Merchkit is a modern generative merchandising platform built to accelerate the creation, transformation, and delivery of rich product content at scale. Unlike traditional PIMs (Product Information Management) that focus on data storage, Merchkit is optimized for data flow - helping retailers, distributors, and brands move faster from supplier to storefront. Teams use Merchkit to: Onboard suppliers 90% faster Standardize product data automatically Automate merchandising workflows for eCommerce, marketplaces, and retail channels Merchkit combines collaborative workflows, flexible data models, AI-powered enrichment, and integration-ready infrastructure to supercharge merchandising operations.