# Best Enterprise Social Media Listening Tools *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Products classified in the overall Social Media Listening Tools category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Social Media Listening Tools to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Social Media Listening Tools category. In addition to qualifying for inclusion in the Social Media Listening Tools category, to qualify for inclusion in the Enterprise Business Social Media Listening Tools category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 190 ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 39,700+ Authentic Reviews - 190+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top Social Media Listening Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,360 reviews) | Unified social inbox and reporting | "[Sprout Social Streamlined Our Social Workflow with Smart Inbox, Integrations, and Fast Reporting](https://www.g2.com/survey_responses/sprout-social-review-12764081)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,072 reviews) | Multi-account social scheduling | "[Hootsuite - Jobs made easier](https://www.g2.com/survey_responses/hootsuite-review-12806069)" | | 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,602 reviews) | News and social media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,080 reviews) | All-in-one social management for small teams | "[Great features at a great price-point](https://www.g2.com/survey_responses/vista-social-review-12806356)" | | 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (704 reviews) | Deep consumer conversation analysis | "—" | | 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (232 reviews) | Brand mention filtering and emotion tracking | "[Essential social listening app for keeping an eye on the competition](https://www.g2.com/survey_responses/brandmentions-review-12254753)" | | 7 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (283 reviews) | Visual and sentiment-led social listening | "[A simple way to stay on top of our NGO’s mentions and conversations](https://www.g2.com/survey_responses/youscan-review-12722307)" | | 8 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (943 reviews) | Publishing, inbox, and reporting workflow | "[Centralized, Intuitive Social Management with Clear Analytics and Responsive Support](https://www.g2.com/survey_responses/agorapulse-review-12375986)" | | 9 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (344 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" | | 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.6/5.0 (2,405 reviews) | Review response and customer feedback management | "[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)" | ## Which Type of Social Media Listening Tools Tools Are You Looking For? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) *(current)* - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- **Sponsored** ### Meltwater Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools&secure%5Btoken%5D=390421363e04f4ab017d6bed02c0b03ab10bc9c2660b9c37bf5f4e148711a5a3&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com&secure%5Burl_type%5D=company_website) --- ## Buyer Guide: Key Questions for Choosing Social Media Listening Tools Software ### What does Social media listening tools do? When I explain social media listening tools, I frame them as systems that help businesses understand what people are saying across social networks, media sources, forums, communities, and digital channels. These platforms bring brand mentions, sentiment, campaigns, competitors, customer feedback, emerging topics, dashboards, alerts, reports, and keyword searches into one workflow. Instead of checking conversations manually across scattered platforms, teams can monitor trends, interpret audience signals, and respond with better context. ### Why do businesses use Social media listening tools? From the G2 reviewer patterns I evaluated, businesses use social media listening tools because manual monitoring across channels takes time and leaves teams with fragmented context. Users want a clearer view of what people say about a brand, product, campaign, client, or competitor. Common benefits reviewers highlight include: - Centralized monitoring across social and media sources. - Faster awareness of mentions, trends, and potential issues. - Better sentiment, audience, and conversation insight. - Easier reports for clients, leaders, and internal teams. - Support for campaign measurement and competitor comparison. - More efficient response workflows through alerts and inboxes. ### Who uses Social media listening tools primarily? I found that G2 users come from teams that need to understand public conversation and act quickly: - **Social media managers** who track mentions, messages, publishing, and engagement. - **Marketing teams** that assess campaigns, audiences, and brand perception. - **Communications and PR teams** that monitor news, reputation, and crisis signals. - **Agencies** that manage client accounts, reports, and competitive context. - **Customer service teams** that use social feedback to identify issues. - **Research teams** that study consumer voice, trends, and sentiment. ### What types of Social media listening tools should I consider? From the G2 feedback I evaluated, buyers should consider these types: - **Social media management suites** for scheduling, inboxes, analytics, and listening together. - **Dedicated listening platforms** for brand, competitor, sentiment, and audience analysis. - **Media monitoring tools** for news coverage, journalist activity, and public mentions. - **Reputation monitoring tools** for customer feedback and service visibility. - **Agency-friendly platforms** for multiple clients, shared reports, and account organization. ### What are the core features to look for in Social media listening tools? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Broad source coverage across social, media, and community channels that helps teams monitor conversations wherever their audience is active. - Flexible keyword, query, and filtering controls that help users narrow results and track the topics that matter most. - Sentiment analysis with room for adjustment that helps teams understand audience tone while correcting context when needed. - Real-time alerts for spikes, mentions, and emerging issues that help teams respond quickly to opportunities, risks, or brand concerns. - Dashboards that make trends and performance easy to interpret, helping users turn large volumes of conversation data into clear insights. - Reports for clients, executives, and campaign teams that help stakeholders understand brand health, campaign impact, and audience feedback. - Competitor, audience, and influencer insights that help teams compare market activity and identify voices shaping conversations. - Integrations with publishing, CRM, service, or workflow tools that help connect listening data to daily marketing, support, and engagement processes. - Responsive support and onboarding for setup that help teams build useful queries, dashboards, and reports faster. ### What trends are shaping Social media listening tools right now? From the G2 review patterns I evaluated, several trends stand out: - **Unified social workflows** are connecting listening with publishing, scheduling, engagement, and inbox management. - **AI-assisted insights** are helping teams summarize conversations, detect themes, and interpret audience sentiment faster. - **Broader channel coverage** is becoming more important as buyers look to monitor social networks, forums, media sources, communities, and harder-to-track conversations. - **Sentiment accuracy** remains a key priority because teams need reliable context before acting on customer feedback or brand mentions. - **Smarter alerts** are helping users surface important mentions, trends, and risks without creating unnecessary noise. - **Competitive and campaign intelligence** is expanding as teams use listening data to track market movement, brand health, and content performance. ### How should I choose Social media listening tools? For me, the strongest social media listening tools are the ones that turn scattered online mentions into clear, useful decisions. When source coverage, keyword tracking, alerts, reporting, query depth, and ease of use align with the team's monitoring needs, social media listening software becomes a dependable system for understanding conversations and acting on them faster. --- ## What Are the Top-Rated Social Media Listening Tools Products in 2026? ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 6,360 **Why buyers love it?:** Sprout Social centered on cross-channel organization in the feedback I evaluated. Reviewers highlight the smart inbox, scheduling, tagging, analytics, and social listening as useful parts of daily social management. I found that users often value the ability to manage comments, mentions, reviews, and performance data in one place. The strongest fit appears to be teams that need centralized engagement plus deeper reporting. Some reviewers raise concerns about cost, onboarding, and advanced features that can feel tedious for smaller teams. ### What Do G2 Reviewers Say About Sprout Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Sprout Social to be **very user-friendly** , enabling effortless integration and management of all their social profiles. - Users value the **post scheduling convenience** of Sprout Social, enabling efficient management across multiple social networks. - Users appreciate the **ease of scheduling** in Sprout Social, enhancing content management and campaign tracking across platforms. - Users value the **comprehensive analytics** of Sprout Social, streamlining performance reporting and enhancing social media management. - Users value the **centralized management** of Sprout Social, enhancing efficiency in handling multiple accounts and interactions. **Cons:** - Users express a need for **missing features** like content calendars, robust ad tools, and better analytics filtering. - Users find Sprout Social has **limited features** , causing frustrations with scheduling, reporting, and analytics integrations. - Users find Sprout Social's pricing to be **expensive** , which may deter some organizations from joining the platform. - Users are frustrated with the **lack of direct support** and limited features in Sprout Social, affecting efficiency. - Users feel that the **high pricing** of Sprout Social is a barrier, especially for larger organizations needing multiple accounts. #### Key Features - Social Analytics - Scalability - Competitor Analysis - Content Calendar - Sentiment Analysis #### What Are Recent G2 Reviews of Sprout Social? **"[Sprout Social Streamlined Our Social Workflow with Smart Inbox, Integrations, and Fast Reporting](https://www.g2.com/survey_responses/sprout-social-review-12764081)"** **Rating:** 5.0/5.0 stars *— Haritha P.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-12764081) --- **"[Effortless Social Media Scheduling with Sprout Social](https://www.g2.com/survey_responses/sprout-social-review-11746904)"** **Rating:** 4.5/5.0 stars *— Kyle M.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-11746904) --- #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,072 **Why buyers love it?:** Hootsuite came through as a practical hub for managing several social accounts from one dashboard. When I reviewed G2 feedback, users highlight post scheduling, feed monitoring, campaign tracking, and reporting. Reviewers often connect the tool with saving time across separate platforms and keeping brand activity organized. I found that it serves teams that prioritize scheduled publishing and account oversight. Some users mention pricing, setup complexity for new users, and limits around deeper listening or analytics. ### What Do G2 Reviewers Say About Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency of post scheduling** in Hootsuite, simplifying content management across multiple platforms seamlessly. - Users love the **ease of use** of Hootsuite, facilitating efficient scheduling and management of social media in one platform. - Users love the **efficient scheduling** feature of Hootsuite, allowing for consistent posts without time constraints. - Users appreciate the **centralized management** of Hootsuite, streamlining their social media activities efficiently in one platform. - Users appreciate the **easy scheduling** feature of Hootsuite, streamlining their social media management across platforms. **Cons:** - Users find the **limited features** of Hootsuite restrict their capabilities, impacting usability for various needs. - Users express frustration over **missing features** like untagged mentions and limited automation for Instagram posts. - Users feel that Hootsuite's **pricing is prohibitive** compared to competitors and limited features hinder its value. - Users find Hootsuite's **high pricing** uncompetitive compared to rivals offering similar features, especially on lower plans. - Users experience **posting issues** with Hootsuite, including failed posts and limitations on social media updates. #### Key Features - Social Analytics - Report Customizability - Competitor Analysis - Content Calendar - Social Reporting #### What Are Recent G2 Reviews of Hootsuite? **"[Hootsuite - Jobs made easier](https://www.g2.com/survey_responses/hootsuite-review-12806069)"** **Rating:** 5.0/5.0 stars *— SUHAS G.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-12806069) --- **"[Hootsuite Makes Multi-Platform Scheduling and Content Ideas Effortless](https://www.g2.com/survey_responses/hootsuite-review-12793348)"** **Rating:** 4.5/5.0 stars [Read full review](https://www.g2.com/survey_responses/hootsuite-review-12793348) --- #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 1 comment - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments ### 3. [Meltwater](https://www.g2.com/products/meltwater/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 2,602 **Why buyers love it?:** Meltwater stood out for broad media visibility and flexible search work. From the reviewer patterns I evaluated, users highlight news monitoring, keyword searches, social listening, alerts, and AI-supported analysis. Reviewers often value it for tracking brand coverage, crisis signals, authors, and engagement across media sources. I found that its best fit is teams that need social data connected with wider news and PR context. Users also mention rigid dashboards, duplicate results, and access limits for some social platforms. ### What Do G2 Reviewers Say About Meltwater? *AI-generated summary from verified user reviews* **Pros:** - Users find Meltwater's **ease of use** beneficial for seamless communication planning and efficient influencer collaboration. - Users appreciate the **powerful filtering settings** of Meltwater, allowing for relevant and tailored social media insights. - Users value Meltwater for its **outstanding customer support** , enhancing their experience while navigating the platform effectively. - Users praise the **responsive customer support** of Meltwater, consistently highlighting its impact on their success and satisfaction. - Users find the **helpfulness of Meltwater's team** essential, enhancing their overall experience with responsive support and valuable features. **Cons:** - Users feel Meltwater requires **improvement in relevancy and platform coverage** , especially for smaller organizations with unique needs. - Users struggle with a steep **learning curve** for Boolean logic and require more accessible training resources for Meltwater. - Users find Meltwater's interface **not intuitive** , leading to challenges with search functions and overall user experience. - Users often face **technical issues** with Meltwater, including Boolean logic struggles and slow content updates. - Users find Meltwater's **complexity** challenging, especially with Boolean logic and navigating the interface for effective searches. #### What Are Recent G2 Reviews of Meltwater? **"[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)"** **Rating:** 5.0/5.0 stars *— Sydnie F.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-10950025) --- **"[A Structured Way to Track Industry Trends and Media Insights](https://www.g2.com/survey_responses/meltwater-review-12786913)"** **Rating:** 4.5/5.0 stars *— VINAY P.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-12786913) --- #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment ### 4. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 704 **Why buyers love it?:** Brandwatch Consumer Intelligence carried a research-heavy pattern in the review data. When I reviewed the feedback, users highlight social listening dashboards, tagging, filtering, competitive insight, share-of-voice work, and AI-driven support. Reviewers often use it to understand audience language, conversation progress, and brand perception across large data sets. I found that it suits teams focused on consumer insight rather than basic scheduling. Some users mention slow data pulls, historical data limits, and sentiment accuracy concerns. ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of creating widgets** in Brandwatch Consumer Intelligence, enhancing their social listening experience. - Users find the **data presentation and tracking features** of Brandwatch Consumer Intelligence incredibly helpful for evaluating campaigns. - Users find Brandwatch Consumer Intelligence to be an **intuitive tool** that simplifies content analysis and social listening. - Users value the **intuitive and customizable dashboards** of Brandwatch, enabling easy insights and effective data management. - Users trust the **data accuracy** of Brandwatch Consumer Intelligence, enabling valuable insights for work and presentations. **Cons:** - Users find a **notable learning curve** with Brandwatch Consumer Intelligence, complicating the onboarding process for newcomers. - Users note the **limited features** of Brandwatch, particularly regarding data sources and query management challenges. - Users find **platform limitations** with Brandwatch Consumer Intelligence, noting issues with social media parsing and dashboard reliability. - Users find the setup process of Brandwatch Consumer Intelligence **not intuitive** , complicating the initial experience and learning curve. - Users report **data inaccuracy** , highlighting issues with sentiment breakdowns and gaps in data collection across platforms. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **Rating:** 5.0/5.0 stars *— Rene M.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12799133) --- **"[Highly Valuable Social Listening for Market Research and Trend Tracking](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12601971)"** **Rating:** 4.5/5.0 stars *— Weiqing H.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12601971) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) ### 5. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 957 **Why buyers love it?:** Brandwatch Social Media Management showed value around organizing social activity across accounts. From the reviewer sentiment I evaluated, users highlight mention tracking, keyword queries, dashboards, visualizations, scheduling, and metric organization. Reviewers often connect it with centralized monitoring and consumer insight for brand perception. I found that it fits teams that need both social management and listening views in one environment. Users also mention login issues, app usability, TikTok coverage gaps, and occasional disconnections. ### What Do G2 Reviewers Say About Brandwatch Social Media Management? *AI-generated summary from verified user reviews* **Pros:** - Users find Brandwatch Social Media Management extremely **easy to use** , appreciating its straightforward setup and unified platform. - Users love the **scheduling feature** of Brandwatch, making content management across platforms effortless and efficient. - Users love the **seamless content publishing** of Brandwatch Social Media Management, making their work much more efficient. - Users appreciate the **centralized management** of Brandwatch, enhancing efficiency in overseeing multiple social media channels seamlessly. - Users appreciate the **seamless content publishing** of Brandwatch, making workflow management across platforms significantly simpler. **Cons:** - Users express frustration with **slow performance and frequent bugs** that hinder effective use of Brandwatch. - Users experience **publishing limitations** with Brandwatch, including bulk scheduling issues and inability to post simultaneously across platforms. - Users experience **limited features** with Brandwatch, leading to frustrations in social media planning and functionality. - Users experience significant **missing features** in Brandwatch, including poor onboarding and frustrating scheduling limitations. - Users find the **complex usage** of Brandwatch challenging due to confusing features and numerous bugs hindering functionality. #### Key Features - Social Analytics - Report Customizability - Content Calendar - Social Reporting #### What Are Recent G2 Reviews of Brandwatch Social Media Management? **"[Fantastic Scheduling Tool with Room for Cross-Platform Improvements](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)"** **Rating:** 4.0/5.0 stars *— Sarah F.* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037) --- **"[Streamlined Social Management with Minor Connectivity Hiccups](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736) --- #### What Are G2 Users Discussing About Brandwatch Social Media Management? - [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment - [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do) - [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media) ### 6. [Reputation](https://www.g2.com/products/reputation/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 2,405 **Why buyers love it?:** Reputation was most clearly tied to customer feedback and online review workflows. When I reviewed G2 sentiment, users highlight ease of use, review response, customer feedback tracking, reporting, implementation help, and multi-site visibility. Reviewers often connect it with identifying service issues, managing online presence, and improving response processes. I found that it suits organizations that treat reviews as a core reputation and customer experience signal. Some users mention report usability, report lag, and lighter social media management depth. ### What Do G2 Reviewers Say About Reputation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Reputation, enjoying seamless management and quick access to essential tools and feedback. - Users appreciate the **convenience of managing reviews** from multiple platforms in one friendly interface, enhancing efficiency. - Users appreciate the **transparency and ease of access** in Reputation, enhancing communication and support for all involved. - Users appreciate the **centralized review management** of Reputation, making it easy to monitor and respond to feedback. - Users appreciate the **user-friendly features** of Reputation, enhancing job efficiency and customer satisfaction simultaneously. **Cons:** - Users find the **design and functionality difficult** , leading to challenges in improving the RepX score effectively. - Users find it challenging to manage **review tracking** with external platforms, leading to stress from negative feedback. - Users are frustrated with the **missing features** like limited templates and the inability to create reels or TikToks. - Users experience **reporting issues** due to a lack of user-friendly features and persistent bugs affecting functionality. - Users experience **review navigation issues** and confusion due to lag in reporting and slow review updates. #### Key Features - Social Publishing - White Label - Competitor Analysis - Customer Feedback - Social Networks Monitoring #### What Are Recent G2 Reviews of Reputation? **"[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)"** **Rating:** 4.0/5.0 stars *— Giovanni A.* [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) --- **"[Good Product with room for improvement](https://www.g2.com/survey_responses/reputation-review-8326857)"** **Rating:** 4.0/5.0 stars *— Kim W.* [Read full review](https://www.g2.com/survey_responses/reputation-review-8326857) --- #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment ### 7. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 943 **Why buyers love it?:** Agorapulse came across as a social management tool with listening adjacent to daily publishing work. From the feedback I evaluated, reviewers highlight ease of use, responsive support, scheduling, inbox management, reporting, and tracking tools such as UTM support. Users often connect it with reducing time spent across networks and keeping engagement organized. I found that it fits teams that want publishing, engagement, and reports in one operational workflow. Some reviewers mention rigid custom workflows, approval friction, and platform API limits. ### What Do G2 Reviewers Say About Agorapulse? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Agorapulse, finding it simple to connect and integrate into workflows. - Users love the **centralized management** of Agorapulse for its ease of use and efficient social media handling. - Users appreciate the **highly responsive support** and the ease of use that Agorapulse offers for social media management. - Users appreciate the **ease of post scheduling** with Agorapulse, enhancing their social media management efficiency. - Users love the **intuitive interface** of Agorapulse, making social media management user-friendly and efficient. **Cons:** - Users find Agorapulse **expensive** , especially for adding multiple profiles and dealing with unresolved reporting bugs. - Users find **high pricing** limits accessibility, making it expensive to explore all features or add additional profiles. - Users note that Agorapulse requires **improvement in mobile experience** and reporting bugs that negatively impact usability. - Users find the **reporting difficult** and lacking customizability, impacting their overall experience with Agorapulse. - Users find **limited customization** in Agorapulse, affecting workflow flexibility and report accessibility for smaller businesses. #### Key Features - Social Analytics - Report Customizability - Sentiment Analysis - Shared Inbox - Social Measurement #### What Are Recent G2 Reviews of Agorapulse? **"[Centralized Social Management with Some Reporting Hiccups](https://www.g2.com/survey_responses/agorapulse-review-12305895)"** **Rating:** 4.5/5.0 stars *— Tatiana D.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-12305895) --- **"[Centralized, Intuitive Social Management with Clear Analytics and Responsive Support](https://www.g2.com/survey_responses/agorapulse-review-12375986)"** **Rating:** 4.5/5.0 stars *— Marijke B.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-12375986) --- #### What Are G2 Users Discussing About Agorapulse? - [What is Agorapulse used for?](https://www.g2.com/discussions/what-is-agorapulse-used-for) - 1 comment - [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/agorapulse-how-many-accounts-can-you-have-on-hootsuite) - [What are the features of Hootsuite?](https://www.g2.com/discussions/agorapulse-what-are-the-features-of-hootsuite) ### 8. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,132 **Why buyers love it?:** Sprinklr Social reflected a broad, enterprise-oriented social workflow in the feedback I assessed. Reviewers highlight scheduling, listening, AI features, multi-channel management, reporting, and sentiment monitoring. Users often connect it with consolidating feedback from multiple platforms and organizing brand activity at scale. I found that its best fit is complex teams that need social listening, publishing, and customer context in one system. Some reviewers mention configuration effort, module discovery issues, support gaps, and an interface that can feel overwhelming. ### What Do G2 Reviewers Say About Sprinklr Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Sprinklr Social remarkably **easy to use** , benefiting from customizable features and seamless team collaboration. - Users value the **centralized management** of Sprinklr Social for efficiently overseeing multiple social media channels in one place. - Users value Sprinklr Social for its **omni-channel experience** and extensive features that enhance social media management. - Users appreciate the **advanced analytics and reporting tools** of Sprinklr Social, making performance tracking and insights effortless. - Users appreciate the **seamless social media integration** of Sprinklr Social, enhancing their omni-channel engagement and insights. **Cons:** - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering productivity and onboarding efforts. - Users find the **steep learning curve** in Sprinklr Social challenging, especially for complex workflows and onboarding remotely. - Users find Sprinklr Social's setup to be **complex and lengthy** , necessitating external help for effective configuration. - Users believe that **improvement is needed** in Sprinklr's AI and user-friendliness, as it can be overly complex. - Users face a **steep learning curve** with Sprinklr Social, making initial use challenging despite its comprehensive features. #### Key Features - Social Analytics - Report Customizability - Post Performance - Social - Surveys #### What Are Recent G2 Reviews of Sprinklr Social? **"[Real-Time Social Media Management Across Continents](https://www.g2.com/survey_responses/sprinklr-social-review-7990631)"** **Rating:** 5.0/5.0 stars *— Laura G.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-7990631) --- **"[Powerful Sprinklr Social Dashboards and Metrics for Tracking Brand Sentiment](https://www.g2.com/survey_responses/sprinklr-social-review-12465671)"** **Rating:** 4.0/5.0 stars *— Michael T.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-12465671) --- ### 9. [BrandMentions](https://www.g2.com/products/brandmentions/reviews) **Average Rating:** 4.9/5.0 **Total Reviews:** 232 **Why buyers love it?:** BrandMentions showed a distinct focus on mention discovery and signal cleanup. From the G2 feedback I evaluated, reviewers highlight emotion analysis, domain exclusions, Reddit and LinkedIn discovery, and focused mention feeds. Users often connect it with reputation monitoring, customer conversations, and early PR issue detection. I found that its value appears strongest when teams need to filter noise and understand tone around brand mentions. Reviewers also note minor interface and email presentation issues. ### What Do G2 Reviewers Say About BrandMentions? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of BrandMentions, allowing quick setup and seamless navigation for effective monitoring. - Users value the **comprehensive AI sentiment analysis** of BrandMentions, enhancing brand health insights across multiple markets. - Users find **BrandMentions' powerful reporting and comprehensive monitoring** invaluable for tracking brand health and competitor activity. - Users value the **real-time competitor insights** from BrandMentions, which provide a tactical advantage in monitoring market trends. - Users value the **trend analysis capabilities** of BrandMentions, enabling quick insights into audience engagement and competitor activity. **Cons:** - Users experience challenges with **filtering problems** , needing more advanced options for effective data management and analysis. - Users desire **limited customization** options in report visuals and functionality, hindering their overall experience with BrandMentions. - Users find the **time-consuming processes** of generating reports and dashboards to be a significant drawback of BrandMentions. - Users experience **slow loading** times during large data exports and report generation, delaying analysis and overall efficiency. - Users face a **steep learning curve** initially, requiring time to fully grasp the platform's depth and features. #### Key Features - Social Measurement - Sentiment Analysis - Comparison - Cross-system Integration #### What Are Recent G2 Reviews of BrandMentions? **"[Finally a way to see what people say behind my back (in a good way!!)](https://www.g2.com/survey_responses/brandmentions-review-12393096)"** **Rating:** 5.0/5.0 stars *— Nadia G.* [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12393096) --- **"[Essential social listening app for keeping an eye on the competition](https://www.g2.com/survey_responses/brandmentions-review-12254753)"** **Rating:** 5.0/5.0 stars *— Marina L.* [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12254753) --- #### What Are G2 Users Discussing About BrandMentions? - [How can I track social media mentions for free?](https://www.g2.com/discussions/how-can-i-track-social-media-mentions-for-free) - [What is Social Mention used for?](https://www.g2.com/discussions/what-is-social-mention-used-for) - [What is BrandMentions?](https://www.g2.com/discussions/what-is-brandmentions) ### 10. [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 724 **Product Description:** Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. ### What Do G2 Reviewers Say About Qualtrics Customer Experience? *AI-generated summary from verified user reviews* **Pros:** - Users find Qualtrics Customer Experience to be **intuitive and easy to use** , making data analysis accessible for everyone. - Users value the **robust analytics** of Qualtrics Customer Experience, enabling deep insights and effective improvement of customer journeys. - Users find Qualtrics **helpful** for gaining insights and improving customer satisfaction through its organized feedback features. - Users value how Qualtrics Customer Experience offers **deep insights into feedback** , enhancing customer understanding and experience. - Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. **Cons:** - Users find the **complexity of the platform** overwhelming for beginners and challenging for those needing basic functions. - Users appreciate the great interface, but note that **custom setup and Text iQ functionality need improvement** for better accuracy. - Users find the **limited customization** options in Qualtrics frustrating, especially for those needing straightforward survey setups. - Users find the **complexity of the interface** overwhelming, particularly for newcomers and simpler use cases. - Users find the platform **expensive** , which can be a barrier for smaller organizations needing survey tools. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **"[Versatile Insights, Needs Better Reports](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)"** **Rating:** 4.5/5.0 stars *— Sandra H.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) --- **"[Flexible Feedback Tool with Customization Challenges](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)"** **Rating:** 4.0/5.0 stars *— David K.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) --- #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment ### 11. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **Product Description:** Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ ### What Do G2 Reviewers Say About Onclusive Social? *AI-generated summary from verified user reviews* **Pros:** - Users find the **LinkedIn analytics** in Onclusive Social to be extremely helpful and beneficial for their needs. - Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and beneficial for their needs. - Users find the **LinkedIn analytics** of Onclusive Social to be exceptionally helpful and incredibly useful. **Cons:** - Users find Onclusive Social challenging due to **difficult learning** curves and complex query setups, impacting usability. - Users find the **difficult setup** of Onclusive Social hinders their experience, making it hard to use effectively. - Users find the **difficult usability** of Onclusive Social challenging, particularly with setting up queries. - Users find **lack of clarity** in Onclusive Social, making it challenging to set up queries effectively. - Users find the **learning curve steep** , making setup of queries challenging and the platform hard to navigate. #### What Are Recent G2 Reviews of Onclusive Social? **"[Great tool for mid-size and large companies](https://www.g2.com/survey_responses/onclusive-social-review-10241650)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650) --- **"[Incredibly Useful LinkedIn Analytics](https://www.g2.com/survey_responses/onclusive-social-review-12338444)"** **Rating:** 4.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444) --- #### What Are G2 Users Discussing About Onclusive Social? - [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for) ### 12. [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 126 **Product Description:** Talkwalker is the market-leading consumer intelligence company. We bring in data from 30+ social networks, 150 million websites, and 100 data partners for a truly unified view of consumers. Our platform incorporates five products for one seamless experience: Social Listening Social Benchmarking Media Monitoring Customer Feedback Analytics Audience Insights Blue Silk™ AI drives the magic of Talkwalker. It uses our NLP and Generative AI technology to enrich the data, categorize it fast, and surface the most actionable insights. Talkwalker is the platform of choice for over 2,500 brands. Find out more at www.talkwalker.com. ### What Do G2 Reviewers Say About Talkwalker by Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **fantastic customer support** from Talkwalker, enhancing their experience with engaged onboarding and valuable insights. - Users appreciate the **high customizability** of Talkwalker, enabling tailored searches and effective sentiment analysis. - Users appreciate the **deep insights and engaging data** provided by Talkwalker, making it a frontrunner in analytics. - Users commend the **extensive features** of Talkwalker by Hootsuite, appreciating its customization and channel coverage. - Users value the **customizable filtering options** of Talkwalker, enhancing their search precision based on multiple criteria. **Cons:** - Users find **platform limitations** frustrating, particularly with coverage gaps and restrictions on data editing and caps. - Users note the **complex features** of Talkwalker may lead to a steep learning curve and initial management difficulties. - Users find the **complexity** of Talkwalker challenging initially, requiring time to learn and manage effectively. - Users face **data inaccuracy** issues due to platform coverage gaps and restrictive data caps. - Users find the **difficult setup** of Talkwalker challenging, requiring time to learn and manage effectively. #### What Are Recent G2 Reviews of Talkwalker by Hootsuite? **"[Powerful insights that go beyond traditional listening tools](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)"** **Rating:** 4.0/5.0 stars *— Jennifer D.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632) --- **"[Easy to Use with Powerful Cluster Analysis](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)"** **Rating:** 4.5/5.0 stars *— Amber N.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299) --- #### What Are G2 Users Discussing About Talkwalker by Hootsuite? - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment - [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts) - [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account) ### 13. [Dash Social](https://www.g2.com/products/dash-social/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 335 **Product Description:** Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. ### What Do G2 Reviewers Say About Dash Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Dash Social's interface **very user-friendly** , making it easy to navigate and launch effective marketing campaigns. - Users benefit from **robust analytics** in Dash Social, enabling effective content performance evaluation and strategic marketing decisions. - Users appreciate the **easy scheduling of content** with Dash Social, enhancing their marketing campaign management efficiently. - Users appreciate the **ease of scheduling** with Dash Social, making campaign management efficient and intuitive. - Users love Dash Social’s **robust analytics and intuitive design** , making marketing campaigns and content management effortless. **Cons:** - Users express frustration over the **lack of comprehensive analytics** in Dash Social, desiring a more holistic view and broader features. - Users feel limited by **inadequate filtering options** for analytics and wish for better aggregation and search capabilities. - Users experience **inadequate search functionality** , making it difficult to find posts or aggregate metrics effectively. - Users report **missing features** in Dash Social, such as scheduling glitches and inadequate media editing capabilities. - Users find the **access limitations** of Dash Social cumbersome, especially when managing multiple brand accounts separately. #### What Are Recent G2 Reviews of Dash Social? **"[The only social platform you need!!](https://www.g2.com/survey_responses/dash-social-review-6609251)"** **Rating:** 5.0/5.0 stars *— Brooke M.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-6609251) --- **"[The easiest way to schedule, collaborate on and track social content](https://www.g2.com/survey_responses/dash-social-review-12815413)"** **Rating:** 4.0/5.0 stars *— Emma H.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12815413) --- #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### 14. [NewsWhip](https://www.g2.com/products/newswhip/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 76 **Why buyers love it?:** NewsWhip stood out for fast media intelligence and story tracking. From the reviewer patterns I evaluated, users highlight news source monitoring, journalist performance tracking, alerts, social performance insight, and topic analysis across time periods. Reviewers often connect it with identifying which stories matter, following narratives, and understanding what gains attention. I found that it fits PR and media teams that need timely visibility into news and social momentum. Some users mention manual source onboarding, small interface elements, and a desire for simpler search. #### Key Features - Online Media - Local Media - Custom Feeds and Alerts - Social Measurement - Social Reporting #### What Are Recent G2 Reviews of NewsWhip? **"[Intuitive Dashboards & Easy Setup for Social Monitoring](https://www.g2.com/survey_responses/newswhip-review-12634141)"** **Rating:** 4.0/5.0 stars *— George D.* [Read full review](https://www.g2.com/survey_responses/newswhip-review-12634141) --- **"[Good job!](https://www.g2.com/survey_responses/newswhip-review-8383590)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/newswhip-review-8383590) --- #### What Are G2 Users Discussing About NewsWhip? - [What is NewsWhip used for?](https://www.g2.com/discussions/what-is-newswhip-used-for) ### 15. [YouScan](https://www.g2.com/products/youscan/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 283 **Why buyers love it?:** YouScan drew feedback around depth of social listening and source coverage. When I evaluated reviewer sentiment, users highlight broad data access, sentiment insight, visual analysis, and an interface that supports self-guided use. Reviewers often connect it with brand, competitor, and crisis monitoring across social conversations. I found that it fits teams that need detailed social listening with customer behavior and perception context. Some users mention historical data delays, dashboard differences, and a need for clearer metric explanations. ### What Do G2 Reviewers Say About YouScan? *AI-generated summary from verified user reviews* **Pros:** - Users commend YouScan's **exceptional customer support** , ensuring prompt assistance and smooth onboarding for a better user experience. - Users appreciate YouScan's **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate the **user-friendly interface** of YouScan, making social media monitoring efficient and enjoyable. - Users value the **robust analytics capabilities** of YouScan, enabling quick insights and enhanced decision-making from data. - Users commend **YouScan's social listening capabilities** , enabling swift responses and valuable insights for marketing and customer support. **Cons:** - Users find the **learning curve steep** , making YouScan challenging for those less tech-savvy and new to Boolean searches. - Users face a **difficult learning curve** with YouScan, struggling to master its extensive features and functionalities. - Users experience **slow performance** with YouScan, especially when analyzing large datasets and facing platform limitations. - Users find YouScan's **limited features** restrictive, especially regarding query limits and missing data sources. - Users experience **data inaccuracy** issues with YouScan, leading to challenges in obtaining reliable insights and information. #### Key Features - White Label - Follower Analysis - Competitive Intelligence - Revenue Reporting - Print Media #### What Are Recent G2 Reviews of YouScan? **"[A simple way to stay on top of our NGO’s mentions and conversations](https://www.g2.com/survey_responses/youscan-review-12722307)"** **Rating:** 5.0/5.0 stars *— Vladyslava P.* [Read full review](https://www.g2.com/survey_responses/youscan-review-12722307) --- **"[YouScan Is Essential for TikTok Listening—and Valuable Across Platforms](https://www.g2.com/survey_responses/youscan-review-12791704)"** **Rating:** 4.5/5.0 stars *— Jack F.* [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) --- #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### 16. [Brand24](https://www.g2.com/products/brand24/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 344 **Why buyers love it?:** Brand24 appeared in feedback as a quick way to monitor online conversations. When I reviewed the reviewer patterns, users highlight easy setup, real-time alerts, AI-supported reports, customer support, and web conversation tracking. Reviewers often connect it with reputation monitoring, client monitoring, and confidence that important mentions surface quickly. I found that it suits teams that need accessible monitoring without heavy setup. Some users ask for more detailed and flexible alert controls. ### What Do G2 Reviewers Say About Brand24? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **user-friendly interface** of Brand24, making navigation and report generation effortless and efficient. - Users value the **comprehensive monitoring** of Brand24, enabling easy insights and real-time updates across platforms. - Users appreciate the **comprehensive brand monitoring** of Brand24, enabling effortless real-time tracking and insights. - Users appreciate the **easy-to-use interface** of Brand24, making navigation and data-driven decisions effortless. - Users love the **real-time mentions tracking** of Brand24, enhancing their understanding of brand perception effortlessly. **Cons:** - Users find **filtering problems** frustrating, as constant adjustments hinder efficiency and relevant data analysis. - Users find the **limited features** frustrating, especially regarding project setup and historical data analysis. - Users experience **data inaccuracy** with sentiment analysis, leading to confusion and inefficiencies in project management. - Users often struggle with **irrelevant content** in results, requiring manual filtering to enhance accuracy and relevance. - Users find Brand24's interface sometimes a bit bland and experience **slow loading times** when accessing mentions. #### Key Features - Report Exporting - Competitor Analysis - Online Media - Local Media - Keyword Targeting #### What Are Recent G2 Reviews of Brand24? **"[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)"** **Rating:** 5.0/5.0 stars *— Bartłomiej K.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) --- **"[Accurate Real-Time Monitoring and Spot-On Sentiment Analysis](https://www.g2.com/survey_responses/brand24-review-12805537)"** **Rating:** 5.0/5.0 stars *— Karolina M.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12805537) --- ### 17. [Oktopost](https://www.g2.com/products/oktopost/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 179 **Product Description:** Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. ### What Do G2 Reviewers Say About Oktopost? *AI-generated summary from verified user reviews* **Pros:** - Users find Oktopost's platform to be **user-friendly and intuitive** , streamlining social media management and engagement effectively. - Users commend Oktopost for making **post scheduling effortless** , enhancing social media management and employee engagement. - Users value Oktopost's **intuitive interface and integration capabilities** , enhancing their social media management and advocacy efforts. - Users value the **easy scheduling** of Oktopost, enhancing social media management and boosting employee engagement effectively. - Users appreciate the **customizable reporting** in Oktopost, enabling them to create data-driven strategies with ease. **Cons:** - Users report **inaccurate data and lengthy response times** in Oktopost, impacting trust and efficiency in social media management. - Users express frustration with the **missing features** in Oktopost, especially the ineffective Listening module and limited integrations. - Users experience **data inaccuracies** in Oktopost with lengthy response times and discrepancies in reporting and insights. - Users report **inaccurate analytics** with Oktopost, leading to discrepancies in data compared to social media platforms. - Users express concerns over **limited analytics** , citing inaccuracies and insufficient insights impacting their decision-making. #### What Are Recent G2 Reviews of Oktopost? **"[A Solid Social Media Scheduling & Employee Advocacy Platform](https://www.g2.com/survey_responses/oktopost-review-12444853)"** **Rating:** 4.5/5.0 stars *— Alina I.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-12444853) --- **"[Strong Analytics & Social Management, but Social Listening Needs Work](https://www.g2.com/survey_responses/oktopost-review-12457811)"** **Rating:** 4.0/5.0 stars *— Sheldon B.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-12457811) --- ### 18. [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 87 **Product Description:** Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu). ### What Do G2 Reviewers Say About Pulsar Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Pulsar Platform, enhancing project success and user experience significantly. - Users find Pulsar Platform **exceptionally easy to use** , enhanced by a supportive team that aids in project success. - Users value the **exceptionally helpful team** at Pulsar Platform, enhancing user experience and project success through expert support. - Users value the **deep audience insights** from Pulsar Platform, enhancing understanding beyond traditional research methods. - Users value the **in-depth audience insights** offered by Pulsar Platform, enhancing understanding beyond standard research methods. **Cons:** - Users often find the **heavy reliance on X data** to be a significant painpoint, causing frustration during use. - Users find the **heavy reliance on incomplete data** frustrating, affecting their overall experience with Pulsar Platform. - Users find the inability to **geo-filter Reddit** content frustrating, especially when targeting specific client locations. - Users find the inability to **geo-filter Reddit data** frustrating, hindering their ability to focus on specific regions. - Users find the **heavy reliance on X data** problematic, complicating their experience with the Pulsar Platform. #### What Are Recent G2 Reviews of Pulsar Platform? **"[Lightweight, versatile social media data collection and analytics with great support and training](https://www.g2.com/survey_responses/pulsar-platform-review-12611948)"** **Rating:** 4.5/5.0 stars *— Georgina C.* [Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-12611948) --- **"[Pulsar: A Complete Social Listening Platform with Great Visualizations and Reports](https://www.g2.com/survey_responses/pulsar-platform-review-12621882)"** **Rating:** 4.5/5.0 stars *— Jorge G.* [Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-12621882) --- #### What Are G2 Users Discussing About Pulsar Platform? - [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for) ### 19. [Locobuzz](https://www.g2.com/products/locobuzz/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 118 **Product Description:** Locobuzz is an AI-powered customer experience platform that helps brands manage their digital presence and customer interactions across multiple channels. It enables businesses to monitor social media, news, and online conversations in real time, respond to customer queries through a unified dashboard, and analyze sentiment and trends using advanced analytics. The platform also supports content publishing, workflow automation, and AI-driven response suggestions. By centralizing engagement, insights, and support, Locobuzz helps organizations improve response efficiency, strengthen brand reputation, and make data-driven decisions to enhance overall customer satisfaction and business performance. ### What Do G2 Reviewers Say About Locobuzz? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Locobuzz, benefiting from its simple interface and centralized dashboards. - Users find **Locobuzz's real-time alerts** invaluable for effective social media escalation handling and timely responses. - Users value the **wealth of features** in Locobuzz, which provide quick resolutions and valuable insights for ORM. - Users commend Locobuzz for its **streamlined efficiency** in managing customer interactions seamlessly across multiple platforms. - Users appreciate the **efficient customer support** of Locobuzz, enabling quick resolution of queries across platforms. **Cons:** - Users find the **slow loading times** frustrating, especially when generating responses and handling tickets effectively. - Users feel that **improvement is needed** in dashboard customization and AI functionality for better user experience. - Users find the **limited features** frustrating, wishing for more depth in reporting and analytics capabilities. - Users often face **login issues** , including delays, auto logouts, and limitations on simultaneous access. - Users face **performance issues** with Locobuzz, including lagging and slow response times during use. #### What Are Recent G2 Reviews of Locobuzz? **"[AI-Powered Locobuzz That Integrates Smoothly and Improves Project Communication](https://www.g2.com/survey_responses/locobuzz-review-12526389)"** **Rating:** 5.0/5.0 stars *— Prabhat D.* [Read full review](https://www.g2.com/survey_responses/locobuzz-review-12526389) --- **"[Unified Dashboard with AI Insights That Speeds Up Customer Engagement](https://www.g2.com/survey_responses/locobuzz-review-12523000)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/locobuzz-review-12523000) --- #### What Are G2 Users Discussing About Locobuzz? - [What is Locobuzz used for?](https://www.g2.com/discussions/what-is-locobuzz-used-for) - 1 comment ### 20. [Mention](https://www.g2.com/products/mention/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 436 **Product Description:** Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools at an affordable rate, we help thousands of businesses optimize their monitoring and listening efforts while ensuring the best return on investment. With more than a billion sources crawled on the web (news, forums, review sites, websites...) and social networks (Linkedin, Twitter, Facebook, Tiktok...), we enable thousands of customers to be alerted as soon as a topic of interest is mentioned online. Whether you want to identify what's being said about your brand or your product to improve your reputation, monitor and strengthen your market position by analyzing your competitors' every move, or identify movements in your market, Mention will be there to support you! Start your 14-day free trial or talk to our experts by booking a demo! ### What Do G2 Reviewers Say About Mention? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time alerts** of Mention, enhancing their ability to monitor brand reputation swiftly and effectively. - Users appreciate the **ease of use** of Mention, finding it simple and intuitive for effective real-time monitoring. - Users value the **time-saving real-time alerts** of Mention, making it easy to stay informed and react quickly. - Users appreciate the **real-time analytics** of Mention, enhancing their ability to monitor brand sentiment and trends effectively. - Users value the **strong analytics capabilities** of Mention, enhancing their brand monitoring and decision-making processes. **Cons:** - Users find the **AI limitations** concerning, noting complex setup and inaccurate sentiment analysis can hinder effectiveness. - Users find the **interface complexity** daunting initially, with challenging alert setups and inconsistent sentiment analysis. - Users find the **complex usage** of Mention challenging, particularly with alert setup and occasional inaccuracies in sentiment analysis. - Users struggle with **data inaccuracy** , particularly with sentiment analysis not always providing reliable results. - Users find the pricing to be **high for small teams** , making it less accessible for some users. #### What Are Recent G2 Reviews of Mention? **"[Real-Time Monitoring with Some Learning Curve](https://www.g2.com/survey_responses/mention-review-12224620)"** **Rating:** 4.5/5.0 stars *— Bhavesh .* [Read full review](https://www.g2.com/survey_responses/mention-review-12224620) --- **"[Fulfils our requirements comfortably](https://www.g2.com/survey_responses/mention-review-10910043)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/mention-review-10910043) --- #### What Are G2 Users Discussing About Mention? - [What is Mention used for?](https://www.g2.com/discussions/what-is-mention-used-for) - 1 comment ### 21. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 100 **Product Description:** Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. ### What Do G2 Reviewers Say About Sprinklr Insights? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **AI-powered analytics** of Sprinklr Insights, enhancing their ability to gather actionable insights effectively. - Users highly value the **powerful social listening and analytics capabilities** of Sprinklr Insights for insightful data analysis. - Users love the **AI-driven insights** of Sprinklr Insights, enhancing their ability to analyze and understand market trends. - Users value the **AI-driven insights** of Sprinklr Insights, enhancing analytics and decision-making processes significantly. - Users appreciate the **powerful analytics** of Sprinklr Insights, delivering real-time insights and robust trend detection capabilities. **Cons:** - Users find the **learning curve steep** with Sprinklr Insights, often feeling overwhelmed by its many features and options. - Users find the **need for improvement** in Sprinklr Insights due to its challenging learning curve for new users. - Users find the **intuitiveness issue** in Sprinklr Insights challenging, especially for newcomers facing a steep learning curve. - Users find the **learning difficulty** with Sprinklr Insights challenging, as the steep curve requires significant training for new users. - Users find **limited customization** options in Sprinklr Insights, making it challenging for new team members to adapt smoothly. #### What Are Recent G2 Reviews of Sprinklr Insights? **"[Really helpful to understand users, but experience can be improved](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702)"** **Rating:** 4.0/5.0 stars *— Verified User in Pharmaceuticals* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702) --- **"[Easy to use and fast](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976)"** **Rating:** 5.0/5.0 stars *— Luis Felippe R.* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976) --- #### What Are G2 Users Discussing About Sprinklr Insights? - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) ### 22. [Eclincher](https://www.g2.com/products/eclincher/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 437 **Product Description:** Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Some of Eclincher’s main features include an AI publishing agent, post scheduling, a visual calendar, a unified social inbox, an AI auto-reply agent, web and social monitoring, smart queue auto-publishing, topic-suggested content, advanced live analytics with drag-and-drop customization, post approval, and team collaboration. Ranked #1 for ROI in social media management, eclincher integrates with Facebook, Instagram, X, LinkedIn, Google Business, YouTube, TikTok, Threads, Pinterest, Reddit, and more, boosting local SEO rankings and performance tracking. Eclincher is the ideal solution for managing multiple accounts, tracking performance, and optimizing digital presence. Key Features: - Publishing and Scheduling: Effortlessly plan, schedule, and automate publishing posts with AI agent, visual content calendar and customizable automation queues to streamline workflows. - Unified Social Inbox: Centralize and manage all messages, comments, reviews, and mentions in one place, ensuring no customer interaction is overlooked. Save time with AI Auto Reply agent to do the work for you. - Social Listening: Monitor brand mentions, keywords, hashtags, and industry trends to gain valuable insights and stay ahead of the competition. - Brand Monitoring: Track your brand’s reputation and online presence to understand customer perceptions and address feedback effectively. - Analytics and Reporting: Leverage in-depth analytics and create detailed, customizable reports to measure performance and refine your strategy. - Local Listings Management: Ensure accurate and consistent business information across directories to boost local SEO rankings and online trust. - Local SEO: Enhance your local visibility by optimizing keywords, business profiles, and content to reach your target audience effectively. Eclincher is designed for businesses of all sizes, making it easy to connect with audiences and thrive in the ever-evolving digital landscape. ### What Do G2 Reviewers Say About Eclincher? *AI-generated summary from verified user reviews* **Cons:** - Users feel that the **cost is high** compared to other programs with similar tools available at lower prices. - Users feel the price is **high compared to other similar tools** , impacting their overall satisfaction with Eclincher. - Users find the **high pricing** of Eclincher concerning, especially compared to cheaper alternatives with similar features. #### What Are Recent G2 Reviews of Eclincher? **"[AN AMAZING TOOL AND TEAM](https://www.g2.com/survey_responses/eclincher-review-9559093)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/eclincher-review-9559093) --- **"[Efficiency and Exceptional Customer Service](https://www.g2.com/survey_responses/eclincher-review-12210035)"** **Rating:** 5.0/5.0 stars *— Marc-André D.* [Read full review](https://www.g2.com/survey_responses/eclincher-review-12210035) --- #### What Are G2 Users Discussing About Eclincher? - [What is eclincher used for?](https://www.g2.com/discussions/what-is-eclincher-used-for) ### 23. [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 211 **Product Description:** Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers, and agencies who need rapid, data-driven consumer insights, Starscape delivers lightning-fast analysis of social media conversations across all major public platforms. Unparalleled Social Listening Capabilities At the heart of Starscape is sophisticated AI technology that goes far beyond basic social analytics. The platform leverages over a decade of natural language processing expertise to provide nuanced sentiment analysis that captures the true meaning behind consumer conversations. With advanced emotion detection, brands can identify feelings such as joy, love, and disgust, gaining deeper consumer insights into what truly drives their audience. Lightning-Fast Social Analytics Time is critical in today's fast-paced digital landscape. Infegy Starscape delivers instant access to social listening data—your most important searches are available on day one, with complex queries returning results in seconds rather than weeks. This speed advantage enables teams to respond quickly to emerging trends, competitive threats, and shifting consumer sentiment. Comprehensive Consumer Insights Starscape's social analytics engine provides extensive coverage with 17+ years of historical data, ensuring you never miss critical patterns in consumer behavior. The platform's entity recognition effortlessly tracks brands and individuals, while theme identification pinpoints purchase intent, churn risk, and other crucial conversational patterns. GDPR and HIPAA compliance ensure your social listening efforts meet regulatory requirements. Actionable Intelligence for Every Team Whether you're conducting market research, managing brand reputation, or analyzing competitive intelligence, Starscape's trustworthy generative AI delivers actionable summaries, audience personas, and reports you can confidently use for business decisions. Customizable dashboards, reusable templates, and white-label reporting options make it easy to share consumer insights across your organization or with clients. Transform your approach to social listening and unlock the consumer insights that drive growth. Infegy Starscape combines superior data quality, advanced social analytics, and AI-powered intelligence to help you make faster, smarter decisions based on a real-time understanding of your audience. ### What Do G2 Reviewers Say About Infegy Starscape? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Infegy Starscape, enabling quick access to information and efficient workflows. - Users praise the **exceptional customer support** of Infegy Starscape, noting their quick responses and expert assistance. - Users find Infegy Starscape to be an **incredibly helpful tool** that provides valuable insights and responsive support. - Users value the **AI summaries and query tool** in Infegy Starscape, significantly reducing time spent on analysis. - Users praise the **user-friendly interface** of Infegy Starscape, which simplifies navigation and enhances understanding of data. **Cons:** - Users find the platform has a **steep learning curve** , making it complex and time-consuming for beginners to master. - Users face **dashboard issues** with complex query builders and missing widgets, affecting their data visualization experience. - Users find the **dashboard limitations** frustrating, as missing widgets and complexity hinder effective data visualization. - Users experience **limited social listening** capabilities due to complexity and noise in data, making insights harder to extract. - Users miss the **diction and widgets** from Atlas, impacting sentiment analysis and data visualization capabilities. #### What Are Recent G2 Reviews of Infegy Starscape? **"[I find Infegy to be useful when conducting research on niche products or sentiment shift over time.](https://www.g2.com/survey_responses/infegy-starscape-review-9950903)"** **Rating:** 4.0/5.0 stars *— Megi N.* [Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-9950903) --- **"[Powerful Social Insights with Deep Historical Trend Tracking](https://www.g2.com/survey_responses/infegy-starscape-review-12255074)"** **Rating:** 4.0/5.0 stars *— Ravinder k.* [Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-12255074) --- #### What Are G2 Users Discussing About Infegy Starscape? - [What does Infegy Atlas do?](https://www.g2.com/discussions/what-does-infegy-atlas-do) - [What is the use of Infegy Atlas?](https://www.g2.com/discussions/what-is-the-use-of-infegy-atlas) - [What does Infegy do?](https://www.g2.com/discussions/what-does-infegy-do) - 1 comment ### 24. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 372 **Product Description:** Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. ### What Do G2 Reviewers Say About Emplifi? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Emplifi, enhancing collaboration and efficiency in social media management. - Users value the **comprehensive social media management** features of Emplifi, enhancing their analytics and reporting capabilities. - Users love the **custom dashboards and analytics** in Emplifi, enhancing social media strategy and performance tracking. - Users value the **comprehensive analytics capabilities** of Emplifi, enhancing their social media strategy and performance tracking. - Users commend Emplifi for its **intuitive features** that effectively manage social media engagement and analytics needs. **Cons:** - Users note **missing features** in Emplifi, such as limited functionality in dashboards and lack of data downloading options. - Users experience **technical issues** with Emplifi, including glitches and inconsistent support affecting workflows and functionality. - Users note **feature limitations** in Emplifi, particularly in dashboards and the lack of essential data download options. - Users feel there is **improvement needed** in the dashboards and features, particularly for data exports and stability. - Users find the **lack of features** in Emplifi limiting, particularly for Instagram and TikTok analytics. #### What Are Recent G2 Reviews of Emplifi? **"[Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless](https://www.g2.com/survey_responses/emplifi-review-12624587)"** **Rating:** 4.5/5.0 stars *— Mel H.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) --- **"[Evolving, User-Friendly Suite with Responsive Implementation Support](https://www.g2.com/survey_responses/emplifi-review-12580996)"** **Rating:** 4.5/5.0 stars *— John M. C.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) --- #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment ### 25. [NUVI](https://www.g2.com/products/nuvi/reviews) **Average Rating:** 4.2/5.0 **Total Reviews:** 127 **Product Description:** Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences. #### What Are Recent G2 Reviews of NUVI? **"[social listening](https://www.g2.com/survey_responses/nuvi-review-8159700)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/nuvi-review-8159700) --- **"[Exceptional Reporting Features](https://www.g2.com/survey_responses/nuvi-review-8231808)"** **Rating:** 5.0/5.0 stars *— Matthew D.* [Read full review](https://www.g2.com/survey_responses/nuvi-review-8231808) --- #### What Are G2 Users Discussing About NUVI? - [What is NUVI used for?](https://www.g2.com/discussions/what-is-nuvi-used-for) ## What Is Social Media Listening Tools? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Listening Tools? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## How Do You Choose the Right Social Media Listening Tools? ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.