes. 💡 Key Benefits • Six channels. One platform. Lower operational costs. Manage email, SMS, RCS, WhatsApp, Viber and push from a single dashboard. Replace multiple vendors, integrations and billing relationships with one platform. MessageFlow manages the underlying messaging infrastructure, reducing maintenance work for your development and operations teams. • Up to 99% message deliverability MessageFlow reports up to 99% deliverability across its messaging services. Direct connections with telecommunications operators and mailbox providers help support reliable routing and delivery. Dedicated email IPs are available to help businesses manage sender reputation independently. • Reduce SMS costs with smarter channel selection Use cross-channel messaging to avoid unnecessary SMS costs. Start with channels such as email or mobile push, then use SMS as a fallback when predefined delivery or engagement conditions are met. Reach more customers without relying on the most expensive channel for every message. • Seamless migration with expert support Switch messaging providers with less development effort and hands-on support from our technical experts. MessageFlow API Bridge replicates supported provider APIs to minimize changes to your existing integrations. Our team helps you plan and execute the migration, reducing disruption to your communication workflows. 🛠️ Features • Six messaging channels Send transactional and marketing messages through email, SMS, RCS, WhatsApp, Viber and mobile push. Support use cases ranging from one-time passwords (OTP) and order confirmations to promotional campaigns and customer engagement. - Email: SMTP and Email API, dedicated IP options and SPF, DKIM and DMARC authentication. - SMS: Direct operator connections for transactional alerts, OTP and marketing messages. - RCS: Rich Business Messaging with interactive cards, buttons and no-code campaign creation through RCS Flow Studio. - WhatsApp and Viber: Rich messaging for customer communication and marketing use cases. - Mobile push: App notifications with rich media, deep links and audience targeting. • Audience segmentation and personalization Create dynamic customer segments using behavioral and profile data. Tailor message content and audience selection to improve relevance across campaigns. • Campaign creation and scheduling Build, schedule and manage campaigns through a single dashboard. No-code tools help marketing teams create email, mobile push and supported rich messaging campaigns without depending on developers for every send. • Cross-channel delivery and fallback Set messaging rules that trigger a follow-up through another channel based on available delivery or engagement signals. Combine email, push and SMS to improve reach and manage communication costs. RCS capability checks help route messages to compatible devices, with SMS fallback where supported. • APIs and integrations Integrate messaging into existing applications through REST APIs, SMTP and developer tools. Use webhooks to process supported delivery events and API Bridge to simplify migrations from other providers. The infrastructure supports high-volume transactional messaging and marketing campaigns. • Reporting and message tracking Monitor message status, delivery events and campaign performance from one platform. Access delivery logs, bounce information and channel-specific metrics to identify issues and optimize communication. 🔐 Meet demanding enterprise-grade security and compliance requirements Protect customer data and simplify vendor security assessments with European data residency, independently audited security processes and internationally recognized standards. • Data residency: Customer data is processed and stored within the European Economic Area (EEA). • ISO certifications: ISO/IEC 27001 for information security, ISO/IEC 27018 for cloud privacy and ISO 22301 for business continuity. • SOC 2: Security assurance documentation available subject to the applicable reporting scope. • GDPR: Data processing aligned with GDPR requirements, supported by data processing agreements and documented security controls. • NIS2 and DORA: Security and operational resilience processes aligned with relevant European regulatory requirements, supported by independent ICT audits and vendor assessment documentation. • Access security: Two-factor authentication (2FA), role-based access controls and audit logging. • Email authentication: SPF, DKIM and DMARC support, with BIMI implementation available where applicable. • Email sender standards: Certified Senders Alliance (CSA) Approved Sender status. • Monitoring and incident response: Continuous infrastructure monitoring and a dedicated security incident response team. 🛟 Expert Support Get hands-on assistance from experienced messaging specialists, from initial integration to ongoing optimization. • 24/7 technical support with premium SLA options. • Dedicated Customer Success Specialist available under selected service plans. • Expert consultations, configuration reviews, testing and deliverability audits. • Priority incident response, with a 30-minute initial response target for critical issues under applicable Enterprise SLA terms. 🇪🇺 Backed by Vercom S.A. MessageFlow is backed by Vercom S.A., a global communication technology provider with: • 20 years of experience • 140,000+ customers • 180+ countries served ## Be the first to start the conversation Get answers from real professionals in the G2 community.